2014 IoT_Forum_NXP

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The Connected Consumer and Smart Cities Andrew C. Russell Vice President, Greater China Sales & Marketing NXP Semiconductors Taipei, June 4 th

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Topic: 'Connected Consumers' and the Smart City Speaker: Andrew C. Russell, Vice President, Greater China Regional Marketing, NXP Semiconductors

Transcript of 2014 IoT_Forum_NXP

Page 1: 2014 IoT_Forum_NXP

The Connected Consumer

and Smart Cities Andrew C. Russell

Vice President, Greater China Sales & Marketing

NXP Semiconductors

Taipei, June 4th

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The Internet of Things (IoT) . . .

along with the smart phone and Cloud computing are

revolutionizing the way we interact with our

environment both physically and socially.

IoT will play a profound role in shaping cities and their

occupants lives in the 21st century, driving a new wave

of greener economic development, that in time will

emerge as the 2nd Industrial Revolution.

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The Importance & Challenges of Cities

Cities cover 2% of the earth’s surface

. . . house 50% of the world’s population

. . . consume 75% of global energy

. . . are responsible for 80% of global carbon emissions

In China, ~35 million people a year are moving into cities

Between 2010 and 2030, 350m Chinese people will move into cities,

making this the largest human migration in history

Source: Schneider Electric,

Annual Report 2011

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Urbanization across the developing world

drives new challenges, while in China . . .

by 2030 there will be 1 Billion city dwellers, who over and above 2010

figures, will require an additional 40 billion square meters of living,

commercial, public and factory space*.

This is an area the size of Switzerland

*2008 urbanization rates. Source McKinsey

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Examples of Smart City Solutions Developed

with our Customers using NXP Technology

Smart Cities

E-Government - Secure e-government

documents

Smart Infrastructure - Intelligent street lighting

- HD IP Camera solutions

Transport & Traffic - Intelligent traffic management

- Road tolling systems

- Wireless car safety & telematics

- Contactless public transport

ticketing

Smart Grid - End2end smart grid security

- Zigbee wireless networking

- Contactless energy pre-

payment

Shopping - NFC secure mobile payment

- NFC assisted shopping &

self-checkout

- RFID shop security &

logistics

Smart Home - Smart Lighting

- Wireless home automation

- NFC pairing of wireless nodes

- Energy harvesting devices

- Low pwr multi-sensors

- Smart appliances

- Energy monitoring

Smart Building - Wireless low power networks

- Smart lighting

- Wired networks (DALI, DMX,.

- Contactless access mgt

- Low power sensors

- Network authentication &

cyber security

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Building Blocks for a Smarter World

1. Connected Sensors

Low cost IC based

802.15.4 wireless end-

point connectivity based

on:

Low Power 32 bit MCU’s

for embedded

applications

+

Sensors & Actuators

+

GPS

2. Networks

LTE

3G

WiMAX

Wifi

Zigbee

Jennet/6LoWPA

N

BLE

NFC

Zwave

RFID

Ethernet

PLC . . .

3. Cloud Computing

Internet access is

global, ubiquitous and

cheap

+

The Cloud as

applications integrator

+

Emergence of new

‘compound

applications’ drives new

business models and

revenue streams

*In this presentation, we consider smart phones and tablets to be one and the same

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The Cloud will Play a Fundamental Role in

Driving IoT Proliferation

Mobile Connectivity

Mo

neti

zati

on

P

ote

nti

al

1. IoT RxTx

Modules,

RFID/NFC

2. IoT

Enabled

Applications

Boards and

Products

3. WWW IoT

Connectivity

+Apps on

Android, iOS,

Linux etc

5. Cross

Platform

Compound IoT

Applications

Covering Whole

Cities/Regions

Small Closed P2P Apps Infrastructure Level

Compound Systems 1

102

103

104

10x

4. Cloud

Based

Applications

Emerge

Cloud Integrated Apps

.

.

.

.

IoT technology capability

already here, but

applications and usage are

NOT ubiquitous – only

about 1% of connectable

devices are attached to the

www (2014)

2008

*According to Cisco, potentially $14 Trillion over

the next 3 decades

2030 2000

For IoT technology this application space

is very new, probably maturing in 2020-

2025 time frame – we have only just

starting to see the first signs of

‘compound applications’ emerge on a

commercial scale in the HA space – e.g.

Greenwave Systems, Ayla, Axalent

2030+ time frame

2010 2012~2014

Advent of the Smart Phone

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Courtesy Derek Korte in ‘the connective

2.0’, via ‘Wired’ and sponsored by Cisco

As at May 2014

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The Smarter Home – Talking to the Internet

Smart

Elec.

Smart

Water

Appliances

Temperature

Light

Wind Turbine

Solar Panel

Smart

Gas

Home displays

TV, Computer In-Home Energy

Display

Breakers Valves

Utility Data

centers

Smart metering devices

Smart home devices

Distributed electricity

generation and storage Displays

Home Gateway

Security

IP network

Smart

Heat

Sensors

Home network

Glucose

meter Blood pressure

meter Healthcare devices

Thermometer Assisted

Living

Cloud based

applications,

analytics,

reporting

Zigbee/JenNet-IP BLE, LPBAN, MIRN

Wifi

Zigbee/JenNet-IP

RF4CE

Zigbee

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Smart Wi-Fi Home security Cameras connect

to the Cloud through a Gateway to Provide 24

hour streaming video and Security

Low power

Wi-Fi

Outstanding BIC low light

performance for best security

1080p resolution at low bitrates

Software tilt and pan = no

moving parts for reliable long

operation life

Extremely small, compact

design

NXP Camera SoC and JN5168

IoT MCU Technology inside

Product photo courtesy Greenwave Systems

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NXP Simplifies White Goods Evolution Secure connectivity, application expertise, best-in-class

reliability

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NXP and Smarter Lighting Solutions Secure connectivity, application expertise, best-in-class

reliability

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NXP

Wireless

Intelligent

Street Lighting* Benefits:

• Upto 80% energy saving

• Upto 50% lower

maintenance cost

• Reduced CO2

emissions

• Reduced light pollution

* System in Netherlands; NXP is working

with partners in China to bring similar

benefits to Chinese cities

Benefits

Up to 80% energy Saving

50% lower maintenance

costs

Lower carbon footprint

Savings

Conventional

Dimmable

Intelligent Lighting

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Wireless Street Lighting System Architecture

Utlizing NXP JN5168 802.15.4 32bit MCU

Features:

• Dynamic lighting

• Weather

controlled

• Cloud based

control software

• E-mail notification

• Performance

reports

• Control via SMS

• Robust solution

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NXP LightPRO for Professional Indoor

Lighting Using JN5168 802.15.4 32 bit MCU

Group 1

Group 2

Group 3

Group 4

Group n

LightPRO is an open professional lighting platform

which runs on JenNet-IPv6 LoWPAN or Zigbee. It can

support up to 500 nodes per gateway, remote controls,

sensors etc. The user interface is via an Android app.

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Healthcare system: Heading for trouble

the World Over

57%

119%

182%

56%

117%

196%

14%

34%

50%

11% 29%

40%

0%

50%

100%

150%

200%

250%

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Health Insurance Premiums

Workers' Contribution to Premiums

Workers' Earnings

Overall Inflation

Health care

costs out of

control

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New trends and technologies are being applied to

cope with the healthcare system crisis which will

leverage IoT Infrastructure and QS wearables

From therapy

to prevention

From hospital

to point-of-care

Increased therapy

effectiveness

Increased care

efficiency

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IoT Connectivity and Cloud Apps are

revolutionizing Personal Health and QS

Body Area Network (BAN)

To cloud for

diagnostics,

monitoring,

analysis etc.

BAN

to

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NXP and the Smart City Challenge -

Executive Summary

Cities and rapid urbanization pose some of the biggest technological,

economic and political challenges in the 21st century

Instrumented, Quantified and Automated systems utilizing IoT resources

hold the potential to improve city dwellers lives and save $Trillions*

New applications will be synthesized in the Cloud that leverage IoT

resources across widely different network standards and end application

classes

The smart phone and Cloud computing are central to driving the IoT

revolution

NXP provides key hardware plus software technologies and product

solutions for smart cities: IoT end nodes and infrastructure for

Automotive Telematics, Home Automation, Medical/Wellbeing,

Transportation and Security (eSE, NFC/RFID) * Cisco Estimate for 2020

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1. Connected Sensors: Quantifying the

World Around Us

Connected Sensor

usage is booming

The Smartphone has

had a major impact on

bringing silicon based

sensor costs down, and

making sensors ‘mobile’

In 2014, a further 2

Billion IoT nodes will be

added, most of it in

sensors and NFC

*Graphic courtesy Harbor Research

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2. Networks: Capturing and Transporting Data

Getting data into the

cloud for

- Information

- Analysis

- Automation

- Control

No single network

standard will dominate:

Get ready to deal with

multiple standards as a

fundamental requirement

for building compound

applications

*Graphic courtesy Harbor Research

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3. The Cloud as Applications

Integrator/Synthesizer Compound Applications

connect disparate

devices across different

network standards to

create systems

addressing new

application verticals

There is no dominant

networking standard,

but a collection of

standards that work

seamlessly together

through gateways,

coming together in the

Cloud

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Multiple Network Standards: The Gateway

Challenge NFC

To scale and reap the benefits of

IoT, gateways will be needed that

support :-

- Home Automation (JenNet-IP and Zigbee)

- Security (Wifi)

- Lighting (JenNet-IP and Zigbee)

- Quantified Self/Health & Wellbeing

(BLE/LPBAN/AWSN)

- Video/audio streaming (Wifi)

- Secure payment & banking (JenNet-IP

and Zigbee + Wifi for facial recognition)

- NFC for security, quick set-up and

improved user experience

BLE

Zigbee Family

JenNet-IPv6

LoWPAN

Wi-Fi

Ethernet

PLC

Others

Mobile LTE G

ate

way

Health, well-being,

medical, hearing aid etc

Wearables, QS, sport,

HA etc

Building automation,

smart energy

. . .

HA, lighting, smart city,

smart energy, BA

HA, lighting, smart city,

BA

Video streaming, high

data rate up to 32 nodes

Wired Back bone, high

data rate

H2M Interface terminal

for Wifi, BLE (2014) . . .

LPB, ULPBN,

AWSN

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Compound Applications Opportunity NFC

BLE

Zigbee Family

JenNet-

IP/6LoWPAN

Wi-Fi

Ethernet

PLC

Others

Mobile LTE G

ate

way

Compound

applications gather

data across multiple

devices and protocols

to synthesize new

solutions that are then

output across multiple

platforms

Health, well-being,

medical, hearing aid etc

BAN/PAN, Wearables,

QS, sport, HA etc

Building automation,

smart energy

. . .

HA, lighting, smart city,

smart energy, BA

HA, lighting, smart city,

BA

Video streaming, high

data rate up to 32 nodes

WWW Back bone high

data rate

H2M Interface terminal

for Wifi, BLE (2014) . . .

LPB

Compound application proliferation will be

driven by the availability of multi-network

standard platform gateways and Cloud based

applications