2015 06-11 it&travel - amadeus - to shape the future of travel v1
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Transcript of 2015 06-11 it&travel - amadeus - to shape the future of travel v1
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to SHAPE the future of travel
Travel Industry 2015
Sergiy RedchytsHead of Product and Solution Centre,
CESE
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Amadeus in a few wordsGeneral Overview
Amadeus is a technology company dedicated to the
global travel industry.We are present in 195 countrieswith a worldwide team of more than 11,000 people.Our solutions help improve the
business performanceof travel agencies, corporations, airlines,airports, hotels, railways and more.
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Connecting the travel industry
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Cruiselines
Hotels
Car rental
Ground handlers
Ferry operators
Ground transportation
Airports
Travel agencies
Insurance companies
Airlines
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We have a clear purpose
Amadeus mission
Our solutions facilitate journeys and enrich the travel experience for hundreds of millions of people every year.
to shape the future of travel
We are working together with our customers and partners
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Personalised – Travellers have more information than ever
2014 Hotel Reputation Benchmark Report by Revinate © www.revinate.com
Customer Generated Content – Hotel Reviews
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Personalised – Tailor made tripDynamic Packaging
In 2013, almost 50% of all packages sold online via Traveltainment were dynamically packaged
2008 2009 2010 2011 2012 2013
17%
Online Bookings
TO classic
TO dynamic
83%
28%
72%
34%
66%
38%
62%
44%
56%
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Personalised – Big Data as the new competitive edgeThe benefits of big data for travel providers and travelers
_ Better decision support_ New products and services_ Better customer relationships_ Cheaper, faster data processing
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Connected – Online TravelOnline penetration
_ 1/3 of worldwide travel sales are now made online, and this percentage will climb to 37% by 2015YE
_ OTAs represent 38% of global online market and 13% of the total travel market
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Connected – Online TravelOnline penetration
_ Air online sales accounted for US$360 billion - 46% of total air travel sales
_ Travel accommodation amounted to US$164 billion, with a 23% penetration
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Connected – Online TravelOnline penetration
_ North America to record the lowest growth over 2012-2017 at 7% CAGR
_ Western Europe to catch up with North America by 2017, with US$270 billion
_ Asia Pacific online travel sales to double from US$78 billion to US$155 billion
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Connected – Mobile30M People look for travel info on Mobile each month
2014 How connected consumers by Somo ©
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Connected – MobileMobile is changing travel
2014 How connected consumers by Somo ©
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* Source: Phocuswright, eMarketer, with New Media consolidation** Source: TripAdvisor Trip Barometer Mobile & Social Survey 2013‡ Source: European Traveler Technology Survey 2014‡‡ Source: Mobile Trends 2013 for travel & tourism, Everplaces
87% of global
travellers use smartphones
while travelling
52% of travellers use
apps in-destination
‡‡
50%of trip planning
is done on mobile apps for
age bracket 18-34Explosion of
mobile travel sales. By
2015
>$100B
*
**‡
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Connected – MobileTravellers use mobiles during the entire trip cycle
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Connected – Social Media
http://www.statista.com/statistics/202651/worldwide-social-media-revenue-and-forecast/
_ Social media growth has been exponential (1.43Bn active users of social media in 2012) and will continue to grow, particularly as users
_ Social media touches every step of the travel process and will become increasingly important during travel (eg, choosing destinations, influencing in-destination services and improving customer services)
_ Currently travel companies are using social media as an engagement and customer support platform
_ Travelers are using social networks to make destination decisions and to identify the individual travel components
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Engaged – Door-To-Door (D2D) service approach
Full cycle customer support
_ Pre-trip (inspire, search, shopping, cross-sell, upsell etc)_ Trip (cross-sell, info services, coupons etc)_ Post-trip (reviews etc)
One shop – All channels
_ All content: Air, LCC, Hotels, Insurance, Car, Entertainment, City Tours etc
_ Office, Web, Mobile App
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Engaged – Industry trends
Intermodal transportation. Air, Rail and LCC competition
Low cost carriers vs Traditional carriers –> Hybrid model
Sharing Economy
Direct Connect – IATA NDC
Consolidation
Google Flights Search, Alibaba, Yandex etc
Millennials