2014-15 University of Portsmouth Media Pack

Email us: [email protected] | Call us: 02392 84 3644 | Tweet us: @UPSUpartners

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MEDIA PACK


The Students' Union

The University of Portsmouth Students’ Union has a vision of creating a positive impact with every Portsmouth student during their time at University. As a charity led by our values and guided by our students, we do this by providing wide-ranging services and learner support to the 23,000+ students of the University of Portsmouth.

The Union is the only official way to engage, market and communicate with over 10% of the city’s population - students from the University of Portsmouth.

Within this pack you will find a snapshot of the advertising and promotional elements available and information about our student demographic.

In addition to the opportunities displayed we often have an array of additional routes to market, so whatever your business objectives, we have the channels and experience to make the correct recommendation to connect your business with our students.

We now have a full service in-house marketing team to build trusted relationships with a wide variety of commercial partners and even produce artwork for clients. To ensure you make the most of our different advertising elements, we will offer advice and make recommendation to help design you an efficient media package, which suits your business needs.

To hear how we can help your business, please contact Laurence Moreton on 02392 84 3644 or email [email protected].

We look forward to working together and creating a successful business partnership. Remember: No other demographic has a higher amount of disposable income or are so susceptible to building brand relations with new companies and organisations they meet!


Facts and figures

Total Students: 23,705Undergraduate / Postgraduate: 19,675 / 4,030Male / Female: 55 / 45 International: 3,793Website: 24,272 Unique Visitors per month and 1,281,886 Page Views per yearPromotional Email List: 25,021Facebook Likes *as of September 13: 12,400Twitter: 5,000

The average student spends: £9,254 per year in PortsmouthPortsmouth student input to the local economy: In excess of £21,000,000Average Student spends over: £1,310 a year on leisure activities and £1,070 on clothes, books and travel per year

AWARDS AND RECOGNITION:

- top 3 rated Union in the UK for headline student promotional events - NUS Award - Highly Commended “Higher Education Students’ Union of the Year 2012- Rated by the national student survey as the best South Coast Students’ Union in 2013


Face to face

Located the University of Portsmouth Students’ Union building, our on-site space opportunities provide one of the most effective methods for interacting and engaging face-to-face with students on-campus.

Whether it is to distribute samples, collate data or increase brand awareness through an experiential campaign, on-site space provides one of the most effective channels for engaging with our students.

All of our spaces now have WIFI, power and security options available both indoors and outdoors, with the exception of major events and may be subject to ongoing maintenance. Please discuss your requirements when booking.

The Union is proud to be home to one of the biggest outdoor advertising sites in Portsmouth and one of the most flexible amongst Students’ Unions, including full power supply and late night operational options.

In addition to our onsite stall spaces you may wish to interact through product and flyer distribution. We can offer oncampus distribution points both at the Union and in University buildings allowing your brand to distribute promotional material and samples straight into the hands of students.

You can also book our promotional staff to get your message into the heart of the student communitee through peer-to-peer promotion.

Portsmouth Students' Union building• 5m x 5m Standard Space (Indoor): £600• 3m x 3m Standard Space (Indoor): £420• 2m x 1m Charity Space (Indoor): £125• 2m x 1m Standard Space (Indoor): £200• 4m x 4m Standard Space (Indoor): £500

Portsmouth Students' Union Outdoor - Gunhouse Green• 5m x 5m Standard Space (Outdoor): £600• 10m x 10m Standard Space (Outdoor): £1,000• 5m x 5m Promotional Bus (Outdoor): £800• 3m x 3m Promotional Car (Outdoor): £600• 5m x 5m Promo Van (Outdoor): £700• 3m x 3m Standard Space (Outdoor): £420• 40m x 17m Standard Space (Outdoor): £2,000

Recommended flyers quantity: 1000 per day• Student-Staffed - 4 hours: £ 375• Self-Staffed - £300

Book two or more days and received 15% off the total price


Digital

Located in a prominent position on our official Students Union website http://www.upsu.net, our banner adverts provide the perfect visual opportunity online.

Through the use of URL linking, our banners provide an effective method for directing students straight to your website, increasing traffic and awareness.Alternatively book a hard-coded Lozenge for a constant visual presence on our website helping enhance your search engine optimisation (SEO)

Type Duration PriceBanner Per Month £440

Per Term £1,440Per Year £3,360

Lozenge Per Year £2,000Website Reskin & lozenge Per Week £600Department lozenge Per Year £1,000

Our Top News Story service provides the opportunity to promote articles, bulletins or events through the effective medium of our official Students Union website.

Guaranteed to be the top story for at least 24 or 48 hours, this opportunity provides an excellent channel, particularly in support of a wider campaign.

Duration Price24 hours £125Per Week £400

Communicate your message directly to students using our growing email database of 25,000 students. In this digital age more and more students are accessing their emails 24/7 and you can be assured that each student will be receiving your message from and endorsed by University of Portsmouth Students’ Union.

Type Quantity PriceSolus 25,000 £500Newsletter Item 25,000 £250


Student Media

Written by students, for students “The Galleon” is packed full of local news and entertainment and provides an excellent opportunity to be a part of the student experience. With 3,000 copies published twice a month and a readership of approx. 7,500. The Galleon is distributed in and around the Students’ Union, getting your message directly into the hands of students. With newspaper exclusively across campus – no other publication has as wide distribution network.

Print Run Format Size Price3000 Tabloid Full Page £600

Half Page £400Quarter Page £250Inside Front n/aInside Back n/aBack Cover £600

Pugwash Magazine celebrated its 20th year in 2013 making it the longest running student media outlet. A full 44 page colour glossy content magazine covering reviews and topical subjects. The perfect outlet for top of mind advertising, with a new magazine issued once a term

Print Run Format Size Price1000 Glossy Full Page £450

Half Page £300Back Cover £500

Type Format Period PriceBranded show Pre, post and during show adverts Term £300

Year £500Advert 20 second advert (x20 per week) Week £100

20 second advert (x20 per week) Month £250

20 second advert (x20 per week) Year £750

Broadcasting from heart of campus, Pure FM is run for students by Students. With branded shows and regular commercial breaks allow you to choose between top of mind or direct advertising messages. Pure FM broadcast online to the population of Portsmouth and the wider community with a popular website and on clear on campus marketing.


Oncampus Display

Located within the Students’ Union building, our plasma screens provide high exposure and offer one of the most visually attractive and cost effective display platforms available. With over 7 screens available, rotating images their eye catching nature is ideal for getting your message across to students.

Location No of Screens

Duration Price

Within the Union Building 6 Week £250Month £750Term £1,500Year £2,500

Within the Waterhole Bar 3 Week £200Term £1,000Year £2,000

Located within the Students’ Union building our poster displays come in an array of sizes and provide a cost effective way of delivering a continuous visual presence on-site. Outside vinyl covering offer a great way for your message to be read by passing student

Size Sites Price per posterA3 14 £5 per weekA2 4 £20 per weekA1 4 £30 per weekA0 8 £40 per weekA1 - Floor 4 £50 per week


Staff T-Shirts

With over 50 members of staff, t-shirt branding Staff is brilliant and creative way to get your message seen across the City. Our staff visit all the university buildings/halls of residence as well as attending many community events throughout the year.

30 Staff T-Shirts Branded for just £500

Receipt Branding

With over 24,000 transactions online and a similar level in our lovely new welcome Centre shop it’s a perfect place to have a high impact text advert.

Online Transaction - £1,500 per yearVoucher with every purchase - £1,000 per yearBoth - £2,000 per year

Social Media

Sometime you can’t take Mohammed to the mountains you need to move the mountains to Mohammed! As students spend more and more time consuming social media you need to have an online presence to have an efficient message. With over 12,000 like on our Facebook and 5,000 followers on Twitter accounts we are here to help. Using our specialist software we can programme your campaign and posts at different times whether you want to target students leaving the pub or when they grab a coffee in the morning, we can set your campaign off to a winning start. We will also provide analytical data during the campaign enabling us to alter and modify to maximise results

Facebook & Twitter20 Updates per month - £1,00050 Updater per term - £2,000


Purple Wednesdays

The only offi cial student night in Portsmouth! With over 1400 attending on weekly basis. It is the home of fancy dress and celebrating Portsmouth sporting achievements. Allowing your business to communicate to students in a different setting from The Waterhole bar to Fleet and PopWorld Night Club.

The Waterhole Bar, Flyering - £300 per eventFleet and PopWorld, Flyering - £400 per eventThe Waterhole Bar, Stand - £450 per eventFleet and PopWorld, Stand - £750 per event

Give It A Go

Give it a Go provides a fun and exciting programme packed full of activities, trips, events and experiences for students to get involved with. In 2012/13 over two thousand Portsmouth students took part in the Give it a Go programme with 75% of participants engaging in the programme were EU/International students.

Sponsorship of Goodie Bags - Priced on Application


Sponsorship

In addition to the previously outlined media, we also have an array of bespoke sponsorship opportunities available at key events in the student calendar. Being associated with these events can provide high levels of exposure and build lasting awareness with our students.

So whether its main sponsorship, or purely representation at the event, we are able to tailor packages to suit your specifi c marketing needs.

What about team, or society sponsorship? A great way of building subtle awareness over a long period.Below are a selection of key opportunities available this academic year. For more information on these, or any bespoke requests, please contact us for more details.

Housing Fair - Packages from £250 availableRefreshers’ Fair - Packages from £250 availableRaising and Giving Week (RAG) - Packages from £300 available Varsity - Packages from £300 available Sports Awards - Packages from £200 available Activities Awards - Packages from £200 available Sports Clubs - Packages from £250 availableSocieties - Packages from £200 availableUnion Services – VIP/RAG - Packages from £200 available


98% of Portsmouth

students said

they are more

likely to trust a

company who

partners with

the Union


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REACH 25,000 PORTSMOUTH STUDENTS EXCLUSIVELY WITH THECHARITY LED BY PORTSMOUTH

STUDENTS FOR STUDENTSCALL US: 02392 84 3644EMAIL US: [email protected] US: @UPSUPARTNERS

NEW THIS YEAR: LOCAL IN-HOUSE SERVICE

2014-15 University of Portsmouth Media Pack

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