Are you ready to talk data?

About the Study• Three years of online fundraising data from 169

organizations using Blackbaud’s peer-to-peer fundraising platforms.

• From 2012 - 2014, these organizations hosted nearly 18,000 events, recruited more than 14 million participants, and raised more than $1.4 billion online.

• In 2014, the study group organized nearly 5,500 events, recruited more than 4.3 million participants and raised nearly $434 million online.

Share your takeaways #P2PStudy

Event Types – Traditional P2P

Walks 5ks Cycle Endurance

Registration and Revenue Breakdown

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Some KPIsThe Peer-to-Peer Fundraising Study uses the following performance indicators to measure participant and team performance:

• Percent of participants who fundraise online• Average amount raised per participant • Average online donation• Average number of donations per participant• Percent of participants who send emails • Number of emails sent per participant

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Talk Data to Me!

Data Gonna Make You Jump! Jump!

Cycle

Endurance

5K

Walk

65.85%

68.04%

14.98%

31.27%

68.66%

67.38%

14.07%

30.74%

68.81%

66.88%

15.99%

31.36%

3Yr View: Percent of Participants Fundraising Online

2014 2013 2012

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It Takes Two…To Make a Fundraiser!

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Money For Nothing?

Keep On Movin’, Don’t Stop, No!• Participants who make a donation are generally

moved in some way by your mission. Double down on mission messaging with this segment.

• Using conditionals, make reference to their donation and encourage next steps. Ex. “Thank you for making the first step toward fighting animal cruelty Your fundraising will get us closer to the finish line.”

• Personally reach out to learn about why they are walking. Thank them for their donation and offer assistance in taking one additional simple step (like updating their photo or downloading the mobile app).

#P2PSTUDY

Cycle

Endurance

5K

Walk

$0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 $70.00 $80.00 $90.00

$70.34

$70.82

$56.66

$59.12

$76.52

$73.54

$58.90

$62.97

$82.44

$75.15

$61.35

$66.81

2014 2013 2012

She Works Hard for the Money!

Average Online Donation – Three Year View

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Testing…Testing 1, 2, 3…Amounts

Ascending vs. Descending

Preselected Gift Amount

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It’s All About That Bass (or Base)

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You Keep Me Comin’ Back For MoreRetention efforts do not start the day after the event. They start the day someone registers.

Are you delivering the best in class:• Customer service?• Day of event

experience?• Segmented, relevant

communications?

Cycle

Endurance

5K

Walk

0% 10% 20% 30% 40% 50% 60% 70%

58%

44%

40%

33%

57%

50%

33%

30%

56%

45%

36%

28%

3yr View: Returning Participants

2014 2013 2012

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Message in a Bottle

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Email – It’s All About The BenjaminsAverage Amount Raised Online  

   0 Emails Sent 1-15 Emails Sent 15+ Emails Sent

Cycle $279.00 $580.94 $1,394.66

Endurance $87.94 $705.31 $1,655.35

5K $17.71 $215.95 $591.94

Walk $44.43 $248.78 $747.91

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Don’t Stop Believin’!

Percent of Email Senders over Three Years 

 Cycle Endurance 5K Walk

201233.3% 30.97% 6.17% 7.8%

201332.1% 28.43% 4.50% 6.8%

201432.0% 24.22% 5.05% 6.0%

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Give a Little Bit• Start small >> send to 5-10

people, not to “everyone you know”.

• Share success stories >> but not overwhelming ones

• Inform participants about tracking capabilities

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Take the Money and Run

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We are the Champions!

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Get to Know Your Data! • Interested in seeing how you

stack up to the benchmark?

• We’ll review your fundraising data, then compare it to the P2P Study and to peer benchmark groups based on your online performance.

• We’ll also look at how you’re using TeamRaiser and provide recommendations to make the most of your online platform.

Request your Personalized P2P Audit today!

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314.788362887492

521.215396582425524.891511487498519.887202561192485.472958763974

850.299046329295867.98969513722848.653036317923

Sample Average Online Revenue Raised per Fundraiser

New Existing

Sample Org

Cycle Benchmark

Cohort: On-line Rev-

enue

Cohort: Participants

Next Up! TeamsIt Takes a Team: How Team Performance Affects Your Bottom LineWednesday, July 8 | 2:00 p.m. ET The Pareto Principle states that for many events, roughly 80% of the effects come from 20% of the causes. As it applies to peer-to-peer fundraising, we often observe that 20% of participants or teams account for 80% of the revenue. So, what does this mean for your events?

This concept has become a favorite among peer-to-peer fundraisers as it helps us prioritize our time and resources around those who will have the biggest impact on the bottom line. But, there’s one problem—sometimes we don’t know which teams have the most potential for success. So, we’re left making educated guesses.

This webinar will take you into The 2014 Blackbaud Peer-to-Peer Fundraising Study to help you make those decisions. We’ll cover the following: • Team performance by event • Team performance data to prioritize • Team fundraising levels • Participant roles such as team captain, team members, and

individuals