Produced by BRANDed Management. Sat., May 24, 2014: 9pm l Location: Crane Bay.

The$Indy$500$has$long$been$a$haven$to$see$and$be$seen$among$the$taste4making$elite$class$of$Hollywood$celebri<es$and$professional$athletes$from$across$the$globe.$Much$like$the$Super$Bowl$or$the$Kentucky$Derby,$people$care$

“WHO’S'THERE”!'

THE RACE PARTY returns in 2014, which will preface the 98th running of the Indy 500, the largest

single-day sporting event in the world, boosting a crowd of nearly 400,000.

THE RACE PARTY is set to include key celebrities influencers, including

a special musical guest, hosted by a targeted celebrity.

The$Kardashians$appear$at$the$2010$Pre4Indy$500$party.$

Adrian$Grenier$star$of$HBO’s$Entourage,$$at$the$2011$pre4Indy$500$party.$$

Kelly$Clarkson$&$Seal$perform$at$the$2011$Indy$500.$

“This is the Indy 500. You wish you were here and I am.” –Gene Simmons

BRANDed Management will produce this year’s THE RACE PARTY, an event founded by BRANDed Management’s CEO Jen Beaver in 2005. As a leading event production specialist, Jen has developed and hosted celebrities at events ranging from the Super Bowl, ESPN ESPYs Awards, Kentucky Derby, NBA All-Star, The iconic Playboy Mansion, and of course the Indy 500. BRANDed events have been planned for three-time Indy 500 winner & Dancing with the Stars champion Helio Castroneves, Playboy Celebrity Golf & Poker Tournaments, NFL pro’s Reggie Bush & Reggie Wayne, including fellow NFL player Steve Smith’s 2013 Super Bowl party. BRANDed has previously partnered on this event with CMG Worldwide, the leader in intellectual property

Anna$Nicole$Smith$featured$at$our$2004$Indy$500$pre4race$party.$

Patrick$Dempsey$at$our$pre4race$Indy$500$party.$

Nick$&$Drew$Lachey$aRend$our$celebrity$Indy$500$golf$ou<ng.$

THE RACE PARTY Event Details: DATE: Sat., May 24 TIME: 9:00 p.m. – 1:00 a.m. LOCATION (TENT): Crane Bay, 551 West Merrill Street TICKETS: VIP Invite or purchased ticket ATTIRE: Cocktail

Mario$Lopez,$host$of$EXTRA,$at$the$pre4race$Indy$500$party$in$2011.$

Mark$Wahlberg$&$P$Diddy$at$the$pre4Indy$500$event$in$2011.$

Bruce$Jenner$&$Kris$Kardashian$at$the$2010$Indy$500.$

THE RACE PARTY Title Sponsor Opportunity •  Brand identity attached to the official name of the event: “The Race Party presented by Brand” •  Brand Category Exclusivity •  Brand inclusion on the Step + Repeat press banner •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,

website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional

items and clothing within venue and outdoor •  Brand shout-outs from DJ on main stage during event •  Photo & meet and greet with celebrity hosts and guests •  30 VIP/All Access Credentials to The Race Party

THE RACE PARTY Major Associate Sponsor Opportunity •  Brand Category Exclusivity •  Brand inclusion on the Step + Repeat press banner •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor •  20 VIP/All Access Credentials to The Race Party THE RACE PARTY Associate Sponsor Opportunity •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials,

website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional

items and clothing within venue and outdoor •  10 VIP/All Access Credentials to The Race Party

THE RACE PARTY Contingency Sponsor Opportunity •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor •  5 VIP/All Access Credentials to The Race Party THE RACE PARTY Technical Sponsor Opportunity: [Product] •  Brand recognition in all collateral marketing materials: Invitations, press releases, credentials, website logo and hotline placement, ancillary media •  Brand on-premise signage (blow-ups, ice sculptures, etc.) as well as distribution of promotional items and clothing within venue and outdoor •  5 VIP/All Access Credentials to The Race Party