2014 - 2015. RMAI – Journal M oved to e -journal format.
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Transcript of 2014 - 2015. RMAI – Journal M oved to e -journal format.
2014 - 2015
RMAI – Journal
Moved to
e-journal format
Continued with the initiative
Structured course modules
Added new faculty members
Teaching & Training
Flame Student Awards
increase in number of entries60% +
increase in number of participating institutes. 60% +
Flame Student Awards
Increase in the sponsorship revenues.
Engagement Value
Enhanced promotions
Flame Awards
Number of entries same
Over 30% more contestants
EY on board to strengthen credibility & process
Flame Awards
Widely covered by digital media & Bloomberg
Well attended, over 300 attendees
New initiative
Highlights
knowledge sessions
15award winning case presentations8
Speakers & panelists31
Building IP
A thoughtful & planed digital / media campaign
Keeping with Times
Contemporary AmbienceMobile Application
Live Tweeter Board
Huge social media buzz,
Digital media / Print media including BloombergDD & Kissan
twitter impressions3.5Over Lak
h
Widely covered by
Grabbed desired attention
Post event stories carried for a week
Encouraging feedback “I must say that i was very pleasantly impressed with the RMAI event”
Alpana Parida President- DY Works
“I wanted to thank you and RMAI for the continued support and positive interaction. The association with your organization personal level was very enriching. I wish you and RMAI all the best. My Interest in Rural India and its development continues.” Kalpana TewariMember (Planning)Postal Services Board, Department of PostsGovernment of India
“It was a pleasure to speak @ RMAI conclave. Congratulations for organizing such an amazing event. Look forward to participating in similar forums in the near future.”
Suvodeep Das | Marketing Director | Greenlight Planet Inc.
“I appreciate the feedback. I too enjoyed being there. It was a very productive event. Your commitment and hard work paid off, in taking RMAI events to the next orbit.”
S Sivakumar CEO – ITC Ltd (ABD)
“Congratulations for the fabulous event, meticulously planned and executed to perfection. Congratulations to the executive committee and everyone else who have contributed in a big way to making this event a really memorable one.” George AngeloDirector – Dabur India Ltd
“Thank you sir for the opportunity. You have raised the benchmark for a rural marketing platform. “
George Paul – Director and Head of Marketing at Ericsson India Ltd
Engagement with 40 new companies
New membership enrollment – Zee, SAFL, Muthooth, HT Media, ADVANTA
Biggest rural knowledge platform in recent times
Flagship Property
Over 200 delegates from 70 companies
A big revenue opportunity for RMAI
New Engagement
New Affiliations
Enhanced visibility & awareness of RMAI
Enhanced the scale & quality of our existing properties.
Redefined our knowledge initiatives.
Increased Member Engagement
Got incremental growth in membership without chasing.
Delivered on some key goals
2015 - 2016
Digital format (WIP)
www.rmai.in/ejournal
RMAI e-journal
Televised format
Zonal Contests
4 mini Events
Grand Finale
Summer Awards
A full day event.
Day Conference + Evening Award Ceremony
Enhance scope of participation
Make it a South Asia Property
Flame Awards
Take the property to next level
Format
2 day Convention , Exhibition & Excellence Awards
Rural Conclave
Expand RMAI footprints
Strengthen Relevance of Knowledge Properties
RMAI Study Series
Agency Roundtable
New Goals & Activities
Expand RMAI foot prints
Event , Road Show & Membership Drive
Zonal Focus
Prior to Conclave to identify industry needs.
CMO Roundtables
RMAI Study Series
On Campus & Summer
Research
Challenges & Way forward
Agency Roundtable