2014 cw franchise opportunity brochure final

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Home & Office Printing Pros INK | TONER | PRINTERS | SERVICE | SUPPLIES OVER 1,400 STORES | JOIN OUR TEAM OF

Transcript of 2014 cw franchise opportunity brochure final

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Home & Office Printing Pros

INK | TONER | PRINTERS | SERVICE | SUPPLIES

O V E R 1 , 4 0 0 S T O R E S | J O I N O U R T E A M O F

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Let’s tell you a little bit about us...HOW IT ALL STARTEDBack in 1988, Cartridge World started in Adelaide, South Australia, seizing an opportunity in the market by providing replacement printer cartridges at a fraction of the original manufacturer’s cost.

Fast forward to 1997 when the very first Cartridge World franchise was awarded. Soon after, the brand expanded to Europe and North America.

CARTRIDGE WORLD TODAYCartridge World has grown to 600 franchises in North America and 1,400 stores in 50 countries. Our growth is a result of our global franchise system, product support and customer focus.

We are the world’s no.1 franchise network specializing in selling high quality inkjet and laser printer cartridges. Our products are engineered and manufactured to match the quality of your printer and are 100% guaranteed.

But that’s not all. Our stores provide a host of printing solutions and services...

With our extensive experience, we provide a complete and trusted printing solution for our customers.

A GROWING NETWORKWith franchise opportunities available across the United States and Canada, our partners can own a store, develop and build a territory or even a network of stores.

We are looking for successful people who are passionate about developing a strategic partnership.

So if you have the desire to succeed and experience in B2B and retail sales, marketing and customer service, you might just be the person we are looking for.

Please review this information and contact us to take the next step. We hope to hear from you soon.

• Home and office printers• Cartridges• Paper/envelopes • Office supplies

• B2B print management• Printer service• Recycling programs• Photocopying

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Products for all major brands of printers

High-performance cartridges engineered for business and residential printers

Local customer service and expertise

Free next-day delivery

100% satisfaction guarantee

Significant cost savings

Easy online ordering

Environmentally responsible

Cartridge World advantagesOur customersNearly every business organization and household is a target customer.

We sell products to two enormous market segments, B2B and retail customers. This is an $80 billion industry. The U.S. Small Business Administration estimates there are 18 million small- to medium-sized businesses in the United States. They buy printer cartridges every 4 to 6 weeks. Plus, more than 70% of all U.S. households own a computer, and 84% of computer owners buy printer cartridges annually.

Market research shows that more than 85%* of people currently throw away their used cartridges and buy new ones. Imagine what this means in terms of the growth potential as businesses and consumers realize they can buy replacement cartridges and pocket the savings.

*Source: Recharger Magazine

EXCEPTIONAL CUSTOMER SERVICE

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WE GETChoose a Cartridge World franchiseWe have launched 1,400 franchises in 50 different countries.

PARTNER WITH THE LEADEROwning a franchise means you’re not starting from scratch, you’re following a proven business model. Becoming a Cartridge World franchisee allows you to become part of an established and successful brand, making it far easier to attract customers and generate sales.

SALES POTENTIALOver 50% of homes have one printer in the household, so printer cartridges are always in demand.

Our target market includes 18 million small- to medium-sized businesses. All businesses need replacement printer cartridges, in many cases monthly. The B2B sales opportunity is enormous for ongoing repeat sales.

At Cartridge World, we know people look for low-cost alternatives to printer cartridges and usually need the cartridge immediately. This is something online retailers cannot provide.

Cartridge World franchises are available to serve customers who need replacement cartridges now. Cartridge World franchises are perfectly placed to take care of, and profit from, this huge demand.

In addition, our stores offer a full range of printers, office supplies and services to meet our customers’ needs.

PROVEN BUSINESS MODELWe’ve spent the past 20 years fine-tuning our business model so you don’t have to. By becoming a franchisee, you will be the local face of an environmentally-friendly global brand. Our franchise offers three revenue streams– B2B, retail and Internet sales. Our low cost of entry, high-margin and repeat-sales products make our model an attractive long-term investment.

INITIAL HELP AND ONGOING SUPPORTOur training program will leave you feeling confident in running your own store. Our start-up training includes learning the basics at one of our training stores and support throughout your business.

KEEPING AHEAD OF TECHNOLOGYOur in-house research and development departments in Chicago (USA) and Harrogate (UK) are constantly researching the latest in print technology to ensure we maintain our high standards and continue to meet our customers’ needs.

In addition, we also work alongside preferred suppliers to ensure we are offering the best products and competitive pricing to our customers.

FAMILY FRIENDLYNot only is Cartridge World a low-overhead opportunity, but it also requires as few as three employees. Plus, it is a family-friendly business with typical retail store hours and no overnight travel. We have many family run franchises.

SMALL BUSINESS

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Do your part to help the environmentEach Cartridge World store supports in-store recycling programs. Our recycling programs help generate a new source of customers, create community goodwill, generate press coverage and require no selling.

Every year, 45 million* printer cartridges end up in landfills, where they can take up to 1,000 years to decompose**.

We are constantly looking for new ways to reduce our carbon footprint, and we pride ourselves on being a sustainable company. By helping customers recycle, rather than discard their printer cartridges, we reduce the amount of waste that ends up in landfills and in turn, save our limited natural resources.

Both the general public and the corporate environment are becoming increasingly aware of the environmental impact of their daily lives and Cartridge World offers a solution to reduce this impact and save money!

* Source: UK Cartridge Remanufacture Association, 2006 ** Source: International Imaging Technology Council http://www.consumerchoice.info/faq.htm, October 2008

REDUCING OUR CARBON FOOTPRINT

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$2,500 SAVED IN ONE YEAR ALONE

ProCare has saved $12,900 since 2007 and has 11 Cartridge World printers.

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POWERFUL BRANDThe strength of the Cartridge World brand provides instant credibility. It not only comes from a mature system of 1,400 stores, but also from a responsible brand that works towards a greener environment every day.

RECOGNIZED PRODUCTSCartridge World is the franchise industry’s leader in replacement printer cartridges. We provide both new and replacement cartridges for all major brands of printers including HP, Brother, Canon, Lexmark, Fuji Xerox and Epson.

We sell high-performance cartridges for most home and business printers, whether they are multi-function, color or mono. We also sell replacement cartridges for high-speed copiers, full-color printers, all-in-one laser printers, and fax and postage machines.

In addition, we offer top-selling printers, office products, repair service and supplies.

MARKETINGCartridge World helps drive more customers to your store by implementing an integrated marketing strategy. This includes using national television, radio, public relations, a website with a store finder and lead generation, direct mail, email and online advertising.

Franchises also have access to our Marketing Resource Center, where they can create, customize and order marketing materials to help promote their local store.

THE SYSTEMThe master franchisee’s team will be on hand to offer training and direct business support.

In addition to our initial training, Cartridge World offers ongoing support through regional meetings, online technical forums, conferences, newsletters, and technical updates.

Successful franchise systemOur business formula provides a first-class support network to franchisees, ensuring they are getting the most out of their business.

ROOM TO DOUBLE OUR SIZE600 STORES

STRONG &

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To make joining the growing Cartridge World network as simple as possible, we’ve split the whole recruitment process into 8 steps.

1. REQUEST FOR CONSIDERATION Send your initial application outlining your background and skills. We are looking for people who are passionate about developing their own business, have access to financial resources and are dedicated to following business systems. Those who have professional sales, marketing and/or retail customer service experience are ideal.

2. INITIAL MEETING Once we’ve received the request for consideration, we will call you to arrange a meeting with one of our recruiters.

3. BACKGROUND RESEARCH We’ll look at the potential in your preferred retail areas using our territory data.

4. SECOND MEETING This will be a practical meeting where you’ll be shown existing franchises nearby. You can use these visits to speak one-to-one with franchise owners and hear first-hand experiences of their business success.

5. BUSINESS & BUDGET PLANNING We encourage you to develop a three-year business plan so you have full control of your business. We will also assist with your cash flow forecast so you can feel confident presenting it to your funding source.

6. DECISION TO PROCEED Once accepted, the process of opening your franchise begins. We will assist you in finding an approved property for your business or settling into an existing territory.

7. FRANCHISE AGREEMENT Time for you to sign on the dotted line and begin training.

8. TRAINING AND STORE OPENING Our new store training program consists of three weeks of training in accredited training store(s), and store opening training and marketing support.

Becoming a Cartridge World franchisee

“ Being a Cartridge World owner has been a great experience. We have enjoyed building our customer base and seeing our store grow. Helping customers save money and helping the environment makes our Cartridge World business rewarding.Scott Bordman and Ralph Peluso Wayne, New Jersey

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WHAT MAKES CARTRIDGE WORLD A SMART CHOICE? Cartridge World’s core business is serving the printing needs of both retail and business customers. We sell high-performance printer cartridges for every major brand and style of printer. Our products save consumers and businesses money, are environmentally friendly and come with a 100% satisfaction guarantee. We also provide complete printing solutions: printers, office supplies, printer repair, service and managed print service (MPS) solutions.

Cartridge World is the largest franchised retailer of cartridges in the world. Operational support, systems and quality suppliers combined with training, create a proven business format that has expanded globally to more than 50 countries.

DOES CARTRIDGE WORLD ASSIST WITH STORE SET-UP? Cartridge World provides guidance and assistance with site selection, store design, merchandising materials and store grand opening support.

An initial training program will prepare you technically and operationally for your business. An opening inventory and equipment list will be established for your store needs.

DOES CARTRIDGE WORLD PROVIDE ONGOING SUPPORT? Yes, the master franchisee will provide guidance and resources to assist you in operating your business. Our supplier alliance is designed to provide you with up-to-date technical and product knowledge.

HOW DOES CARTRIDGE WORLD ENSURE QUALITY? Cartridge World is committed to quality control and customer satisfaction. Print quality and image replication is vital to our customers, and Cartridge World takes it seriously. Our printer cartridges are engineered to meet the specifications of each printer.

The processes developed by our technicians ensure a product doesn’t change the printer warranty; will provide high-quality printing for a wide range of printers, fax machines and copiers; and save the customer money.

HOW TO TAKE THE NEXT STEP? Cartridge World is excited to meet with prospective franchisees. We are interested in meeting motivated candidates who want to share in our success.

To take the next step, visit CartridgeWorld.com. There, you can learn about our brand and how to become a franchisee. You may also call 1 (888) 99-REFILL to initiate our discovery process. Either way, we are excited to hear from you.

Frequently asked questions

CUSTOMERS SAVE AS MUCH AS 30% WITH CARTRIDGE WORLD

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Arcis Investment Group has saved $8,000 on toner since 2009 and has three Cartridge World printers.

SAVED SINCE 2009$8,000MORE

THAN

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All trademarks are used for descriptive purposes only. Cartridge World makes no claims of sponsorship, affiliation or endorsement. © 2014 Cartridge World North America LLC. All rights reserved. Cartridge World is a registered trademark of Cartridge World North America LLC. Printed in the U.S.A. 2014.1.Brand.FranDev.Broch

Visit CartridgeWorld.com or call 1 (888) 99-REFILL

Cartridge WorldCorporate Headquarters3106 N. U.S. Hwy. 12, Ste A Spring Grove, IL 60081

JOIN THE LEADERSCONTACT US TODAY

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Learn about our exciting franchise opportunities. Visit CartridgeWorld.com or call 1-888-99-REFILL

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