2014 drgnacdakeynote
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Transcript of 2014 drgnacdakeynote
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A Paradigm Shift in Donor Relations
Lynne M. Wester
UNC Charlotte
Donor Relations Guru
@donorguru
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Involvement vs. Commitment
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The Split Donor
• Retained at a higher rate than donors making academics- or athletics-only gifts.
• The annual median size gift made by SPLIT donors amounted to $10,282, exceeding both academic and athletic only gift size by thousands of dollars.
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The Split Donor Story
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How Do We Stop Attrition?
We thank sincerely
We demonstrate the impact of their giving
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A New Age, A New Era
Entitlement vs. Philanthropy
Free vs. Exclusive
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It’s Not About YOU
IT’S ABOUT THE DONOR!!
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FAILURE
• For every failure we had we had spreadsheets that looked awesome.
• “ If anything goes bad then I did it. If anything goes semi-good then we did it. If anything goes real good then you did it.”
– Bear Bryant
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Your Turn to Start a Movement
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THANK YOU!
• Lynne M. Wester
• @donorguru
• Connect with me!
• www.donorrelationsguru.com