Empathy Map - Interview | Design Thinking Stanford Assignment
20130804 empathy map
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Transcript of 20130804 empathy map
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Interview with Sandra, student of Los Andes, 23 years old
Say▪ There was no career counseling to find the right job
▪ In her first jobs she learned well how to use the PC
▪ She recommends the Canal Capital page for job hunting
▪ She would recommend only one friend to a job
▪ For her socio-economic background, there are no channels to find jobs
▪ There must be consistency between the job description and the pay offered
▪ She thinks she is good with jobs related to admin stuff
Think
▪ Small jobs to pay her tuition fee
▪ She would look the news paper, websites and get recommendations to find a job
▪ She goes with her dad to interviews
▪ She started helping an accountant and being a sales person
▪ She saves about 100,000 pesos a month
▪ She saves in the “money-pig” and below the mattress
▪ She studied a in a technical institute (to be an electrician) but she likes administrative jobs better
Do
Feel ▪ Scared about going to job interviews by her self
▪ Frustrated, since she feels all employers want a more qualified person
▪ Does not trust all job postings
▪ Proud about saving money about her job
▪ Disappointed about her first job experience
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Interview with Sandra, student of Los Andes, 23 years old
Insights▪ There are no formal channels to find a job
▪ Recommendations still work better in Colombia than uploading a CV into a webpage
▪ There are a lot of “fake jobs” in the classifieds
▪ Some bad experiences of friends or just things you read in the newspaper affect significantly the job hunting of Sandra
▪ It feels good to have your own savings, besides your parents help you
▪ Not always you study what you like
▪ How can we create a job hunting channel to help people like Sandra finding a job related to her preferences in a safe and consistent wayGustavo LagosProblem
statement