2 0 1 4

C E L E B R A T I N G 2 5 Y E A R S O F S T Y L E

E L L E D E C O R A T I O N

2 0 1 4 : C E L E B R A T I N G 2 5 Y E A R S O F S T Y L E

E L L E D E C O R A T I O N

Global power brand with 30 editions worldwide

ELLE Decoration redefines modern living; it combines coverage of design and decoration

with art, architecture, travel and entertaining

Bridges the gap between inspiration and information, features Design heroes, cultural icons

and tastemakers alongside the worlds most beautiful homes

Zeitgeist-leading, upmarket, modern and relevant

T H E B R A N D

M A R K E T S E G M E N T A T I O N

ELLE DecorationWallpaper

P R E M I U M C O N T E M P O R A R Y

House & GardenWorld of Interiors

A F F L U E N TT R A D I T I O N A L

Homes & GardensLiving Etc

P R A C T I C A LA S P I R A T I O N A L

D E M O G R A P H I C S

Total circulation 71, 371

Print: 65, 663 / Digital: 5, 708 We outsell Wallpaper and World of Interiors combined in the UK

Median age 40 House & Garden 52

Homes & Gardens 50 World of Interiors 46

Readership: 215,000 85% Affluent ABC1 Adults 44% Premium AB Adults

61% consumer / 39% trade 79% Female / 21% Male

Source: ABC July - December 2013 NRS April - March 2014

2 0 1 3 C I R C U L A T I O N

UK newstrade UK subscribers Overseas news and subs Other (bulks and frees)

30,757

ELLE Decoration World of Interiors Wallpaper

Source ABC July - December 2013

4,931

27,011

23,249

16,180

14,828

22,056

11,104

10,020

59,371

5,4484,884

30,757

A P R E M I U M A U D I E N C E

ELLE Decoration UK reaches a design-conscious, sophisticated and cosmopolitan audience

of tastemakers and opinion formers who are passionate about the way they live

Its readers are twice as likely as the national average to be ‘affluent achievers’ or; ‘rising in

prosperity’*; ELLE Decoration has 118,000 readers in these categories – a higher

number than Tatler, World of Interiors or Vanity Fair

79% female / 21% male

95,000 AB readership

A F F L U E N T A C H I E V E R S ; T A S T E M A K E R S ; S O P H I S T I C A T O R S

* AC OR N 2 01 3 – S A P OW E R F U L C ON S U M E R C L A S S I F IC AT ION T H AT S E G M E N T S T H E U K P OP U L AT ION . B Y A N A LY S I N G DE MO G R A P H IC DATA , S O C I A L FAC T OR S ,

P OP U L AT ION A N D C ON S U M E R B E H AV IOU R , I T P R OV I DE S P R E C I S E I N F OR M AT ION A N D A N U N DE R S TA N DI N G OF DI F F E R E N T T Y P E S OF P E OP L E .

C U L T U R E D & A F F L U E N T

ELLE Decoration readers are opinion forming, culturally engaged, high-worth individuals

H I G H G L O B A L A M O U N T O F C A P I T A L

264

37

68

92

22

12

3

113

290

L O W G L O B A L A M O U N T O F C A P I T A L

E C O N O M I C C A P I T A L D O M I N A N TC U L T U R A L C A P I T A L D O M I N A N T

Growing the brand organically, ELLE Decoration increases its circle of influence and expands its reach both online and through print. It is a champion of enduring design, timeless style, and the world’s most beautiful interiors. In 2014 it celebrates 25 years of excellence with a year-long series of special features,

reader offers, events and exclusive new content

2 0 1 4 / N O W

E L L E D E C O R A T I O N

E L L E D E C O R A T I O N

p.c.

stu

dio

- ph

oto

tom

mas

o sa

rtor

i

Maxalto is a B&B italia Brand. ColleCtion Coordinated By antonio Citterio. www.Maxalto.itB&B ItalIa Store london, SW3 2aS - 250 Brompton road - t. 020 7591 8111 Info.Bromptonroad@BeBItalIa.comUK agent: KeIth de la plaIn - t. +44 786 0419670 KeIth.delaplaIn@BtInternet.com

2 0 1 3 0 7 2 4 0 3 1 8 2 5 1 8 B _ B _ _ M A X A L T O _ _ - _ E L L - 1 2 0 1 3 - 0 7 - 2 4 T 1 5 : 1 8 : 3 8 + 0 1 : 0 0

2 0 1 3 0 4 1 2 0 5 5 1 2 7 5 1 M E R I D I A N I _ - _ E L L E _ D E - 1 2 0 1 3 - 0 4 - 1 2 T 1 7 : 5 2 : 3 3 + 0 1 : 0 0

CO

UN

TRY

WE

EK

EN

D C

OLL

EC

TIO

N

SALE

S E

NQ

UIR

IES

012

02 2

66 8

00

ELLE_DECO_Seperate pages:ELLE_DEC_Left_hand_page 15/10/13 10:33 Page 2

A S E L E C T I O N O F I T S F A S H I O N A N D L U X U R Y B R A N D A D V E R T I S E R S

2 0 1 2 1 0 1 7 0 4 5 6 4 9 5 6 F 1 2 . p d f P a g e 1 1 7 / 1 0 / 2 0 1 2 , 1 6 : 5 7 : 4 02 0 1 2 1 0 1 7 0 4 5 1 4 5 5 1 F 1 2 . p d f P a g e 1 1 7 / 1 0 / 2 0 1 2 , 1 6 : 5 3 : 0 1

Large sofa Ferruccio Laviani 505 system/ed.2011 Nicola Gallizia D.153.1 armchair Gio Ponti 45°/tavolino small tables Ron Gilad moltenidada.co.ukLondon Flagship Store 199 Shaftesbury Avenue, T 020 7631 2345 / Late night opening to 20.00 every ThursdayMolteni&C Agency T 01484 711788

Elle Decor UK_d LRG_013.indd 2-3 02/08/13 14.49

Large sofa Ferruccio Laviani 505 system/ed.2011 Nicola Gallizia D.153.1 armchair Gio Ponti 45°/tavolino small tables Ron Gilad moltenidada.co.ukLondon Flagship Store 199 Shaftesbury Avenue, T 020 7631 2345 / Late night opening to 20.00 every ThursdayMolteni&C Agency T 01484 711788

Elle Decor UK_d LRG_013.indd 2-3 02/08/13 14.49

E D I T O R I A L C A L E N D A R2 0 1 4

25-year Birthday Issue / London Design Festival / British Design Awards / Print and Pattern Book

Bedrooms / Lighting Report

Christmas / Entertaining

Travel

Peace and Detox/ Bathrooms

Luxury, Fashion Houses/ Kitchens

Renovation/ Decorating Special/ Print and Pattern Book

Outdoor Living

Space

Dining and Entertaining

Bathrooms

Kitchens

October 2014

November 2014

December 2014

January 2015

February 2015

March 2015

April 2015

May 2015

June 2015

July 2015

August 2015

September 2015

On Sale

Final Insert Delivery DateIssue

O C T O B E R - 1 4 1 2 - A U G - 1 4 2 0 - A U G - 1 4 0 3 - S E P - 1 4

N O V E M B E R - 1 4 1 7 - S E P - 1 4 1 7 - S E P - 1 4 0 8 - O C T - 1 4

D E C E M B E R - 1 4 1 5 - O C T - 1 4 2 2 - O C T - 1 4 0 5 - N O V - 1 4

J A N U A R Y - 1 5 1 2 - N O V - 1 4 1 7 - N O V - 1 4 0 3 - D E C - 1 4

F E B R U A R Y - 1 5 0 9 - D E C - 1 4 0 9 - D E C - 1 4 0 2 - J A N - 1 5

Final Ad Copy Deadline

D E A D L I N E SS C H E D U L E F O R 2 0 1 4 / 2 0 1 5

I F C D P S £ 3 1 , 7 1 0

1 S T D P S £ 2 2 , 8 9 0

2 N D D P S £ 2 0 , 7 9 0

1 S T 3 R D D P S £ 1 9 , 8 4 5

O B C £ 1 8 , 9 0 0

C O N T E N T S £ 1 2 , 3 9 0

W E L C O M E £ 1 1 , 7 6 0

M A S T H E A D £ 1 1 , 7 6 0

P A G E R O P £ 9 , 9 7 5

P A G E F H L H £ 1 0 , 5 0 0

P A G E F H R H £ 1 1 , 0 2 5

P A G E 1 S T 3 R D L H £ 1 1 , 0 2 5

P A G E 1 S T 3 R D R H £ 1 1 , 4 4 5

D P S R O P £ 1 8 , 3 7 5

1 ⁄ 2 P G £ 5 , 6 1 5

Special Positions

A D V E R T I S I N G R A T E S

Page Rates

E L L E D E C O R A T I O N C O U N T R Y

The worlds most beautiful country homes in a bi-annual bookazine. All of the unique style, escapism and inspiration that is ELLE Decoration

but in a rural setting.

T H E B R A N D

Classic and contemporary elements combine behind the traditionalfaçades of these impressive manor houses, which have been

respectfully restored and artfully updated

Heritage revivalUtilitarian Beauty - Inspired Architecture - Natural Charm - Heritage Revival - Fresh Thinking

D I S T R I B U T I O N

Beautifully presented with large 320 x 247 mm format and 100gsm thick matt paper

260 Page Bookazineon sale for 6 months

A luxury product priced at £10

Initial Print run of 35,000 copies via WH Smith and premium magazine retailers UK and internationally

Digital version on Apple News Stand

I N S I D E F R O N T C O V E R S P R E A D £ 8 , 5 0 0

F I R S T 1 0 % S P R E A D £ 7 , 0 0 0

T A B L E O F C O N T E N T S P A G E £ 4 , 5 0 0

M A S T H E A D / I N T R O / P R O L O G U E P A G E £ 4 , 0 0 0

R U N O F M A G A Z I N E P A G E £ 3 , 5 0 0

C L A S S I F I E D P A G E S £ 3 , 0 0 0

I B C £ 3 , 5 0 0

O B C £ 6 , 0 0 0

E L L E D E C O R A T I O N C O U N T R Y R A T E S

High Editorial to Advertising ratioOnly 20 Advertising pages - By invitation only

On SaleBooking DeadlineIssue

I S S U E 5 3 0 - S E P - 1 4 2 0 - O C T - 1 4 1 9 - N O V - 1 4

Final Ad Copy Deadline

E L L E D E C O R A T I O N C O U N T R Y D E A D L I N E SS C H E D U L E F O R 2 0 1 4

A D E D I C A T E D A U D I E N C E

R E A D E R S E V E R Y M O N T H

55%

17,000

P R I M A R Y R E A D E R S H I P

S U B S C R I B E R S E V E R Y M O N T H

( A H I G H E R P E R C E N T A G E T H A N T A T L E R , W O R L D O F I N T E R I O R S O R V A N I T Y F A I R )

5,708

71,371

D I G I T A L E D I T I O N C I R C U L A T I O N

C O M B I N E D P R I N T A N D D I G I T A L C I R C U L A T I O N

( 2 0 % U K ; 1 2 % U S A ; 6 8 % R E S T O F W O R L D )

( O U T S E L L S W A L L P A P E R * A N D W O R L D O F I N T E R I O R S C O M B I N E D I N U K )

23,000O V E R C O P I E S S O L D O V E R S E A S E V E R Y M O N T H

31,400

20,000

785,000F A C E B O O K F O L L O W E R S

T W I T T E R F O L L O W E R S

M O N T H L Y N E W S L E T T E R R E C I P I E N T S

E L L E D E C O R A T I O N . C O . U K ( R E L A U N C H E D J U L Y 2 0 1 4 )

206,000

( M O R E T H A N W O R L D O F I N T E R I O R S )