Making Heroes, Warriors, Cheerleaders and Brand Ambassadors

Laura GallagherThe Creative Company

1989

Push vs. Pull

Our System

Agenda

• Keys to a great story• The tools to make your brand stand out.• Real engagement• Promotion to rock star!

What do you think?

Who is telling a great story on social media?

A person OR

A brand

WHY? What do you like about their story?

A favorite…

Anne Sayers

Anne Sayers

A favorite…

Tim Metcalfe

Tim Metcalfe

Tom’s Shoes

Elements of the Story

Strong theme

A fascinating plot

Unforgettable characters

A well-chosen setting

An appealing style

Moosejaw Mountaineering

Moosejaw Mountaineering

Moosejaw Mountaineering

Elements of the Story

Strong theme

A fascinating plot

Unforgettable characters

A well-chosen setting

An appealing style

Message Strategy for LawnBott

Theme: Enjoy your life! It’s the good life!

Plot: Never mow again.

Unforgettable Characters: The robot and dogs.

A well-chosen setting: A beautifully manicured lawn.

An appealing style – your neighbors will have

robot envy.

LawnBott of the Great Lakes

LawnBott of the Great Lakes

LawnBott of the Great Lakes

Message Strategy for Invisible Fence of the Badgerland

Theme: LOVE your pets.

Plot: Don’t let Poochy get run over. Keep them safe.

Unforgettable characters: The dogs!

A well-chosen setting: Your backyard.

An appealing style: Giving animals voices/characters.

Invisible Fence of the Badgerland

Invisible Fence of the Badgerland

Quick gut check

Will what I am about to post:

• Create engagement?

• Make the audience smarter?

• Look out for the interests of my audience?

• Be convenient – is content easy to access?

• Give readers something to talk about?

Agenda

• Keys to a great story• The tools to make your brand stand out.• Real engagement• Promotion to rock star!

Questions?

Connect with Us!

Facebookwww.facebook.com/thecreativecompany

Twitterwww.twitter.com/creativecompany

LinkedInwww.linkedin.com/in/gallagherlaura

EmailLaura@thecreativecompany.com