20131209 Path to Value Creation

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Path to Value Creation 2013.Dec.9th @ SIG Peter Xie 謝哲豪 Co-founder & Product Marketing Director of PAFERS Tech [email protected] Twitter: @singingpeter

description

This is what I shared with SIG members about the experience that I successfully sold a locally designed and manufactured product into the global retailing channel of Apple.

Transcript of 20131209 Path to Value Creation

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Path to Value Creation2013.Dec.9th @ SIG

Peter Xie 謝哲豪Co-founder & Product Marketing Director of PAFERS Tech

[email protected]: @singingpeter

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a QUESTION a STORY an UNDERSTANDING a VISION

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Why are the products that non-Taiwanese make are always better-looking and sold at a higher price?

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1. We ONLY have Taiwan-style living & working experiences. (Therefore, we don’t understand international markets) !

2. We are not encouraged to do value creation & realization (Price Up). !

3. It’s not about do the right thing, or do the thing right. It’s about do many right things right.

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A COMMUNITY DEDICATED TO DISCUSS

VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS專注討論國際市場的價值創造及實現的社群團體

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VALUE CREATION & REALIZATION IN INTERNATIONAL MARKETS

• Online Marketing • Product & Service Design • International Trading • Financing • Legal issues • Localized Marketing • More....

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COMMUNITY MEET-UP

• Invitation-only group • Monthly gathering. One Chinese, one English. Each attendee asks a question, everybody else contributes his/her opinions. • Irregular keynote speech. • All nationalities are welcome • Can’t discuss Taiwan Market (except trying to sell a product to international market)

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•Recruiting Staff! • TA ? •Companies/People already in running business in international markets •Mentors/Leaders/Sponsors? •More ideas?

NEEDS