2014-15 Digital Display Campaign

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DIGITAL DISPLAY ADVERTISING

Transcript of 2014-15 Digital Display Campaign

Page 1: 2014-15 Digital Display Campaign

DIGITAL DISPLAY ADVERTISING

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Ace Hardware and Media Links Advertising are excited to offer you the opportunity to participate in an annual digital display advertising campaign, geared toward the promotion of your independent Ace Hardware store! By utilizing the purchasing power of your entire dealer group, your required investment will be approximately 33% lower than purchasing individually. Ace Hardware will also match your investment up to $200 per month, or $2,400 per year. Total impressions will be cumulative over a one year period, and coordinated to provide strategic exposure based on and aligning with peak selling cycles.

• Above the fold placement

• More than 2,000,000 websites

• Reaches 92% of US internet users

• Multi-targeting capabilities

DIGITAL DISPLAY ADVERTISING

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GEOGRAPHICAL TARGETINGTo minimize waste audience, your ads are only displayed to

users within defined geographical parameters.

Filtering MethodsState, County, City, Zip Code and/or Radius

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Messages are delivered to interested users at the exact moment they’re actively engaged in viewing content related to your business and its products or services.

RELATIVITY TO CONTENT

SEARCH HISTORYAds are displayed based on categorization of users:

This form of audience targeting allows us to target people based on recent online search behaviors which show they possess an “interest” in your business and it’s specific content. We can then show them highly relevant ads wherever they are online.

TARGETING METHODS

IN-MARKET BUYERSGoogle’s algorithms determine and locate customers who are researching products and actively considering buying a service or product like those you offer.