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NUMARK Associates, Inc Brand ID Standards

A brand is the identity (look) of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

Brand Identity

Section A

Research and Typography study 05

Brand Identity System 07 - 10

Business Collateral Designs 12 - 13

Vinyl Glass Signage 14 - 15

Web Pressence Evaluations 16 - 18

Project Contents Page

NUMARK Associates, Inc.

Typographic study for

NUMARK Associates, Inc.

Futura Medium Main Brand IDFont Family

Corbel Secondary Font Family for business communication, Body text for print collateral,

Examples of Logotype font

Futura Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567891Examples of Body text and tagline font

Corbel Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910Corbel italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910

Version FINAL NUMARK Associates, Inc.

-Final Brand Identity System -Numark Vertical stack-Numark Horizontal stack-Numark One line Horizontal

NUMARK Brand Identity System

Official set of marks and logotypes in this system:-Numark Vertical stack-Numark Horizontal stack-Numark One line Horizontal

Official NUMARK Colors and Color Breaks

Optional Type treat-ments for: white, CMYK, Solid Black, Web or TV backgrounds

Solid Black Grey White on printed, web or TV initiatives

FINAL Version

Horizontal Stacked Version

FINAL Version

Vertical Stacked Version

FINAL Version

Horizontal (1)Line Version

Version FINAL Second Round NUMARK Associates, Inc.

-New Business Card and letter head concepts-2 Numark Horizontal (horiz. stack logo) with color image backs One set (More Technology represented)-2 Numark Vertical (vert. stack logo) With color graphic treatment & color graphic Photographic treatment

-Door and Conference room Signage

FINAL Identity Design

-Numark Business Collateral-Media Kit Folder-Letterhead Package

FINAL Identity System-Numark Business Identity System-Usage Documentation-Identity Sheets (vector)-Business Templates-Master Files ai, id and MicroSoft

Signage Examples

Adhesive Glass Applications

Signage Examples

Adhesive Glass Applications

Another branding consideration is a Sculpted or 3 dimensional logo on the grey wall in lobby

Web Design Examples

Version One Developers level Word Press CMS (Joomia)Current version of corporate site is limited to using smaller mobile devices..New elements can be submitted to enhance the re-branded efforts started in late 2013.Mock ups reflect new composite elements to bring the older site up to brand code.

Version Two Responsive (custom or enhanced coded site)Custom proposed version of corporate site enhances using smaller mobile devices, like tablets or smart phone usage. Site re samples and restructures itself for varying size and better user experience. Mock up reflects more contemporary design and better user experience.

Version One

Current version of corporate site is limited

from using smaller mobile devices..

New elements can be submitted to enhance

the re-branded efforts started in late 2013

Mock ups reflect new composeted elements

to bring the older site up to brand code.

Version Two

Custom proposed version of corporate site enhances using smaller mobile devices, like tablets or smart phone usage.

Site resamples and restructures itself for varying size and better user experience. Mock up reflects more contemporay design and better user experience.