2014 Media Kit - New Jersey Business Magazine · 2016-09-23 · 2014 Media Kit New Jersey BusiNess...
Transcript of 2014 Media Kit - New Jersey Business Magazine · 2016-09-23 · 2014 Media Kit New Jersey BusiNess...
2014 Media Kit
New Jersey BusiNess magazine • 310 Passaic Avenue • Fairfield, NJ 07004 • T: 973-882-5004 • F: 973-882-4648www.njbmagazine.com • [email protected]
Doug PrefachAccount Executive
Gloria OwensAccount Executive
Lisa CriscuoloAdvertising Director
Now in our 60th year, NEW JERSEY BUSINESS
is the Garden State’s longest-standing,
largest, and only all-paid circulation business
publication. With over 24,000 subscribers and
some 109,000 readers, we reach some of the
most influential executive and legislative decision
makers throughout New Jersey. Ninety-four
percent of our readers hold key management
positions and control the destiny of their firms.
Blanket coverage also extends to the Governor
and his staff, the State Senate and Assembly
and to a majority of government officials on the
county and municipal levels.
This is guaranteed through our parent company, the New Jersey Business & Industry Association (NJBIA), the largest and most influential state-level employer’s organization in the United States. With nearly 22,000 member companies in all industries and in every region of the state, our membership represents over 1,200,000 of New Jersey’s workforce. The NJBIA provides information, services and advocacy for its member companies in order to build a more prosperous New Jersey.
The NJBIA is widely regarded as the most credible and effective advocate for business in the state. As such, it is truly the voice of business in New Jersey. (NJBIA’s headquarters is strategically located near the State House in Trenton.)
about us2014 Media Kit
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PAiD CirCuLAtiOnNEW JERSEY BUSINESS is the only paid-for circulation business magazine in the Garden State.
tArGeteD AuDienCeWe mail directly to the membership of the New Jersey Business & Industry Association, the largest state-level employer’s organization in the United States. These firms represent more than one third of the state’s total workforce. The only way to target this influential group is through the advertising pages of NEW JERSEY BusiNess magazine.
Reaching this market since 1954, NEW JERSEY BUSINESS has been reporting business news and information three times longer than any other publication in this market. We know New Jersey.
FuLL MArket rePreSentAtiOn Eighty-seven percent of our audience is small business. We also reach nearly half of the total mid-sized firms in the state and all of the largest employers. In addition, blanket coverage extends to the Governor and his staff, the State Senate and Assembly and to a majority of government officials on the county and municipal levels.
AverAGe net CirCuLAtiOn: 24,400
COntrOLLeD DiStributiOn: 2,585 Controlled bulk: 836Controlled Mail: 1,131 Restock & Office Service: 618
tOtAL PAiD CirCuLAtiOn: 21,624 Percent paid circulation: 89%
2013 CirCuLAtiOn veriFiCAtiOn COunCiL AuDit For the 2013 NEW JERSEY BUSINESS media kit, the Circulation Verification Council interviewed readers in our primary market areas indicated in the CVC audit report. The purpose was to identify the number of individuals who indicate they receive the publication on a regular basis, identify the number of individuals who read or look through the publication and gather readership study information useful for advertising purchase decisions. To see the entire audited report, please visit www.njbmagazine.com/pdfs/2013CVCaudit.pdf
108,940 total readership*
CirCulation2014 Media Kit
*4.50 Pass-Along Readership
Out-of-state/ Miscellaneous:
3,297
405
610
1,406
2,163
281
163
535
1,741
1.531
2,407
1,795
1,642
2,197
1,025
1,663
387181
52
235
99
585
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$178,324average annual
household income
87% small business
52.4 Median age
Average Net Readership: Average readers per edition during the audit period: 4.50
Do you make purchasing decisions for your company?
94% YES 6% NO
How long do you keep nJbM before discarding it?
35% More than one month 27% One month 27% Two weeks or less 11% Three weeks
Company size by employees:
79% 1-24 employees 8% 25-49 employees 5% 50-99 employees 4% 100-249 employees 3% 250-1000+ employees
Professional title:
65% Executive 18% Managerial 11% Professional 3% Technical 3% Administrative/Sales
Do you frequently purchase products or services from ads seen in new JerSey buSineSS magazine?
53.6% YES 46.4% NO
80% 20%reader Gender:
Which of the following product/services purchases are you investigating during the next 12 months?
98% Office Equipment & Supplies 95% Health Insurance 71% Cellular Phones / Smart Phones 64% Computer / Web Services 63% Commercial Loans 34% Advertising / PR 25% Accountants 26% Financial Planners 21% Meeting Planning / Catering 15% New Commercial Office (Purchase or Lease) 10% Legal Services 9% Alternative Energy Products
Business Classification by Industry Type: 28% Business & Personal Services 21% Construction 14% Manufacturing 10% Retail 8% Wholesale / Distribution 6% Financial Services 5% Health Services 5% Agricultural Services 3% Transportation Services
108,940
deMographiCs2014 Media Kit
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2014 editorial Calendar2014 Media Kit
buSineSS brieFSPage 14Dedicated to news releases about business and govern-ment entities that make New Jersey’s economy grow. These timely “briefs” help our readers stay on top of what’s happening in all 21 counties of the Garden State each month.
SMArt ventureSPage 16Offers profiles of success, from entrepreneurs at fledgling companies to seasoned business owners at mid-sized firms, this regular monthly fea-ture shows, by example, the challenges and breakthroughs business owners have faced on the road to success.
yOur weALtHPage 18Our financial column, written by a different investment advisor on a monthly basis, offers tips and advice on the stock market, mutual funds, trusts and estates, annuities, retirement and tax planning and more.
SMALL buSineSS SOLutiOnSPage 20Helping New Jersey entrepre-neurs by offering expert advice on pertinent issues such as coping with taxes, laws and regulations, human resources issues, healthcare costs, the environment, picking a service provider and more.
rePOrt tO MeMberSPage 8The President of the New Jersey Business & Industry Association provides insights regarding issues affecting business in the Garden State.
At iSSuePage 10A close look at legislative issues in Trenton and how they affect business.
PrOGrAMS & beneFitSPage 12Key event dates for members of the NJBIA.
njbia
this way forward
before you go
beFOre yOu GO: Opposite inside back coverThe final page in the magazine, focusing attention on human interest stories.
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Also in this issue:
nJbiA’s 55th Annual Business Outlook Survey
trade-talk roundtable: Higher Education
energy: On-site Energy Generation
Small BuSineSS ReSouRceSSmall BuSineSS The affoRdaBle caRe acT and YouR BuSineSS
Spotlight on Southern new Jersey
utility Preparedness: Infrastructure Improvements in the Wake of Natural Disasters
real estate: Building While Adhering to FEMA Flood Maps
biotechnology: Genetic Research in New Jersey
Healthcare: Joint Replacement Technology & Rehab
nJbiA’s Public Policy Forum
new JerSey’S 350th AnniverSAryA history of New Jersey, plus a look at the state’s economy and government, both past and present. Feature spotlights on the following industries:
january
february
MarCh
• Banking• Manufacturing• Life Sciences• Chemicals• Transportation• Law• Energy
• Communications• Agriculture / Food• Healthcare• Education• Ports• retail
weALtH MAnAGeMent featuring:• Planning Your Retirement• investing for the short Term • Saving for College
• Life Insurance Options• investing in real estate
AD reServAtiOn: 11/27/13
AD reServAtiOn: 12/30/13
AD reServAtiOn: 1/28/14
AD COPy DeADLine: 12/9/13
AD COPy DeADLine: 1/9/14
AD COPy DeADLine: 2/7/14
2014 editorial Calendar2014 Media Kit
Small BuSineSS ReSouRceSSmall BuSineSS cRediT unionS SeRve Small BuSineSS needS
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internAtiOnAL trADe featuring:• Professional Service Firms Provide Import and Export Assistance• International Airports• Seaports
Also in this issue:
tourism in new Jersey: Heading into Summer, Governor’s Conference and New Jersey’s Tourism Attributes
Special Olympics: Corporate New Jersey’s Role in the USA Games
SPeCiAL SeCtiOn: new Jersey Society of CPAs
april
May
june
56th Annual Industrial Review: Modern Warehouse Design, Construction, Amenities and Availability
trade-talk roundtable: Law
City Profile: Newark
real estate: Hospital and Higher Education Construction
earth Day: Turning Landfills into Solar Fields
SPeCiAL SeCtiOn: new Jersey Hospital Association
tHe 23rd AnnuAL new JerSey – tHe innOvAtive StAte• Higher Education: Focus on STEM Education • Healthcare Technology• Life Sciences: Personalized Medicine • Data Centers• The Telecom & IT Relationship• Law: Intellectual Property• NJTC / R&D Council / Innovation NJ / NJEDA / HINJ / BioNJ / Innovation Council
Also in this issue:
nJbiA’s new Good neighbor Awards
SPeCiAL SeCtiOn: new brunswick
AD reServAtiOn: 2/28/14
AD reServAtiOn: 3/31/14
AD reServAtiOn: 4/30/14
AD COPy DeADLine: 3/10/14
AD COPy DeADLine: 4/9/14
AD COPy DeADLine: 5/9/14
2014 editorial Calendar2014 Media Kit
Small BuSineSS ReSouRceSSmall BuSineSS BankS SeRve BuSineSSeS via PeRSonal RelaTionShiPS & TechnologY
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july
august
septeMber
tHe 4th AnnuAL nJ eCOnOMiC DeveLOPMent HAnDbOOk: Moving to New JerseyA look at everything that makes New Jersey a great place to locate a business, plus those organizations that attract and assist businesses
Also in this issue:
nJeDA’s 40th Anniversary
38th Annual Office Review: City vs. Suburbs – Who is Winning the Hearts of Corporate New Jersey?
Also in this issue:
the State of banking: How Financial Institutions Assist Businesses in Today’s Economy
Higher education: New Jersey’s Business Schools and Their MBA Programs
trade-talk roundtable: Hospital’s
SPeCiAL SeCtiOn: C-Suite Leadership
new JerSey buSineSS Magazine Celebrates 60 years
Southern new Jersey
Accountable Care Organizations: Hospitals and Health Insurers Partner to Deliver Quality Care
transportation infrastructure: Repairing and Expanding Our Roadways & Mass-Transit Systems
nJbiA’s Golf Day
SPeCiAL SeCtiOn: Businesses Celebrate Anniversary Milestones
• NJ Business Action Center• Choose NJ• NJ Economic Development Authority• US Small Business Administration• Small Business Development Centers
• Higher Education• Banks• Healthcare• Transportation • Tourism
eMPLOyMent in new JerSey featuring:• Top 100 Employers Listing• Employment Outlook• Workforce Training
• Staffing and Placement Services• Today’s HR Professional• Employee Benefits
AD reServAtiOn: 5/30/14
AD reServAtiOn: 6/27/14
AD reServAtiOn: 7/30/14
AD COPy DeADLine: 6/6/14
AD COPy DeADLine: 7/9/14
AD COPy DeADLine: 8/7/14
2014 editorial Calendar2014 Media Kit
Small BuSineSS ReSouRceSSmall BuSineSS cPas aSSiST in SucceSSion STRaTegieS
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AnnuAL GuiDe FOr SMALL buSineSSeS featuring:
Also in this issue:
the Senatorial battle
real estate: Going for Brokers – A spotlight on the relationship between brokers and businesses selling and buying commercial space in New Jersey
trade-talk roundtable: Pharmaceutical Industry
Manufacturing Month: New Jersey Business Salutes Manufacturing
NJBIA’s Awards for Excellence
SPeCiAL SeCtiOn: energy
Law: Businesses & New Jersey’s Civil Justice System
General Aviation: Serving Business Travel Needs
Higher education: College and Universities Go International – A look at overseas campuses, attracting foreign students, education/degree agreements with foreign schools, MBAs and other degree programs with an international focus
Spotlight on Morris County
Annual Environmental Roundup
NJBIA’s Health Benefits Survey
SPeCiAL SeCtiOn: Profiles in Success
oCtober
noVeMber
• Start-up Strategies• Marketing Strategies• Public and Private Sector Assistance• Franchising
• real estate issues• Women- and Minority-Owned Firms, • Taking Advantage of Government Contracting• Funding Assistance and more
AD reServAtiOn: 8/29/14
AD reServAtiOn: 9/30/14
AD COPy DeADLine: 9/9/14
AD COPy DeADLine: 10/9/14
2014 editorial Calendar2014 Media Kit
banking: 21st Century Trends in B2B and Retail Purchasing Technologies
2015 economic Forecasts
Meeting Places: New Jersey’s Meeting Hot Spots
real estate: Commercial Developers Eye Residential Markets
SPeCiAL SeCtiOn: Healthcare
deCeMberAD reServAtiOn: 10/31/14 AD COPy DeADLine: 11/7/14
Small BuSineSS ReSouRceSSmall BuSineSS cPas adviSe on The BeST BuSineSS STRucTuRe foR YouR venTuRe
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Lock your full-page, color advertisement into a Far Forward right-hand page. Your ad will be facing full editorial and will be visible within the first 21 preview pages of the digital edition of
the magazine. This ensures a greater number of impressions for your advertisement.
Preview page visibility on the virtual and iPad edition of New Jersey BusiNess
print rates2014 Media Kit
far forward positions
Call 973-852-6225
for printrates
pagES 3 & 5
Oppositecontents
pagES 11 & 13
OppositeNjBIapages
pagES 15, 17, 19 & 21
OppositeMonthlycolumns
pagE 7
OppositeLetter from the Editor
pagE 9
OppositeNJBIA’s
report to Members
• All Far Forward right-hand pages• Guaranteed monthly position on
a specific page• Guaranteed positioning opposite
full page editorial
A minimum of a 3-time contract required for positioning opposite Far Forward positions.
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rEMINDErSFONTS: all fonts must be embedded or created into outlines
cOLOr: all files must be cMyK
IMagES:art must be 300 DpI at 100% of placement size
crOp MarKS:Offset should be set at 0.15” on Full page Bleed ads
FILE SpEcIFIcaTIONSpDF files: Preferred format is a high-resolution PDF. Fonts must be em-bedded or created into outlines; color photographs must be set to CMyK.
2-page Spread Bleed: set page doc-ument presets to 16.25” x 10.875”. Add bleed to 0.125” all around. Live area is inside the follow margins: Top & Bottom: 0.4375”; Left & right: 0.5625”; Gutter: 1.125 centered. No copy inside gutter. crop Marks: set offset at 0.15”. Crop marks should not appear inside of bleed area.
Full page Bleed: set page document presets to 8.125” x 10.875”. Add bleed to 0.125” all around. Live area is 7” x 10” (inside margins: Top & Bottom: 0.4375”; Left & right: 0.5625”). crop Marks: set offset at 0.15”. Crop marks should not appear inside of bleed area.
Important: all Electronic files must include a laser print or color proof of the advertisement.
New Jersey BusiNess is not responsible for the quality of supplied photographs or scans. All document files used in creating the advertise-ment, such as fonts, eps and tiffs, must be included. All ads subject to Publisher’s approval. No cancellation after reservation deadline.
Commissions: No commission on production, art work, conversions, printing or special handling charges. 15% non-profit discount upon pub-lisher’s approval. Non-profit discount cannot be used in conjunction with advertising agency commission.
pUBLIcaTION TrIM SIzE: 8-1/8" x 10-7/8"
Size Width Height
2-Page spread Bleed (See specs on right hand side) 16-1/2” x 11-1/8”
Full Page Bleed (See specs on right hand side) 8-3/8" x 11-1/8"
Full Page 7” x 10”
2/3 Page 4-5/8" x 10"
1/2 Vertical Page 4-5/8” x 7-3/8”
1/2 Horizontal Page 7" x 4-7/8"
1/3 Vertical Page 2-1/8" x 10"
1/3 Horizontal Page 4-5/8" x 4-7/8"
1/6 Vertical Page 2-1/8" x 4-7/8"
1/6 Horizontal Page 4-5/8" x 2-3/8"
FULL pagE
1/3 VErTIcaL pagE
2/3 pagE
1/3 HOrIzONTaL pagE
1/2 VErTIcaL pagE
1/6 VErTIcaL pagE
1/2 HOrIzONTaL pagE
1/6 HOrIzONTaL pagE
ad speCs2014 Media Kit
ad copy should be e-mailed to: [email protected]
if you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.
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source for impressions & click-through statistics for all banners: www.clixtrac.com* rectangle & Half Banner rotate on njbmagazine.com only.
njbmagazine.com (average per month)
unique iPs: 4,450Visitors: 10,850Page Views: 50,829source: CVC Audit
njbia.org (average per month)
unique iPs: 7,252Visitors: 9,252
Page Views: 27,341source: www.googleanalytics
2 BaNNEr pacKagES(Leaderboard plus rectangle*
OR1 BaNNEr pacKagES
(Half Banner*)
njbMagazine.CoM & njbia.org
21,100Combined
Visitorsper month
online rates2014 Media Kit
yOur AD Here
Call 973-852-6225 for online rates
new design
2 Banners, 2 Websites!
yOurAD
Here
yOur AD Here
AD Here
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new jersey business e-newsletter
E-zine Twice a week, each reaching over 5,000 subscribers
Our E-zine newsletter is emailed out twice per week, on Tuesdays & Thursdays. it circulates to over 5,000 subscribers made up of business professionals.
Banner purchase on the E-zine is industry exclusive for the particular week you purchase. scheduling is based on a first-come, first-served basis. Static ad only.
rectangle Banner 300 x 250 pixels
online rates2014 Media Kit
capitol Memo Weekly reaching over 5,000 subscribersThe Capitol Memo newsletter circulates weekly to over 5,000 individuals representing 2,000 NJBiA member companies. with about 47 issues per year, it reports on news and information taking place in Trenton and its impact on business.
Banner purchase on the Capitol Memo is industry exclusive for the particular week purchased. scheduling is based on a first-come, first-served basis.
rectangle Banner 300 x 250 pixels
your Business Monthly Monthly reaching over 30,500 subscribersBanner purchase on the Your Business Monthly is industry exclusive for the partic-ular month purchased. The newsletter circulates monthly to approximately 30,500 individuals representing 22,000 NJBiA member companies 12 times per year.
rectangle Banner 300 x 250 pixels
njbia e-newsletter
source for impressions & click-through statistics for all banners: www.clixtrac.com
yOurAD
Here
yOurAD
Here
Call 973-852-6225 for online rates
yOurAD
Here
13
njbia’s speCiality publiCation
online speCs2014 Media Kit
banner speCs
rEMINDErS
FOrMaT: all files must be .jpg files saved for web
SIzE: Files can not exceed 200k
rOTaTINg aDS: Maximum of 3 rotations on animated banners
FILE SpEcIFIcaTIONSNew Jersey BusiNess is not responsible for the quality of supplied photographs or scans. All document files used in creating the advertise-ment, such as fonts, eps and tiffs, must be included. All ads subject to Publisher’s approval. No cancellation after reservation deadline.
Commissions: No commission on pro-duction, art work, conversions, print-ing or special handling charges. 15% non-profit discount upon publisher’s approval. Non-profit discount cannot be used in conjunction with advertis-ing agency commission. The standard 15% advertising agency commission applies to recognized agencies.
Leaderboard
rectangle
NjBMagazINE.cOM NjBIa.Org aLL E-NEWSLETTErS
Business Voice Monthly reaching over 25,500 subscribersA stand-alone 8-page monthly newsletter of the NJBiA circulated to 25,500 individuals representing 22,000 member companies. A maximum of 2 advertisements per Business Voice. space reservations are taken on a first-come, first-served basis.
Size options: color options: 1/2 page 7” x 4” Black & white1/4 page 7” x 2” Black plus pantone 347c
A high-resolution PDF with fonts embedded is required.
Size Width Height
Leaderboard 468 pixels x 60 pixels
Half 234 pixels x 60 pixels
rectangle 300 pixels x 250 pixels
Call 973-852-6225 for print rates
ad copy should be e-mailed to:
[email protected] you have any questions regarding file specifications, contact our Production Department for more information at 973-852-6224.
Leaderboard
rectangle
Half
14
2014 Media Kit
Call 973-852-6225 for digital rates
HOT-LINKED DIrEcTLy TO yOUr WEBSITE!All advertisements in the print edition are
automatically hot-linked in our digital formats. This gives our advertisers added exposure
and the bonus element of interactivity.
1st Adnext to cover
View the digital edition directly on our home page at www.njbmagazine.com. Or use our iPad app. Over 1,000 NJB apps have been downloaded through Apple’s Newsstand app. Go to: www.njbmagazine.com/app.html
VIrTUaL SpONSOrSHIp 7” x 10”
Become the Access Sponsor of the New Jersey BusiNess magazine virtual issue. The virtual issue of the magazine will be offered for free for the month with your sponsorship. A full page ad for your company will be visible on the left, opposite the cover of the magazine, and includes a live link directly to your website. (See below)
NeW JerSey BUSiNeSS magazine is available in a page-turn, virtual format, delivered to
desktops and mobile devices.
Virtual forMat
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2014 Media Kit310 Passaic Avenue Fairfield, NJ 07004
T: 973-882-5004 F: 973-882-4648
www.njbmagazine.com [email protected]
Advertising DirectorLisa CrisCuoLo
973-852-6225 [email protected]
Account ExecutiveGLoria owens
973-852-6227 [email protected]
Account ExecutiveDouG PrefaCh
973-852-6228 [email protected]
Art DirectorMike sanChez
973-852-6224 [email protected]
Communications AssociateanGeLine Li 973-852-6226
Assistant Editoranthony BuCCi
973-852-6223 [email protected]
New Jersey BusiNess (issN 0028-5560) is published monthly by the New Jersey Business & industry Association.
subscription Prices:USA, Territories & Possessions:
$24/year, $39/two years, $52/three years;Canada: $30/year; Foreign: $55/year
New Jersey Business & industry Association Headquarters
10 West Lafayette Street, Trenton NJ 08608Phone: 609-393-7707
www.njbia.orgMelanie Willoughby, Acting President
VP & PublisherVinCent D. sChweikert
973-852-6230 [email protected]
Editor-in-Chiefanthony Birritteri
973-852-6222 [email protected]
Managing Editor GeorGe n. saLiBa
973-852-6229 [email protected]
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