demographics · 2014 Wine Enthusiast Media Kit. magazine columns ... Valentines Day ... Red & White...
Transcript of demographics · 2014 Wine Enthusiast Media Kit. magazine columns ... Valentines Day ... Red & White...
CirculationTotal Circulation 186,536Total Audience 754,000
Male/Female Audience Male 55% Female 45% Age Groups Age 25-34 18% 35-44 27% 45-54 21% 55-64 17% 65+ 12% Median Age 44.7
Education Attended College or Higher 81% College Degree 61% Post Graduate Study 26%
Marital StatusMarried 62% EmployedEmployed 71%Managerial & Professional 44% Household Income $100,000 + 52% Median Household Income: $104,507
Net Worth $500,000 + 46% Median Net Worth $448,566
Regional Distribution Northeast 24% Midwest 21% South 31% Mountain 7% Pacific 18%
Source: June 2013 MRI; publisher’s defined estimate
demographics
2014 Wine Enthusiast Media Kit
magazine columns
Enth Degree
Top ShelfThe three top-scoring Cellar Selection, Editors’ Choice and Best Buy wines of the month.
Top 10 Under $10Appearing every other month, this column highlights the 10 best, inexpensive wines tasted per issue, selected for price and quality.
Recipe of the MonthThis full-page recipe brings one delicious dish from a celebrity kitchen or renowned restaurant to our readers’ homes each month. The Recipe of the Month is accessible, seasonal and always served with a wine recommendation.
Q&AEach month, one full page is devoted to quizzing fascinating figures in the wine world—from star chefs to respected winemakers.
Fare PlayWritten by top chefs, sommeliers and other tastemakers, this monthly column lets key players in the restaurant/dining scene sound off on hot-button food issues, always with a wine-pairing sidebar. Previous authors have included Alex Guarnaschelli, Nadia Giosia and Michael Madrigale.
DestinationThis one-page travel spread focuses on wine-centric destinations around the globe—detailing the hottest bars, restaurants, hotels and other attractions of interest to wine lovers.
Life of the PartyOur Lifestyle and Entertaining Editors Mike DeSimone and Jeff Jens-sen detail the latest insight on wine-focused entertaining, with easy tips on how to bring them home.
Our Crush This MonthFrom artisanal Bourbon to Spain’s Jerez festival, we highlight top wine, food and travel trends to explore.
Drink This NowA shopping list of the most of-the-moment and delicious pours on the market.
2014 Wine Enthusiast Media Kit
magazine columnsProof Positive
Kara’s PicksSpirits Editor Kara Newman makes a monthly selection from her spirits ratings in the Buying Guide, calling attention to one of her favorite finds.
How ToHot trends in modern mixology are broken down with step-by-step illustrations for the at-home cocktail lover in this section, covering topics such as infusing your own liquor and making decorative ice cubes.
Cocktail of the MonthCreated by our featured mixologist of the month, the highlighted cocktail recipe of the month is seasonal, fun and perfect for making at home.
Mixologist of the MonthThe ever-evolving world of mixology produces standout talent—and this monthly column profiles spirits professionals from around the world who are making waves in the cocktail scene.
TrendWhat’s new in the bar world? Surprising spirit trends are the focus of this page.
2014 Wine Enthusiast Media Kit
magazine featuresWine FeaturesFeature articles highlight emerging and estab-lished wine regions and topics worldwide, written primarily by our on-the-ground tasting staff. Topics focus on wine and spirits trends and issues in im-portant regions across the globe.
PairingsWine and food pairings are presented in gorgeous style in these five-page features, featuring three or more food recipes with specific wine recommen-dations, making wine and food pairing a breeze. Past topics have included Creole cooking, classic Sicilian dishes and Pacific Northwest seafood with the wines that make them sing.
TravelFrom emerging wine regions to tried and true winemaking territories, monthly, in-depth travel features take the reader inside exotic wine-centric destinations.
EntertainingPlanning a wine dinner, holiday meal or seasonal celebration is made easy in our entertaining spreads, featuring recipes, cocktails, specific wine recommendations, décor and playlist tips.
2014 Wine Enthusiast Media Kit
annual special issues
2014 Wine Enthusiast Media Kit
100 Best Wine Restaurants 2014 Edition on sale July 8th
What defines Wine Enthusiast Magazine’s 100 Best Wine Restaurants? Is it a standout selection of wines? An innovative menu? Detail-oriented service? Buzzed-about décor? The eateries on our list do all these things and more: They serve up a true passion for presenting mind-blowing wine-and-food pairings. Along with our selection of the nation’s latest and greatest wine-focused dining destinations, we offer recipes and ingenious wine-pairing ideas for the home chef, the top food trends of the year and an appetite-stimulating selection of essential dishes you’ll want to sample.
10 Best Wine Travel Destinations 2014 Edition on sale January 14th
Each year, our editors travel the world to experience the best wine and food, and in turn, discover the most exciting places to visit. From classic regions to lesser-known corners, this list promises outstanding travel experiences and unforgettable wines.
Top 40 Under 40 2014 Edition on sale September 2nd
Meet the rising young stars and tastemakers who are changing the way the world drinks and paving the way for a new wine culture. From sommeliers with buzz worthy wine lists to quality-driven producers shaking up the status quo, these tastemakers are highlighted for their singular vision and their impact on the drinks biz.
Annual Bookazine 2013 - CALIFORNIA
Written specifically for the modern, progressive wine lover, our editors on the ground and in the know present the most current perspective on not only the wine history, trends and best bottles to buy now, but also on the exciting life-style that makes California coveted around the world. Insider tips from the stars and stalwarts of each region make this a one-of-a-kind reference.
Our 2014 Edition featuring SOUTH AMERICA will be on sale September 30th
annual special issues
2014 Wine Enthusiast Media Kit
Top 100 Best Buys 2014 Edition on sale October 14th
Everyone wants to get the most bang for their buck, especially when it comes to wine. While there are plenty of occasions that warrant an expensive bottle, most of the time we’re all just looking for delicious selections that are easy on the wallet. All of the wines included in our annual Top 100 Best Buys list have suggested retail prices of $15 or less and are all awarded our Best Buy qualifica-tion, meaning they possess an excellent quality-to-price ratio. From there, we select the top wines that exhibit the best relationship between score and price while also considering other factors like availability and buzz.
Best of Year2014 Edition on sale December 2nd
Top 100 Wines of the YearThe Enthusiast 100 is our special year-end roundup. While all of the wines featured are highly rated by our critics, in creating this list, we consider many factors, including the wine’s quality-to-price ratio, drinkability, availability and uniqueness. We also strive to provide as diverse a list as possible, reflecting the range of styles, varieties and regions we’ve reviewed over the past 12 months.Top 50 Spirits of the YearFrom the hundreds of spirits reviewed over the past year, the Top 50 Spirits list offers favorites to try representing the best of what we’ve tasted. Top 25 Beers of the YearThe Top 25 Beers list is all about balance—the balance of countries, brands, styles, prices and productions sizes. Numeric scores and pricing play a role, but industry buzz and product availability are key as well.
Top 100 Cellar Selections 2014 Edition on sale November 4th
To a large extent, our list of Top 100 Cellar Selections reflects which classic wine regions released the best vintages during the past year. In the interest of diversity, we sprinkle in wines from a wide range of countries and grape variet-ies, but since most of these ageworthy wines come from established regions and top vintages, the emphasis is on quality, not value. This is a refined list, and many of the wines are expensive, but all are collectible investments requiring time in a properly temperature-and-humidity controlled cellar to deliver maxi-mum pleasure.
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2014 Wine Enthusiast Media Kit
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Issue Date Ad Space Close Material Due Date On Sale Date
February November 20, 2013 November 26, 2013 January 14, 2014
March January 3, 2014 January 8, 2014 February 18, 2014
April January 22, 2014 January 29, 2014 March 18, 2014
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June March 19, 2014 March 26, 2014 May 6, 2014
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South America Bookazine August 13, 2014 August 20, 2014 September 30, 2014
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December 1 September 17, 2014 September 24, 2014 November 4, 2014
Best of Year October 15, 2014 October 22, 2014 December 2, 2014
2014 Wine Enthusiast Media Kit
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Image Elements: All color photos must be composite, CMYK and 300 dpi. Ink density must not exceed 300%. Wine Enthusiast Magazine accepts no responsibility for color reproduction of converted RGB images. Black and white line art 600 dpi minimum, 1200 dpi maximum.
Proofs: All advertisers must submit a high-end digital contract level proof at 100 % size with their ad.The proof must be calibrated to match SWOP and color bars should be incorporated on the sup-plied proof. Without this contract proof, we will not be held responsible for color. Color laser proofs are not acceptable for color.
Materials: Send all print ad materials by due date to the FTP listed or to:Katrina SharkisWine Enthusiast Magazine333 North Bedford RoadMt. Kisco, NY 10549 (914) 345-8463 [email protected]
mechanical requirements
2014 Wine Enthusiast Media Kit
digital mediaWine Enthusiast Magazine Web Site
winemag.comwinemag.com is the source for all things related to the lifestyle of wine.
Updated daily, the newly designed responsive site is not only easy to navigate—it also allows you to read the latest articles and recipes, plus recent ratings and reviews on any mobile device. It’s an information-packed reference for wine lovers at all levels, from the novice exploring the world of wine to the seasoned collector who is eager to brush up on the latest tips, trends and breaking news.
Original online content speaks to the latest in food, wine, cocktails, restaurants and travel trends, plus additional articles are featured from the pages of Wine Enthusiast Magazine.
Online Features
Wine, Spirits and Beer Ratings and Reviews An extensive database of more than 150,000 current global reviews of wines, spirits and beer, searchable by producer, vari-ety, region, vintage, price and score.
Vintage Chart The easy-to-use, most comprehensive guide to understanding the best years for specific wines from around the globe and when they are ready to be enjoyed.
Wine Lifestyle FeaturesReports on the latest trends in wine, food, cocktails and travel, with profiles of the newest names in the industry. Previous articles are available in our easy-to-use online archives.
Wine-and-Food Pairings with RecipesCountless pairings, tips and recipes backed by the expert knowledge of WE’s wine-and-food critics.
2014 Wine Enthusiast Media Kit
digital media
2014 Wine Enthusiast Media Kit
Online Features Continued
Spirits and CocktailsThe latest trends in the world of spirits, the newest hot spots, and top cocktail recipes as well as the old favorites.
BeerSearch our database of more than 430 beer reviews, plus read about the latest news in brews, including food pairings, travel and trends.
Online Events CalendarOur wide-reaching, exclusive online events calendar keeps read-ers on top of all of the best gastronomical events around the world, and is searchable by date, location or name.
Wine 101Geared for the novice wine-and-food fan, this section contains both a culinary and wine glossary as well as “basic training” articles covering topics such as wine-drinking etiquette and the nuts and bolts of wine barrels.
Traffic (average per month)Total visits: 500,000 Page views: 1,000,000+ Unique visitors: 300,000 Time spent for each visit: 2:20
Advertising Ad Size Rate Ad Type (pixels) Net CPM Leaderboard 728 x 90 $ 45Rectangle - Vertical 300 x 600 $ 45Rectangle - Horizontal 300 x 250 $ 45
SpecificationsWe accept standard web formats. Please refer to our Digital Specifications page for more details.
Wine Enthusiast Magazine Web Sitewinemag.com
digital mediaWine Enthusiast Catalog Web Site
wineenthusiast.com is the source for all products related to the lifestyle of wine.
Updated daily, the site offers easy access to all products carried by Wine Enthusiast, and delivers an average of 2 million page impressions per month.
Traffic (average per month)Page views: January — September 1.5 million per month
October — December 3 million per month
Web Site AdvertisingAd Type Size (pixels) Rate (net cpm)
Homepage
Square 430 x 430 $45
(also available in a 300 x 250 Rectangle)
Interior Pages
Skyscraper 160 x 600 $45
SpecificationsWe accept standard web formats. Please refer to our Digital Specifications page for more details.
2014 Wine Enthusiast Media Kit
digital mediaTop Shelf
Wine Enthusiast Magazine’s Email Newsletter
The Wine Enthusiast Magazine Top Shelf is a weekly online email newslet-ter sent to more than 400,000 active wine and spirits consumers. Focus is on unique, entertaining, and informative offerings with links to the best and latest recommendations on wines, pairings and the products that enhance the lifestyle of wine.
Weekly Themes • The Full Pour The latest news and notes in the wine world, from up-and-coming regions to must-buy bottlings and top producers.
• Spirited Sips Get expert cocktail recipes you can mix up at your home bar as well as the latest in top shelf spirits, tipple techniques and nightlife trends.
• The Main Course Tasty chef recipes you can easily replicate at home are the subject here, plus pairing tips as well as the hottest in wine, food and restaurant trends.
• Vinous Voyages Read the latest on where to sip, sup and stay on your next wine- and -food- focused getaway, including must-see spots and insider tips.
CirculationQuantity: Approx. 400,000 opted-in email addressesFrequency: Once a week
DemographicsAge Core Wine Consumer Wine Enthusiast30-39 15% 15%40-40 22% 25%50-59 24% 24%60+ 25% 19%
AdvertisingPosition Ad Size (pixels) Cost (per send)Full Banner 728 x 90 $ 6,361Rectangle 300 x 600 $ 6,361
SpecificationsWe accept standard web formats. Please refer to our Digital Specifications page for more details.
2014 Wine Enthusiast Media Kit
digital mediaProof Positive
Wine Enthusiast Magazine’s Spirits Newsletter
CirculationQuantity:Approx. 400,000 opted-in email addresses
Frequency:Monthly
AdvertisingPosition Monthly CostCocktail $ 10,984
2014 Wine Enthusiast Media Kit
Wine Enthusiast Magazine’s Proof Positive email offers an ideal opportunity for advertisers who want to specifically target consumers who are spirits drinkers and eager to enhance their interest.
Proof Positive offers the Cocktail of the Month as a sponsorship opportunity including a cocktail recipe using a specific brand and a bottle shot for brand recognition. It can also feature a how-to cocktail video with a brand ambassador and/or mixologist.
digital mediaAdvance Buying Guide
Trade Email Newsletter
To reach the active wine and spirits buyer and members of the trade, Wine Enthusiast offers the Advance Buying Guide. Each issue contains the ratings and reviews of nearly 1,300 wines and spirits that will appear in the upcoming issue of Wine Enthusiast Magazine and on its online review database. These are sent three weeks prior to the magazine’s publication.
Wine Enthusiast’s trade email marketing offers an ideal opportunity for advertisers who want to specifically reach members of the wine and spirits industry; highly-targeted with no wasted circulation.
CirculationReach & Frequency: 26,000 emails, sent monthly(semi-monthly in November and December)
Readership: Retailers, restaurateurs, hotels and bars, wine marketers, importers, distributors, public relations, and press.
AdvertisingPosition Ad Size (pixels) Cost (per send)
Leaderboard: 728 x 90 $ 6,361
Skyscraper: 120 x 600 $ 6,361
SpecificationsWe accept standard web formats. Please refer to our Digital Specifications page for more details.
2014 Wine Enthusiast Media Kit
digital media
Wine Enthusiast Catalog Email
CirculationReach & Frequency: 400,000 per day, 3-5x per week
Readership: Active wine and spirits consumers and trade, from catalog inquiries and orders, subscriptions to Wine Enthusiast Magazine, and attendees at Wine Enthusiast events.
AdvertisingAd Type Ad Size (pixels) Price
Rectangle 300 x 300 $ 10,984
Maximum of one rectangle per email.
SpecificationsWe accept standard web formats. Please refer to our Digital Specifications page for more details.
2014 Wine Enthusiast Media Kit
Targeted to active wine and spirits consumers who enjoy the lifestyle of wine, Wine Enthusiast Catalog emails are sent daily, Monday through Friday, to 400,000 opted-in recipients. Each features products and services targeted to their needs or themed for upcoming holidays or seasons, such as summer entertaining or holiday gifting. Product information is tied directly to the wineenthusiast.com web site for additional browsing and ordering.
digital media specificationsWeb Site Advertisingwinemag.com WineEnthusiast.com
Ad Type Size (pixels) Ad Type (Home Page) Size (pixels)
Rectangle - Horizontal 300 x 250 Rectangle 430 x 430
Rectangle - Vertical 300 x 600 Rectangle 300 x 250
Banner 728 x 90
Ad Type (Interior Pages) Size (pixels)
Skyscraper 160 x 600
File SpecificationsResolution: 72dpi File size: max. 45Kb File Format: GIF, JPG, HTML, FLASH (SWF), JavaScript, Flash Video, Animated GIF and Flash: Stops after 30 secondsIf using Flash, please use the following clickTAG code:on (release) {getURL(_root.clickTAG, “_blank”); }
Please also provide a static backup image when submitting Flash or animated graphics.
If using DART, please contact us for additional information.
Please send files via email and reference placement, dates, and URL to [email protected]
Email Advertising
Top Shelf Weekly EmailAd Type Size (pixels) Banner 728 x 90 Skyscraper 300 x 600
Advance Buying GuideAd Type Size (pixels) Banner 728 x 90 Skyscraper 120 x 600
Wine Enthusiast Catalog EmailAd Type Size (pixels) Rectangle 300 x 300
File SpecificationsResolution: 72dpiFile size: max. 45Kb File Format: GIF, JPG, HTML Please send files via email and reference placement, dates, and URL to [email protected]
2014 Wine Enthusiast Media Kit
Pre-Roll Video Specs20 secondsMinimum bitrate: 500kbps400 x 300 minimum resolutionColor Depth: 32 bitAt least 15fpsH.264/AAC, .mp4 file format
advertising contacts Vice President
Wine Enthusiast MediaJay Spaleta
333 North Bedford RoadMt. Kisco, NY 10549
914.218.9262Fax: 866.887.0943
2014 Wine Enthusiast Media Kit
Advertising DirectorChristine Bires
333 North Bedford RoadMt. Kisco, NY 10549914.345.9463 x4620
Marketing & Events ManagerJen Cortellini
333 North Bedford RoadMt. Kisco, NY 10549914.345.9463 x4126
West Coast Director
Allison Langhoff413-A Washington Boulevard
San Francisco, CA 94129415.933.6643
Fax: [email protected]
Southeast U.S. & South AmericaRegional Manager
Denise Valenza17846 Mission Oak Drive
Lithia, FL 33547813.571.1122
Fax: [email protected]
NY Account ManagerJennifer Gandolfi
333 North Bedford RoadMt. Kisco, NY 10549914.345.9463 x4704
Fax: [email protected]
Advertising Services CoordinatorDevon Priola
333 North Bedford RoadMt. Kisco, NY 10549914.345.9463 x4601
Communications CoordinatorDanielle Della Cioppa
333 North Bedford RoadMt. Kisco, NY 10549914.345.9463 x4134
Below are the Average contacts per occurrence, including frequency per period reported.
Paid Non-Paid Average WINE ENTHUSIAST MAGAZINE Unique Total* (6 issues in period) 179,744 2,865 182,609
a. Print 85,818 2,865 88,683
b. Digital 94,143 - 94,143
1. Request 94,143 - 94,143
2. Non-Request - - -
*Unique Total represents unique recipients, not the sum of Print and Digital.
WINE ENTHUSIAST MAGAZINE offers consumers vital information on the world of wine and hundreds of wine reviews in every issue. The magazine has grown to become a large periodical devoted exclusively to wine and spirits. With wine consumption in the U.S. at an all-time high more people than ever are turning to the Wine Enthusiast for information, wine tours, wine events, in short… everything wine.
www.bpaww.com
Wine Enthusiast Companies 333 N. Bedford Road Mount Kisco, NY 10549 Tel: (914) 345-9463 Fax: (914) 218-9186
BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014
No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report.
AVERAGE TOTAL QUALIFIED BASED ON 6 ISSUES IN THE PERIOD Total Qualified 182,609 Average Rate Base **NC Variance +/- **NC Percent +/- **NC Qualified Paid 179,744 Subscriptions 144,526 Sponsored 33,064 Single-Copy Sales 2,154 Qualified Non-Paid 2,865
**NC = None Claimed
WINE ENTHUSIAST MAGAZINE
CHANNELS
MAGAZINE CHANNEL Official Publication of: None/Established: 1988
EXECUTIVE SUMMARY
PRICE AND FREQUENCY $27.26 Average Annual Subscription Order Price
for the Period Reported (Excluding Sponsored Subscriptions)
13 Issues Per Year
$4.99 All Single-Copy Sales Prices for the Period
WINE ENTHUSIAST MAGAZINE serves consumers and the trade in the wine market and others interested in the fields of wine and spirits.
MARKET SERVED
6 Issues in the period 182,609 average circulation
2014 Wine Enthusiast Media Kit
www.bpaww.com 2Wine Enthusiast / June 2014
2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD
2014 Issue Print Digital
Qualified Paid
Single-Copy Sales Subscriptions Total Qualified Non-Paid
Unique Total Qualified*
January (Best Of 2013) 91,778 91,095 3,821 176,869 180,690 1,973 182,663
February 94,993 95,915 1,914 186,603 188,517 2,173 190,690
March 95,591 94,068 1,571 186,446 188,017 1,423 189,440
April 83,928 87,496 1,758 166,321 168,079 3,123 171,202
May 84,780 94,731 2,159 171,956 174,115 5,177 179,292
June 81,031 101,557 1,700 177,343 179,043 3,323 182,366
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
1. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD
Qualified Paid Qualified Non-Paid Total Qualified
Copies Percent Copies Percent Copies Percent Individual 144,526 79.2 623 0.3 145,149 79.5 Membership Benefit - - - - - - Multi-Copy Same Addressee - - 2,242 1.2 2,242 1.2 *Sponsored Individually Addressed 27,475 15.0 - - 27,475 15.0 *Sponsored Multi-Copy Same Addressee 5,589 3.1 - - 5,589 3.1 Sub-Total Subscriptions: 177,590 97.3 2,865 1.5 180,455 98.8 Single-Copy Sales 2,154 1.2 - - 2,154 1.2 Sponsored Single-Copy Sales - - - - - -
TOTAL 179,744 98.5 2,865 1.5 182,609 100.0
*See Additional Data
1a. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – PRINT
Qualified Paid Qualified Non-Paid Total Qualified
Copies Percent Copies Percent Copies Percent Individual 50,601 57.1 623 0.7 51,224 57.8 Membership Benefit - - - - - - Multi-Copy Same Addressee - - 2,242 2.5 2,242 2.5 Sponsored Individually Addressed 27,474 31.0 - - 27,474 31.0 Sponsored Multi-Copy Same Addressee 5,589 6.3 - - 5,589 6.3 Sub-Total Subscriptions: 83,664 94.4 2,865 3.2 86,529 97.6 Single-Copy Sales 2,154 2.4 - - 2,154 2.4 Sponsored Single-Copy Sales - - - - - -
TOTAL 85,818 96.8 2,865 3.2 88,683 100.0
1b. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – DIGITAL
Qualified Paid Qualified Non-Paid Total Qualified
Copies Percent Copies Percent Copies Percent Individual 94,142 100.0 - - 94,142 100.0 Membership Benefit - - - - - - Multi-Copy Same Addressee - - - - - - Sponsored Individually Addressed 1 - - - 1 - Sponsored Multi-Copy Same Addressee - - - - - - Sub-Total Subscriptions: 94,143 100.0 - - 94,143 100.0 Single-Copy Sales - - - - - - Sponsored Single-Copy Sales - - - - - -
TOTAL 94,143 100.0 - - 94,143 100.0
1c. AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD – BOTH
Qualified Paid Qualified Non-Paid Total Qualified
Copies Percent Copies Percent Copies Percent Individual 218 100.0 - - 218 100.0 Membership Benefit - - - - - - Multi-Copy Same Addressee - - - - - - Sponsored Individually Addressed - - - - - - Sponsored Multi-Copy Same Addressee - - - - - - Sub-Total Subscriptions: 218 100.0 - - 218 100.0 Single-Copy Sales - - - - - - Sponsored Single-Copy Sales - - - - - -
TOTAL 218 100.0 - - 218 100.0
2014 Wine Enthusiast Media Kit
4. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF MAY 2014 Qualified Within
QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital Qualified Non-Paid
Qualified Paid
Unique Total Qualified* Percent
I. Direct Request: 128,286 10,283 15,437 59,494 94,731 - 154,006 154,006 85.9 II. Request from recipient’s company: - - - - - - - - - III. Membership Benefit: - - - - - - - - - IV. Communication from recipient or re-distributor (other than request): 623 - - 623 - 623 - 623 0.3 V. TOTAL – Sources other than above: 22,504 - - 22,504 - 4,554 17,950 22,504 12.6
Rosters and Directories - - - - - - - - - Manufacturer's, distributor's and wholesaler's lists - - - - - - - - - **Other sources 22,504 - - 22,504 - 4,554 17,950 22,504 12.6
VI. Single Copy Sales: 2,159 - - 2,159 - - 2,159 2,159 1.2 UNIQUE TOTAL QUALIFIED CIRCULATION* 153,572 10,283 15,437 84,780 94,731 5,177 174,115 179,292 100.0
PERCENT 85.7 5.7 8.6 47.3 52.8 2.9 97.1 100.0 *Unique Total Qualified represents unique recipients, not the sum of Print and Digital. **See Additional Data
AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS
6-Month Period Ended:
Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim
July - December 2011
January - June 2012
July - December 2012
January - June 2013
July - December 2013
January - June 2014*
Unique Total Audit Average Qualified***: 189,432 196,968 177,927 181,320 178,641 182,609 Rate Base (if any): **NC **NC **NC **NC **NC **NC Rate Base +/-: **NC **NC **NC **NC **NC **NC Percent +/-: **NC **NC **NC **NC **NC **NC Unique Qualified Paid***: 187,107 164,081 147,802 151,122 150,892 179,744 Subscriptions 176,423 153,235 140,274 137,204 120,015 144,526 Sponsored 8,182 7,674 4,525 10,671 28,414 33,064 Single-Copy Sales 2,502 3,172 3,003 3,247 2,463 2,154 Unique Qualified Non-Paid***: 2,325 32,887 30,125 30,198 27,749 2,865 Post Expire Copies included in Total Qualified Circulation: 1.3 % 1.8 % 1.4 % 3.7 % 3.0 % 3.2 % Average Annual Order Price: $27.68 $27.44 $27.58 $27.83 $26.94 $27.26
*NOTE: January – June 2014 is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. ***Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
www.bpaww.com 3Wine Enthusiast / June 2014
MARKET SERVED UNIQUE TOTAL
QUALIFIED* PERCENT OF TOTAL Print Digital
Qualified Non-Paid
Qualified Paid
Individual Subscriptions (Note 1) 143,742 80.2 49,231 94,730 - 143,742
Sponsored Individually Addressed: 22,764 12.7 22,763 1 - 22,764
Sponsored Multi-Copy Same-Addressee: Hotels 5,450 3.0 5,450 - - 5,450
Single Copy Sales 2,159 1.2 2,159 - - 2,159
Qualified Non-Paid Circulation: Show Copies 4,554 2.5 4,554 - 4,554 -
Other Qualified Non-Paid Circulation 623 0.4 623 - 623 -
UNIQUE TOTAL QUALIFIED CIRCULATION* 179,292 100.0 84,780 94,731 5,177 174,115
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital. Note 1: Copies are addressed to individuals and mailed via periodicals class U.S. Postal Permit, and international via Johnson & Hayward.
3. BREAKOUT OF QUALIFIED CIRCULATION TO THE CONSUMER MARKET FOR ISSUE OF MAY 2014 This issue is 2.2% or 3,980 copies below the average of the other 5 issues reported in Paragraph 2.
TOTAL NEW AND RENEWED QUALIFIED PAID SUBSCRIPTIONS ORDERED/SOLD FOR THE PERIOD Includes gross subscription sales/orders with unpaid invoices pending. Average Annual Order Price: 13 issues for $27.26 PRICES Total Percent Offers (>5% total orders) 13 Issues for $29.95 4,985 22.3 13 Issues for $26.95 2,674 12.0 26 Issues for $49.95 2,094 9.4 *All Other 4,949 22.2 *Sponsored - Excluded from Average Annual Order Price 7,609 34.1
TOTAL 22,311 100.0 *See Additional Data
USE OF FREE PROMOTIONAL INCENTIVES Total Percent
Ordered without promotional incentive 21,674 97.1
Ordered with editorial promotional incentive - -
*Ordered with other promotional incentive 637 2.9
TOTAL 22,311 100.0
*See Additional Data
2014 Wine Enthusiast Media Kit
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULTATION FOR ISSUE OF MAY 2014 Qualified Paid
State Print Digital Single-Copy Sales Subscriptions Total Paid Total Qualified
Non-Paid Unique Total Qualified* Percent
Maine 220 236 10 429 439 17 456 New Hampshire 348 392 8 713 721 17 738 Vermont 192 184 5 335 340 36 376 Massachusetts 2,124 2,334 25 4,318 4,343 111 4,454 Rhode Island 271 362 2 630 632 - 632 Connecticut 1,398 2,043 11 3,342 3,353 84 3,437
NEW ENGLAND 4,553 5,551 61 9,767 9,828 265 10,093 5.6 New York 7,120 8,417 127 13,940 14,067 1,450 15,517 New Jersey 3,423 4,161 47 7,448 7,495 82 7,577 Pennsylvania 3,455 3,766 110 7,100 7,210 1 7,211
MIDDLE ATLANTIC 13,998 16,344 284 28,488 28,772 1,533 30,305 16.9 Ohio 2,435 2,747 68 5,053 5,121 53 5,174 Indiana 1,022 1,032 25 1,977 2,002 50 2,052 Illinois 2,987 3,597 127 6,343 6,470 103 6,573 Michigan 1,743 1,739 52 3,410 3,462 16 3,478 Wisconsin 1,079 1,334 55 2,342 2,397 16 2,413
EAST NO. CENTRAL 9,266 10,449 327 19,125 19,452 238 19,690 11.0 Minnesota 1,334 1,274 23 2,552 2,575 30 2,605 Iowa 606 626 7 1,203 1,210 20 1,230 Missouri 1,138 1,286 29 2,378 2,407 15 2,422 North Dakota 191 170 1 360 361 - 361 South Dakota 162 183 3 342 345 - 345 Nebraska 403 414 13 802 815 - 815 Kansas 649 734 7 1,374 1,381 - 1,381
WEST NO. CENTRAL 4,483 4,687 83 9,011 9,094 65 9,159 5.1 Delaware 310 248 7 527 534 24 558 Maryland 1,983 2,017 77 3,819 3,896 96 3,992 Washington, DC 391 517 7 882 889 19 908 Virginia 2,573 3,128 87 5,591 5,678 14 5,692 West Virginia 168 234 5 395 400 - 400 North Carolina 1,761 2,131 20 3,793 3,813 76 3,889 South Carolina 711 1,040 11 1,695 1,706 44 1,750 Georgia 1,606 2,243 54 3,650 3,704 142 3,846 Florida 5,729 6,254 48 11,576 11,624 343 11,967
SOUTH ATLANTIC 15,232 17,812 316 31,928 32,244 758 33,002 18.4 Kentucky 612 595 12 1,193 1,205 1 1,206 Tennessee 1,036 1,348 40 2,316 2,356 26 2,382 Alabama 555 636 15 1,106 1,121 69 1,190 Mississippi 241 323 6 531 537 25 562
EAST SO. CENTRAL 2,444 2,902 73 5,146 5,219 121 5,340 3.0 Arkansas 326 424 4 746 750 - 750 Louisiana 653 1,063 11 1,692 1,703 11 1,714 Oklahoma 591 713 3 1,295 1,298 5 1,303 Texas 4,872 7,546 64 12,090 12,154 252 12,406
WEST SO. CENTRAL 6,442 9,746 82 15,823 15,905 268 16,173 9.0 Montana 243 239 15 467 482 - 482 Idaho 233 252 4 481 485 - 485 Wyoming 116 188 6 298 304 - 304 Colorado 1,733 1,956 61 3,598 3,659 25 3,684 New Mexico 360 371 2 708 710 21 731 Arizona 2,063 1,705 74 3,675 3,749 16 3,765 Utah 354 322 1 674 675 - 675 Nevada 902 784 4 1,251 1,255 430 1,685
MOUNTAIN 6,004 5,817 167 11,152 11,319 492 11,811 6.6 Alaska 216 168 13 371 384 - 384 Washington 2,651 1,597 70 4,111 4,181 59 4,240 Oregon 1,468 812 12 2,247 2,259 19 2,278 California 14,159 11,569 411 24,429 24,840 857 25,697 Hawaii 2,314 239 22 2,482 2,504 47 2,551
PACIFIC 20,808 14,385 528 33,640 34,168 982 35,150 19.6 UNITED STATES 83,230 87,693 1,921 164,080 166,001 4,722 170,723 95.2
U.S. Territories 94 - - 94 94 - 94 Canada 771 194 230 672 902 51 953 Mexico - - - - - - - Other International 583 3,566 8 3,730 3,738 404 4,142 APO/FPO 102 - - 102 102 - 102 Email Only - 3,278 - 3,278 3,278 - 3,278
UNIQUE TOTAL QUALIFIED
CIRCULATION* 84,780 94,731 2,159 171,956 174,115 5,177 179,292 100.0
*Unique Total Qualified represents unique recipients, not the sum of Print and Digital.
www.bpaww.com 4Wine Enthusiast /June 2014
2014 Wine Enthusiast Media Kit
www.bpaww.com 5Wine Enthusiast / June 2014
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
PACIFIC 35,150 19.6%
MOUNTAIN 11,811
6.6%
WEST NO. CENTRAL
9,159 5.1%
WEST SO. CENTRAL 16,173
9.0%
EAST SO. CENTRAL
5,340 3.0%
MIDDLE ATLANTIC 30,305 16.9%
NEW ENGLAND
10,093
5.6%
SOUTH ATLANTIC
33,002 18.4%
EAST NO. CENTRAL 19,690 11.0%
GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION
3,278
102
4,142
953
94
35,150
11,811
16,173
5,340
33,002
9,159
19,690
30,305
10,093
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
Email Only
APO/FPO
Other International
Canada
US Territories
Pacific
Mountain
West So. Central
East So. Central
South Atlantic
West No. Central
East No. Central
Middle Atlantic
New England
2014 Wine Enthusiast Media Kit
About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, email newsletters, databases, wireless, social media and other advertiser-supported media—as well as advertiser and agency members. Visit www.bpaww.com for the latest audit reports, membership information and publishing and advertising industry news.
ADDITIONAL DATA
METHOD OF DISTRIBUTION: Qualified are paid subscribers, non-paid recipients and bulk copies served to stores and distributors of wines and spirits. Copies are addressed to individuals and mailed via Periodicals Class U.S. Postal Permit and international mail via Johnson & Hayward. Bulk copies are distributed via RPS and UPS. Multi-Copy Same Addressee circulation is audited only to the point of distribution. An agreement not more than three years old has been obtained indicating that the recipient at the point of distribution agrees to accept the magazine for redistribution. All qualified circulation conforms to the market served and method of distribution, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via email when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica – If a print edition exists, editorial and design are unchanged from the original print edition. Each issue’s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: AVERAGE NON-QUALIFIED CIRCULATION: 3,448 COPIES PARAGRAPH 1: Qualified paid "Sponsored Individually Addressed" subscriptions averaging 27,475 copies were sold to qualified recipients. Qualified paid "Sponsored Multi-Copy Same Addressee" subscriptions averaging 5,589 copies were sold to qualified recipients. PARAGRAPH 4: Other Sources include 2 sources of circulation for quantities of 4,554 copies or 2.6% to 17,950 copies or 10.0%, including paid subscribers. PRICES: "All Other" includes an average annual order price of $26.81. Average Annual Sponsored Order Price for the Period: $0.02. PROMOTIONAL INCENTIVES: 637 subscriptions were sold offering a Vintage Chart, with a stated value of $10.00.
PUBLISHER’S AFFIDAVIT
We hereby make oath and say that all data set forth in this statement are true. Jay Spaleta, Associate Publisher Jim Motrinec, Circulation Director (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide.
Date signed July 29, 2014 State New York City Mount Kisco Received by BPA Worldwide July 29, 2014 Type CBD ID Number W134B0J4
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