Impact Reporting: Multi-Media Storytelling for Different Platforms and Purposes

Kelsey BumgarnerWhitworth University

Lynne M. WesterDonor Relations Guru

The Problem:

oNo storytelling for annual fund and impact reporting to donors to demonstrate the importance of their support

We Wanted to Avoid:

We Wanted to Avoid:

The Solution:

oMulti-Channel Integrated Impact report

Title and Content Layout with List

o Add your first bullet point here

o Add your second bullet point here

o Add your third bullet point here

Other Uses

• One profile turned into postcard for specific thank you notes written by the student profiled

• Those postcards used as a welcome note for trustees during Spring meetings

• Each student was invited to our 100-Year Anniversary Celebration on March 15 to act as a student host for tables (six of the seven were able to attend)

Other Uses

• One video shown at 100-Year Anniversary Celebration (300 ppl in attendance)

• Original posters were framed and hung in conference rooms used by admissions, for faculty development, certain classes, etc.

• Repurposed content for Tuition Freedom Day postcards (April 1) (Sent to first-time donors who gave in first half of FY)

• Extra booklets used by major gift officers as supplemental materials

BUDGET• Photo/Videographer: $2050

• - Seven finished portraits

• - Eight two-minute videos

• - Seven printed posters

• Printing: $1160

• Mailing: $1,142.27

• Thank You Gift Cards for students: $175

• Custom framing posters: $505.39

•Total: $5032.66

ROI• Over 1000 Unique YouTube Video Hits

• Reached 10,000 plus donors via email and mail

• High reach on University social media

• Helped educate next generation about philanthropy

Thank YOU!!

o Kelsey Bumgarner, Whitworth University

o kbumgarner@whitworth.edu

o Lynne M. Wester, Donor Relations Guru

o lynne@donorrelationsguru.com