2014 Tech Trends To Watch (Summary) - A HorizonWatching Trend Report
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Transcript of 2014 Tech Trends To Watch (Summary) - A HorizonWatching Trend Report
© 2014 IBM Corporation
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any
particular technology or solution.
Contact: Bill Chamberlin, Principal Emerging Trends Research Analyst / HorizonWatching Community Leader
January 26, 2014
Technology Trends To Watch In 2014A 2014 HorizonWatching Trend Report – External Deck
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
About this Report
Objectives of this Research:
1. Develop a list of the most important current technology trends
– Trends impacting the IT industry over the next 12 months.
– Trends that CIOs and IT departments will want information on.
2. Improve our collective understanding of these important technology trends and how they
will impact our future
3. Provide a set of trend reports that can serve as reference documents during ongoing
strategy/planning activities
2 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
The 2014 Technology Trends To Watch list contains the technologies that are the building blocks of the Smarter Planet
3 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
1. Security
2. Cloud Computing
3. Mobile Computing
4. Internet of Things
5. Big Data
6. Analytics
7. Cognitive Computing
8. Social Business
9. Digital Marketing
10.Software Development
Trends To Watch - 2014
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
4 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
Summary: Top Trends To Watch In 2014
4
1 SecurityExternal threats increase. Impact of bid data, mobile, social, and cloud. Now a business
operations issue . CISO tasked with enterprise-wide strategy that includes encryption / biometrics
2 Cloud Computing All types grow, but buzz in 2014 will be about Hybrids. Public clouds will experience price wars.
Cloud increasingly becomes distribution channel for software apps. Intersection with mobile.
3 Mobile ComputingMore devices, apps, clouds, analytics. Mobile security becomes a larger concern. HTML use
increases. BYOD programs necessary.
4 Internet of ThingsSensors, M2M and wearables. Analysts talk of Billions of sensors and $T impact on economy.
New apps required. Execs and IT Leaders need to understand how to leverage it all.
5 Big Data Explosion of data. How to collect, store, manage the data securely so it can be analyzed?
Hadoop matures & goes realtime. Chief Data Officer role. Data Scientists. Training required
6 Analytics The on ramp to the Smarter Planet. Embedded, predictive, unstructured, mobile. Applications for
all processes. Self Service tools needed. Need changes in culture, skills, business processes.
7 Cognitive ComputingSmart Machines that learn, adapt, and think like humans are on their way. Watson, Google Now,
Siri, Cortana. Robots. Will be highly disruptive. Leaders need to begin scenario planning.
8 Social BusinessIt is about connecting people before, during and after every task, every business transaction.
Front office and back office apps. For the entire value chain. CEOs own up to changing culture.
9 Digital MarketingMarketing is going through a huge transformation. Must significantly improve digital experience
across all channels. All types of analytics required. Need help from IT.
10 Software DevelopmentDevelopers, Developers, Developers!! This is a critical age of software development with many
trends happening. DevOps, APM, Open ‘Everything’, SDN, Hackdays, Agile methods
Source: Bill Chamberlin
Source: HorizonWatching, IBM Market Insights
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Enterprise IT Security Developments to Watch in 2014
1. “Target”ed Attacks.
2. CISO Role.
3. More Complexity
4. Encryption
5. Biometrics
6. Internet of Things
7. Security Automation
8. Smarter Malware.
9. Mobile Threats
10. BYOWearables
11. Device & Location Important
12. BYOS
5 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
Study: IBM Cyber Security
Intelligence Index
Gartner Webinar: Top Security
Trends and Takeaways for 2014
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Cloud Computing Developments to Watch in 2014
1. It’s Not Just About Cutting Costs
2. Cloud as a Distribution Channel
3. Rise of Cloud API Marketplaces
4. Cloud Security
5. Private – Cloudy Forecast
6. Hybrids – Sunny Forecast
7. Mobile Clouds – Sunny Forecast
8. Cloud Brokerage Services
9. Public Cloud Price Wars
10. AWS Innovation Continues
11. Cloud Skills are in Demand
6 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
Study: IBM Study Reveals Businesses Using
Cloud Computing for Competitive Advantage
CIO.Com 2014 Forecast for Cloud Computing
“Gartner predicts continued strong growth across all public
cloud services market segments, with a CAGR of 17.4%
from 2011 through 2017. End-user spending on public
cloud services is expected to grow 18% in 2013 to $132 B
and almost $250 B by 2017, including cloud advertising.” -
Gartner (link)
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Mobile Computing Developments to Watch in 2014
1. Mobile Apps Disrupt Enterprise SW
2. New Architecture Required
3. Growth in BYO
4. BYO Management
5. Mobile Collaboration
6. Mobile SEO Marketing
7. Personal Intelligent Assistants
8. Mobile Wallets
9. Increased Need for Speed
10. Analytics Drives New Requirements
11. Mobile Security
7 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
“Mobile technologies are expected to
remain one of the top three CIO priorities
through 2016, and will continue to be a
disruptive phenomenon. IT leaders must
identify the key mobile technologies that
will have the broadest impact and new
ways to exploit mobile potential.” –
Gartner (link)
Video: The upwardly mobile enterprise:
setting the strategic agenda - IBM
“The explosion of mobile applications and the
tremendous rate of smartphone adoption is
revolutionizing the mobile industry. The multifaceted
mobile ecosystem continues to evolve -- reshaping
and redefining the roles and relationships of a wide
range of industry stakeholders.” – IDC (link)
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Internet of Things Developments to Watch in 2014
1. From Hype to Reality
2. Wireless Sensors and Devices
3. Machine to Machine (M2M)
4. IOT Apps
5. Industry Partnerships
6. Big Data to get Bigger
7. Clouds Required
8. IoT Analytics
9. New Business Processes Required
10. CIOs Need to Prepare
11. Education Needed
12. Product Design
13. Wearables
14. Security & Privacy
15. IPv6 Required
8 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
“Sized applications of the Internet of Things could
have direct economic impact of $2.7 trillion to $6.2
trillion per year in 2025.” – McKinsey (link)
Bloomberg Article: Cisco CEO Pegs
Internet of Things as $19 Trillion Market
“By 2020, Internet of Things Will Create $1.9 Trillion
of Economic Value Add. In 2020, Over 30 B
Connected Devices Will Be In Use.” – Gartner (link)
“There will be 212 billion devices or things
connected to networks by 2020” - IDC (link)
“Internet-of-Things (IoT) provides the foundational
infrastructure for a smarter planet, and offers
significant growth opportunities in IT, infrastructures
and services” – IBM (link)
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Big Data Developments to Watch in 2014
1. The Hype is Over
2. Big Data Grows Bigger
3. Big Data Apps
4. Hadoop Matures
5. Security/Privacy
6. Designing for Cognitive Computing
7. Big Data in Marketing
8. Chief Data Officer
9. Data Scientists
10. Data Quality
9 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
“The Big Data technology and services market will grow at a 27% compound annual
growth rate (CAGR) to $32.4 B through 2017 - or at about six times the growth rate of the
overall information and communication technology (ICT) market.“ – IDC (link)
Gartner Webinar: Information
20120: Beyond Big Data
IBM eBook: Understanding
Big Data
IDC Web Conference: Big Data Predictions 2014
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Analytics Developments to Watch in 2014
1. LOB Demands Self-Service Tools
2. Mobile Analytic Tools
3. Customer Insights
4. Predictive Analytics
5. Social Media Analytics
6. Data Visualization
7. Location Intelligence
8. Distributed “Edge” Analytics
9. R Goes Mainstream
10. Hadoop Ecosystem Matures
11. Analytic Skills
10 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
“The business analytics technology and services
market is expected to experience a CAGR of
10.8% through 2017” – IDC (link)
Gartner Press Release: Business
Intelligence and Analytics Predictions
IBM Study: Analytics: A Blueprint for Value
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Cognitive Computing Developments to Watch in 2014
11 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
“Aggressive early-adopter companies can realize competitive advantage by employing smart
machines, such as cognitive systems, autonomous vehicles and mobile robots.” - Gartner(link)
Video: Bending the Knowledge Curve
with IBM Watson1. Computers That Learn.
2. Computers That Think
3. Computers That Interact with Humans
4. Much More Research Needed
6. Pilots / Case Studies
7. This Is Not “Skynet
8. Cognitive API’s
9. IBM’s Watson Group
10. BYOCA (Bring Your Own Cognitive App)
11. Siri and Google Now
12. Microsoft’s Cortana Anticipated
13. Potential for Workplace Disruption High
14. Industries Will Be Transformed
15. Leadership Required
Book: Smart
Machines: IBM's
Watson and the
Era of Cognitive
Computing
Press Release: IBM Forms
New Watson Group to Meet
Growing Demand for
Cognitive Innovations
“The smart machine era will be the most disruptive in the history of IT.” – Gartner (link)
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Social Business Developments to Watch in 2014
1. It’s Not Just About Marketing
2. It Transforms Business Processes
3. CEOs (& Senior Execs) Step Up To The Plate
4. HR Embraces Social Internally
5. Social Becomes More Visual
6. Relationship Marketing
7. Community Marketing
8. Social Analytics
9. Employee Advocacy Programs
10. Developers Required
12 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
IBM Video:
Social Business:
Transforming
the Way We
Work
“Over the next 12 months, the most sought-after business initiative companies will look to
social software to provide will be online communities, with 35% of respondents looking to
this capability” – IDC (link)
IDC: 2013
Social
Business
Survey
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Digital Marketing Developments to Watch in 2014
1. Digital Experience
2. Predictive Analytics
3. Influencer Marketing
4. Advocacy Marketing
5. Employees as Advocates
6. Thought Leadership Content
7. Content Marketing
8. Mobile Marketing
9. Location-based Marketing
10. SEO Marketing
11. 1-1 Personalization
12. Digital Skill Shortages
13 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014
“IDC predicts that by 2020, marketing organizations will be radically reshaped into three
organizational "systems" - content, channels, and consumption (data). The core fabric of
marketing execution will be ripped up and rewoven by data and marketing technology.” - IDC (link)
IDC: 2014 Predictions for Chief Marketing Officers
Forbes: 2014 Digital Trends and Predictions
© 2014 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
About The IBM HorizonWatch Community
HorizonWatchg is an IBM internal community in place since January
2001
Our focus is on learning about and sharing our knowledge on
emerging trends, business issues, and technologies so we can
–Develop better strategies for the future
–Help our customers develop better strategies for the future
For more on the internal IBM HorizonWatch Community send an email
to Bill Chamberlin, IBM HorizonWatch Community Leader at
14 HorizonWatching: Top Technology Trends To Watch In 2014 (External Version)26Jan2014