2014 Predictions for Technology in Latin America
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Transcript of 2014 Predictions for Technology in Latin America
What Tech Trends will be Hot in Latin America in 2014?
1
What Tech Trends will be Hot in Latin America in 2014?
Analyst Briefing
Bruno Tasco, Frost & Sullivan Latin America Industry Analyst
28th January, 2014
São Paulo, Brazil
Latin American LandscapeThe impact of politics and economic performance will shape the ICT Industry spending during 2014
Economic stability in Latin America is
driving foreign capital to the region,
which has a direct impact on the
adoption of technology.
.
CountryProjected GDP
Growth 2014
Argentina 2.6%15%
40%30%
60%
70%
80%
90%
100%
Tripod IT Investment, 2013
2
Source: Frost & Sullivan analysis.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Argentina 2.6%
Brazil 2.6%
Chile 4.0%
Colombia 4.5%
Peru 5.5%
Mexico 3.5%
LATIN AMERICA 3.2%
Table source: CEPAL
30%
55%
30%
0%
10%
20%
30%
40%
50%
Mature Countries LA Countries
Services
Software
Hadrware
Game Changing on Business Relations Companies are adapting to new business models and the role of the executives is changing.
Since the economic instability during 2008/2009, CFOs have
more participation regarding IT decisions in the company.
CIOs want to establish lasting realtionship with its IT providers.
3
Latin American Landscape Mobility Security Key Takeaways Q&ABig DataCloud
CIOs want to establish lasting realtionship with its IT providers.
Business Technologies is overcoming Information Technology
approach.
Cloud Computing a US$ 3 Billion Market by 2017 in LABusiness efficiency is the main driver for cloud. Security is still the point of attention.
$1,500
$2,000
$2,500
$3,000
$3,500
US
$ M
illi
on
Latin America Cloud Market – 2014-2017
$ 2.866,5
152,9%
Decreasing Cost
Strengthening business
continuity plans
Main reason to invest in
cloud
4
Latin American Landscape Mobility Security Key Takeaways Q&ABig DataCloud
Source: Frost & Sullivan analysis.
$0
$500
$1,000
$1,500
2014 2017
PaaS 30.7 84.0
IaaS 490.7 1,347.5
SaaS 612.1 1,435.0
US
$ M
illi
on
$ 1.113,5 Scalability
Improving
security/compliance
Shifting costs from
CAPEX to OPEX
Cloud Market Still has Great OpportunitiesWith a CAGR of over 30% until 2017, companies need to be aware of the adoption trends to
monetize on the opportunities.
Possibility to have access to information anywhere, anytimethrough any device connect to the internet.
Email, CRM and ERP are the most demanding services.
Companies will build new datacenters locally and pricereduction will drive most companies strategy.
SaaS
IaaS
CAGR 14-17
32.78%
CAGR 14-17
40.03%
5
Source: Frost & Sullivan analysis.
Web site hosting, storage and intranet hosting are the mostdemanding services
Still not very used in Latin America, companies need toincrease the awareness for this cloud service.
Collaboration, Application Test and Applications developmentare the most demanding services.
IaaS
PaaS
40.03%
CAGR 14-17
39.84%
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Cloud Computing Adoption TrendsBy 2014, 50% of companies will be using at least one type of cloud services.
66.7%
73.3%
33.30%
26.70%
IaaS
SaaS
Cloud adoption by 2014
6
Source: Frost & Sullivan analysis.
49.3% 50.70%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
PaaS
Companies using cloud by 2014 Campanies that will not adopt cloud until 2014
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Key Impacts behind MobilityThe real impact of Mobility could only be fully comprehensible when taking in consideration other
underlying but significant trends
Proliferation of
mobile devices
7
MOBILITYMOBILITY
Changing
Workspace and
Workforce Culture
Network
Readiness
Source: Frost & Sullivan analysis.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Consumerization and BYOTConsumerization will force enterprises to invest in agile solutions to secure their company’s information.
BYOT
APPs
Mobile Endpoint
Virtual
8
Source: Frost & Sullivan analysis.
BYOTMobile
Endpoint Security
MDM
Virtual Desktop
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Comsumerization – Manage is Better than ProhibitIt is important to understand your executives business needs to address BYOT issues.
9
Source: Frost & Sullivan analysis.
My corporate smartphone has limited functions.
I need real time communication and access to all
company information no matter where I am.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Security EvolutionIt is more complex than never before to guarantee security throughout your entire enterprise.
ThenFax Machine / Email (incipient)
Dial-Up Internet
NowEmail / Social Midia
Wi-Fi / 4G
10
Source: Frost & Sullivan analysis.
Dial-Up Internet
Celphone
Anti Virus / Anti Spam
Hard Disk
Wi-Fi / 4G
Smart Devices
Advanced Persistent Threat
Cloud Computing
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Managed Security Services Market in Latin AmericaNew business technologies will drive investments in security that will double the size of the market
by 2018 compared to 2013
571.2
650.6
734.6
821.7
600.0
700.0
800.0
900.0
US
$ M
illi
on
Managed Security Services Market: Latin America
Revenue CAGR, 2013–2018 = 13.8%
Drivers for MSS Adoption
New Bisuness Model and Technology Adoption
Cloud Computing
11
Source: Frost & Sullivan analysis.
434.1
498.2
0.0
100.0
200.0
300.0
400.0
500.0
600.0
2013 2014 2015 2016 2017 2018
US
$ M
illi
on
Year
Sophisticated Attacks
Compliance and Legislation
Integration and Network Convergence
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Towards an Enhanced Enterprise Security Environment The increasing of BYOD, will demand and increasing use of encryption systems and biometric
technologies.
12
Source: Frost & Sullivan analysis.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
The 3v for Big DataKey features that are shaping the future of Big Data
Volume
13
Variety Velocity
Source: Frost & Sullivan analysis.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
3v Explained and TrendsNot only people will be generating data by using devices but also machines will start doing it.
•10 connected devices per house by 2020
•5 connected devices per user by 2020
•5 billion internet users by 2020Volume
•Smartphones and tablets increasing data access
•M2M, RFID, smart devicesVelocity
14
Source: Frost & Sullivan analysis.
•M2M, RFID, smart devices
•4G, video call, streaming, Wi-FiVelocity
•Real time analysis
•Pro-active strategy
•Capitalize on new opportunitiesVariety
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Big Data ScenarioLearn more about your customers and act faster than your competition
15
Source: Frost & Sullivan analysis.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Big Data MarketFrom a Nascent Market in 2014 to a Billion Dollar Industry by 2018 in Brazil.
551.8
731.3
965.0
600.0
700.0
800.0
900.0
1,000.0
US
$ M
illi
on
Big Data Market Brazil, 2013–2018
Revenue CAGR, 2013–2018 = 31.7%
The fear of companies
regarding data security and
confidentiality will drive
Security Analytics solutions
What is next for Big Data?
16
Source: Frost & Sullivan analysis.
243.6
315.9
414.9
551.8
0.0
100.0
200.0
300.0
400.0
500.0
600.0
2013 2014 2015 2016 2017 2018
US
$ M
illi
on
Year
Using Wi-Fi analytics
solutions on local stores will
have a good adherence
between retailers that
already use Online Analytics
on their website.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
Key Takeaways for Decision Makers
• Increasing competition. The market is looking at a decrease on price.
• Hybrid cloud is gaining more participation.
• Saas and Iaas represent the major opportunities.Cloud
• BYOT – Increasing number of devices entering the organization.
• Security policies.
• Management vs customer experience.Mobility
17
Source: Frost & Sullivan analysis.
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data
• Has a wider concept now.
• Needs to be within the entire organization.
• From devices to the network.Security
• Internet of things. Everything connected.
• Demand will come from business areas from the enterprise.Big Data
Q&A
Bruno Pagotto Tasco, Senior IT Industry Analyst
Frost & Sullivan
18
Connect with me on social media:
@BrunoTasco
http://www.linkedin.com/pub/bruno-tasco/11/848/114
Latin American Landscape Cloud Mobility Security Key Takeaways Q&ABig Data