20140703 opening keynote schibsted ryssdal
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THE FUTURE IS NOW
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Let´s Start with the Publisher´s Keynote Rolv Erik Ryssdal spricht über das digitale Geschäftsmodell Schibsteds und wie es im norwegischen Medienhaus erarbeitet wurde. Schibsted ist unumstrittener europäischer Pionier und investierte bereits sehr früh in seine digitalen Felder. Der CEO des – heute in 29 Ländern operierenden Unternehmens – erzählt, warum sie diesen Weg beschritten und wie es seiner Sicht nach weitergehen wird. Vor allem: Was sind die Erkenntnisse für andere Unternehmen in Europa? Und was die Herausforderungen, Chancen und Risiken der nächsten Jahre?
Transcript of 20140703 opening keynote schibsted ryssdal
THE FUTURE IS NOW
DISRUPTION, INNOVATION AND DIGITAL GROWTH ROLV ERIK RYSSDAL | CEO Schibsted Media Group Werbeplanung, Vienna, 3 July 2014
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THINGS ARE CHANGING
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WE ARE CHANGING
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WE ARE CHANGING THINGS
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6,900 EMPLOYEES IN 29 COUNTRIES
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ENGAGING 100+ MILLION PEOPLE
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EMPOWERING PEOPLE IN THEIR DAILY LIFE
NEWS AND OPINIONS
SMART SERVICES FOR EVERYDAY LIVING
TRANSPARENT AND SECURE MARKETPLACES
DEFENDING FREEDOM OF THE PRESS AND EDITORIAL INTEGRITY
OUR STRATEGY
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ADVANCED DATA ANALYTICS
CUSTOMER INSIGHTS
PAYMENT SERVICES
TECHNOLOGY PLATFORMS
ORGANISATION & COMPETENCE
Target: A global leader in Online Classifieds
Providing smart services for everyday living
Building world class digital media houses
NEW ONLINE SERVICES
TURNING CHALLENGES INTO POSSIBILITIES
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TOTAL REACH:
2.395.000
0
750
1500
2250
3000
97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14
Total Paper Online Mobile
TRANSFORMING PRINT AUDIENCE AND REVENUE TO ONLINE
BUILDING WORLD CLASS DIGITAL MEDIA
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MOBILE & TABLET WEB TV INNOVATIVE READER INVOLVEMENT DIGITAL SUBSCRIPTIONS
TRANSFORMING PRINT AUDIENCE AND REVENUE TO ONLINE
BUILDING WORLD CLASS DIGITAL MEDIA
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MOBILE & TABLET WEB TV INNOVATIVE READER INVOLVEMENT DIGITAL SUBSCRIPTIONS
TALK SHOWS DEBATES NEWS ACQUIRED ENTERTAINMENT
TRANSFORMING PRINT AUDIENCE AND REVENUE TO ONLINE
BUILDING WORLD CLASS DIGITAL MEDIA
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MOBILE & TABLET WEB TV INNOVATIVE READER INVOLVEMENT DIGITAL SUBSCRIPTIONS
More than 1.000.000 page views Winner of SKUP award
TRANSFORMING PRINT AUDIENCE AND REVENUE TO ONLINE
STRONG DIGITAL GROWTH
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MOBILE & TABLET WEB TV INNOVATIVE READER INVOLVEMENT DIGITAL SUBSCRIPTIONS
Jan April Jul Oct Jan
50 MNOK
40 MNOK
30 MNOK
20 MNOK
10 MNOK
TOTAL ONLINE
ADS
CIRCULATION
GLOBAL LEADERSHIP ONLINE CLASSIFIEDS
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Investment phase Other established Large established
FOR LONG-TERM GROWTH
LARGE UNTAPPED POTENTIAL
CONSISTENT STRONG PERFORMANCE
AD GROWTH > 40%
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STEADY TRAFFIC GROWTH…
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TOTAL VISITS:+215.000.
000
...AND STEADY AD GROWTH
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TOTAL:
2.400.000
THE MOBILE SHIFT
TRAFFIC ’JUMPS’ WITH THE ALARM CLOCK
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MOBILE GROWTH IN ALL MARKETS
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WEEK 37 2012: 19%
FINN.NO in year 2000 FINN going ”Mobile First” in year 2012
WEEK 41 2013: 41% WEEK 16 2014: 56%
LEADING MOBILE POSITIONS IN SWEDEN
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0 1000000 2000000 3000000 4000000
3 616 943
1 703 598
1 137 694
942 932
SOURCE: KIA INDEX APRIL 2014
1. 2. 3. 4.
ENGAGING READERS IN NEWS COVERAGE
Wanted! Eye witness videos/images from mobile. Send us what you see!
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MOBILE DISRUPTION FROM THE INSIDE
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THE NEXT BIG THING?
LOOKING FOR THE BEST INNOVATIONS
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”CORE BUSINESS INNOVATION” ”NEW BUSINESS INNOVATION”
LOOKING FOR THE BEST ENTREPRENEURS
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LOOKING FOR THE BEST TALENTS
PRICING CHURN MODELLING CONVERSION SEGMENTATION SHARED
TECHNOLOGICAL PLATFORMS
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THE FUTURE IS NOW
