2015 09 PSA LinkedIn Overview

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3 Steps to Success With LinkedIn 14/09/15 Copyright Wildfire Social MarkeAng | jo@wildfiresocialmarkeAng.com | 0422 431 039 1 Grow your Speaker Business Brand with LinkedIn 1. Become KNOWN 2. Create LIKEABILITY 3. Build TRUST To be Remembered and Referred Why Invest in LinkedIn?

Transcript of 2015 09 PSA LinkedIn Overview

Page 1: 2015 09 PSA LinkedIn Overview

3  Steps  to  Success  With  LinkedIn   14/09/15  

Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   1  

Grow your Speaker Business Brand with LinkedIn

 1.  Become  KNOWN            2.  Create  LIKEABILITY            3.  Build  TRUST   To be Remembered and Referred

Why Invest in LinkedIn?

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3  Steps  to  Success  With  LinkedIn   14/09/15  

Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   2  

Copyright  Wildfire  Social  MarkeAng  2015  

How can you stand out?

Stats  from  LinkedIn  4  August  2015  

Copyright  Wildfire  Social  MarkeAng  2015  

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3  Steps  to  Success  With  LinkedIn   14/09/15  

Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   3  

ConnecAon  

ConversaAon  

What is Strategy Start with

WHY WHO are you and

WHAT do you want to

achieve?

WHO do you want to reach

and HOW will you connect

with them?

PosiAoning  Through  Profile    

•  Who  are  you?  •  Who  do  you  help?  •  How  you  help  them?  >  

1.  Become  KNOWN  

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Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   4  

Copyright  Wildfire  Social  MarkeAng  2015  

One does not network with a bag on your head  

   

Copyright  Wildfire  Social  MarkeGng  2015  

Your Headline follows you everywhere – use wisely

14  x  

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Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   5  

How can you position yourself ?

Headline Formula 1.    [Keyword  focused  experGse]  who  [does  what]  for  [who]  by  [how]      DemysAfying  LinkedIn™  through  training  &  consulAng  for  Professional  Service  SMEs  »  to  connect  and  generate  leads    The  Corporate  Shoe  Specialist  for  cabin  crew,  corporaAons,  and  professional  women  seeking  comfort,  style  &  compliance.  

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Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   6  

Headline Formula  2.    [Title  or  role  with  company]    |    I  help  [who]  with  [problem]  to  achieve  [results]  or  [AUenGon-­‐grabbing  quesGon]    Life  &  Career  Coach  at  Oakwood  InspiraAonal  -­‐  What  is  meaningful  in  your  life  and  what  is  missing  or  needs  to  change?    PNu\z  Bookkeeping  Services  specialising  in  transforming  chaos  into  calm  |  Let  me  nut  out  your  accounts      

Headline Formula 3.    [Title  or  role  with  company]    |  [Key  phrase  1],  [Key  phrase  2],  [Key  phrase  3]    CommunicaAon  Skills  Trainer  ■  Keynote  Speaker  ■  Leadership  &  Sales  Coach  and  Consultant  ■  Developing  EffecAve  Leaders    Director,  The  EmoAonal  Intelligence  InsAtute  |  EmoAonal  intelligence  &  EQ  coach,  Keynote  speaker,  Job  Interview  Coach    

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Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   7  

Make the first 75 characters count

7 Step Summary Formula 1.  IntroducGon  /  Welcome    2.  Opening  Statement  /  QuesGon  3.  What  problem  do  you  solve  for  whom?  4.  How  do  you  help  -­‐  What  services  do  you  provide?      5.  Why  You?        6.  Add  some  personal  &  business  interests  7.  CTA  –  what  next?    

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Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   8  

Make it Visual

ConnecAng  &  CommunicaAng            Build  a  network              Be  ‘social’  &  be  seen          Invest  in  relaAonships  

 

2.  Create  Likeability  

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Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   9  

 

“Connect  with  ConversaGon”  

Copyright  Wildfire  Social  MarkeAng  2015  

One does not merely hand over a business card and walk away.

Develop Your Own Connection Strategy Build a Network

What is a Connection

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3  Steps  to  Success  With  LinkedIn   14/09/15  

Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   10  

 Engagement  &  Experience    

       Create  and  share  content          Engage  with  your  network          Recommend  to  say  thanks  

 

3.  Build  Trust  

ConnecAon  

ConversaAon  

Content  

Find Your Voice…..    

 

Start  &  join  conversaGons….  Comment  &  share  Publish  content  Group  Discussions  

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Copyright  Wildfire  Social  MarkeAng  2015  Copyright  Wildfire  Social  MarkeAng  2015  

Join  relevant  groups  -­‐      industry  groups  &  target  market  groups    

Copyright  Wildfire  Social  MarkeAng  2015  

Do  Metrics  MaUer?  Profile  views,  ranking,  connecGons,  endorsements,  recommendaGons,    comments,  likes,  shares….    Emails,  phone  calls…  bookings  

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Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   12  

Copyright  Wildfire  Social  MarkeAng  2015  

Your  LinkedIn  Profile  is  Never  Finished.  It  grows  with  you…      

Copyright  Wildfire  Social  MarkeAng  2015  

Next  Workshop    Friday  18th  Sept  9:30am  –  12:30pm  East  Vic  Park              h\p://linkedinsept2015.eventbrite.com.au      

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3  Steps  to  Success  With  LinkedIn   14/09/15  

Copyright  Wildfire  Social  MarkeAng  |  [email protected]  |  0422  431  039   13  

What  is  the  first  acGon  you  will  take  to  start  building  your  personal  brand  with  LinkedIn?  

 

Next  Step  

Please  share  over  dessert  

Burning  QuesGons?  Call  Jo  :  0422  431  039  

Email:  [email protected]  www.wildfiresocialmarkeGng.com  

@joatwildfire  

MarkeGng  ConsulGng  /  LinkedIn  Training