2014 Private School Web Trends
description
Transcript of 2014 Private School Web Trends
Together at Last! Front Office and Back Office PRESENTED BY JULIA WILSON & PETER BARON
Agenda
• What is web usability?
• Higher Ed Nav Report
• A sneak peek into some of the findings
• What would you like to learn?
Private School Navigation Report
What do I mean by web usability?
Private School Navigation Report
“Web usability is the ease of use of a website.
Some broad goals of usability are the
presentation of information and choices in a
clear and concise way, a lack of ambiguity and the
placement of important items in appropriate areas.
One important element of web usability is ensuring that
the content works on various devices and browsers.”http://en.wikipedia.org/wiki/Web_usability
Private School Navigation Report
Menus
Private School Navigation Report
A lack of ambiguity
Private School Navigation Report
Placement matters
Private School Navigation Report
Responsive web design
Private School Navigation Report
How can we ensure a good user experience?
Private School Navigation Report
Private School Navigation Report
But how can we assess how schools are approaching web usability?
Private School Navigation Report
Private School Navigation Report
“The Research Report on Higher-Ed Navigation Trends, gives colleges and universities a brand new tool that can be used to evaluate their website navigation against industry standard practices. This report, used in combination with other tools, enables institutions to give their users the best possible experience online.”
show a few examples of data visualized in the report
Private School Navigation Report
Private School Navigation Report
Private School Navigation Report
Private School Navigation Report
Blogs Common navigation terms
Phone numbers
Addresses
# of menus on a page
# URLS on a page
videos
html & css versions
locations on a page
What are we tracking?
Private School Navigation Report
Private School Navigation Report
Private School Navigation Report
14.7%
Private School Navigation Report
Private School Navigation Report
44%
Private School Navigation Report
Private School Navigation Report
21%
Private School Navigation Report
Private School Navigation Report
34%
Private School Navigation Report
Private School Navigation Report
3.5%
Private School Navigation Report
Private School Navigation Report
7.7%
Private School Navigation Report
Private School Navigation Report
5%
Private School Navigation Report
Private School Navigation Report
5.3%
Private School Navigation Report
Private School Navigation Report
4.9%