How Management Student Help In The 2014 Election For Every Political Parties

Hardev singh

MBA Marketing Batch(2012-14)

Department of Business Management

HNB Garhwal Central University Srinagar Garhwal Uttarakhand

hardevsingh93@gmail.com

Number of Business Management student choose our Summer training in 2014 Election,

Meaning of marketing strategy “Marketing strategy create a better plan for business and any politics parties”,

Present time in India many political parties are hiring top Management institution MBA student for our marketing strategy and communication.

Says Sunil Alagh chairman of SKA Advisors.

Who is modi?

Modi is chai biscoot man, part of our daily life.

Who is Rahul?

Rahul gandhi is a chocolate biscuit brand- and I don’t need chocolate today.

The 4 ps of marketing as applied to brand Rahul Gandhi;

PRODUCT- Is he a grassroots leader? Is he a chairman of woman and youth? Or is he someone who can resolve industry /economy –related issues? Not clear

Promotion- Is he consistent in his message? Does he have a clear view on policies? Do this interaction make people feel they can rely on him? Not clear

Place- is he available where and when people want him? Not clear

Price- what will people gain by voting for Rahul Gandhi? Not clear

Most of B- School student are showing interest in interning with political parties and government agencies

Congress it has a management student who will intern with he party to participate in policy-making

Abhishek Padhye, A 25 year-old Business Management Student at XLRI Jamshedpur. Padhye Has opted for summer Internship With The Congress Party in Delhi ahead of the general election This Year. Padhye has Completed His degree From IIT Roorkee And three Year Experience With Tata Steel. But he says he wanted something new; “you don’t get to experience a general election often. Moreover. I want to be part of the policy-making process”

• In the past year, an increasing number school of student from business schools to engineering and medical colleges have signed up to intern with the country’s biggest political parties as the work on their strategies and draft their manifestos. Some digitally-savvy young interns are helping with social media planning as online campaigning gathers pace in heading firm.

• The Trinamool Congress will Recruit 2 interns from the IIM Calcutta to help with communication strategies in the election.

• (BJP) The Bharatiya Janata Party- It has hired 40-50 interns from Universities to work in research and social media

• The BJP also help from many members of a non-profit organisation called Citizens for Accountable Governance (CAG)

• Says Arvind Gupta, National Head Information & Technology, BJP. Our interns work areas of research content and social media. They are from all university across India –a mixture of graduates and undergraduates-and few from overseas colleges

• The BJP prime ministerial candidate Narendra Modi. “ they support Modi as a codidate and they are doing campaign work they at CAG decided to support the BJP’s PM Condidate as They analysed the growth of Gujarat in terms of infrastructure, power and ports. In a democracy, you have to take sides and the want with the BJP

The Aam Aadmi Party (AAP) May be the new Kid On the block, but it has already clambered aboard the political intern bandwagon.

It has selected 60-70 interns to work on electoral analysis, social media and carry out surveys all student from varied background such as medicine and engineering since December last year. “ they hired 15 to 20 interns every 15 days and they worked with coordinators in the legal team, on electoral analysis, with social and conducted door-to-door survey. They gave 20 hours a week for AAP, without any payment” says Nitin Singh, a Software engineer and part of the AAP’s Mumbai committee which handles social media for Maharastra. Gaurav Gupta an AAP volunteer from Delhi, Says student from foreign universities intern for a longer period

Why they are selecting political interns

• Analysts say no corporate experience can match that gained from working on political campaigns and public engagement Strategies. The exposure help student during their final placements as campaigning provides valuable lessons in strategy, data analysis , financial planning and marketing strategy. “ A financial student will get a practical understanding of fund-raising and spending, which is a crucial activity for every political party . Similarly, a marketing student gets ample opportunity to learn and contribute in the area of marketing and strategy,” Says Spectrum Talent Management,

• Some universities also offer short-term Programmes that enable young people to Work Closely With Politicians. Haryana-based Ashoka University has a young Indian Fellowship Programme Under which four student intern with political parties or political leaders every year

• Some think-tanks also offer political fellowships that provide an opportunity to work for political parties. For instance, PRS Legislative Research offers the Legislative Assistants to Members of Parliament(LAMP) fellowship to create platform for young Indians to engage with the policy-making at the national level. The person works as a legislative assistant with a member of parliament for 11 months From beginning of the monsoon session to the end of the budget session.

• The lamp fellow provides extensive research support through his/her parliamentary work during the fellowship period. The fellows get a stipend of $ 18,000 a month. “From just 12 LAMP fellows for 2010/11, the programme was expended to over 40 fellows each year. It has received over 1,000 application this year.