20130804 empathy map

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| 1 Interview with Sandra, student of Los Andes, 23 years old Say There was no career counseling to find the right job In her first jobs she learned well how to use the PC She recommends the Canal Capital page for job hunting She would recommend only one friend to a job For her socio-economic background, there are no channels to find jobs There must be consistency between the job description and the pay offered She thinks she is good with jobs related to admin stuff Think Small jobs to pay her tuition fee She would look the news paper, websites and get recommendations to find a job She goes with her dad to interviews She started helping an accountant and being a sales person She saves about 100,000 pesos a month She saves in the “money-pig” and below the mattress She studied a in a technical institute (to be an electrician) but she likes administrative jobs better Do Feel Scared about going to job interviews by her self Frustrated, since she feels all employers want a more qualified person Does not trust all job postings Proud about saving money about her job Disappointed about her first job experience

Transcript of 20130804 empathy map

Page 1: 20130804 empathy map

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Interview with Sandra, student of Los Andes, 23 years old

Say▪ There was no career counseling to find the right job

▪ In her first jobs she learned well how to use the PC

▪ She recommends the Canal Capital page for job hunting

▪ She would recommend only one friend to a job

▪ For her socio-economic background, there are no channels to find jobs

▪ There must be consistency between the job description and the pay offered

▪ She thinks she is good with jobs related to admin stuff

Think

▪ Small jobs to pay her tuition fee

▪ She would look the news paper, websites and get recommendations to find a job

▪ She goes with her dad to interviews

▪ She started helping an accountant and being a sales person

▪ She saves about 100,000 pesos a month

▪ She saves in the “money-pig” and below the mattress

▪ She studied a in a technical institute (to be an electrician) but she likes administrative jobs better

Do

Feel ▪ Scared about going to job interviews by her self

▪ Frustrated, since she feels all employers want a more qualified person

▪ Does not trust all job postings

▪ Proud about saving money about her job

▪ Disappointed about her first job experience

Page 2: 20130804 empathy map

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Interview with Sandra, student of Los Andes, 23 years old

Insights▪ There are no formal channels to find a job

▪ Recommendations still work better in Colombia than uploading a CV into a webpage

▪ There are a lot of “fake jobs” in the classifieds

▪ Some bad experiences of friends or just things you read in the newspaper affect significantly the job hunting of Sandra

▪ It feels good to have your own savings, besides your parents help you

▪ Not always you study what you like

▪ How can we create a job hunting channel to help people like Sandra finding a job related to her preferences in a safe and consistent wayGustavo LagosProblem

statement