2014 ieef-optimization-meetup-october-2014
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E commerce Optimization The UX Point of view שי רוזן מנהל תחום אסטרטגיה וייעוץ
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My presentation for the IEEF meetup about e-commerce optimization.
Transcript of 2014 ieef-optimization-meetup-october-2014
E commerce Optimization
The UX Point of view
רוזן שי וייעוץ אסטרטגיה תחום מנהל
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
052-5118539
Shay Rosen Head of Strategy and consulting, realcommerce
About e-Commerce UX
01
Who am I?
סלקום
02
Customers
Easily distracted
Disorientated
Alone
Lack confidence
Easily distracted
Disorientated
Alone
Lack confidence
03
DEAL?
Details!
3%
97%
Abandonment rate
60%-70%
10%
3%
40%
84%
68%
Home Page
DEAL
(40% Abandonment)
Orientation
• 4 ways to browse products
Orientation
• 4 ways to browse products
Orientation
• 4 ways to browse products
Orientation
• 4 ways to browse products
Orientation
• 4 ways to browse products
Orientation
• Search
Orientation
Functional area:
My Account
Shopping cart
Always on top right
corner
Invite
• Attractive promotion
• Deals
Reduce External Distraction
Limited time offers
Invite
• Attractive promotion
• Deals
You are never alone with
Cellcom
Create onfidence with Free returns
Product Page
DEAL
(84% Abandonment)
There’s never enough information!
Create attraction and desire
with large images
Create confidence with free returns
Cart
DEAL
(68% Abandonment)
Create confidence with free returns
Actively promote to checkout
Special discount to encourage
purchase
Kindly collect contact info
(Just incase:)
04
Innovate
Conventionaly
Innovative services, Conventional UI
Innovative services, Conventional UI
05
Make them
Come Back
Smartly
Triggered
promotions
אני מחפש
.חופשה משפחתית
עדיפות ללונדון
Trigger
Opens Clicks
Opens
06
The Cruise
And
The Speedboat
UI Project
Waterfall
Large Scale
Long time
Risky
Far from reality
Digital Thinking
General Direction
On going project
Measure success
Quick
Flexible
Short distance
agile
Launch UI Concept Measure Face Lift
Launch UI Concept Measure
Launch UI Concept Measure
Who you are
Who your customers are
Mind the Details - close the DEAL!
Innovate Conventionally
Make them come back
Take the speedboat, skip the cruise
Keep your axe sharp, Optimize
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
052-5118539
Shay Rosen Head of Strategy and consulting, realcommerce
