2014Report:&An&Investigationof&the&Representationof ...Page%1%of%30%...

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2014 Report: An Investigation of the Representation of Male and Female Faculty in UBC Media: A Content Analysis (2007-‐‑2013) PI: Prof. Rachel Kuske, Senior Advisor to the Provost on Women Faculty Research Associate:Ellexis Boyle-‐‑Maslovat Administrative Assistant: Kirsty Cameron EXECUTIVE SUMMARY The goal of the study was to consider the representation in stories and images of men and women faculty at UBC. Data was collected and analyzed via a content analysis of 15 different media sources, from specific units at UBC and UBC-‐‑wide, from 2007-‐‑2012. The representation of men and women faculty in stories and images was compared to representation in the faculty over this period. While the representation of faculty in stories and images of specific publications was comparable to representation in the faculty, when all sources were considered together there was a consistent over-‐‑representation of men in stories and images when compared with representation among faculty. An additional analysis of images from UBC-‐‑wide sources was done for 2013, which indicated similar trends. Recommendations for improving the balance in representation in media stories include: i) increased awareness among UBC communicators of effective practices for reaching diverse groups of faculty; ii) investing in a faculty photo collection, for easy use by media; iii) encouraging diverse faculty participation in media workshops, with communicators involve, and iv) regular tracking of diverse representation in stories and images, to measure success. THE REPORT: Background: Imbalances in the representational space afforded to women in media is an ongoing issue that has been highlighted by recent studies of women in public and professional arenas. Informed Opinions reports that in 2012, women made up approximately 20% of voices heard in daily Canadian newspapers1. In their 2012 Byline Report2, the Op-‐‑Ed Project surveyed opinion article bylines in a number of American newspapers in both “new media” and traditional print publications referred to in their work as “Legacy” publications. In both the “new media” and “legacy” categories women were responsible for only 33% and 20% of opinion pieces respectively. Also interesting to note are the topics traditionally covered by men and women respectively, and the proportion of content covered by each gender. The concept of “pink” or “soft” topics (typified as those covering social issues, arts, home and family) being covered less frequently and by a disproportionately large number of women, is discussed in both Savage and Marinelli’s3 article and the Op Ed Project. Savage and Marinelli report that 1 www.informedopinions.org/our-‐‑impact/sharis-‐‑op-‐‑eds/making-‐‑a-‐‑case-‐‑for-‐‑media-‐‑engagement/ 2 www.theopedproject.org/index.php?option=com_content&view=article&id=817&Itemid=103 3 Savage, Philip, and Sarah Marinelli. ""Sticking to Their Knitting?" A Content Analysis of Gender in Canadian Newspaper Op-‐‑eds." Journal of Professional Communication 1.1 (2011): 169-‐‑83.

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only 10% of op-‐‑eds dealing with “hard issues” like politics, international affairs and economics are written by female authors. Shari Graydon, of Informed Opinions, uses word clouds to themes and stories of importance which are told by women, inferring that these stories don’t get told in proportion to their importance as they are unlikely to be covered by men who makes up the bulk of voices in our media landscape. Not only are women less typically the author of “hard” articles, but “pink” or “soft” topics are covered less frequently that Political, Economic and Foreign Affairs topics. The studies described above underscore the issue of under-‐‑representation of women in media despite their contributions and increasing numbers in professional/public fields. This report shares the results of a content analysis that was performed on a variety of UBC media, generated by a number of UBC Faculties and offices, with the purpose of measuring the ratios of representation afforded to male and female faculty members at UBC. Findings of this study, as well as the results of the studies quoted above, will allow for the crafting of specific strategic solutions to address under-‐‑representation with the aim of supporting Valuing Difference, UBC’s Equity and Diversity strategic plan and related follow-‐‑up reports (see http://equity.ubc.ca/ubc-‐‑reports). This plan notes that UBC should not only be active in “promoting equity and diversity within our own back yard but also in providing the tools and programs for our students, staff, faculty and graduates to bring these values back to the community at large”(7, Valuing Difference). The data presented in this report is intended to provide some measurement of UBC’s efforts to generally promote equity and diversity as part of its mandate as well as to support conversations regarding the equitable representation of diverse faculty members and their research at UBC. A selection of UBC media sources were sampled from a variety of faculty and campus-‐‑wide publications. Content analysis was employed when analyzing stories that featured faculty and the images that accompanied these stories. METHODS: General approach: The ratios of faculty representation in UBC media sources were measured by using content analysis -‐‑ a quantitative method of data collection whereby data such as images or content of news stories can be quantified according to specific criteria. These results were then contrasted with data on gender representation provided by the UBC Office of Planning and Institutional Research (PAIR). This data was provided for each of the Faculties considered, and for the university as a whole. Details:. Sample sizes varied and were determined by the availability and number of issues/stories published by each source. All media sources were examined in their on-‐‑line (electronic) format. For webpages with a large volume of stories such as the central UBC sources, one quarter of the samples, 3 or 4 samples per year, were selected between 2007 and 2012. For webpages and or journals with fewer publications or stories, for example, Sauder Media Reports, we sampled every story in every issue published between the years 2007-‐‑2012. The specific sample sizes for each faculty are described along with the graphs in the data section of this paper. For the calendar year 2013 an additional layer of study was completed by tracking every UBC Reports article and Newsroom media release to give a more robust picture of any changes in coverage from prior years and to get a more holistic view of the use of images by

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UBC-‐‑central media sources. All articles and their images were analyzed, including those that did not “feature” faculty members – this was done to gain greater insight into imaging patterns as they relate to image gender and story authorship. The collection in 2013 is distinct from the other years and sources tracked by this study where articles and images not associated with faculty were discarded from the counts. To maintain comparability in number of articles considered, only 3 months of articles “featuring” faculty were counted in the UBC Reports and UBC Newsroom 2013 longitudinal tracking charts (included in the data section below). The selected media samples were recorded and analyzed according to who was represented in a) the imagery that accompanied each article/story and b) in the narrative content of each article/story. For “imagery,” stories were quantified according to the categories “men”, “women”, “mixed” (including both male and females), and “other” (objects, places, and animals). It is important to note that imagery did not always pertain to images of the faculty member(s) being featured in each story. Thus, the data on imagery captures more than simply images of faculty members-‐‑when they are included-‐‑instead capturing the representational landscape of men and women more broadly. For narrative content, stories were quantified according to the following categories: “features men”, “features women”, features “senior faculty”, “junior faculty” or “instructor” where senior faculty included both Full and Associate Professors, junior faculty was Assistant Professors and Instructor included anyone in the Teaching Leadership stream including Professor of Teaching as the position arose in 2011. If a story included references to both men and women faculty, then both categories were marked and the story would be counted twice. In the final count, stories about staff, students, alumni, adjunct or emeritus professors, sessional, administrators or events-‐‑ that did not include faculty members-‐‑ were excluded. Thus, only stories that featured and or referred to tenured or tenure-‐‑track faculty members (Full, Associate and Assistant Professors and Instructors I, Senior Instructors and Professors of Teaching) in relation to any topic (research, teaching, events, awards, retirement etc.), were included with the exception of the 2013 UBC-‐‑central data as mentioned above. “Featured” was interpreted to mean “draw attention to” faculty members in relation to their research, teaching, service, awards or other activities. This could include a faculty member being directly quoted in an article focused on their research, a faculty member having authored a story about their own work, an editorial providing their opinion on a topic, or being mentioned for an award in a short ‘side bar’. The comparative ratios of faculty representation for ICICS’s publication, Innovations, were drawn from the UBC-‐‑Vancouver Engineering faculty ratios as ICICS is a cross-‐‑faculty collaborative Institute with most associated faculty coming from the Faculties of Applied Science and Science. Similarly, Touchpoints, the School of Nursing’s publication, was contrasted with the representative data of the school itself, and not Applied Science as a whole. Media sources were selected from UBC Public Affairs and from the websites of the Faculties of Applied Science, Arts, Education, Medicine and Science, the Sauder School of Business, School of Nursing, Office of the Vice President Research & International (VPRI) and the Institute for Computing, Information and Cognitive Systems (ICICS). These sources were selected to capture a diverse and representative sample of research areas from across the university. With the exception of UBC Reports and UBC Newsroom, all faculty-‐‑based sources are specific to the UBC-‐‑Vancouver campus. Once the spreadsheets were completed for each sample, stories were quantified according to the above criteria. These numbers were then converted to percentages then used to

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create the tables and graphs for presentation. Please refer to Appendix I to view the data on faculty representation in “stories”, Appendix 2 for “images” and Appendix 3 for a description of each individual media source. RESULTS: A total of 2546 stories were quantified from 15 media sources, produced by nine different entities: Faculties of Applied Science, Arts, Education, Medicine and Science, the Sauder School of Business, the School of Nursing, Office of the Vice President Research & International (VPRI), the Institute for Computing, Information and Cognitive Systems (ICICS) and UBC Public Affairs. From the 2546 media stories examined, a total of 1588 images were quantified. However, it should be noted that 432 of these stories and 385 images were specific to the year of intensive tracking done in 2013 for UBC Reports and UBC Newsroom, reflecting the increasing use of images in media as the proportion of images to written stories is highest in 2013. Images tracked were associated with a story featuring a faculty member; yet they were not necessarily of the featured faculty members, instead including a wider range of individuals and or places, objects or animals. While the number of stories and images varied greatly between sources, a consistent pattern in the representation of men and women faculty in stories and men and women in images was observed. Stories and faculty: Men were represented in stories in consistently higher numbers than women with the exception of the publications released by UBC entities with a greater proportion of female faculty members. In all other Faculties or units, where men were employed as faculty in higher numbers than their female colleagues, the range for story content proportions by gender ranged from a high of 90% men/10% women (Ingenuity Magazine -‐‑ Engineering) to a low of 66% men/34% women (ArtsWire -‐‑ Arts). As noted above, the two areas where women were employed in higher numbers showed a story content gender ratio of 48% men/52% women (Education News -‐‑ Education) and 15% men/85% women (Touchpoints -‐‑ Nursing). Generally the representation of faculty in news stories by gender was somewhat consistent with their actual employment ratios (per each year of the media examined). However, when the six or seven year averages of faculty representation by gender in each media source was compared with the average Faculty/school/institute gender ratio, gaps were consistently observed. Men were overrepresented in media stories compared with their actual faculty ratios in 11 out of 15 sources, which included the two units where women are employed in higher numbers than men (the Faculty of Education and School of Nursing). By comparison, women were featured above representation in stories in three news sources -‐‑ Sauder News, Sauder 360 and Innovations (ICICS). Medicine Magazine was the only source in which no gap was found when averaged over the years studied.

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Fig.1. % distance between average of story representation by gender (%) and average of actual workforce representation by gender (%)*

* % average for story representation determined from actual numbers; % average of actual workforce representation estimated from UBC faculty data sources. A pattern in the representation of ranks was also observed in the data. Senior faculty (Full, Associate Professors) were overrepresented compared with junior faculty (Assistant Professor), across Faculties/schools/areas. This split in coverage rates range from a split of 93% Senior/7% Junior (UBC Science Connect) to 60% Senior/40% Junior (Touchpoints, Nursing). An average of 76% story coverage of senior faculty compared with 20% of junior faculty and 4% Instructors was observed in all media sources (see Fig.2). Instructors were the least represented faculty members in media stories, appearing in small numbers in only seven out of 15 sources and constituting, on average, 6% of faculty featured in story content in these seven sources.

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Fig.2. % Representation of faculty by rank in all media stories Senior= Full and Associate Professor Junior= Assistant Professor Instr= Instructor, Senior Instructor, Professor of Teaching Imagery: In media imagery, on average, women were represented in lower numbers than men in all media sources, except for Education News and Touchpoints (Nursing) where women are employed in higher numbers. In units where men were employed in higher numbers, the range for representation for women in media images was as low as 0% (Science Media Releases) and as high as 39% (Sauder News). In the Education and Nursing sources women were represented in 56% and 72% of images, respectively. In seven out of 15 media sources, women were represented in lower numbers than both men and “other” types of imagery where “other” included images of places, objects or animals. 2013 Survey of UBC Reports and UBC Newsroom For the calendar year 2013 an additional layer of study was completed by tracking every UBC Reports article and Newsroom media release. All articles and their images were analyzed, including those which did not “feature” faculty members – this was done to gain greater insight into imaging patterns as they relate to image gender and story authorship. We were also looking for any changes in coverage from prior years and to get a more robust view of the use of images by UBC-‐‑central media sources. While faculty members do indeed make up the bulk of UBC Public Affairs coverage (110/153 Newsroom stories and 208/346 UBC Reports stories), these new sources also

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Senior

Junor

Instr

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include stories featuring administrative staff, students, and other researchers. The potential pool for coverage is more gender diverse than that of faculty alone and should be imagined as being equally divided between men and women for the purposes of representational analysis. Over the course of the year, UBC Newsroom stories featured women 35% of the time while UBC Reports stories covered women in 41.5% of stories. In both of these statistics, stories which featured both men and women were counted as representing both genders equally. Lead images in both media sources were less likely to feature a woman even though the UBC-‐‑wide population presents a more equally diverse pool than when drawing upon faculty stories alone.

Fig.3.Gender of Lead Images in samples where Images were featured (i.e. objects removed from the data). Discussion: The results of this study present several notable trends for discussion regarding representation in UBC-‐‑wide and faculty-‐‑specific media. These trends pertain to gender and rank and will be discussed in that order. As noted above, across the media examined, the representation of men and women in news stories is comparable to their actual workforce representation at UBC and in the respective Faculties (see Appendix 2). On the surface, this finding can be interpreted as a positive reflection on gender equity across Faculties and on the relative dedication to the related commitments in “Place and Promise” at UBC. However, when the data is mined at a deeper level, it raises several questions about these initial findings and urges a deeper look into stories and images across UBC. The first limitation is regarding the fact that these percentages (men vs women) do not tell us about who is being represented within each group of men and women faculty. This is to say that the same individual faculty members can appear regularly in media stories but get counted towards the final total. This was observed in the Savage and Marinelli article which found that there was “a tendency to go back to familiar contributors”4. For the data presented in this article, , the representation of “familiar contributors” was found to contribute to what appears as an overrepresentation of women faculty in ICICS and the Sauder Business School, where certain individual women from the full professor rank appeared regularly in specific news stories rather than several

4 Savage, Philip, and Sarah Marinelli. ""Sticking to Their Knitting?" A Content Analysis of Gender in Canadian Newspaper Op-‐‑eds." Journal of Professional Communication 1.1 (2011): 169-‐‑83.

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women from different ranks. This result illustrates how representation may be skewed when few individuals, men or women, are being represented repeatedly. Secondly, when we drill down into the data on the differences between the representation of men and women in news stories and their actual faculty workforce representation in the respective Faculties, the picture shows that men were over-‐‑represented in most of the publications, and women under-‐‑represented, even in units where women represent a larger percentage of the workforce (see Fig .1). The larger and more prolific media sources specific to units (those with n>200 over the study period) had smaller discrepancies between representation and coverage, although this correlation was not explored. The differentials, overrepresentation of men and underrepresentation of women, were found to be greatest in the UBC-‐‑wide media sources, which is important considering that these ostensibly reach a wider audience than smaller media sources with a focused audience (i.e. Faculty or departmental newsletters). It is to be expected that coverage in more widely distributed media sources is also likelier to encourage the external media coverage of a UBC Faculty member or research finding.

The third caution regarding the data on gender representation in faculty media is related to rank. Across media samples Full and Associate Professors were found to be over-‐‑represented in news stories compared to Assistant Professors (Fig. 2). UBC data on faculty representation at different ranks indicates higher percentages of men at Full Professor and Associate Professor, as compared with Assistant Professor and Teaching Leadership streams. More frequent coverage of those at higher ranks in the Research and Teaching Stream would then be likely to contribute to higher percentages of men appearing in stories and images.. Thus, gender is confounded by rank in the data. The fact that junior ranks are significantly under-‐‑represented in news stories may be a source of under-‐‑representation for women. Indeed, the under-‐‑representation of faculty in junior ranks across media sources provides an opportunity for reflection on how these individuals could be more consciously featured in media. They could, for example, be encouraged to submit stories about their research activities or staff reporters could be encouraged to seek out their expertise. This is to suggest that support for featuring greater diversity or equity in media coverage across professorial ranks may also improve the representation of diverse groups of women as well as enrich and encourage the coverage of research and teaching at different stages. Greater inclusion of women and junior faculty may also assist in the mentoring of new researchers in communicating about their research with media. An additional limitation in the data is that while focused on representation of men and women faculty, it was not used to analyze other aspects of diversity. Findings of research institutes on media such as the Annenberg School of Communication and Journalism, representation of gender and ethnic diversity matters for women and girls, men and boys and ethnic minorities whose self-‐‑perception can be affected by lack of or negative representations of themselves and others. Equal and positive representation matters for faculty, students, staff and others to see themselves and others in positive and accurate ways. Limitations: The purpose of this study was to quantify the representation of male and female faculty in UBC based news media stories as well as to examine gender diversity in media images. There are obvious limitations to how much this data can tell us about who and how individuals are being represented. Some of these limitations have been mentioned

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in the paragraphs above and include suggestions for future studies to consider. Some future studies could examine which individual faculty members are being represented and at what specific ranks. For media images, how women are being depicted as well as considering if there are patterns in terms of who is featured in an image (by rank and status as faculty, staff or students) are some initial avenues for further inquiry. Other media sources from other Faculties, schools or institutes could also be examined. Future studies could also deploy additional methodologies such as interviews with media producers and audience research to examine both the procedures through which media is produced and the impact that representation has on specific audiences. Conclusion: This study provides preliminary data on what media representation of faculty looks like at UBC, both for the University as a whole and for individual Faculties/schools/institutes. This provides an opportunity for reflection on current policy and practice related to research coverage and equity and diversity goals more specifically. Discussions should include questions about what is equitable or equal representation and what are best practices for supporting greater diversity in UBC media? Is it sufficient that the representation of men and women in UBC and faculty media approximates their actual workforce ratios? Should men and women be represented in more equal numbers in stories and media imagery? Should junior faculty be represented in more equal numbers to senior faculty? How should greater diversity be achieved? How can/should UBC and faculty media sources raise awareness among faculty about submitting their stories or being consulted as experts? Is this a mentoring issue? Whose responsibility is it and what are best practices for ensuring that media accurately represent as well as value the diversity of their faculty, research projects and contributions? The established body of research on media representation shows that representation does matter. The question that remains, then, is how will it be addressed? The data in this report was presented to UBC Communicators groups in 2014, and the following recommendations were brought forward to support diverse representation in stories and images:

• Develop a checklist for UBC Communications people to use when they are seeking stories, so that they are aware of timelines and actions to disrupt biases

• Invest in a photo collection of faculty, for easy access and use by

communicators

• Identify opportunities for peer mentoring among UBC communicators, to strengthen success in connecting with faculty at all levels

• Ensure that media skills sessions -‐‑ offered to faculty by UBC Public Affairs,

communications staff, or external bodies -‐‑ attract diverse participation and involve communications staff from Faculties and departments

• Develop methods for tracking of coverage through stories and images

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Stories and Images Data (2007-‐‑2013) Figures and Tables

UBC wide Faculty representation in media stories by gender

Sample: 3 or 4 issues per year (Jan/Jun/Dec) 2007-‐‑2013. 2007 2008 2009 2010 2011 2012 2013 Average Stories men 67% 69% 72% 71% 64% 62% 58% 65% Stories women 33% 31% 28% 29% 36% 38% 42% 35% Faculty men 69% 69% 68% 68% 66% 65% 64% 67% Faculty women 31% 31% 32% 32% 34% 35% 36% 33%

Rep. by Rank (2007-‐2012)

%

Senior 74% Junior 25% Instructor 1%

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Sample: 3 issues per year (Jan/Jun/Dec) 2007-‐‑2013. 2007 2008 2009 2010 2011 2012 2013 Average Stories men 65% 83% 75% 74% 83% 82% 65% 77% Stories women 35% 17% 25% 26% 17% 18% 35% 23% Faculty men 69% 69% 68% 68% 66% 65% 64% 67% Faculty women 31% 31% 32% 32% 34% 35% 36% 33%

Rep. by Rank (2007-‐2012)

% stories

Senior 82% Junior 18%

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Faculty of Science Faculty representation in media stories by gender

Sample: 3 issues per year (Jan/Jun/Dec) 2007-‐‑2012. 2008 2009 2010 2011 2012 Average Stories Men 100% 88% 63% 89% 100% 84% Stories Women 0% 12% 38% 11% 0% 16% Science Faculty Men 81% 80% 78% 78% 77% 79% Science Faculty Women 19% 20% 22% 22% 23% 21% Rep. by Rank (2007-‐2012)

% stories


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Sample: all issues (two per year) 2007-‐‑2012 2007 2008 2009 2010 2011 2012 Average Stories Men 77% 82% 79% 70% 90% 85% 80% Stories Women 23% 18% 21% 30% 10% 15% 20% Science Faculty Men 80% 81% 80% 78% 78% 77% 79% Science Faculty Women 20% 19% 20% 22% 22% 23% 21%

Rep. by Rank (2007-‐2012)


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Sample: 2 issues per year 2008-‐‑2012. 2007 not available. 2008 2009 2010 2011 2012 Average Stories Men 75% 93% 75% 75% 89% 82% Stories Women 25% 7% 25% 25% 11% 18% Science Faculty Men 81% 80% 78% 78% 77% 79% Science Faculty Women 19% 20% 22% 22% 23% 21%

Rep by Rank (2008-‐2012)

%


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Faculty of Arts Faculty representation in media stories by gender

Sample: every story between 2009-‐2012. 2009 2010 2011 2012 Average Stories Men 67% 59% 77% 71% 66% Stories Women 33% 41% 23% 29% 34% Arts Faculty Men 60% 61% 60% 59% 60% Arts Faculty Women 40% 39% 40% 41% 40%

Rep. by Rank (2009-‐2012)

%


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Faculty of Education Faculty representation in media stories by gender

Sample: every story between 2007-‐2012 2010 2011 2012 Average Stories-‐ men 36% 62.5% 48% 48% Stories-‐ women 64% 37.5% 52% 52% Faculty-‐ men 45% 45% 45% 45% Faculty-‐women 55% 55% 55% 55%

Rep. by Rank (2010-‐2012)

%


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Sauder School of Business Faculty representation in media stories by gender

Sample: every story between 2007-‐2012 2007 2008 2009 2010 2011 2012 Average

Stories-‐ men 78% 83% 100% 83% 74% 80% 80% Stories-‐ women 22% 17% 0% 17% 26% 20% 20%

Faculty-‐men 84% 83% 83% 81% 78% 78% 81%

Faculty-‐ women 16% 17% 17% 19% 22% 22% 19%

Rep. by Rank (2007-‐2012)

%


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Sample: 3 issues per year (Jan/Jun/Dec) 2010-‐‑2012. 2007-‐‑2009 unavailable on-‐‑line. 2010 2011 2012 Average Stories-‐ men 92% 60% 62.5% 77% Stories-‐ women 8% 40% 37.5% 23% Faculty-‐men 81% 78% 78% 79% Faculty-‐ women 19% 22% 22% 21%

Rep. by Rank (2010-‐2012)

%


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Faculty of Applied Science Faculty representation in media stories by gender

Sample: 3 issues per year (Jan/Jun/Dec) 2007-‐‑2012 2007 2008 2009 2010 2011 2012 Average Stories men 67% 78% 62% 100% 71% 81% 75% Stories women 33% 22% 38% 0% 29% 19% 25% Faculty men 70% 69% 72% 72% 73% 71% 71% Faculty women 30% 31% 28% 28% 27% 29% 29%

Rep. by Rank (2007-‐2012)

%


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Sample: every issue between 2007-‐‑2012 2007 2008 2009 2010 2011 2012 Average Stories men 86% 89% 93% 88% 92% 93% 90% Stories women 14% 11% 7% 12% 8% 7% 10% Faculty men 86.3% 87.1% 86.9% 87.3% 86.1% 87% Faculty women 13.7% 12.9% 13.1% 12.7% 13.9% 13%

Rep. by Rank (2007-‐2012)

%


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School of Nursing Faculty representation in media stories by gender

Sample: Every issue between 2007-‐‑2012 2007 2008 2009 2010 2011 2012 Average Stories men 14% 10% 29% 22% 13% 0 15% Stories women 86% 90% 71% 67% 88% 100% 85% Faculty men 8.6% 10.8% 8.6% 9.4% 6.4% 9% Faculty women 91.4% 89.2% 91.4% 90.6% 93.6% 19%

Rep. by Rank (2007-‐2012)


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Institute for Computing, Information and Cognitive Systems (ICICS) Faculty representation in media stories by gender

Sample: Every issue between 2007-‐‑2012

2007 2008 2009 2010 2011 2012 Average

Stories men 76% 80% 85% 78% 92% 86% 80% Stories women 24% 20% 15% 22% 8% 14% 20% Faculty men

86.3% 87.1% 86.9% 87.3% 86.1% 87%

Faculty women

13.7% 12.9% 13.1% 12.7% 13.9% 13%

Rep. by Rank (2007-‐2012) % Senior 86% Junior 14%

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Medicine Faculty representation in media stories by gender

Sample: Every issue between 2007-‐‑2012 (no issues for 2008)

2007 2009 2010 2011 2012 Average

Stories men 75% 62% 67% 69% 71% 69% Stories women 25% 38% 33% 31% 29% 31% Faculty men 70% 69% 71% 69% 68% 69% Faculty women 30% 31% 29% 31% 32% 31% Rep. by Rank (2007-‐2012)

%


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Vice President Research International Faculty representation in media stories by gender

Sample: Every issue between 2007-‐‑2009 (none produced 2010-‐‑2012)

2007 2008 2009 Average

Stories men 60% 78% 76% 73% Stories women 40% 22% 24% 27% Faculty men 69% 69% 69% 69% Faculty women 31% 31% 31% 31% Rep. by Rank (2007-‐2009)

%


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Images

UBC wide

Faculty of Science

55%

19%36%

Men Women Other

UBC Newsroom (n=40)

57%

36%

7%

Men Women Other

UBC Reports (n=144)

40%

0%

60%

men Women Other

Science media releases (n=5)

46%

20%34%

Men Women Other

Synergy (n=172)

11%3%

87%

Men Women Other

UBC Science connect (n=38)

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Faculty of Arts Faculty of Education

Sauder School of Business

50%

32%18%

Men Women Other

ArtsWire (n=107)

44%56%

0%

Men Women Other

Education News (n=48)

54%

39%

10%

Men Women Other

Sauder News Room (n=4)

55%

36%

9%

Men Women Other

Sauder 360: Images (n=11)

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Faculty of Applied Science

Medicine Vice President Research International

63%

25%13%

Men Women Other

Applied Science News archive (n=32)

61%

20% 19%

Men Women Other

Ingenuity (Engineering) (n=85)

28%

72%

0%

Men Women Other

Touchpoints (Nursing) (n=47)

54%

21% 25%

Men Women Other

Innovations (ICICS) (n=76)

57%

30%13%

Men Women Other

UBC Medicine Magazine n=346

24%14%

62%

Men Women Other

Frontier n=37

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Appendix 1

Publication Summary

UBC-‐‑ Wide Publication(s) UBC Reports is a monthly publication by the public affairs office of the University of British Columbia. It is circulated to the UBC community of students, staff and faculty via the web and paper copies as well as is distributed to the wider Vancouver community through paper copies in libraries, hospitals, community centers and media newsrooms. It is also made available to global audience via the web and email subscription. Unsolicited manuscripts and story ideas are accepted as well as letters to the editor, opinion pieces and story ideas relevant to the University. Each publication contains ten main stories that are mostly written by faculty members about their current research. Occasionally stories will be authored by students about a faculty member or other students. Each issue also contains a segment at the end called ‘In the news’ in which a PA staff member highlights UBC researchers who have been reported on by other media. The publication includes photographic images and sometimes videos embedded in the electronic version. UBC Newsroom-‐‑ media releases A webpage of on-‐‑line articles/media releases published by the Public Affairs office of the University of British Columbia about the UBC community. The number of media releases per week varies between one a week to several. Stories are about faculty, awards, staff, students and events but is research focused. Stories are written by PA staff. Includes photographic images. Faculty of Science Publication(s) Science Newsroom: Made up of online news stories or media releases published by the Faculty of Science. These are published for the media, so that the achievements of UBC faculty and students will be featured in mainstream news. Articles are written by staff reporters. Includes photographic images.

Synergy: A magazine published by the Faculty of Science. It contains “highlights and in-‐‑depth reports on research and innovation, science education advancements and outreach initiatives”. It has a section about faculty members whose research has been featured in mainstream media; news about the faculty itself; several long articles about faculty members and their research; and may also contain articles about teaching, an adjunct professor, or a student. It also includes a section about alumni and alumni events. Articles are written by staff reporters.

UBC Science Connect: an e-‐‑magazine sent out by email five times a year and is intended for alumni. It features “new, kudos, upcoming events, alumni stories and more”. It’s described as a “quick and fun way to keep in touch with the faculty”. It

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features some research articles, but less than Synergy. It occasionally has articles on teaching and often discusses events, department news, and new initiatives for students. It has a section describing the current activities of alumni and usually highlights one outstanding alumnus. It also has a section congratulating faculty members or students on awards they have recently received. It is written by staff reporters. Includes photographic images.

Faculty of Arts Publication(s)

Arts Wire: the only media published by Faculty of Arts. It is a website published by the Faculty of Arts, described as a “source for news and views from the Faculty of Arts”. It profiles individual students, faculty members and occasionally alumni. It also features events and Arts news. It is written by staff reporters. Includes photographic images.

Sauder School of Business Publication(s)

Sauder Media Room: These are press releases published on the Sauder website. They are prepared by staff reporters/media contacts and are intended for the media, so that Sauder news/achievements may be published in mainstream media. They frequently feature faculty members and their research or awards they have received, and also feature awards and funding given to the Sauder School itself.

Sauder 360: a biweekly e-‐‑newsletter that covers the “entire spectrum of Sauder – from innovative academic programs to world-‐‑leading faculty and research to student and alumni achievements”. It features department news, e.g. donations, programs and scholarships as well as articles about faculty members and their research. It is emailed out to alumni and probably also targeted to students. It is written by staff reporters. Includes photographic images.

Faculty of Education Publication(s)

Education News: the only news publication by the Faculty of Education. It consists of an online repository of stories written by staff reporters. It intended for a general audience: faculty, staff. students, media, alumni, department members, etc. The articles feature faculty members and their research, events, students, staff members, and occasionally alumni.

Faculty of Applied Science Publication(s) Applied Science News Archive: These are press releases published on the Applied Science website. They are prepared by staff reporters/media contacts and are intended for the media, so that Applied Science news/achievements may be published in mainstream media. They frequently feature faculty members and their research, awards they have received, events, student accomplishments and more. The majority of stories feature faculty from Engineering; however, stories featuring those from Nursing, the School of Architecture and Landscape Architecture (SALA)

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and, following its addition to the Faculty in April, 2012, the School of Community and Regional Planning(SCARP). Includes photographic images.

Ingenuity: This is a magazine published twice a year by UBC Engineering and is written by staff reporters. It contains stories about faculty research, student achievements, program updates, events and alumni. It has longer articles and faculty members and their research and shorter articles about students, alumni and the Engineering department itself. It also has short mentions of which faculty members have received awards or appointments. There is also a lengthy section about events for alumni. It is mailed out to alumni and sent out electronically as well. The audience appears to be both alumni and students.

Touchpoints: The School of Nursing's primary publication is TouchPoints, a newsletter published twice yearly in January and July. This newsletter includes faculty and student interviews, news of the latest innovations and research, alumni success stories and recent achievements of the School and its faculty members. It is written by staff reporters and includes photographic images.

Innovations Magazine: is the only publication for ICICS and is intended to showcase the work of its collaborating members. It is published bi-‐‑annually in the Spring and Fall. It is written by staff communications writers and photographs contributed by staff from UBC Public Affairs. Every issue includes a column by the ICICS director and articles featuring ICIS faculty and students. It is published electronically and accessed on the ICICS website.

Medicine

UBC Medicine magazine: the primary publication of UBC Medicine that showcases research, teaching and events related to Medicine faculty, students, alumni and friends. It is published bi-‐‑annually-‐‑ in the Spring and Fall-‐‑ and is written by UBC Medicine Magazine staff. Each issues contains a “message from the Dean & Vice Provost of Health”, feature articles, and sidebars showcasing the research, teaching and events of UBC Medicine faculty, students and alumni.

Vice President Research & International

Frontier Magazine: is the official magazine of, and was published by, the Office of the Vice President Research & International. It is published bi-‐‑annually (Spring and Fall) between 2006 and 2009 and had circulation of 5000. Issues were published in electronic format on the VP Research website as well as archived at UBC’s cIRcle digital repository. Described as a journal of ‘research and discovery”, each issue contains a “Message from the VP Research” as well as feature articles and sidebars related to faculty, student and alumni research, events and awards.

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