2015 01 Corporate Talent Solutions Essentials

Recruiting con LinkedIn: come e perché

27 Gennaio 2015

Maria PedrinelliAccount Executive

[email protected]

LinkedIn Confidential ©2013 All Rights Reserved

LinkedIn is the world’s largest professional network

The biggest global community of professionals!

332MMembers worldwide

32%Growth in monthly users y/y

+2 newNew members per second

57%Growth in page views y/y

Source: Comscore 2014

4

Top drivers for using personal and professional networks are quite different

Source: Mindset Divide Research, TNS, September 2012.

Personal Networks Professional Networks

Maintain professional identity

Make useful contacts

Search for opportunities

Stay in touch

Keep up to date for career

Socialize

Stay in touch

Be entertained

Kill time

Share content

1

2

3

“Spend Time” “Invest Time”

Top 5 reasons people use each network

4

5

PROFESSIONALS USE LINKEDIN FOR

3 VALUABLE REASONS

KNOWLEDGEThe definitive professional

publishing platform

NETWORKWe connect the world’s

professionals

IDENTITYThe professional profile

of record

are passive and not

looking to move

80%

60%

of them are opento opportunity!!

TALENT SOLUTIONS

Fastest Growing & Highly Engaged

39,000,000+STUDENTS & RECENT GRADUATES

“35% of students plan to use LinkedIn as a primary source for their job hunt,

up 700% from two years ago” (Achievers 2012 study)

A focus on students & recent graduates

90% of MBA students are on LinkedIn

7

THE BEST RECRUITERS

ACT LIKE MARKETERS

SOCIAL MEDIA KEEPS THE CONVERSATION GOING1

…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE

SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2

Build Awareness

Engage

Leads

Sell HireHire

THE BEST RECRUITERS

SOCIAL MEDIA FUNNEL

WE RECOMMEND

3 SIMPLE STEPS

YOUR FOLLOWERS& YOUR BRAND

NURTURE YOUR

TARGET AUDIENCES

DO WHAT YOU DO BEST

BUILD ENGAGE RECRUIT

YOUR LINKEDIN JOURNEY

RECRUITENGAGEBUILD

ACCELERATEFOLLOWER GROWTH

Reach out to potential clients & candidates and convert them into followers

BUILDBUILDBUILD

TARGETEDCAMPAIGNS

LEVERAGEYOUR EMPLOYEESBUILDBUILDBUILD

EMPLOYEEPROFILE

ADS

Recruiters have 10xmore traffic than the average member10x

of page views are members looking at members76%

Long-term

relationships

Engaged talent pool

64%of followers would follow

companies “indefinitely”

61%of members are more likely to

share information as a result of

following a company

79%of members are interested in

updates on job opportunities

from companies they follow

Brand evangelists

CREATING ‘FOLLOWERS’ WILL

FUEL YOUR SUCCESS


RECRUITENGAGEBUILD

IMPROVE YOUR FOLLOWER ENGAGEMENT WITH

RELEVANT MESSAGINGENGAGE

Page visitors seethe content that isrelevant to them

≤ 400%

increases in candidate conversions achievablewith targeted content

CAREERPAGES

IMAGES

JOBS

VIDEO’S

KEEP YOUR FOLLOWERS

UP TO DATE

Your potential audience

137,500

Ensure you arealways top of mind

Relevant contentEncourages likes& shares

ENGAGE

CONTENTUPDATES

Your contentupdates thismonth

13

18

332M+(+2 every sec)

Company’s

reach

Company’s

reach

Sponsored Updates

reach the entire LinkedIn

network

LinkedIn Member Population

Company Updates only

reach your pool of followers

ENGAGE

SPONSOREDUPDATES

Build the same relationships with members

outside Company reach

ACCELERATE YOUR

ENGAGEMENT REACH

uplift in click throughrates for updates25%

the usualcontent traffic3x

Reach a wider audience before you even have them as followers

ENGAGE

SPONSOREDUPDATES


RECRUITENGAGEBUILD

PROACTIVELY SOURCECANDIDATES

RECRUIT

RECRUITER

Increased access to the network

Reach outusing InMail

Workflow andCollaboration tools 78%

Followers are 78% more likely

to respond toan InMail

PROMOTE YOUR JOBS TO THE BEST

CANDIDATESRECRUIT

RELEVANTJOB POSTS

Only the most suitable candidates will see your jobs

Job posts are a great engagement tool

Job visibility can be increased with Sponsored Jobs

of members are interested in job opportunities from

companies they are following

79%

Are you ready to recruit the next generation?

Are you ready to recruit the next generation?

LinkedIn Confidential ©2013 All Rights Reserved 23

HIRE THE BEST

CANDIDATES WITH CHECK IN RECRUIT

CHECK IN


HIRE THE BEST

CANDIDATES WITH CHECK IN


HIRE THE BEST


�Deliver a strong brand message direct to your

target audience

� Improve your efficiency at campus events

using LinkedIn CheckIn

Your 3 takeaways:


�Grow your talent pipeline – track and

engage students/graduates as they progress

in their career

HIRE THE BEST


Fo

llow

ers

Time

BUILD, ENGAGE AND RECRUIT FOR SUCCESS

RELEVANTJOBS

CAREERPAGES

TARGETEDMEDIA

EMPLOYEEADS

RECRUITERCONTENTUPDATES

BUILD ENGAGE RECRUIT

Maria Pedrinelli

+39 328 1684 231

[email protected]

2015 01 Corporate Talent Solutions Essentials

Recruiting & HR

Transcript of 2015 01 Corporate Talent Solutions Essentials