2014 Fall Marketing Webinar

Please Mute your Lines

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Presentation will be sent to the

attendee list after the webinar

Inn at Riverbend, Pearisburg, Giles County

VTC Digital Marketing

Dave NeudeckDigital Marketing Directordneudeck@virginia.org

Mary BishopDigital Marketing Managermbishop@virginia.org

Robin MamunesDigital Marketing Content Coordinatorrmamunes@virginia.org

Casey HigginsDigital Marketing Content Specialistchiggins@virginia.org

Tom KirkMultimedia Specialisttkirk@virginia.org

Today’s Agenda

• Fall 2013 Review• Fall 2014 • Virginia Travel Blog• Fall Content Marketing• Fall Calendar• VTC Needs• Q/A

Fall 2013

• Virginia.org Visits: Up 7%Up 7%• Virginia.org Page Views: Up 11%Up 11%• Referrals to Partner Sites: Up 45%Up 45%• Travel Blog Visits: Up 293%Up 293%• Facebook Referrals: Up 254%Up 254%

2013 Most Popular PagesVirginia.org

1. Virginia’s Fall Festivals2. Apple Picking3. Scenic Fall Drives4. Corn Mazes and Pumpkin Patches5. 48 Hour Fall Getaways

2013 Most Popular ArticlesVirginia Travel Blog

1. 10 Free Things to Do this Fall in Virginia2. 14 Places to Enjoy Fall Foliage3. 17 Virginia BBQ Joints You’re Going to Love

4. 9 Must-See Virginia Landmarks5. 48 Hour Fall Getaways in Virginia, Part 8 of 8

Fall Target Audience

• Couples; 35-55 y.o.• Bachelor’s Degree; Upper-Middle• Drive, Short Getaway• Primary: DC, Baltimore, NC, VA• Secondary Markets: Philadelphia, NYC, SC,

Ohio, Atlanta

Fall 2014

• 48 Hour Getaways • Scenic Drives• Outdoor Adventure• Fall Festivals (Music, Food, Wine …)• U-Pick• Haunted Virginia• Culinary (Oysters, Wine, Craft Beer, …)• Fall Destinations (Small Towns, Cities, …)

Graves Mountain Lodge, Syria, Madison County

Humpback Bridge, Covington, Allegheny County

Breaks Interstate Park, Breaks, Dickenson County

Devil’s Bathtub & Waterfall, Dungannon, Scott County

Autumn Rambler, Dillwyn, Buckingham County

Falling Spring, Allegheny County

Eastern Shore of Virginia

Shenandoah National Park

Virginia eNewsletters

REDUCED RATES!REDUCED RATES!

350,000 subscribers•Monthly eNewsletter 10/14•Sites & Attractions eNews 9/23•History eNews 10/28

150,000 subscribers•Travel Packages & Deals 9/17, 10/21

Advertising Opportunities: Rates & Calendar http://www.vatc.org/emarketing/enewsadvertising/

Weekly Foliage Reports

75,000 subscribers•Beginning the last week of September•Features

• Leaf Reports• Calendar of Events• Trip Ideas and 48-Hour Getaways• Themed Experiences and Travel Stories• User Submitted Images

Slated for the Blog

• Fall Patio Dining• Virginia Watermills• Halloween / Haunted Tours • Great Wineries for Couples (kid-free)• Food Festivals – Cultural and Virginia• Fall Destinations – Based on Social Feedback

Content Ideas?

Ideas?

We look for ways to package the state into articles by having at least three examples of an idea.

Submit ideas to dneudeck@virginia.org

Social Media

• Facebook• Post to our page: Links or Images

• Facebook.com/VirginiaisForLovers

• Twitter and Instagram• @VisitVirginia• #FallinVA• #LoveVA