20130712 - Multiscreen Advertising - Goldbach Audience - Alexander Horrolt
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Transcript of 20130712 - Multiscreen Advertising - Goldbach Audience - Alexander Horrolt
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
Catch your Audience……on any Screen
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
Audience First
Umfelder
User
&
PlattformenAffinitäten
VerhaltenInteressen
Kommunikations-Zielgruppe
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
Multiscreen
Smart Phone
Display
Tablet
Fragmentierung 4 Screen
TV
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
Kontakt-Qualität & Reichweite
Audience-fokussiert
Daten-getrieben&
Audience First
Medien-übergreifen
d
Technologiebasiert&
Multiscreen
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
Cross Screen
TVAudience
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
1. Internet TV
Alle TV Sender
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
2. Connected TV
Bis ins Wohnzimmer Sofa
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG
3. TV-Nutzer online erreichen
RTL
Vox
Online-ZG: «Viel-RTL-Seher»Survey: TV-Nutzung
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Multiscreen AdvertisingAlexander Horrolt – Goldbach Audience (Switzerland) AG