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ROAD MAP

•Introduction to Social Media

•Social Media tools

•Social Media plan

•Bringing it all together

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Too much of this:

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“Social Media is Like a Cocktail Party: Listen, Then Respond”Photo Credit:

The Dana Files

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Define your strategy:

1. Who is your intended audience?

2. Where is your audience?

3. Engage your audience in 3-4 platforms and cross-promote.

4. Continue to build relationships and engage in conversation.

Strategic Planning

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Managing Identities

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Donor Badges

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SHARING IS CARING

Little Things Matter!

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= Best thing since sliced bread!

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FOURSQUARE• Point out traditions• Tell a donor story i.e., the XYZ science building• Share little-known facts• Share information about landmarks, buildings, and addresses• Address questions• Offer rewards and badges to encourage exploration of the

campus• Share traditions of the school• Receive advice from alumni

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CALENDARING

CALENDARING

GOALS and METRICS

•What does success look like?

•Increase Revenue?

•Engage alumni?

•Peer to Peer?

•Campaign Awareness?

•Mentions across the sphere?

•Spread Influence?

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Staffing ModelsFull Time Social Media Professional

Team/Staff Sharing

Part time position within already developed department

Outsourcing

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Free Social Media Monitoring

ToolsImage Credit: Hamed Saber

QUESTIONS? COMMENTS?

•Lynne Wester•lynne@donorrelationsguru.com•www.donorrelationsguru.com•Friend me on Facebook•Follow me on Twitter @donorguru

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