WELCOME

Massachusetts 2010 US Census

Overall Population increase by 198,532

Hispanic Increase

198,925(or 100.2% of actual growth)

Massachusetts Latino Population

City/Town % Latino LatinoLawrence 74% 56,366 Chelsea 62% 21,844 East Boston 53% 21,428Lynn 32% 28,995 Roxbury 30% 17,817 Roslindale 25% 8,029 Revere 25% 12,628 Jamaica Plain 22% 8,777 Everett 21% 8,791Hyde Park 20% 6,035Mission Hill 20% 3,212

City Of Boston

“The City of Boston, like so many around now the nation, is considered a

majority-minority city as 53 percent of residents are of a non-white race/ethnicity...”

53%Non-White

East Boston

East Boston now has more Hispanic/Latino residents than white residents.

The white population dropped from 49.7% to 37.2% of the neighborhood’s make up.

53%21,419

The Changing Face of the DMA

Boston Hispanic Population is up 48%

The Non-Hispanic population increases 1%

48%Hispanic

1%Non-Hispanic

Boston’s Median Age Population

Boston’s Non-Hispanic Profile

41Median Age

Boston’s Hispanic Profile

28Median Age

Massachusetts Hispanic Market

Puerto Rico 30%

Dom. Rep.20%

Central America

18%

Mexico12%

South Amer-ica

14%

Puerto Rico

Dom. Rep.

Central America

Mexico

South America

Diversity and Human Resources

of the growth in the working-age population.

83%Between 2000 and 2050 new immigrants

and their children will account for

Future MA Workforce

increase in Latino first-time student enrollment from fall 2003 to fall 2012.

144%Massachusetts’ public higher education system saw a

Data is courtesy of the Massachusetts Department of Higher Education

Conclusion

Latinos are a fundamental component

to business success and not a passing niche on the sidelines…

Large Scale Events

The Gateway to the Latino Market in Massachusetts

Latino Career Expo

Latino Youth Recognition Days

Latino Family Festival @ Fenway Park

Hispanic Heritage Breakfast