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2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.
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Transcript of 2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.
![Page 1: 2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649c9e5503460f9495ee80/html5/thumbnails/1.jpg)
2014 Texas Trends® Hotel Industry Report Austin Hotel & Lodging Association
October 1, 2014
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I. The Economy
II. Lodging Forecasts – U.S.
III. Lodging Forecasts - Texas
IV. Austin Submarkets
V. Hotel Market Cycle
I. The Economy
II. Lodging Forecasts – U.S.
III. Lodging Forecasts - Texas
IV. Austin Submarkets
V. Hotel Market Cycle
Presentation Outline
![Page 3: 2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649c9e5503460f9495ee80/html5/thumbnails/3.jpg)
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Source: Moody’s Analytics, July 2014
United States: Economic Outlook
Employment Personal Income
GDP CPI (Inflation)
2013 1.7% 1.7% 1.9% 1.5%
2014 1.8% 2.4% 1.7% 1.9%
2015 2.3% 4.3% 3.7% 2.2%
2016 2.4% 4.7% 3.3% 2.5%
2017 1.6% 3.5% 2.9% 2.9%
2018 0.6% 2.2% 2.2% 2.8%
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Source: Moody’s Analytics, July 2014
Austin: Economic Outlook
Employment Personal Income
GMP CPI (Inflation)
2013 4.6% 2.9% 5.5% 1.6%
2014 3.5% 4.0% 5.2% 2.2%
2015 4.2% 6.8% 5.4% 2.4%
2016 4.1% 6.4% 4.9% 2.7%
2017 3.6% 5.1% 4.2% 3.0%
2018 2.6% 4.0% 3.5% 2.9%
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June 2014
Source: Texas Work Force Commission
United States 7.5% 6.3%
Texas 6.9% 5.5%
Austin 5.7% 4.4%
Dallas/Fort Worth 6.7% 5.4%
Houston 6.7% 5.4%
San Antonio 6.6% 5.1%
June 2013
* Not seasonally adjusted
Unemployment Comparison*
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What Could Derail the Economy?
• Unpredictable World Event
• Price of Oil & Gas
• International Crises
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I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast - Texas
IV. Austin Submarkets
V. Hotel Market Cycle
I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast - Texas
IV. Austin Submarkets
V. Hotel Market Cycle
Presentation Outline
![Page 9: 2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649c9e5503460f9495ee80/html5/thumbnails/9.jpg)
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Hotel Horizons®
• Econometric Forecasting Model− Smith Travel Research – historical lodging data,
pipeline data
− Moody’s Economy.com – economic forecasts
• Five-Year Forecasts of Supply, Demand, Occupancy, ADR, RevPAR− 55 Major U.S. Markets
• Updated Quarterly
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= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 1.9% 1.7% 0.5% 0.4% 0.7% 0.9% 1.3% 1.7% 2.1% 2.4%
Demand 1.9% 7.2% 4.7% 2.8% 2.2% 4.5% 2.2% 1.6% 1.1% 0.4%
Occupancy 61.9% 57.5% 59.9% 61.3% 62.2% 64.4% 65.0% 64.9% 64.3% 63.0%
ADR 3.0% 0.0% 3.8% 4.2% 3.9% 4.5% 5.7% 5.9% 5.4% 4.1%
RevPAR 3.0% 5.4% 8.1% 6.6% 5.4% 8.2% 6.7% 5.8% 4.3% 2.1%
United States: 2nd Quarter 2014
Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
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• Six consecutive years of increasing occupancy, the longest since 1988.
• An occupancy level of 65%, the highest level of occupancy ever recorded by STR, Inc.
• 14 of the 55 markets in the Hotel Horizons® universe will achieve their highest occupancy levels in the past 25 years.
• 49 of 55 markets are above their long run average occupancy level.
2015 US Hotel Industry Achievements
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Austin
New Yo
rkMiam
i
Houston
Nashvil
le
Columbus
San Jo
se-Sa
nta Cru
z
Charlest
on
New O
rlean
s
Denve
r
Baltimore
Anaheim
Seatt
le
San Dieg
o
Orlando
Portlan
d
Jackso
nville
Los A
ngeles
Saint L
ouis
Albuquerque
Hartford
Phoenix
Tampa
Newark
San Fr
ancis
co
Norfolk-
VA Beach
Sacra
mento
Long I
sland
-4.0%
-2.0%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
2015 2009
United States
48,000 New Rooms in 2014
65,000 New Rooms in 2015
130,800 New Rooms in 2009
Source: PKF-HR Hotel Horizons® September-November 2014 Edition, STR, Inc..
Net Supply Change 2009 vs. 2015
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I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast – Texas
IV. Austin Submarkets
V. Hotel Market Cycle
I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast – Texas
IV. Austin Submarkets
V. Hotel Market Cycle
Presentation Outline
![Page 15: 2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649c9e5503460f9495ee80/html5/thumbnails/15.jpg)
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Texas Summary
54.6%
56.5%
60.4%
63.4%
66.0%
68.0%
68.5%
Occupancy
$91.79 $89.72 $92.06 $94.38$99.63
$105.00$110.00
$50.09 $50.70$55.60
$59.81$65.76
$71.36$75.50ADR
RevPAR
2009 2010 2011 2012 2013 2014F 2015F
237,491
247,971
251,917
254,933
257,555
261,111
267,248
Supply
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Dallas: 2nd Quarter 2014
Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 2.5% 2.7% 0.8% 1.4% 0.3% 0.6% 1.7% 1.9% 2.8% 3.4%
Demand 3.4% 9.5% 9.1% 4.8% 5.7% 5.4% 3.3% 3.2% 2.9% 2.5%
Occupancy 60.7% 54.5% 59.0% 61.0% 64.2% 67.3% 68.3% 69.2% 69.2% 68.6%
ADR 2.1% -2.6% 3.4% 1.1% 5.1% 5.0% 6.5% 5.4% 4.0% 3.2%
RevPAR 3.1% 3.9% 11.9% 4.4% 10.7% 10.0% 8.2% 6.8% 4.1% 2.3%
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Fort Worth: 2nd Quarter 2014
Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 3.1% 3.7% 1.3% 1.2% 0.5% 1.5% 0.3% 2.1% 3.8% 4.4%
Demand 3.5% 7.7% 7.1% 3.0% 3.9% 3.7% 3.3% 2.7% 2.8% 2.7%
Occupancy 60.9% 56.1% 59.3% 60.3% 62.3% 63.7% 65.5% 66.0% 65.3% 64.3%
ADR 3.2% -0.9% 1.1% -1.4% 1.5% 4.3% 4.4% 3.8% 3.8% 3.3%
RevPAR 3.8% 2.8% 6.9% 0.3% 4.9% 6.6% 7.5% 4.5% 2.8% 1.6%
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Houston: 2nd Quarter 2014
Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 2.5% 6.1% 1.8% 0.9% 0.6% 1.5% 3.0% 2.8% 2.5% 1.8%
Demand 3.9% 5.4% 10.6% 10.4% 6.2% 4.1% 2.2% 2.0% 1.5% 1.1%
Occupancy 61.8% 55.0% 59.7% 65.4% 69.1% 70.8% 70.3% 69.8% 69.1% 68.6%
ADR 3.0% -4.0% 2.6% 3.7% 7.8% 7.0% 4.1% 1.4% 1.6% 1.9%
RevPAR 4.6% -4.6% 11.5% 13.6% 13.8% 9.7% 3.3% 0.7% 0.6% 1.1%
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Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
San Antonio: 2nd Quarter 2014
= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 3.4% 8.5% 2.5% 1.6% 0.5% 1.4% 1.1% 1.2% 2.4% 3.3%
Demand 3.6% 12.4% 7.1% 5.5% -0.1% 2.9% 2.8% 2.8% 2.5% 3.0%
Occupancy 65.0% 58.2% 60.8% 63.2% 62.8% 63.8% 64.8% 65.8% 65.9% 65.7%
ADR 3.0% 0.3% 0.1% 1.3% 4.8% 1.9% 3.9% 3.4% 3.0% 3.0%
RevPAR 3.4% 4.0% 4.6% 5.2% 4.2% 3.5% 5.6% 5.0% 3.2% 2.7%
.
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Austin – Supply / Demand Analysis
• 2009 - Supply Up / Demand Down
- Huge Occupancy & Rate Loss• Current - Supply Down / Demand Up - Occ Above Average / Turnaway Up
- Artificially High Rates• 2015 to 2017 - Supply Up / Demand Up/Slowing
- Turnaway & Compression Down
- Occupancies Normalize
- Rates Normalize
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Austin – Local Demand Factors
• Continued IT Expansion- Apple – 3,600 jobs
- Flextronics – 900 jobs
- Spansion – $200 million upgrade
- Ambiq Micro, Illuminix, Dropbox, Websense, Roku, Marvell Semiconductor
• Residential Housing Boom
• UT Expansions
• Sports Activity
• Circuit of the Americas
• Festivals / Events- SXSW
- Austin City Limits
- Many Others
• Convention Activity- JW Marriott (2015)
- Increased Bookings
• Hotel Additions – Labor
• Reduced Compression
• Legislature (2015 & 2017)
• Per Diem Rate Up $6 to $126
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Austin: 2nd Quarter 2014
Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 3.3% 4.8% 2.4% 0.7% 2.8% 2.4% 6.0% 3.1% 2.1% 2.4%
Demand 4.3% 10.3% 6.8% 3.1% 7.7% 3.4% 5.3% 2.0% 1.5% 1.0%
Occupancy 66.2% 63.7% 66.5% 68.0% 71.3% 72.0% 71.5% 70.8% 70.3% 69.4%
ADR 4.0% -2.6% 5.9% 7.9% 5.5% 6.9% 4.7% 1.7% 1.6% 2.0%
RevPAR 5.3% 2.6% 10.5% 10.4% 10.5% 7.9% 4.1% 0.7% 0.9% 0.6%
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Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
Austin: Upper-Priced
= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 4.2% 4.5% 2.9% 0.2% 2.1% 2.6% 11.8% 4.2% 2.3% 2.1%
Demand 5.5% 10.5% 7.0% 2.6% 5.2% 3.3% 8.0% 2.0% 2.0% 1.0%
Occupancy 70.1% 69.9% 72.7% 74.4% 76.7% 77.2% 74.5% 73.0% 72.8% 72.0%
ADR 4.2% -1.1% 6.3% 8.3% 6.5% 7.0% 3.3% 1.0% 1.0% 2.0%
RevPAR 5.6% 4.5% 10.6% 10.8% 9.7% 7.7% -0.3% -1.1% 0.7% 0.9%
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Source: PKF Hospitality Research – Hotel Horizons® Report, Smith Travel Research
Austin: Lower-Priced
= Below/Above Long Run Average
Long Term
Average 2010 2011 2012 2013 2014F 2015F 2016F 2017F 2018F
Supply 2.7% 5.0% 2.0% 1.1% 3.3% 2.3% 1.6% 2.2% 1.9% 2.7%
Demand 3.6% 10.1% 6.6% 3.5% 9.8% 3.6% 3.0% 2.0% 1.0% 1.0%
Occupancy 63.8% 59.1% 61.8% 63.3% 67.3% 68.1% 69.0% 69.0% 68.3% 67.2%
ADR 3.3% -5.2% 5.1% 7.6% 5.9% 6.7% 4.9% 3.0% 2.0% 2.0%
RevPAR 4.5% -0.5% 9.9% 10.2% 12.7% 8.1% 6.3% 2.8% 1.1% 0.4%
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I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast - Texas
IV. Austin Submarkets
V. Hotel Market Cycle
I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast - Texas
IV. Austin Submarkets
V. Hotel Market Cycle
Presentation Outline
![Page 27: 2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649c9e5503460f9495ee80/html5/thumbnails/27.jpg)
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Austin Summary
60.5%63.7%
66.4% 68.0%71.3% 72.0% 71.5%
Occupancy
$101.99 $99.38$105.24
$113.54$119.58
$128.00$134.00
$61.72 $63.31$69.93
$77.23$85.24
$92.07 $94.72
ADR
RevPAR
2009 2010 2011 2012 2013 2014F 2015F
27,41228,714
29,392 29,60230,773
31,462 33,468
Supply
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Austin CBD
69.2%
74.5%77.0% 77.8% 78.4% 77.0%
74.0%
Occupancy
$147.54 $146.18$158.56
$173.57$188.53
$205.00 $200.00
$102.10$108.90
$122.09$135.04
$147.81$157.85
$148.00
ADR
RevPAR
2009 2010 2011 2012 2013 2014F 2015F
6,021 6,038 6,266 6,3196,667 6,726
8,490
Supply
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North Austin
53.8%57.2% 59.4%
62.6%67.6% 69.0% 68.0%Occupancy
$72.39$68.95
$73.77$77.21 $79.63
$85.00 $88.00
$38.95 $39.44$43.82
$48.33$53.83
$58.65 $59.84
ADR
RevPAR
2009 2010 2011 2012 2013 2014F 2015F
6,5316,812 6,806 6,823 6,821
7,019 7,089
Supply
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Round Rock / Georgetown
57.7% 58.8% 57.9% 58.4%64.7%
68.5% 70.0%Occupancy
$77.85 $75.75 $78.32$83.04 $83.98
$90.00$95.00
$44.92 $44.54 $45.35$48.50
$54.34$61.65
$66.50
ADR
RevPAR
2009 2010 2011 2012 2013 2014F 2015F
2,931 3,0263,301 3,419 3,504 3,504 3,504
Supply
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Northwest Austin
65.7%68.5%
72.0% 73.6%77.6% 76.0% 77.0%Occupancy
$88.94 $87.11 $90.04$97.53
$103.45
$115.00$120.00
$58.43 $59.67$64.83
$71.78$80.28
$87.40$92.40
ADR
RevPAR
2009 2010 2011 2012 2013 2014F 2015F
4,180
4,791 4,921 4,930 5,1525,520 5,520
Supply
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South Austin / San Marcos
57.7%60.1%
64.3%65.6%
67.6% 69.5% 69.0%Occupancy
$99.96 $97.37 $100.50$109.62
$114.28$120.00 $122.00
$57.68 $58.52$64.62
$71.91$77.25
$83.40 $84.18
ADR
RevPAR
2009 2010 2011 2012 2013 2014F 2015F
7,7498,047 8,098 8,111
8,629 8,693 8,865
Supply
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I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast – Texas
IV. Austin Submarkets
V. Hotel Market Cycle
I. The Economy
II. Lodging Forecast – U.S.
III. Lodging Forecast – Texas
IV. Austin Submarkets
V. Hotel Market Cycle
Presentation Outline
![Page 35: 2014 Texas Trends ® Hotel Industry Report Austin Hotel & Lodging Association October 1, 2014.](https://reader036.fdocuments.in/reader036/viewer/2022062518/56649c9e5503460f9495ee80/html5/thumbnails/35.jpg)
Rapid Development
Occupancy Declines, ADR Follows
Development at Minimum
Levels
Lodging Decline, Leads Other Sectors
Occupancy Recovers
ADR and Margins Recover
Development Picks Up
Development Slows
Lodging Recovers, Lags Other Sectors (Not this
Time!)
Long RunOccupancy
Accelerated Development ?
Equilibrium ADR
We are Here
2014
2015
A Year Ago
In the Sweet Spot
2016/2017
Hotel Market Cycle
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For a Copy of This PresentationPlease Visit
www.pkfc.com/presentations or
Contact: Randy McCaslinEmail: [email protected]
713.621.5252 Ext. 21