20140314 #BMgen @ START summit in St. Gallen, Switzerland
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Transcript of 20140314 #BMgen @ START summit in St. Gallen, Switzerland
© Vujàdé Ltd. – Supporting Forward Thinking
Jasper Bouwsma Founder & CEO Vujàdé Ltd.
St. Gallen, Switzerland 2014.03.14 Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
BUSINESS MODEL GENERATION A common language to develop and discuss business models in teams
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
INTERESTED? SEND YOUR MOTIVATION WITH CV TO
INTERNSHIP
© Vujàdé Ltd. – Supporting Forward Thinking 3
Vu-jà-dé
Vujàdé is the opposite of deja vu and gives the impression that something has not yet taken place, or has never been there.
Vujàdé is the opposite of deja vu and gives the impression that something
has not yet taken place, or has never been there.
In other words, Vujàdé stands for innovation.
Photo by: Vujàdé Ltd – Jasper Bouwsma Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
© Vujàdé Ltd. – Supporting Forward Thinking
WHO WE ARE
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
www.vujade.com
WHAT WE DO
© Vujàdé Ltd. – Supporting Forward Thinking 5
Phot
o by
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jàdé
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aspe
r Bou
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a
© Vujàdé Ltd. – Supporting Forward Thinking
1. CORPORATE CONSULTING
2. START-UP SUPPORT
3. INCUBATION
À PROPOS
Photo by: Vujàdé Ltd – Jasper Bouwsma
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé unterstützt Entrepreneure, Start-ups und etablierte Unternehmen bei der erfolgreiche Weiterentwicklung und Vermarktung deren Innovationen.
Durch die Kombination von diversen Start-up und Firmenerfahrungen bringt Jasper einmalige Einsichten in Innovationsstrategie, den typischen Fehltritten und die Erfolgsfaktoren mit.
Jasper, geboren und aufgewachsen in Holland, studierte International Business an der Universität Maastricht (NL) und an der Universität Fribourg (CH). Zusätzlich belegte er Kurse in Innovationsstrategie und Management am MIT Sloan in Boston (USA) und am Stanford Research Institute in Menlo Park (USA).
Bis 2008 arbeitete er für den Schweizer Telekommunikationsanbieter Swisscom,
wo er die Inkubationsaktivitäten als “Head of Incubation” initiierte und führte. Im Herbst 2008 hat er die Vujàdé Ltd. gegründet.
Jasper lebt mit seiner Frau, zwei Töchtern und einem Sohn in der Nähe von Bern.
Jasper Bouwsma Founder & CEO Vujàdé Ltd.
Photo by: Vujàdé Ltd – Jasper Bouwsma
© Vujàdé Ltd. – Supporting Forward Thinking 8
À PROPOS
YOU CAN DOWNLOAD THIS PRESENTATION: WWW.SLIDESHARE.NET/VUJADE
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
TOPIC OUR
FOR THE NEXT 120’
© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking 10
Business Modeling
© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking 11
Business Modeling
© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | 12
Alexander Osterwalder A Swiss Business Book author.
© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking 13
Insert Photo of book with Jasper’s Name.
Co-Created by 470 practitioners from 45 countries.
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
PITCH & REFLECT A NEW GENERATION THE BUSINESS MODEL GENERATION
LET’S GET TO WORK: 10 CASES 10 GROUPS
I II III
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Ltd
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© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
PITCH & REFLECT A NEW GENERATION THE BUSINESS MODEL GENERATION
LET’S GET TO WORK: 10 GROUPS, 10 CASES
I II III
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Ltd
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© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III 1 2 3
BUSINESS MODEL GENERATION
I
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© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III 1 2 3
BUSINESS MODEL GENERATION
I
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© Vujàdé Ltd. – Supporting Forward Thinking 18
QUESTION HOW MUCH DOES 1KG COFFEE COST
?
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
CHF6.95
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
CHF95.-
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
WHY HAS NESPRESSO BEEN SO SUCCESSFUL?
?
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
NESPRESSO CHANGED THE
BUSINESS MODEL FOR COFFEE
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
RESULT 2012 USD4.0B
(BY A SINGLE PRODUCT…)
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BUZZ GROUP
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
DISCUSS & DESCRIBE WHAT YOU THINK
NESPRESSO’S BUSINESS MODEL
IS.
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
1’
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BUZZZZZZZ
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
O C N E S D S
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
PLEASE EXCUSE MYFRENCH
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BUT THAT IS
BLAH BOARD ROOM BLAH BLAH
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BULL SHIT BINGO
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
Business Model Canvas: Creating a common language for business modeling.
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III 1 2 3
BUSINESS MODEL GENERATION
I
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: Vu
jàdé
Ltd
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© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
© Vujàdé Ltd. – Supporting Forward Thinking
GETTING FROM BUSINESS IDEA TO BUSINESS MODEL VIDEO #BMGen – 01
http://www.youtube.com/watch?v=wwShFsSFb-Y
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
5’
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BUZZZZZZZ
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
1’
2’ 3’
4’
5’
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
House- hold
N-Club
Stores
Produc-tion
Marketing
Machine Pro-
ducers
Produc-tion
Distri-bution
Marketing Machine Pods
Call Center N.com
Brand Produc-
tion facilities
Distri-
bution
channels
Retail
Patents IP
(1800+ patents) Business
© Vujàdé Ltd. – Supporting Forward Thinking
ANECDOTE
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
House- hold
N-Club
Stores
Produc-tion
Marketing
Machine Pro-
ducers
Produc-tion
Distri-bution
Marketing Machine Pods
Call Center N.com
Brand Produc-
tion facilities
Distri-
bution
channels
Retail
Patents IP
(1800+ patents) Business
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
WHAT IS A BUSINESS MODEL
?
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
REVENUE MODEL ≠
BUSINESS MODEL
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
A BUSINESS MODEL DESCRIBES THE
RATIONALE OF HOW AN ORGANIZATION
CREATES, DELIVERS, AND CAPTURES VALUE
© Vujàdé Ltd. – Supporting Forward Thinking
THE BUSINESS MODEL CANVAS
Alexander Osterwalder www.businessmodelgeneration.com
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
THE BUSINESS MODEL CANVAS
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BEFORE
WE MOVE
ON
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
WE SHOULD QUICKLY FINISH
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
TALKING ABOUT
COFFEE
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
HAS TAKEN A WHILE TO BECOME
SUCCESSFUL…
NESPRESSO
© Vujàdé Ltd. – Supporting Forward Thinking
1987
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND
FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR
PRODUCT
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
WHY WILL NESPRESSO EVEN
BE MORE SUCCESSFUL?
?
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
WE ARE MOVING FROM PORTFOLIOS OF PRODUCTS
TO PORTFOLIOS OF
BUSINESS MODELS.
© Vujàdé Ltd. – Supporting Forward Thinking
Albert Einstein
”
Everything should be made as simple as possible,
but not simpler.
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
II III 1 2 3
BUSINESS MODEL GENERATION
I
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
VISUALIZE YOUR BUSINESS MODEL VIDEO #BMGen – 02
http://www.youtube.com/watch?v=wlKP-BaC0jA
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
TIPS & TRICKS
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
… NEVER WRITE ON THE CANVAS Using post-its allows an easily shifting and removing of elements. Therefore the exercise stays dynamic and the business model or the value propositions can be continuously developed.
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
mothers
… ONE IDEA - ONE POST-IT Use a thick marker! No bullets, use for each point a separate post-it. This allows you easily shifting the elements and quickly testing combinations.
teenagers
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
… COLOR CODING Use different color post-its to highlight certain aspects of your business model. For example, use different color stickies if you have two very different customer segments in your business model with very different jobs-to-be done (e.g. advertisers and users). Then continue to use the same colors for the corresponding value propositions, channels, etc.
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
… VISUALS & WORDS Combining images and words to describe business model building blocks is more powerful than just using words. Our brain processes images quicker than words. Hence, images will allow viewers of your Canvas to more rapidly grasp the big picture of your model.
production customer social network
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
… GRANULARITY Don’t add too many elements when you are sketching out the strategic overview of a busi- ness model. Too many details hide the big picture. On the other hand, adding detail is appropriate when you work on the refinement of your business model, in order to test it and consider customer development.
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
FREQUENTLY COMMITTED MISTAKES
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
… ORPHAN ELEMENTS Make sure you don’t create “orphan” ele- ments in your business model. For example, every Statty in the revenue streams box needs a corresponding Statty in the customer segment and value proposition box that highlights who is willing to pay for what. You should not, for instance, have “advertising” as a revenue stream, without having an “advertiser” who is willing to pay for “an audience”
Customer
Segment
Revenue Source
Value Proposition
Orphan
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
… MIXING PRESENT AND FUTURE Make sure you clearly distinguish between presently existing business models and future ideas. Mixing them can be confusing. You can easily distinguish between the two by using color coding or by using separate Canvases.
present
future
© Vujàdé Ltd. – Supporting Forward Thinking Vujàdé Ltd. – Supporting Forward Thinking
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
… TOO MANY IDEAS IN ONE CANVAS Describing too many different ideas in the same Business Model Canvas can lead to con- fusion. Try using separate Canvases to sketch out individual ideas. If necessary you can al- ways bring them together in the same Canvas later on.
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
COST STRUCTURE REVENUE STREAMS
KEY PARTNERS
KEY ACTIVITIES
KEY RESOURCES
CHANNELS
CUSTOMER SEGMENTS
CUSTOMER RELATIONSHIP
VALUE PROPOSITIONS
© Vujàdé Ltd. – Supporting Forward Thinking ”
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
Because you can't do today's job with yesterday's methods
and be in business tomorrow.
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
PITCH & REFLECT A NEW GENERATION THE BUSINESS MODEL GENERATION
LET’S GET TO WORK: 10 GROUPS, 10 CASES
I II III
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
© Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
I III
LET’S GET TO WORK 5 CASES 5 GROUPS
II 1 2 3
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
10GROUPS 10CASES
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
10 GROUPS | 10 CASES
You are ... a record labelYou generate revenues from the sale of recordings.
You are ... a bankYou generate revenues from transaction fees and asset management.
You are ... a pharma companyYou generate revenues from the sale of medicines.
You are ... a publishing houseYou generate revenues from the sale of books, newspapers, magazines, etc.
You are ... a trading companyYou generate revenues from the sale of goods abroad.
You are ... a retailerYou generate revenues from the sale of single items which you purchase from supply chain partners.
You are ... a transportation businessYou generate revenues from ticket sales for trips.
010001100010
001011
You are ... a software companyYou generate revenues from the sale of licences.
You are ... a mobile phone operatorYou generate revenues from usage fees.
You are ... a car repair centreYou generate revenues from the sale of spare parts and repair contracts.
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
10 GROUPS | 10 CASES A CHALLENGE FOR EACH…
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
10 GROUPS | 10 CASES
You are ... a record labelYou generate revenues from the sale of recordings.
You are ... a bankYou generate revenues from transaction fees and asset management.
You are ... a pharma companyYou generate revenues from the sale of medicines.
You are ... a publishing houseYou generate revenues from the sale of books, newspapers, magazines, etc.
You are ... a trading companyYou generate revenues from the sale of goods abroad.
You are ... a retailerYou generate revenues from the sale of single items which you purchase from supply chain partners.
You are ... a transportation businessYou generate revenues from ticket sales for trips.
010001100010
001011
You are ... a software companyYou generate revenues from the sale of licences.
You are ... a mobile phone operatorYou generate revenues from usage fees.
You are ... a car repair centreYou generate revenues from the sale of spare parts and repair contracts.
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
1. Split up in 10 Teams • 2 #BMGen Canvases • 1 Black-box
(FYI: material is in the box!) 2. Find your own space and hang two canvases next or on
top of each other: • Left/Top is past • Right/Bottom is future
3. Write in the top-right corner in the designated box: • Industry • Past (l) and Future (r)
10 GROUPS | 10 CASES BEFORE YOU START RUNNING AROUND…PREPARATION
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
Work on the front-stage of the Business Model Canvas past & future • Value Proposition, • Customer Segments, • Customer Relationship, • Channels, • Revenue Streams 20 Minuten
Past
Future
10 GROUPS | 10 CASES ENJOY PART 1 (20’)
1x past 1x future
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BUZZZZZZZ
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
20’
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
Work on the Back-stage of the Business Model Canvas • Value Proposition, • Key Activities, • Key Resources, • Key Partners, • Cost Structure 15 Minutes
Past
Future
10 GROUPS | 10 CASES ENJOY PART 2 (15’)
1x past 1x future
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BUZZZZZZZ
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
15’
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
Clayton Christensen, Harvard Professor & Author
”
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
You may hate gravity, but gravity doesn't care
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
BUZZZZZZZ
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
PITCH & REFLECT A NEW GENERATION THE BUSINESS MODEL GENERATION
LET’S GET TO WORK: 10 GROUPS, 10 CASES
I II III
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
© Vujàdé Ltd. – Supporting Forward Thinking
AGENDA
I II 1 2 3
PITCH & REFLEXION
III
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
SHARE YOUR KEY-FINDINGS: • Bankruptcy or is their a future for your case? • Will it be easy to face the challenge? • Was the canvas useful for the group discussion?
10 GROUPS | 10 CASES PITCH PER GROUP (2’)
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
WRAP
UP VJD
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
DESIGN ALLOWS US TO CREATE AND DELIVER SOLUTIONS BASED ON
PEOPLE’S NEEDS
HUMAN-CENTERED
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
DON’T FORGET THE RECYCLE BIN
© Vujàdé Ltd. – Supporting Forward Thinking
COFFEE-BREAK VALUE PROPOSITION… VIDEO
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
HORIZONTAL ITERATION
VERT
ICAL
IT
ERAT
ION
INCREASE INSIGHT
ITERATE ITERATE ITERATE GET SMARTER DURING YOUR JOURNEY
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
NEW OLD
VJD
SHAKEN NOT STIRRED COMBINE THE BEST OF BOTH WORLDS
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
THE OF G
E T O U T
B U I N G I D L
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
FURTHER TOOLS SOME
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONMENT
BUSINESS MODEL ENVIRONMENT
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
BUSINESS MODEL ENVIRONMENT
VALUE PROPOSITION CANVAS
CUSTOMER JOBS
PRODUCTS & SERVICES
PAIN RELIEVERS
GAIN CREATORS GAINS
PAINS
© Vujàdé Ltd. – Supporting Forward Thinking Alexander Osterwalder www.businessmodelgeneration.com
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
QUESTIONS & ANSWERS
© Vujàdé Ltd. – Supporting Forward Thinking © Vujàdé Ltd. – Supporting Forward Thinking
INTERESTED? SEND YOUR MOTIVATION WITH CV TO
INTERNSHIP
© Vujàdé Ltd. – Supporting Forward Thinking
Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”
In times of change learners inherit the earth;
while the learned find themselves beautifully equipped to deal with a
world that no longer exists.
“
Phot
o by
: Vu
jàdé
Ltd
. –
Jasp
er B
ouw
sma
© Vujàdé Ltd. – Supporting Forward Thinking
Vujàdé Ltd. Postal Address P.O. Box 4 CH-3257 Grossaffoltern
Visiting Address Elfenaustrasse 3 CH-2502 Biel/Bienne +41 (0)32 32 32 300
Online www.vujade.com [email protected]
VujadeLtd
Phot
o by
: Vu
jàdé
Ltd
– J
aspe
r Bo
uwsm
a