BRUCE BIXLER

5 Top LinkedIn Hacked, Ninja Tactics, and Guerrilla Strategies to

Optimize

Your LinkedIn Profile

A How To Guide

Video

Job Search

Social Media

Net-working

LinkedIn Jargon

LinkedIn Job Seeker

LinkedIn Settings

LinkedIn Settings

LinkedIn Complete your Profile

Incomplete profiles are 40 times less likely to be viewed in key

word searches

Profiles w/o pictures are 7 times less likely to be viewed by

people searching on LinkedIn

LinkedIn's first search algorithm is search for profiles that are

100% complete

Change the default URL for your profile to your name and link

to your profile from other sites and posts

http://www.linkedin.com/pub/bruce-bixler/16/171/493

http:www.linkedin.com/brucebixler49

Did you know about LinkedIn Headlines

• Your Headline should include your Unique Value Position

using KEYWORDS, it is the most valuable piece of real

estate on your LinkedIn profile.

• Your headline is the most heavily weighted keyword

search area on your profile.

• Your Headline is the ONLY totally customizable section on

your LinkedIn profile

• You headline shows up in ____actions you take on LinkedIn

• Your complete headline shows up on _______ search

I welcome connections at john.smith@gmail.com.

John Smith

Engineering Manager, IT

Place your name at the top of your Summary section as part of a “signature block,” using your name, adding your e-mail address, and DESIRED job title. By doing this, you’ll resolve three problems at one time:

1) bumping up your visibility for your common name

1) achieving greater visibility when someone knows your occupation or job title

1) helping you be more easily contacted by employers.

Keywords: You Are What Others Search!

Add the same job title to other highly indexed fields, such as Job Titles, for even better ranking. Don’t take creative license with these fields, but add them as descriptors (“Marketing –Director or CMO”), if accurate – to show your true career level.

Add the same job title (Keywords) Past Experience(s)

Add the same job title (Keywords) in your skills & expertise section

Keywords: You Are What Others Search!

Add the same job title (Keywords) in your summary section

Your Profile “LinkedIn Mentions”Updates Type (@)

• LinkedIn Mentions in homepage updates

LinkedIn UPDATES

LinkedIn UPDATES

Join 45 groups, and the 5 largest HR Groups

Joining Groups is a great way to make yourself accessible to others, but it’s also a great way to get in touch with people YOU want to know.

If you are in a group with them you can message them.

If you want to send a message to someone who isn’t a first-degree connection to you, look at their list of Groups and join one of them. Now, you can send them a note for free (plus, you’ll be in a good spot to be contacted by someone else in that Group).

Joining Groups is one of the only ways you can allow recruiters

and headhunters to message you (or connect to you) for free.

Recruiters pay significant premiums to LinkedIn, so they love to

contact professionals who belong to a shared Group and not have

to pay a fee, which is one of the site’s “loopholes” for easy

connection.

Keywords:/Skills & Expertise - KEYWORDS

• Add Keywords to your LinkedIn Profile Skills section

LinkedIn: (5) Keywords

People search for you by keywords

On LinkedIn, to make sure your profile shows up you must strategically place keywords in your profile.

To get to the top of search results do a search, check other profiles for placement and frequency of keywords.

It is important to know that when recruiters are searching for prospects, only people in their network (1st, 2nd and 3rd level connections as well as members of the same group) will show up in their results. If you have a small network, you will have limited results. The same applies to anyone searching for the product or services that you offer. If you are not a part of their network, you will not show up. Adding new connections is an important part of an effective LinkedIn marketing campaign.

The Interests section is heavily indexed on all fields. You can add keywords followed by a comma, that shows your professional interests, follow it up by including your “signature block” data or your name (“I’m interested in furthering my engineering career in management roles. John Smith”). Either way, your common name will get a little less common on LinkedIn.

Add the same job title (Keywords) in your interests section

Keywords: You Are What Others Search!

Ninja Tactic: View Others Profiles

1. Go to settings &

select

2. Profile – privacy

controls

3. Select “What

Others See when

you have viewed

their profiles”

4. Select “ Totally

Anonymous” or

“Anonymous

Profile”

5. Now view Hiring

managers profiles

Ninja Tactic: Join Groups & FOLLOW others

1. Join Groups to

expand your network

2. Reconnect with

colleagues and

business partners

3. Follow others that will

not connect with you

4. Select group, the

click on the members

tab, select follow

5. Updates from who

you are following will

show up on your

homepage, LinkedIn

doesn’t notify them

that you following

them

Just LinkedIn: (15) Company Follow

Ninja LinkedIn: Rapportive

Guerilla Strategy: Job Search

1. Use LinkedIn to uncover information for job search. Do some pre-interview ground work. Do you know the name or title of the

person you are meeting?

2. Learning how they think, their background and some of their hot buttons etc., will afford you a one up especially if your

competition has not invested their time to do some homework.

3 . If that person is listed on LinkedIn, go to that profile and find out as much about that person as you can. First review all the

recommendations they have given to other people. This will allow

you to ascertain what personal or professional qualities are

important to that hiring authority.

Guerilla Strategy: Job Search

4. Next, review all the profiles of the people that hiring authority has

recommended; particularly those people who now work (or have worked) at that company or people at other companies who

have worked for him/her elsewhere. This will supply you with job

search intelligence as to the backgrounds that particular decision

maker tends to favor, the character, values and work ethic that

they admire, etc.

5. Lastly don’t overlook the people who have recommended that

hiring authority. Endorsements will tell you a lot about that executive and why those endorsers have a high regard for that

person

Guerrilla Strategy: Advanced

Search & Google

Use Google to find LinkedIn 3rd degree connections

who only show First name and last initial.

Guerrilla Strategy: Google

Use Google to find 3rd degree connections

• “Copy” information including name, initial, title, and

location

• “Paste” in Google search box, and comma and

LinkedIn, and remove the “word” group

LinkedIn Group members Last Name

Copy Image URL

Step one - copy image URL

Step two - Open Google browser for Images

Step 3 - Paste image URL into Google Image

Search

THANK YOUContact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

Bruce Bixler