2014 FINDINGS 2015 PREDICTIONS BIG DATA - Datameer€¦ · Consultant Marketing/ Sales Other BI/...
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What good is a prediction if it's not based on data? The following predictions are based on 2014 trends, which are strong indicators for what will come in 2015. 2015 will be the year companies make the business case for Big Data. According to IBM, “DATA DRIVEN COMPANIES HAVE A 50 PERCENT CHANCE OF HAVING SALES WELL ABOVE THEIR COMPETITORS, COMPARED TO 22 OF CUSTOMER ANALYTICS LAGGARDS" PREDICTIONS 2015 BIG DATA 2014 FINDINGS NEW USE CASES FOR 2015 New Use Cases Customer Analytics Telco Optimization Cyber Security 2015 PREDICTIONS 400% 210% 150% 100% 100% 67% 38% 36% -57% -100% Business Services Financial Services Retail Education Health Insurance Healthcare Telecommunications Technology Media & Entertainment Advertising & Marketing 60% 45% 30% 15% 0% Q1 Q2 Q3 Q4 Technology Financial Services 266% 140% 15.5% 0% -83.3% -100% Fraud & Compliance EDW Optimization Customer Analytics Operational Analytics Other Website Behavior Analytics -75.8% -32.9% -6.8% -4.9% -4.7% 19.7% 33.1% 35.5% Consultant Marketing/ Sales Other BI/ Analytics Architect Hadoop Team Business Exec IT Executive 40% 30% 20% 10% 0% Q1 Q2 Q3 Q4 IT Executive Marketing/Sales • BIG DATA WILL BE A BUSINESS TOPIC AND NO LONGER A SCIENCE EXPERIMENT • HADOOP DEPLOYMENTS WILL MOVE FROM CENTRAL IT TO DEPARTMENTAL DEPLOYMENTS • FOCUS ON ROI AND MOVEMENT AWAY FROM TCO • HAAS WILL BECOME PREVALENT AS MORE COMPANIES WANT TO GET BIG DATA DEPLOYMENTS UP AND RUNNING FASTER • HADOOP WILL MOVE FROM A SPECIAL PURPOSE PLATFORM TO A GENERAL PURPOSE PLATFORM SHIFT FROM TECHNOLOGY TO FINANCIAL SERVICES SHIFT IN USE CASES FROM WEBSITE BEHAVIOR ANALYTICS TO FRAUD AND COMPLIANCE SHIFT FROM IT TO BUSINESS BIG DATA “USE CASES” WITHIN BUSINESSES *Adds to 101% due to rounding 48% Customer Analytics 21% Operational Analytics 12% Fraud & Compliance 10% New Product & Service Innovation 10% Enterprise Data Warehouse Optimization TCO ROI Special Purpose Data Prep ETL Big Data Map Reduce Batch API General Purpose Any Data Operation Small & Big Data Any Exec Framework Fast & Batch Enterprise Integration
Transcript of 2014 FINDINGS 2015 PREDICTIONS BIG DATA - Datameer€¦ · Consultant Marketing/ Sales Other BI/...
What good is a prediction if it's not based on data?
The following predictions are based on 2014 trends,
which are strong indicators for what will come in 2015.
2015 will be the year companies make the
business case for Big Data. According to IBM,
“DATA DRIVEN COMPANIES HAVE A 50 PERCENT
CHANCE OF HAVING SALES WELL ABOVE THEIR
COMPETITORS, COMPARED TO 22 OF CUSTOMER
ANALYTICS LAGGARDS"
PREDICTIONS 2015
BIG DATA2 0 1 4 F I N D I N G S
N E W U S E C A S E S F O R 2 0 1 5
NewUse Cases
Customer Analytics
TelcoOptimization
CyberSecurity
2 0 1 5 P R E D I C T I O N S
400%
210%
150%100% 100%
67%38% 36%
-57%-100%
Bu
sin
ess
Ser
vice
s
Fin
anci
alS
ervi
ces
Ret
ail
Ed
uca
tio
n
Hea
lth
In
sura
nce
Hea
lth
care
Tel
eco
mm
un
icat
ion
s
Tec
hn
olo
gy
Med
ia &
E
nte
rtai
nm
ent
Ad
vert
isin
g &
M
arke
tin
g
60%
45%
30%
15%
0%
Q1 Q2 Q3 Q4
Technology
Financial Services
266%
140%15.5% 0%
-83.3% -100%
Fraud & Compliance
EDW Optimization
Customer Analytics
Operational Analytics
Other
WebsiteBehaviorAnalytics
-75.8%
-32.9%
-6.8%-4.9%-4.7%
19.7%
33.1%35.5%
ConsultantMarketing/
Sales
OtherBI/
Analytics ArchitectHadoop
TeamBusiness
ExecIT
Executive
40%
30%
20%
10%
0%
Q1 Q2 Q3 Q4
IT Executive
Marketing/Sales
• BIG DATA WILL BE A BUSINESS TOPIC AND NO LONGER A SCIENCE EXPERIMENT
• HADOOP DEPLOYMENTS WILL MOVE FROM CENTRAL IT TO DEPARTMENTAL DEPLOYMENTS
• FOCUS ON ROI AND MOVEMENT AWAY FROM TCO
• HAAS WILL BECOME PREVALENT AS MORE COMPANIES WANT TO GET BIG DATA DEPLOYMENTS UP AND RUNNING FASTER
• HADOOP WILL MOVE FROM A SPECIAL PURPOSE PLATFORM TO A GENERAL PURPOSE PLATFORM
SHIFT FROM TECHNOLOGY TO FINANCIAL SERVICES
SHIFT IN USE CASES FROM WEBSITE BEHAVIOR ANALYTICS TO FRAUD AND COMPLIANCE
SHIFT FROM IT TO BUSINESS
BIG DATA “USE CASES” WITHIN BUSINESSES
*Adds to 101% due to rounding
48% Customer Analytics
21% Operational Analytics
12% Fraud & Compliance
10% New Product & Service Innovation
10% Enterprise Data Warehouse Optimization
TCO ROI
SpecialPurpose
Data PrepETL
BigData
MapReduce
Batch
API
GeneralPurpose
Any Data Operation
Small & Big Data
Any Exec Framework
Fast &Batch
EnterpriseIntegration
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