‘Engaging  with  todays  drivers  for    safer  roads  tomorrow’  

Edrive  Group  Company  Overview:  

At eDrive Group, we work with a diverse range of clients across the Retail, Marketing, & Fleet Sector.

Some of our clients include best known brands across the UK & Ireland.

Partners, Clients & Accreditations

Vehicle  Technology  Environment  

•  Increasing  technology  presence  in  Vehicles  

•  Tradi4onal  Fleet  Telema4cs  v.  Insurance    

•  Gap  in  the  middle  

•  Not  just  tracking  –  Camera  &  Mobileye  technology  –  integra4on  

•  Compe4ng  technologies  and  devices  –  mul4ple  black  box  providers,  OBDII  –  plug  in,  Smartphone  App  –  Trade  off  accuracy  v.  cost  

Opportunity:  

Mass  Market  Opportunity  –  MySafeDrive  

•  Driver  Safety  &  Customer  Loyalty  programme  based  around  their  Vehicle  

•  Leverage  the  benefits  of  Telema4cs  for  Mul4ple  Purposes  

•  Ini4al  launch  driven  by  Insurance  

•  Tipping  point  –  Cost  v.  Benefits  &  Technology  maturity  

•  Exis4ng  market  par4cipants  focused  on  own  narrow  line  of  business  

•  1  Cost,  Many  Revenues  

SoluDon:  

ConverDng  opportunity  into  reality  

•  TSSG  –  access  to  a  wider  depth  of  IT  resources  and  skill  sets  

•  Pro-­‐ac4ve  engagement  Eric  Robson  –  Research  Unit  Manager  

•  Ongoing  and  open  engagement  

•  Open  evalua4on  of  technology  solu4ons  

•  Blue  Sky  thinking  

•  Support  from  Enterprise  Ireland  

TSSG  Engagement:  

Seeing is believing…

TradiDonal  Insurance  TelemaDcs  Model  

Data  recorded  and  sent  to  ABC  Insurance  

Motor Service Industry

Inform

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rted  back  to  partners  

CUSTOMER  

•  Approved  Partner  •  Free  Vehicle  Health  Check  •  Schedule  Servicing/Tyre  Change  •  Discounted  Rates  •  Na4onwide  Partner  •  Marke4ng  Support  

•  Brand  Awareness  •  Loyalty  •  Branding  Management  

•  Regular  Upda4ng  and  Communica4on.  

•  Games  and  Compe44ons  •  Customer  engagement  

Forecourts

Motor Factor Industry

Motor Manufacturing Industry

ABC  Insurance  

•  New  business  incenDve  

•  AdverDsing  /  branding  RSA  

•  Outbound  Campaigns  /  CRM  

Possible  OpportuniDes