Must-Watch Trends for Your Enterprise Mobility Plan

Richard Absalom and Rob Patey

#MobilityTrends14

Today’s Agenda

1. Introduction 2. Multi-screening behavior crossed the consumer–

enterprise divide 3. Businesses go mobile first 4. Mobile apps drive the next phase of enterprise mobility 5. Q&A

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Ovum Overview

• Leading independent global IT & Telecoms Research & Analysis firm

• 150 analysts covering a broad set of technologies and markets

• Providing strategic advice to telecoms operators, IT vendors, service providers and enterprise IT leaders

• Headquartered in London • 24 Month history of investment in understanding

consumerization behaviors 3

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Fiberlink Overview

• 8 Years in Enterprise Mobility Management (EMM)

• 5,000 Customers across all verticals

• 450 Employees worldwide

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2013 and 2012 Magic Quadrant Leader for Mobile Device Management

• High customer success rate

• Millions of devices on MaaS360 platform

• Recently acquired by IBM

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Poll Question

How is your organization currently using mobile devices (select all that apply)? (a) Email (b) Store Apps (c) Custom Corporate Apps (d) Content sharing and editing (MS Office, Google &

Apple Productivity) (e) Network Access (SharePoint, Windows File Share,

File Drives) (f) All of the above

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Multi-Screening Behavior Crossing the Consumer-Enterprise Divide

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Consumers Use Multiple Screens

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BYOD Enables Multi-Screen for Enterprise

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69.7% of full-time employees who are tablet owners use their tablet for work

70.8% of full-time employees who are laptop owners use their laptop for work occasionally

56.8% of full-time employees access corporate data from a personally owned smartphone or tablet

67.8% of full-time employees who are smartphone owners use their smartphone for work (not incl. calls/SMS)

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Poll Question

What percent of work does your organization do on mobile? (a) 25% (b) 50% (c) 75% (d) 100%

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Enterprise Multi-Screening Behavior

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Multi-Screening Driven by BYO App

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Why are Employees Finding their Own Apps?

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Businesses Go Mobile First

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First Point of Contact

• Strong mobile presence is vital for businesses

• This is not the death of PC • Mobile devices are a new

“digital limb” • Don’t lose out on doing

business

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Mobile, Business and Employees

• Embracing mobile first is not obvious in the enterprise

• More employees are mobile than ever before

• Employees are consumers first and will bring those habits into the workplace

• Mobilize core tasks to enable flexible working, and increase engagement and productivity

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Implementing a Corporate Mobility Policy

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24.2%

70.6%

5.1%

Have you agreed to a specific set of terms in order to use your own smartphone at work?

Yes

No

Don't know

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Key Driver: Security

• Ensure device and data security

• Prevent data loss • Deployment • In-house or third-party • Lost or stolen device • Malware infected

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Breakdown of Users Enforcing Passcodes

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Protecting Privacy

• Do users understand the apps installed on their device?

• Do they understand scenarios in which their device may be locked, wiped, etc?

• Do they agree to apps running on their personal devices?

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Protecting Privacy: Including Customer

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Transform Business Processes and Boost Productivity

• Are employees more productive?

• Applications and roles benefiting from mobilization

• Measuring device and app usage

• Gauge ROI

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Developing for Mobile First

• Changing the focus for developers • Getting the right experience on small screen devices • Adapting from large screen to small screen is not easy • Meet the demand for B2C, B2B and B2E mobile apps

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Mobile Apps Driving the Next Phase of Enterprise Mobility

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Apps are Kind of a Big Deal …

• Apple App Store contains more than 1.25 million apps • 60 Billion iOS apps have been downloaded • Developers have made $13B through the App Store - $5B in last

year • Over 1 million Android apps available – catching up to iOS • 2.5 Billion Android apps downloaded every month

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… And are Making a Move into the Enterprise

• Enterprise mobility revolved around mobile email • Apps enable employees to perform on the move • Modernizing mobile business practices • Predicting upward trend in next 24 months

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Top White Listed Enterprise Apps iOS/Android

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iOS Android

iBooks NITDroid

Adobe Reader Adobe Reader

Google Lookout

Citrix Receiver Google

Numbers Skype

Dropbox Citrix Receiver

Pages Android Translator

itunes U Antivirus

Keynote ZXing

WebEx Google Maps

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B2E Mobile App Use Cases

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Healthcare

Insurance

Retail

Banking

Pharma

Aviation

Utilities

Legal

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UX is the Key to Effective Apps

• Slick, fast, easy to use – people want apps that work • Create a fantastic user experience for both B2C and B2E apps • Bad apps mean loss of customers in consumer space • Bad apps mean low adoption, usage and ROI in enterprise space

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Poll Question

What are your wearable tech predictions in your organization in 2014? (a) That’s just a fad and won’t last (b) It’s cool, but it’s not office-ready (c) Only some employees will adopt wearables into

their work patterns (d) We’re cutting edge and will integrate wearables

into mobility strategy quickly

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For More Information

• Forum – announcements, discussions and questions

• Blog • Webinars • Resources • Social media

Follow-up: richard.absalom@ovum.com

rpatey@fiberlink.com

Make informed business and technology decisions: Ovum.com Visit the MaaSters Center to discuss IT in the cloud: MaaS360.com/maasters