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2014 digital footprint: UNDP in Europe and CIS
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UNDP REGIONAL DIGITAL FOOTPRINT 2014 EUROPE AND CIS
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Transcript of 2014 digital footprint: UNDP in Europe and CIS
UNDP REGIONAL DIGITAL FOOTPRINT 2014
EUROPE AND CIS
2014 IN BRIEFWe transitioned to a small team, which meant shifting focus to our essential channels:
our BLOG, TWITTER AND FACEBOOK.
On those platforms, we continue to see growth. Two major achievements:
INFLUENCE - We pursued joint endeavours and long-term collaboration with external partners. Our digital outreach efforts are not just about sharing content but
sparking a conversation. Digital outreach has brought us new partners, new opportunities and helped us fill in the gaps.
PROJECT RESULTS - Online engagement leads directly to offline action. Profiling our experts has expanded our influence in the region and beyond. This helped ensure our voice was part of the development discourse.
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OVERVIEW
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Our content sharing platforms continue to attract a lot of attention. Examples?
• Issuu has passed the 3.5 mln impressions milestone, • 68% growth of followers on Pinterest, • the number of impressions of our infographics grew by 1/3.
OUR NUMBERS CONTINUE TO GROW: SOCIAL MEDIA
Facebook +33%
Twitter +36%
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@undpeurasia
/UNDPinEuropeandCIS
7,573 LIKES!
15.9k FOLLOWERS!
44,022* twitter followers vs. 29 000 in 2013
77,773* facebook likes vs. 52 500 in 2013
*Sum: All country offices and the Regional Centre.
SOCIAL MEDIA IN THE REGION
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Top
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OUR NUMBERS CONTINUE TO GROW: BLOG
Even though we decided to publish fewer blog posts a week, the number of sessions (or “visits”) increased by over 60 percent!
In 2014 we published a total of 189 blog posts.
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COUNTRY OFFICES CONTINUE TO BLOG A LOT
FYR Macedonia
KyrgyzstanCyprus
7 blog posts
14 blog posts
11 blog posts
9 blog posts
Georgia
Moldova
Uzbekistan
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*Hereafter referred to in the context of UN Security Council Resolution 1244 (1999).
Kosovo*
Our blog posts this year have been read 145,590 times, each for an average of 3:05 minutes.
These ones attracted the most attention:
1. Volatility and the ‘new normal’: A discussion with Helen Clark - 1,877 reads2. Innovation for development: Scaling up or evolving? - 1,561 reads3. A ‘bad girl’ no longer: Tackling gender inequality in Azerbaijan - 1,191 reads4. Roma migration: An option of last resort? - 940 reads5. #UNDP4Future: The essential foresight reading list - 849 reads6. The future is now (and here’s how we’re planning to catch up) - 804 reads7. Roma women: Exposing inequality - 700 reads 8. The gentle art of foresight: How re-perceiving the present can redesign the future - 627 reads9. Micronarratives in Georgia: How to collect feedback from citizen experts - 584 reads10. A nudge in the right direction: Fighting tuberculosis in Moldova - 582 reads
OUR TOP BLOG POSTS IN 2014
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top social shares
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Countries
Albania Armenia Azerbaijan Bosnia and HerzegovinaCroatia Regional Centre FYR Macedonia GeorgiaKazakhstan Kosovo Kyrgyzstan MoldovaMontenegro Serbia Tajikistan TurkeyTurkmenistan Ukraine Uzbekistan
• Country offices in the region have transitioned to the new website.• Combined* they have attracted: 1,064,919 visits,579,102 unique visitors who generated 2,826,031page
views.• Albania has had the lowest share of people leaving their website immediately: 23.36%. Impressive!• For the second year in a row visitors spent the largest amount of time on Uzbekistan’s website - on average 3:19
minutes per visit. • Visitors of Kyrgyzstan’s website dug deepest, viewing on average 3.11 pages per visit.
Kazakhstan, Kyrgyzstan and Tajikistan improved all of their statistics, including the bounce rate, time spent on the website and pages per session.
*Data does not include the numbers for UNDP Regional Centre in Istanbul
OUR COUNTRY WEBSITES ARE GROWING THEIR READERSHIP
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OUR NEWSLETTER CONTINUES TO SPIKE TRAFFIC
Thanks to the newsletter, the number of sessions on our blog grows
from an average of 310 a day
to 515 during the first 3 days since it is sent.
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WE’RE TRYING OUT NEW SOCIAL MEDIA (and keeping up with the old)
WE’RE ON VINE……AND EXPOSURE
1,453 LINKEDIN MEMBERS23,634 YOUTUBE VIEWS
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ENGAGEMENT ON MANY DIFFERENT LEVELS
Pictured: Exploring the future in fYR Macedonia. Read about UNDP in fYR Macedonia’s foresight work UN
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OUR TOP SHARED BLOG POSTS >DOUBLED WHAT WE ACHIEVED LAST YEAR
280 shares 338 shares 276 shares
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MANY PEOPLE DECIDED TO STAY IN TOUCH
• ⅓ of the people reading our blog are returning visitors; 38% come back to our regional website
• returning visitors spend almost twice as much time on our blog as new ones
• The share of visitors coming to our blog from social media has grown:
• Disqus as a source of traffic up 468%
• Twitter - up 169%
• LinkedIn - up 159%
• Facebook - up 123%
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GREAT NUMBERS…
SO WHAT?
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INFLUENCE
How our digital engagement is boosting our influence on the ground
Pictured: The Assistant Administrator on the ground after floods in Serbia. Read her blog on weathering the storm
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PUBLIC OFFICIALS REACHED OUT TO NEW PARTNERS THROUGH OUR BLOG
Alex Roberts is a dedicated advocate for innovation, open government, transparency and collaboration. He works as Innovation Advocate for the Australian Centre for Excellence in Public Sector Design.
Nana Tsiklauri is the Head of International Relations and Donor Coordination Division for the Publ ic Ser vice Development Agency in Georgia.
Sesili Verdzadze is the Head of Innovations Management and Research Division of Public Service Development Agency in Georgia.
Tatjana Ponorac is the Chief of Cabinet of Director for the Agency for Medicinal Products and Medical Devices of Bosnia and Herzegovina.
Kathy Leach is British Ambassador to Armenia.
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EXTERNAL EXPERTS BLOGGED FOR US, TOO
3,175 followers
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1,122 followers
1,014 followers
21,412 followers
553 followers
2,271 followers
EXTERNAL NEWS OUTLETS AND EXPERT BLOGS FEATURED OUR WORK
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WAIT, THERE’S MORE....
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and more…
INNOVATION IS LINKING RBEC TO OTHER REGIONS
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123 reads 183 reads 257 reads
How our digital engagement is bolstering our work on the ground
PROJECT RESULTS
Pictured: New bike routes in Kazakhstan. Read more about how we’re helping Almaty go green
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JOINT CAMPAIGNS
OUR FOCUS THIS YEAR:
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WE PARTNERED WITH THE EVER INSPIRING EDGERYDERS TO “SPOT THE FUTURE”!
THEIR REACH:
2,568 TWITTER FOLLOWERS
2,379 LIKES ON FACEBOOK
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Click to see our blogs on edgeryding
TOGETHER, WE INVITED PEOPLE TO AN ENGAGING CONVERSATION ABOUT THE FUTURE WE SEE TODAY NOT
ONLY LOCALLY, BUT WORLDWIDE…
258 people from 91 locations around the globe sent 863 tweets
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WE MANAGED TO BUILD NEW LOCAL PARTNERSHIPS AND BRING ABOUT BETTER PROJECT RESULTS
IN MONTENEGRO…
Our Be responsible app gained 2363 android users, 1,100 iOS users, 25,300 visitors and over 735,000 page views to our site; AND received the Open Government Partnership award for Citizen Engagement!
4,000 people reported over 5,000 cases of informal economy, which resulted in over 1 million euro of imposed fines. Half of this amount, is being directed to 10 projects identified and voted for by the people of Montenegro.
IN GEORGIA…
Waag Society blogged about our joint work - Produced a toolkit for design thinking workshops; and their initial work sparked follow up design thinking workshops in Georgia and Egypt. IN BELARUS...
Our online and offline work with Edgeryders resulted in logged about 8 of the suggestions advanced during our
workshop were incorporated into the government’s National Strategy for Sustainable Socio-Economic Development.
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THE GUARDIAN INVITED US TO HOST THE #YOUTHENGAGE DEBATE IN TURKEY
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#UNDP4FUTURE MAKING WAVES
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Over the course of 5 months we published
7 blog posts using #UNDP4FUTURE that
generated close to 700 social shares.
#UNDP4FUTURE has become widely popular and inspired many project teams to start using foresight to address the problems they are tackling.
MONTENEGRO:• Project “Engage to Change – Montenegro on
Twitter” (@cgtvituje account gained 1,887 followers so far);
• YES initiative mobilized 10,000 young people who proposed youth employment solutions online;
• Through post 2015 consultations, Montenegro succeeded in getting over12,000 people directly involved (most of them using new technologies – website, Facebook, online questionnaires, etc.);
ALBANIA: 3,500 people participating in MYWorld2015.
ARMENIA: Kolba Labs organised the Local Governance Challenge, which attracted attention of a Canadian-Armenian engineer, who was very inspired by the innovation challenge and successfully applied with several ideas. The engineer flew to Armenia to participate in the Design Thinking Workshop. The innovator will stay in Armenia to implement the idea!
TURKEY: Thanks to ‘Voices from Eurasia’ blog, we attracted the attention of a prominent journalist in the biggest national newspaper in Turkey which is Hürriyet for writing a news piece on one of our project successes.
AZERBAIJAN: We received 200 unique answers in the post2015 consultations.
AND THAT WASN’T THE ONLY BROADER CONVERSATION WE HAD - IN FACT, THAT’S JUST THE TIP OF THE ICEBERG
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THREE REGIONAL HIGHLIGHTS
Utilising online engagement for innovationPictured: Studio TILT and FutureGov came talking citizen-centred design in Moldova. Read why we brought them
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1. BELARUS: #BYHAC HACKING FOR CHANGE
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2. GEORGIA: INNOVATION LAB & DIALOGUE
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3. CYPRUS: MAHALLAE "BUILDING DIGITAL COMMUNITIES ACROSS CONFLICT LINES"
Cypriots from across the divide come together on Mahallae through community challenges and
create partnerships to run projects that address hard pressing issues in an innovative way.
They wrote 5 blog posts in 2014, including one on how to use twitter for working outloud.
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WE GROW OUR INFLUENCE ONLINE AND OFFLINE← UNDP in Moldova builds its own social innovation hub…
→ The European Commission recognizes UNDP in Skopje’s “Green Routes: as one of it’s top projects to watch…
← Top brass blog about us on the global website and with us on the regional blog...
→ UNDP in Armenia’s Resident Coordinator takes their innovation work to a TedX talk in Yerevan...
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BOTTOM LINE
There is a direct link between digital outreach and engagement with the effectiveness of our development work
INFLUENCE: Experts want to work with us and the blog is how they’re communicating that and finding us. By profiling the work of UNDP experts and their work on line, our influence is growing.
PROJECT RESULTS: We’re finding new partners and unusual collaborators - through our growing social media reach.
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WHAT’S NEXT?DATA-DRIVEN ANALYSIS into what people do with our content in order to understand better how we can influence conversation, policy work, advocacy, and more.
Use digital comms to PARTNER WITH (NON) TRADITIONAL OUTLIERS: Who is reading us? Why are they reading us? What are they doing on the ground?
Find NEW WAYS OF PROJECT REPORTING & new ways of TELLING STORIES...
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Email: [email protected]
Blog: europeandcis.undp.org/blog
Twitter: @UNDPEurasia
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GET IN TOUCH!
