2013 ww nmk_interactive

2013 media kit

Build a strong marketing foundation.

VANCE PUBLISHING CORPORATION 400 KNIGHTSBRIDGE PKWY LINCOLNSHIRE, IL 60069 WOODWORKINGNETWORK.COM 1.847.634.2600

WWN Staff

How We Deliver

Unique Approach

Target Audiences High-Volume Manufacturing The Custom Shop

Third-Party Validation

Print Distribution

2013 Editorial Calendar Wood & Wood Products CWB & CLOSETS

RED BOOK Resource Guide

Digital Opportunities RED BOOK Banners Website Banners eNewsletter Banners

WWN Events

AWFS Fair

Mechanical Specifications

Publisher’s Clause

2013 WoodworkingNetwork Prospectus

clickHERE

http://www.woodworkingnetwork.com

http://www.vancepublishing.com/


http://media.woodworkingnetwork.com/documents/WoodworkingNetwork-Capabilities-10-2012.pdf





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Rich ChristiansonAssociate PublisherWoodworkingNetwork.comEditor-at-Large1.847.415.8024rchristianson@vancepublishing.com

Karen KoenigW&WP/Red Book [email protected]

Michaelle BradfordCLOSETS Managing [email protected]

Jim KarwowskiTerritory Sales ManagerAL, AR, CT, FL, GA, LA, MA, MD, ME, MS, NC, NH, NJ, NY, SC, TN, VA, VT1.847.634.4341Fax [email protected]

Renee StritarSales & Communications ManagerIA, IL, IN, KY, MB, MI, MO, MN, OH, ON, PA, PQ, SD, WI1.847.634.4362Fax [email protected]

Laurel DidierVP/Group PublisherAZ, BC, CA, CO, MT, NM, OK, OR, TX, UT, WA1.847.634.4365Fax [email protected]

Steve ReissVP/Publishing DirectorVance Woodworking [email protected]

editorial staffsales staffBill EslerAssociate Publisher CWB [email protected]

Mike CurraneProduct Manager1.847.415.8054Fax [email protected]

Katie GeorgasWeb Editor1.847.415.8039Fax [email protected]

Ellen RoundtreeAdministrative Assistant1.847.415.8030Fax [email protected]

WWN Staff

support staff









mailto:[email protected]











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Woodworking Network gives professional woodworkers a home by providing information, education, inspiration and community when, where and how they want it.

a multimedia company

websites

e-newsletters

events

services

CUSTOM MARKET RESEARCH

eMEDIA CONSULTATION VIDEOS & WEBCASTS

magazines

reference

How We Deliver

MARCH 2012 $50

WoodworkingNetwork.com RedBookOnline.com

Resource Guide For Best Practices

RED BOOK MARCH 2012 VOL. 117 NO. 2

Scan forFREEE-NEWSLETTER

coverwwp0312.indd 1 3/6/2012 3:35:10 PM

Conference & Expo

CabinetsClosets&

awards & recognition

social media

special projects

SPONSORED BY:

PUBLISHED BY:

KCMA CAbinetCertifiCAtion progrAMssetting standards for Quality, sustainability

Photo courtesy of Omega Cabinetry

Wood Components Buyer’s Guide

YOUR SOURCE FOR COMPONENTS • WWW.WOODCOMPONENTS.ORG

PUBLISHED BY:

PHOTO COURTESY OF ARMSTRONG CABINETStechnology partners p. 10

Wood Component mAnuFACturers AssoCiAtion 2012-2013 29TH EDITION

Published by CMA & Custom Woodworking Business

PROFILES

Become aCertifi ed

Cabinet MakerCabinet MakerCMA

SPECIAL EDITION

cma_cover_2012.indd 1 2/27/2012 2:09:31 PM

SUMMIT 2012

WOODWORKINGNETWORK.COM

Amish Country Woodshop p.32

Cabinets and Closets Expo p.14

Straightline Designs p.58

Miter Saws

NOVEMBER 2012

Miter Saws

CLOSETSDAILY.COM

Closet Modules ArriveHardware for the Ages

Get on HGTV

NOVEMBER 2012

WOOD

Strategies for Success








http://www.woodworkingnetwork.com/articles/archives/WWP-wood-products-magazine

http://www.closets-expo.com

http://www.woodworkingexpo.ca

http://www.redbookonline.com

http://www.closetsdaily.com/


http://www.woodworkingnetwork.com/woodworker-awards/custom-wood-products-design-portfolio




http://www.woodworkingtechnology.com/

http://www.woodworkingnetwork.com/wood-events/wood-tech-summit

http://www.woodworkingnetwork.com/articles/archives/CWB-custom-woodworking-business


http://www.closetsdaily.com/awards/top-shelf-closet-design-awards/

http://www.woodworkingnetwork.com/woodworker-awards/wood-100

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TARGETEDTarget your message to the specific audience YOU want—the largest professional woodworking community.

ENGAGEDConnect with your audience how, when and where THEY want.

TRUSTWORTHY AND COMMITTEDA company with 75+ years of industry involvement, a team with 130+ years of industry experience.

VALIDATED3rd party guarantees that you are reaching the audience you are paying for.

CUTTING EDGEProgressive thinking coupled with the industry’s best and most comprehensive suite of online capabilities, solutions and support services.

Unique Approach








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High-Volume Manufacturing

Wood & Wood Products The only media devoted exclusively to the information needs of woodworking executives and production managers in the mass-produced secondary wood manufacturing market.

On a global scale, Wood & Wood Products covers news, trends and production techniques of volume producers.

Target Audiences

An audience of over 31,000, Wood & Wood Products is the only publication exclusively speaking to the largest production manufacturers in the wood products sector.

“Wood & Wood Products gives us a fresh perspective of the wood industry.”

—Alan Blough, President, RCF Corporation


JULY 2012 | $10

IWF 2012 p28

Cutting-Edge Technology

17 Exclusive Housing Study26 Lighting with LED33 WCMA Special Section









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The Custom Shop

Target Audiences

“The articles are very helpful in optimizing our business.” —Frederick Haas, President, Grace Designs, Inc.

CLOSETS The only industry publication devoted solely to inspiring, educating and connecting manufacturers and designers of home organization and storage solutions.

Custom Woodworking Business Exclusively dedicated to the professional owners and operators of custom woodworking shops, providing practical information to help run profitable businesses. CWB’s audience produces unique architectural millwork, custom cabinetry, and residential as well as commercial interior projects.

Growing & Evolving the custom wood interiors market, CLOSETS and CWB uniquely deliver the converging audiences of closets, cabinets and custom woodworkers—the largest audience in the wood products media, totalling 47,000.


Amish Country Woodshop p.32

Cabinets and Closets Expo p.14

Straightline Designs p.58

Miter Saws

NOVEMBER 2012

Miter Saws

CLOSETSDAILY.COM

Closet Modules ArriveHardware for the Ages

Get on HGTV

NOVEMBER 2012










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BPA, a not-for-profit founded in 1931, is controlled by companies that purchase media—every major national advertising agency is a paid member so they can have proof of audience.

Cabinetmaker and FDM have not been members of BPA since 2010.

Third-Party ValidationPrint

We belong to Business Publications Audit (BPA) to provide third party proof of our audience.

2012 BPA STATEMENT 2012 BPA STATEMENT








http://www.bpaww.com/Bpaww_com/Pages/AboutBPA.aspx

http://www.bpaww.com/Bpaww_com/Pages/AboutBPA.aspx

http://media.woodworkingnetwork.com/documents/BPA-WWP-0612.pdf

http://media.woodworkingnetwork.com/documents/BPA-CWB-06012.pdf

http://media.woodworkingnetwork.com/documents/BPA-WWP-0612.pdf

http://media.woodworkingnetwork.com/documents/BPA-CWB-06012.pdf

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Production WoodworkersW&WP print distribution: 27,583*

Custom WoodworkersCWB print distribution: 35,712*Closets print distribution: 13,577

Total Woodworking Network Print Distribution: 76,872

Cabinetmaker / FDM Production and Custom Woodworkers: 29,177**

*W&WP and CWB print distribution is audited / verified by BPA, 6/12**CMFDM print is not externally verified and is based on their claims only

Print DistributionBy the Numbers








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2013 Editorial Calendar

Thank you for your consideration! We look forward to exploring ways to grow our partnership!

FEBRUARYad close 1/9art due 1/16

MARCHad close 1/30art due 2/6

MAYad close 4/9art due 4/16

JUNEad close 5/8art due 5/15

JULYad close 6/5art due 6/12

AUGUSTad close 7/10art due 7/17

SEPTEMBERad close 8/8art due 8/15

OCTOBERad close 9/4art due 9/11

DECEMBERad close 11/1art due 11/8

Factory of the FutureSpecial Report: State of the Woodworking IndustryTooling TipsNew in Furniture ComponentsCabinets & Closets Conference & Expo, Edison, NJ, Feb 27-Mar 1

Red Book: Resource Guide to Best Practices

Cabinet Manufacturing: Trends & TechnologySanding & FinishingEdgebanding InnovationsHot HardwareLIGNA HANNOVER, Germany, May 6-10

AWFS Guide to New ProductsManufacturing for HealthcareCNC Machining TrendsLumber & Veneer

AWFS At-Show Issue (AWFS, Las Vegas, NV, July 24-27Exclusive Report: Housing’s Impact on the Wood Products IndustryPanel Processing TechniquesMoisture Meters**Special Section: WCMASHOW EXTRA: Daily AWFS coverage delivered on the show floor!

Lean Manufacturing: Productivity & ProfitabilityMillwork & Fixtures FabricationRough Mill OptimizationDecorative Overlays

WOOD 100: Strategies for SuccessComDust: Prevention & Issue UpdateSoftware Solutions

Sustainable ManufacturingSupply Chain & LogisticsWMS At-Show IssueCabinet ComponentsWMS 2013, Toronto, Ontario, Oct 24-26

Wood Industry Market LeadersResurgence of Manufacturing in AmericaCNC for Solid WoodMaterial Handling









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2013 Editorial Calendar

JANUARYad close 11/30art due 12/7

FEBRUARYad close 1/9art due 1/16

MARCHad close 1/30art due 2/6

APRILad close 3/8art due 3/15

JUNEad close 5/8art due 5/15

JULYad close 6/5art due 6/12

AUGUSTad close 7/10art due 7/17

OCTOBERad close 9/4art due 9/11

NOVEMBERad close 10/11art due 10/18

Design Portfolio Award Winning ProjectsWood Component SourcesCNC’s Practical for Any Shop Cabinet & Closets Expo Preview

Commercial CaseworkVeneersCutting ToolsCabinet & Closets Expo Guide**CMA Certif ication

Fastest Growing Custom WoodshopsCabinet SoftwareFinishing Equipment and SuppliesLumber and Material Options

AWFS Guide to New ProductsDust Collection and Spark Detection**CMA Education

AWFS Show IssueAutomated Cuts & FencesPanel Saws

Outsourcing ComponentsDesign SoftwareEdgebanding Technology Jobsite Tools

Architectural WoodworkCase Goods HardwareCommercial Project SoftwareCutting ToolsWMS 2013, Toronto, Ontario, Oct 24-26

CNCs for the Custom ShopBench Top Tool InnovationsSanding Equipment and SuppliesMoisture Meters

Cabinet & Closets Expo PreviewMillion Dollar ClosetsTop Accessories

Cabinets & Closets Expo Guide10 Latest Hardware InnovationsPanel Trends: Texture, ColorCabinets & Closets Conference & Expo Edison, NJ, Feb 27-Mar 1

Spring Cleaning: Trends for the SeasonElectrical Management: LED, Chargers, DockersTop Shelf AwardsK/BIS, New Orleans, LA, Apr 19-21

Garages & Accessories Showcase Doors and DrawersWall Storage KBIS Design Trends & Video

Mastering Master ClosetsModular Closet SystemsDesign & Production Software

Multi Functional RoomsMurphy BedsDrawers and Drawer Organizers

Closets Top 20 DesignersCraft RoomsSurface Options

Celebrity’s ClosetsStunning ShowroomsSporting Equipment Storage

Red Book: Resource Guide to Best Practices

SHOW EXTRA: Daily AWFS coverage delivered on the show floor!

Thank you for your consideration! We look forward to exploring ways to grow our partnership!












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ONLINE: Enhanced listing opportunities will promote your business through video, audio, imagery, and a place at the top of web search results.

“I found the advertorials and case studies filled with valuable information.” —Debra Behring, JB Cutting Inc.

EMAIL: Red Book Alert is a unique vehicle for promoting your products and services to 25,000+ potential customers.

PRINT: The Red Book printed guide is the industry’s most comprehensive source for trends, advice and how-to’s exclusive to woodworkers.

Resource GuideThe most comprehensive source

for tools, tips & supplies

•Articles on best-practices including Q & A’s•Directory of Manufacturers•Glossary of Woodworking Terms•Complete Listing of Industry-Specific Associations•Guide to Woodworking Educators and Programs•Comprehensive Calendar of National and International •Trade Shows and Association Meetings

Defining and sharpening the cutting edge of the woodworking industry, Red Book is a must-have multimedia resource invaluable to large production companies, small custom businesses, and everyone in between.

MARCH 2012 $50

WoodworkingNetwork.com RedBookOnline.com

Resource Guide For Best Practices

RED BOOK MARCH 2012 VOL. 117 NO. 2

Scan forFREEE-NEWSLETTER

coverwwp0312.indd 1 3/6/2012 3:35:10 PM

NEW!Listing of

woodworking apps

RED BOOK ALERT SCHEDULE PDF












http://media.woodworkingnetwork.com/documents/2013-Red-Book-Alerts.pdf




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Advertise in Red Book Alert:

•120x240 banner, •Image and press release•Website link, email and

phone number

•ONLY $500

•Hardware•Cutting Tools•Wood Components•Gluing, Laminating & Veneers•Software•CNC Routers

•Finishing Equipment & Materials •Dust Collection•Panel Processing Equipment•Solid Wood Machining•Wood Waste Utilization•Sanding & Abrasives

At your fingertips through keyword searches and product categories are detailed listings of more than…

•2,000 manufacturers and exclusive distributors•600 product categories•160 woodworking associations•150 site selection and economic development agencies•70 education facilities and•23 downloadable machinery and supply specification charts

Upgrade to an enhanced listing:

•Company logo and photos•Your listing at the top of search results page•Videos, audio and photos on your company

profile page

•ONLY $850/year!

RedBookOnline.com

Red Book Alert

The most comprehensive resource for woodworking machinery, supplies and services.

This high-value opportunity promotes your company’s products to 25,000+ woodworkers.

Each issue of Red Book Alert highlights a specific machine or supply category such as:

Digital Opportunities

RED BOOK ALERT SCHEDULE PDF
















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Banner Ad SpecificationsAds can be supplied as .gif, .jpeg or .png files. Ads that contain flash must have click-thru tags embedded. File size limit: 40k

100,000 impressions/month

300x250$45 CPM

Video Sponsorship(your video here)

120x240$25 CPM

120x240$25 CPM

120x600$40 CPM

728x90$40 CPM Digital Opportunities

Website Banners

WoodworkingNetwork.com has grown into an industry news and content powerhouse. Put us to work powering YOUR marketing program!

“As a woodworker in a one-man shop it’s easy to become ‘isolated’ from the world. Although that’s not necessarily a bad thing, learning about what’s going on in the wood world through your web and print sources is great and simple.”

—[email protected]

Thank you for bringing many of these issues of over-regulation to our attention.


Excellent informative news articles. Always several topics that interest me in each issue. I like the infusion of “Wood Science & Technology” in most articles.


Woodworkingnetwork.com posts on average 21 new articles a day. No one else even comes close!










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Banner Ad SpecificationsAds can be supplied as .gif, .jpeg or .png files. No animation. File size limit: 40k

Every day, woodworkers read the Woodworking Network e-Newsletter to stay up-to-date on the latest news and trends affecting the industry.

Sent out every Monday through Friday to our complete

database of woodworkers, the Woodworking Network

Update is one of your most effective marketing tools.

Current Subscribers: 30,000+

Digital Opportunities

eNewsletter Banners

TEXT AD: 75 words$1900 for package of four

100x100IMAGE









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WWN Events

New Jersey Convention CenterEdison, New Jersey

Vancouver, British Columbia

International Centre Toronto, Ontario

Conference & Expo

CabinetsClosets&

SUMMIT 2012








http://customcabinetconference.com/cabinetindex.aspx

http://www.closets-expo.com

http://www.woodworkingexpo.ca

http://www.woodworkingnetwork.com/wood-events/wood-tech-summit

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AWFS Fair

Las Vegas, NVJuly 24-27, 2013

Woodworking Network is where woodworkers find the most timely, comprehensive AWFS coverage!

•June: Guide to New Products

•July: At-Show Issue

•Show Extra, daily edition Wednesday-Friday

•Official Videographer Live From videos

•Daily “Live From” newsletters

•Exclusive Sponsor “Women in Woodworking”

•Daily Seminars on the exhibit floor “Networking at Noon”








http://www.awfs.org/



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Advertisement Sizes for Print(width x height)2 page Spread 15” x 10”2 page Spread Bleed 16” x 11”

1 page 7” x 10”1 page Bleed 8-1/8” x 11”

2/3 page 4-9/16” x 10”2/3 page Bleed 5” x 11”

1/2 page Vertical 3-3/8” x 10”1/2 page Vertical Bleed 4” x 11”

1/2 page Horizontal 7” x 4-7/8”1/2 page Horizontal Bleed 8-1/8” x 5-1/2”

1/3 page Vertical 2-3/16” x 10”1/3 page Square 4-9/16” x 4-7/8”

1/4 page Horizontal 7” x 2-3/8” 1/4 page Vertical 3-3/8” x 4-7/8”

1/8 page Banner Ad 7” x 1-1/8”

2 page Spread 1 page

1/2 pageHorizontal

1/4 pageHorizontal

1/8 page

1/4 page

Vertical

1/3 pageSquare

1/3 page

2/3 page1/2

pageVertical

Final Trim Size: 7-7/8” x 10-3/4”. For bleed, extend 1/8” from top, bottom, left and right edges. Binding: Saddle Stitched.

Detailed ad specifications: Information may be downloaded at http://upload.vancepublishing.com/pdf/pcc_guidelines.pdf.

Note: On bleed pages and inserts, when preparing the material keep all live matter 1/2” within all four sides of bleed dimension to avoid possible loss in binding and trimming. On spread advertisements, either run of book or inserts, have copy or images across the gutter kept 3/16” from left and right center line.

Classified Specs and ContentChoose both printed and online W&WP/CWB classifieds for an additional cost of just $100, regardless of size. Column inch is 2-1/4” wide.

Classified headings are: Wood/Wood Products for Sale,Used Machinery for Sale, Professional Services, Job Opportunities & Business Opportunities, Wood Turnings.

For Classified Advertising materials/Closing Dates contact:

Ellen Roundtree at 1.847.415.4030 [email protected]

Information on material submissions & closing dates:Anna Marie McCann 1.847.415.8013 [email protected]

We build multimedia plans to reach our customers’ marketing goals. Call us today for a quotation to insure you get exactly what you need!


UPLOAD NOW








http://upload.vancepublishing.com/pdf/pcc_guidelines.pdf


mailto:amccann%40vancepublishing.com?subject=

http://adupload.vancepublishing.com/AdDesk/FileDelivery/FileDelivery.do

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Rates and conditions given in this rate card are subject to change without notice. Contracts, orders or copy instructions containing conditions which conflict with the publisher’s policies will not be considered binding on the publisher. Orders containing incorrect rates will be billed at rates in force at the time.

Any tax hereafter applicable to advertising will be added to the prevailing rates. The publisher reserves the right to hold advertisers and/or their advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

Advertiser and advertising agency recognize and accept that the following language appears within the publication: “All statements, including product claims, are those of the person or organization making the statement or claim. The publisher does not adopt any such statement or claims as its own, and any such statement or claim does not necessarily reflect the opinion of the publisher.”

Advertiser and advertising agency accept and assume liability for all content (including text, representations, illustrations, opinions and facts) of advertisements printed, and also assume responsibility for any claims made against the publisher arising from or related to such advertisements. In the event that legal action or claim is made against the publisher arising from or related to such

advertisements, advertiser and advertising agency agree to fully defend, indemnify and hold harmless the publisher, and to pay any judgment, expenses and legal fees incurred by the publisher as a result of said legal action or claim.

The publisher reserves the right to reject anyadvertising which it feels is not in keeping with the publication’s standards. Failure by publisher to insert in any particular issue or issues invalidates the order for insertion in the missed issue, but shall not constitute a breach of contract.

The publisher requires that proof of postal clearance be provided prior to publication of any advertisement containing contest copy. The word “advertisement” will be placed above or below any copy, which in the publisher’s opinion resembles editorial matter. The publisher assumes no responsibility for improper use of coupons forming part of an advertisement.

The publisher is not liable for delays in delivery and/or non-delivery in the event of Act of God, action by any government or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes, whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.

insert rates and specificationsContact publisher for insert rates and specifications.

short rates and rebatesAdvertisers will be short rated if, within a 12-month period from

date of first insertion, advertiser has not used amount of space on

which billing has been based. Advertiser will be rebated if, within

a 12-month period from the date of first insertion, advertiser has

used enough additional space to earn a rate lower than that at

which billed.

cancellationsCancellations cannot be accepted after 1st of the month preceding

issue date. If new ad material is not received by closing date,

publisher reserves the right to bill for space ordered and will repeat

an ad of same size if available.

agency commissionAgency Commission is 15% of gross on invoices paid within 30 days.

Agency commission disallowed on invoices not paid within 30 days.

payment & credit policiesAll invoices net 30 days. Invoices not paid within 30 days are subject

to a 10% per month carrying charge. No cash discount. All rates

payable in U.S. funds. If neither the agency nor the advertiser is

willing to accept liability, the ad(s) cannot run.

vance publishing corporation 400 Knightsbridge Parkway, Lincolnshire, IL 60069











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