channels: the weakest, the strongest

digital

the most confident

the most consistent messaging

the least confident

mobile traditionalsocial

social 31%

digital 30%

traditional 28%

other 6%

mobile 5%

mobile 35%

social 26%

traditional 25%

digital 12%

other 1%

digital 56%

social 44%

traditional 38%

mobile 16%

other 4%

of marketers say thatworking with other

departments is increasingly important

of marketers say thatagile marketingis going to be the most disruptive trend of 2014

Thousands of responses from your peers in marketing across the Fortune 1000 brands have helped to ensure this infographic is as relevant to your role as it can be. For an in-depth look at what these insights mean for the future of marketing, check out our white paper at bit.ly/incpeacekeeper

which departments do you

need to work with? critical important neutral unimportant redundant

communications it human resources legal other

of marketers said it was critical to work with

communications

6%said the same forlegal

only and

65%said it was

unimportant or redundant

said the same for it

27%53%

the year in marketing

in numbers

customer-centricity multi-channel

67%of Agency Marketersrated critical

55%of Brand Marketersrated critical

vs 62%of Agency Marketersrated critical

56%of Brand Marketersrated critical

vs

brands & agencies: are they on the same wavelength?

we’re going to be seeing a lot more

content

63%don’t feel

like they producemore content

than their competitors

75%intend to increase

their content outputby at least 15% over the next six months

69%of marketers werehappy with

their contentover the last six months

63%of marketers who weren’t happy

with the quality of their content planned to make more regardless

and

data:new uses, changing perceptions

data priorities for marketers

better understanding customers finding actionable insights protecting customer information measuring marketing roi sharing data organization-wide

35%of marketers said their

top priority wasbetter

understanding their customers

38%of marketers said their

bottom priority wassecuring and

protecting information

toppriority

bottompriority

Go here to find out where we think marketing is going nextbit.ly/IncPeacekeeper

@inciteMC #incitesummit

st

orytelling channel

marketing

mu

lti

making the move from campaign-based marketing to

a ‘storytelling’ approach

ensuring a multi-channel approach works in harmony to hit customers

when they’re listening

overall, the west coast seems way more enthusiasticabout the hottest marketing trends. Are they cutting-edge, or easily dazzled?

west vs europe: what are the top priorites?

75%of the West Coast said

56%of Europe said

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