For discussion & educational purposes only. This report is based upon information we consider reliable, but its accuracy and completeness cannot be guaranteed.A l l t r a d emarks, ser v ice ma r ks, r eg istered t r a d ema rks, p r o d u ct a n d ser vice n a mes , a n d co mp a ny n a mes o r l o g o s t h a t a p p ea r i nt h i s r ep o rt a n d t h a t a r e n o t o t h erwise o wn ed o r l i censed b y T h e S t r a whecker Gr o u p a r e t h e p r o p erty o f t h e i r r esp ect ive o wn ers .© Copyright 2014. The Strawhecker Group. All Rights Reserved.

This report shows how certain payments industry companies and terms are trending on Google web searches.

Here are the detailsSome charts reflect specific search terms which will be shown in quotes, while others are filtered by company which provides search interest by the topic of the company and not a specific search term.

All graphs are confined to searches done in the United States within the web search option (i.e. not Google News or Images) between April 21st and April 28th 2014. The numbers on the graph reflect how many searches have been done for a particular term, relative to the total number of searches done on Google over time. Graphs do not represent absolute search volume numbers, because the data is normalized and presented on a scale from 0-100. Each point on the graph is divided by the highest point, or 100. When there is not enough data, 0 is shown.

Numbers represent search interest relative to the highest point on the chart. If at most 10% of searches for the given region and timeframe were for "pizza," it would be considered 100. This doesn't convey absolute search volume. If a search reaches a higher point than the previous 100 point, the new high will replace the 100 point.

When comparing two or more items, bars appear next to the chart. The bar height represents the average of all points on the graph for that search term.

A downward trending line means that a search term's popularity is decreasing. It doesn't mean that the absolute, or total, number of searches for that term is decreasing.

Source Link

EXPLANATION

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“Square Reader” “PayPal Here” “GoPayment”

PAST 12 MONTHS

MOBILE CARD PROCESSING

3

100

80

60

40

20

0

“Square mobile” “PayPal mobile” “Intuit mobile”

PAST 12 MONTHS

Click here to viewTSG’s infographic: Should

Traditional Merchant Acquirer Beware of Square?

MOBILE CARD PROCESSING

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100

80

60

40

20

0

100

80

60

40

20

0

PAST 12 MONTHS5

BITCOIN

“Google Wallet” “Isis Wallet”

Other search terms for the Isis mobile wallet solution were tested and produced similar results. PAST 90 DAYS

100

80

60

40

20

0

MOBILE WALLETS

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TSG has 3 mPayments reports titled

Overview & Trends, Product & Security Review, and Competitive Analysis

You can see thepreviews here

Graph was filtered by company versus search term. This trend feature measures search interest in topics, providing accurate measurements of overall search interest. This does not measure interest in specific search queries.

Visa Inc. MasterCard Discover Card American Express PayPal

PAST 12 MONTHS

100

80

60

40

20

0

CARD BRANDS

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Vantiv Global Payments TSYS Heartland Payment Systems

PAST 12 MONTHS

100

80

60

40

20

0

Graph was filtered by company versus search term. This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries.

PUBLIC MERCHANT ACQUIRERS

TSG’s Directory of U.S. Merchant Acquirers has information on each of

these acquirers & 194 more (as available)

Click here for a preview

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PAST 12 MONTHSGraph was filtered by company versus search term. This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries. 9

PUBLIC MERCHANT ACQUIRERS

PAST 12 MONTHSGraph was filtered by company versus search term. This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries.

TSG’s Merchant Database of 2.1 million merchants has hundreds of performance metrics that can be viewed multiple ways including by U.S. region.

Click the play button to see a demo.

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PUBLIC MERCHANT ACQUIRERS

First Data Elavon Chase Paymentech

PAST 12 MONTHS

100

80

60

40

20

0

Graph was filtered by company versus search term except in the case of “Bank of America Merchant Services” as a company option was not available. This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries. A search of “Chase Merchant Services” was tested, but produced no trend results.

TOP NON-PUBLIC / FIMERCHANT ACQUIRERS

“Bank of America Merchant Services”

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PAST 12 MONTHSGraph was filtered by company versus search term. This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries. 12

TOP NON-PUBLIC / FIMERCHANT ACQUIRERS

PAST 12 MONTHSGraph was filtered by company versus search term except in the case of “Bank of America Merchant Services” as a company option was not available. This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries.

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TOP NON-PUBLIC / FIMERCHANT ACQUIRERS

Graph was filtered by company versus search term. This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries.

PUBLIC PAYMENTS TECH COMPANIES

PAST 12 MONTHS

VeriFone Holdings Inc. Ingenico ACI Worldwide Inc. Jack Henry & Associates

14

100

80

60

40

20

0

Kroger Target Corporation Costco Home Depot Walgreens

PAST 12 MONTHS

100

80

60

40

20

0

Graph was filtered by “retail company” versus search term This trend feature measures search interest in topics providing accurate measurements of overall search interest. This does not measure interest in specific search queries.Based on 2012 sales, these retailers are the top five retailers in the U.S. excluding Walmart.

TOP 5 RETAILERS(EXCLUDING WALMART)

Click here to sign up for TSG’s Merchant NewsFilter

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Click here to view thefirst edition of TSG’s

Merchant NewsFilter

Nov 2013 – April 2014

“Data Breach”“EMV”

100

80

60

40

20

0

CLICK FOR INFOGRAPHIC

PAYMENTS TOPICS

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“Merchant Cash Advance”

“Payroll Processing”

PAST 12 MONTHS

100

80

60

40

20

0

PAYMENTS TOPICS

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*Near Field Communication

“BLE” “Bluetooth Low Energy”

Graph was filtered by search term for all topics except Near Field Communication which was filtered by “Industry.”

100

80

60

40

20

0

PAST 12 MONTHS

TSG’s NFC Survey Report provides insights into how

payments professionals view NFC Technology

Click here for a preview

PAYMENTS TOPICS

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Some other free resources from TSG

INFOGRAPHIC: The Top Ten Ways Acquirers Can Block the Breach

Q1 2014 U.S. Economic Indicators Report with Special TRANSACT 14 Introduction

TSG Roundtable on the Target Breach, EMV, and the Ramifications

TSG Analysis - Global Payments' Acquisition of PayPros at a Glance

Brave New World in Payments - Tapping the Power of Big Data in Merchant Portfolio Management

INFOGRAPHIC: Why are Electronic Payments Important?

ETA Report Identifies Business & Personal Services as Attractive Merchant Vertical for Merchant Acquirers

Is Aggregation for Everyone?

INFOGRAPHIC: What Benefits Me by Paying a Credit Card Swipe Fee?

RESOURCES

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RESOURCES

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Have Questions?

402.964.2617

info@thestrawgroup.com

ADVERTISING OPPORTUNITIESMarketing to payments industry professionals? Advertise in TSG’s NewsFilter where you will reach thousands of payments professionals and hundreds of c-level executives. Click here for more details.

TSG is very much in touch with the needs and wants of the Merchant Acquiring industry. They have done a terrific job of packaging a series of in-depth and insightful reports that our Leadership Team has found very useful in both managing our business and making strategic decisions. TSG's research, knowledge and expertise has been very valuable to TSYS.

“

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Click here to see previews of other TSG reports and to order online.

TSG REPORTS

Click here to subscribe to TSG’s weekly email newsletter. NewsFilter provides subscribers with fresh and filtered payments industry news as well as TSG insights and updates.

NEWSFILTER

Susan Sheen, Group Executive, Chief Marketing Officer - TSYS Merchant Segment

About TSGThe Strawhecker Group (TSG) is a management consulting company focused on the electronic payments industry.

TSG’s Service GroupsPayments Strategy - Payments Strategy encompasses the full spectrum of advisory services within the Payments Industry. The depth of these services is built on deep industry knowledge - the Partners and Associates of the firm have an average of over 20 years of industry experience. With clients from card issuers to merchant acquirers, TSG has the experience and expertise to provide real-time strategies.

Transaction Advisory - Whether buying or selling, seeking investment funding, or planning your company’s exit strategy, TSG’s experience can be critical to achieving success. TSG has performed more than 100 Payments Company Valuation and/or Business Assessments in the past three years - ranging in value from $1 million to $1 billion.

TSG Metrics - TSG Metrics, the strategic research and analysis division of TSG, provides the Payments Industry with highly focused research and industry-wide studies. TSG Metrics takes data, boils it down to information, transforms it to knowledge and presents it to provide wisdom to its client partners.

TSG’s Unparalleled ExperienceTSG consists of Industry leaders with extensive experience leading teams through explosive growth periods, mergers and acquisitions, and international and domestic expansion within the Payments Industry. Both Partners and Associates of the firm have held key senior management positions at leading industry companies including First Data / First Data International, Visa Inc., MasterCard, TSYS, Humboldt Merchant Services, WorldPay, Heartland Payment Systems, Cardservice International, iPayment, Alliance Data, RapidAdvance, Accenture Consulting, Redwood Merchant Services, Chase Paymentech, as well as other leading financial institutions and Payments companies.

TSG’s Influence Shapes the Payments IndustryOver the last three years, TSG has completed over 400 projects for more than 200 different clients including financial institutions, merchant acquirers, card issuers, card associations, technology providers, ISOs, processing companies and the investment community. Additionally, the firm and its Associates sit on several industry committees whose focuses range from emerging product development to governmental regulation advisement.

For more information, contact TSG at info@thestrawgroup.comSubscribe to TSG's NewsFilter * PaymentsPulse.com * Follow TSG on Twitter * Follow TSG on LinkedIn * TheStrawGroup.com

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