Marketing Essentials: Public Relations/Earned Media & Social Media/Owned Media Strategy
2013 WIMRPC Earned Media Overview
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2013 WIMRPC Earned Media Overview Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Earned media often refers specifically to publicity gained through editorial influence. Earned media includes mass media outlets, such as newspaper, television, radio, and the Internet (eg, online articles, blogs, etc.), and may include a variety of formats. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'. It does not include publicity gained through social media, particularly on the Internet with outlets like Facebook, Twitter, YouTube and others. In 2013 a Nielsen study found that earned media (described in the report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. It also found that earned media is the channel most likely to stimulate the consumer to action. Our “working” list of earned media activity during 2013 is attached by type of media outlet. There are formulas to calculate the economic value gained if we purchased our media exposure instead of earning our media exposure. Based on the type of media outlet our estimate of economic value earned is $300,000. TELEVISION 14 Spots RADIO 2 Interviews FEATURES/ADVERTORIALS 2 Advertorials MAGAZINE ARTICLES 13 Articles NEWS ARTICLES 76 Articles LEVERAGE In 2012 we leveraged the Huffington Post online contest for “Prettiest Drive: Ultimate Summer Road Trip In The United States” and gained good earned media exposure. Leveraging the 75 th Anniversary of the Mississippi River Parkway Commission in 2013 created major impact this year and gave media outlets a reason to be talking about the Wisconsin Great River Road. WIMRPC spent no money on advertising but the production of the 2013 WIGRR Visitor Guide and identifying 75 th anniversary events throughout the year kept the WIGRR in front of media outlets. We have yet to identify our best leverage point for 2014 … sometimes it’s presented to you like the Huffington Post contest in 2012. UNIQUE MESSAGE Because our message is unique to travelers within the State of Wisconsin, across the United States and internationally the content written about WIGRR through earned media is often larger than just a “news clip”. Travel to the Mississippi River is a “bucket list” item … visitors want to be on the Mississippi … we believe it should be in Wisconsin. Travel journalists often write lengthy content with pictures and maps providing WIMRPC greater economic value in earned media. Content can be focused on a central location and specific businesses while still promoting the entire Wisconsin Great River Road. PARTNERSHIP Wisconsin Travel funded paid advertising on behalf of WIMRPC which they placed in our important media markets. As a strategic partner with WIMRPC they annually review our promotion activities and determine if the Wisconsin Great River Road fits into their tourism promotion strategies for the State of Wisconsin in the upcoming year. If the answer is “yes”, they allocate a portion of their state funding and they promote the Wisconsin Great River Road. For 2013 that allocation was in excess of $25,000.
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Transcript of 2013 WIMRPC Earned Media Overview
2013 WIMRPC Earned Media Overview
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising. Earned media often refers specifically to publicity gained through editorial influence.
Earned media includes mass media outlets, such as newspaper, television, radio, and the Internet (eg, online articles, blogs, etc.), and may include a variety of formats. Critically, earned media cannot be bought or owned, it can only be gained organically, hence the term 'earned'. It does not include publicity gained through social media, particularly on the Internet with outlets like Facebook, Twitter, YouTube and others.
In 2013 a Nielsen study found that earned media (described in the report as word-of-mouth) is the most trusted source of information in all countries it surveyed worldwide. It also found that earned media is the channel most likely to stimulate the consumer to action.
Our “working” list of earned media activity during 2013 is attached by type of media outlet. There are formulas to calculate the
economic value gained if we purchased our media exposure instead of earning our media exposure. Based on the type of
media outlet our estimate of economic value earned is $300,000.
TELEVISION 14 Spots
RADIO 2 Interviews
FEATURES/ADVERTORIALS 2 Advertorials
MAGAZINE ARTICLES 13 Articles
NEWS ARTICLES 76 Articles
LEVERAGE In 2012 we leveraged the Huffington Post online contest for “Prettiest Drive: Ultimate Summer Road Trip In
The United States” and gained good earned media exposure. Leveraging the 75th
Anniversary of the Mississippi River
Parkway Commission in 2013 created major impact this year and gave media outlets a reason to be talking about the
Wisconsin Great River Road. WIMRPC spent no money on advertising but the production of the 2013 WIGRR Visitor Guide
and identifying 75th anniversary events throughout the year kept the WIGRR in front of media outlets. We have yet to identify
our best leverage point for 2014 … sometimes it’s presented to you like the Huffington Post contest in 2012.
UNIQUE MESSAGE Because our message is unique to travelers within the State of Wisconsin, across the United States and
internationally the content written about WIGRR through earned media is often larger than just a “news clip”. Travel to the
Mississippi River is a “bucket list” item … visitors want to be on the Mississippi … we believe it should be in
Wisconsin. Travel journalists often write lengthy content with pictures and maps providing WIMRPC greater economic value
in earned media. Content can be focused on a central location and specific businesses while still promoting the entire
Wisconsin Great River Road.
PARTNERSHIP Wisconsin Travel funded paid advertising on behalf of WIMRPC which they placed in our important media
markets. As a strategic partner with WIMRPC they annually review our promotion activities and determine if the Wisconsin
Great River Road fits into their tourism promotion strategies for the State of Wisconsin in the upcoming year. If the answer is
“yes”, they allocate a portion of their state funding and they promote the Wisconsin Great River Road. For 2013 that allocation
was in excess of $25,000.
Great River Road Visitor & Learning
Center
Riverside Museum
TELEVISION 14 Spots May 17, 2013 cbs News8 WKBT La Crosse, WI
Great River Road Turns 75
Medium: TV
Minutes: 1:03
Online: http://www.news8000.com/news/great-river-road-turns-75/-/326/20196014/-/vh7bq7/-/index.html
August 19, 2013 nbc KTTC Rochester, MN
On The Road: Great River Road Wine Trail
Medium: TV
Online: http://www.kttc.com/story/23170974/2013/08/19/on-the-road-great-river-road-wine-trail
August 19, 2013 abc 27 WKOW Madison, WI
On The Road: Great River Road Wine Trail
Medium: TV
Minutes: 3:23
Online: http://www.wkow.com/story/23170974/2013/08/19/on-the-road-great-river-road-wine-trail
September 19, 2013 abc 5 KSTP Minneapolis/St Paul, MN
Great River Road to Turn 75
Medium: TV
Online: http://kstp.com/article/stories/s3164960.shtml
September 19, 2013 Fox 47 Rochester, MN
Great River Road to Turn 75
Medium: TV
Online: www.myfox47.com/story/23472381/great-river-road-to-turn-75
October 2, 2013 abc 19 WXOW La Crosse, WI
State Hwy 35 in Ferryville Named After Gov Patrick J Lucey
Medium: TV
Online: http://www.wxow.com/story/23595434/2013/10/02/state-hwy-35-named-after-gov-patrick-j-lucey
October 2, 2013 cbs News8 WKBT La Crosse, WI
State Hwy 35 in Ferryville Named After Gov Patrick J Lucey
Medium: TV
October 2, 2013 cbs News3 WISC Madison, WI
State Hwy 35 in Ferryville Named After Gov Patrick J Lucey
Medium: TV
October 2, 2013 cbs News58 Milwaukee, WI
State Hwy 35 in Ferryville Named After Gov Patrick J Lucey
Medium: TV
October 2, 2013 abc 27 WKOW Madison, WI
Gov Lucey Highway dedicated
Medium: TV
Online: http://wnow.worldnow.com/story/23595742/2013/10/02/gov-lucey-highway-dedicated
October 3, 2013 nbc KTTC Rochester, MN
75 years of the Great River Road Ramble in Winona
Medium: TV
Online: http://www.kttc.com/story/23604926/2013/10/03/75-years-of-the-great-river-road-ramble-in-winona
October 3, 2013 abc 19 WXOW La Crosse, WI
State Hwy 35 in Ferryville named after Gov. Patrick J. Lucey
Medium: TV
Online: http://www.wxow.com/story/23595434/2013/10/02/state-hwy-35-named-after-gov-patrick-j-lucey
October 22, 2013 cbs News8 WKBT LaCrosse, WI
Wisconsin's first lady visits Perrot State Park in Trempealeau
Medium: TV
Minutes: 3:23
Online: http://www.news8000.com/news/wisconsins-first-lady-visits-perrot-state-park-in-trempealeau/-
/326/22579108/-/j0gxsmz/-/index.html
October 22, 2013 nbc 13 WREX Rockford, IL
Walker promotes tourism in Trempealeau
Medium: TV
Minutes: 3:23
Online: http://www.wrex.com/story/23761627/2013/10/22/walker-promotes-tourism-in-trempealeau
RADIO 2 Interviews January 8, 2013 Maureen McCollum, Wisconsin Public Radio
Great River Road Celebrates 75th Anniversary
Medium: Radio
Minutes: 1:23
WiMRPC Participant: Al Lorenz, Sherry Quamme
Online: http://news.wpr.org/post/great-river-road-celebrates-75th-anniversary
http://wpr.org/shows/saluting-wisconsin-great-river-road
September 6, 2013 Joy Cardin Show, Wisconsin Public Radio
Saluting The Wisconsin Great River Road
Medium: Radio
Minutes: 42:55 (hour long interview show)
WiMRPC Participant: Kathy Goodman
Online: http://wpr.org/shows/saluting-wisconsin-great-river-road
FEATURES/ADVERTORIALS 2 Advertorials PIONEER PRESS GO Guide
Spring 2013
Spotlight: 75th
Anniversary of the Great River Road
Medium: Print & Online News Insert at twincities.com
Pages: 2 pages of advertorial
PIONEER PRESS GO Guide
Fall 2013
Spotlight: West Coast of Wisconsin
Medium: Print & Online News Insert at twincities.com
Pages: 2 pages of advertorial
MAGAZINE ARTICLES 12 Articles
April 2013 Milwaukee Journal Sentinel—Wisconsin Trails
Anniversaries Worth Toasting
Medium: Print & Online Newspaper
Online: http://www.wisconsintrails.com/travelwisconsin/Anniversaries-Worth-Toasting-204518311.html
May June 2013 Midwest Living Magazine
Great River Road Trip Guide: Alma and Stockholm
Medium: Print & Online Magazine
Pictures: 2
Online: http://www.midwestliving.com/travel/wisconsin/great-river-road-trip-guide/
July 26 2013 Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel
Weekend Getaway: Hudson harbors long love for waterways Medium: Online Magazine
Pictures: 4
Online: http://www.wisconsintrails.com/travelwisconsin/Snapshot-of-Spring-Green-and-La-Crosse.html
July 29 2013 Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel
Snapshot of Spring Green and La Crosse
Medium: Online Magazine
Pictures: 1
Online: http://www.wisconsintrails.com/travelwisconsin/Snapshot-of-Spring-Green-and-La-Crosse.html
July Aug
2013 Midwest Living Magazine
Hike First, Eat Later: Midwest Trails and Restaurants
Medium: Print & Online Magazine
Pictures: 2
Online: http://www.midwestliving.com/travel/around-the-region/hike-first-eat-later-midwest-trails-and-restaurants/
September 26 2013 Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel
Exploring the Mississippi Valley
Medium: Online Magazine
Pictures: 1
Online: http://www.wisconsintrails.com/travelwisconsin/Exploring-the-Mississippi-Valley-225402142.html
Sept Oct 2013 Midwest Living
30 Great Midwest Spots to See Fall Color
Medium: Print & Online Magazine
Pictures: 1
Online: http://www.midwestliving.com/travel/around-the-region/28-great-midwest-spots-to-see-fall-color/page/17/0
October 2013 Porsche 356 Registry Magazine
Medium: Print Magazine, largest Porsche car club in the world
Pictures: 9
Online: n/a
October 2013 Our Mississippi
Medium: Print & Online Magazine
Pictures: 1
Online: http://www.mvd.usace.army.mil/Portals/52/docs/regional_flood_risk_management/our_mississippi/Archive/ourmiss_falll13_lowres.pdf
2013 Rochester Magazine Two wheels, three trips Medium: Online Magazine Pictures: 5 Online: http://www.rochestermagazine.com/two/wheels/three/trips/story-873.html
2013 Rochester Magazine Daycation (all I ever wanted) -- Wisconsin's Great River Road Medium: Online Magazine Pictures: 2 Map: 2 Online: http://www.rochestermagazine.com/wisconsins/great/river/road/story-862.html
2013 (republished from Oct 2011) Milwaukee Journal Sentinel/Online/Wisconsin Trails/Travel
Three trips along the Great River Road
Medium: Online Magazine
Online: http://www.wisconsintrails.com/travel/Three-trips-along-the-Great-River-Road-222560301.html
NEWS ARTICLES 75 News Articles (Print & Online)
January 2, 2013 Just Another American Princess Blog
Scenic Drives- Wisconsin's Great River Road
Medium: Blog
Pictures: 3
Online: http://justanotheramericanprincess.blogspot.com/2013/01/scenic-drives-wisconsins-great-river.html
January 14, 2013 Winona Daily News Sen. Kathleen Vinehout: Celebrating 75 years of the Great River Road
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.winonadailynews.com/news/opinion/columnists/local/article_27149a9c-5c70-11e2-87bc-
0019bb2963f4.html
March 27, 2013 Pioneer Press St Paul, MN
Pepin's Homemade Cafe opening for season May 2; first pie will be strawberry-rhubarb
Medium: Print & Online Newspaper
Pictures: 2
Online: http://www.twincities.com/wisconsin/ci_22882394/pepins-homemade-cafe-opening-season-may-2-first
April 26, 2013 Midwest Weekends.com Blog
Great River Road National Scenic Byway Celebrates 75th Anniversary
Medium: Online Newspaper
Pictures: 2
Map: 1
Online: http://www.midwestweekends.com/plan_a_trip/touring/spring_scenery/scenic_spring_drives.html
May 6, 2013 River Cities Reader Quad Cities
Great River Road National Scenic Byway Celebrates 75th Anniversary
Medium: Print & Online Newspaper
Pictures: 4
Map: 1
Online: http://www.rcreader.com/news-releases/great-river-road-national-scenic-byway-celebrates-75th-
anniversary/
May 10, 2013 Milwaukee Journal Sentinel Milwaukee, WI
Wisconsin's Great River Road a byway to beauty
Medium: Print & Online Newspaper
Pictures: 4
Map: 1
Online: http://www.jsonline.com/features/travel/wisconsins-great-river-road-a-byway-to-beauty-v59opn4-
206972491.html
May 13, 2013 Winona Daily News Winona, MN Susanne Thiede-Barnet: Get on the road
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.winonadailynews.com/news/opinion/letters/article_49bd5d88-b993-11e2-9b5c-0019bb2963f4.html May 16, 2013 TravelWisconsin.com Blog Wisconsin Getaway Ideas: Exploring Wisconsin’s Great River Road in Summer
Medium: Blog
Pictures: 1
Map: 1
Online: http://www.travelwisconsin.com/blog/trip-ideas/wisconsin-getaway-ideas-exploring-wisconsins-great-river-road-in-summer May 17, 2013 La Crosse Tribune La Crosse, WI Rummage Along The River
Medium: Blog
Pictures: 1
Map: 1
Online: http://lacrossetribune.com/calendar/community/rummage-along-the-river/event_b698a11a-bc13-11e2-bb40-001a4bcf887a.html May 27, 2013 Winona Daily News Winona, MN Day trip: Potosi, Wis.
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.winonadailynews.com/travel/local/article_7927d631-d548-522b-9210-1255bdf3a539.html
May 31, 2013 Wisconsin Gazette.com Madison, WI
Here comes the sun
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.wisconsingazette.com/on-stage/here-comes-the-sunbreaksummers-festival-lineup.html
June 8, 2013 Telegraph Herald Dubuque, IA
Great River Road Festival Is June 15
Medium: Print & Online Newspaper
Online: http://www.highbeam.com/doc/1P2-34755276.html
June 9, 2013 Wisconsin State Journal Madison, WI
On Wisconsin: People make the Great River Road complete
Medium: Print & Online Newspaper
Pictures: 2
Online: http://host.madison.com/news/local/on-wisconsin-people-make-the-great-river-road-
complete/article_764b250c-3022-5e7d-87eb-317b610326ab.html#ixzz2kgAIjP6U
June 13, 2013 Chicago Tribune Chicago, IL
Feasting On Wisconsin’s Great River Road
The Great River Road turns 75 with great taste all along Wisconsin's way
Medium: Print & Online Newspaper
Online: http://articles.chicagotribune.com/2013-06-13/travel/ct-trav-0616-food-river-road-20130613_1_wisconsin-
highway-great-river-road-rolls
June 10, 2013 La Crosse Tribune La Crosse, WI
People make the Great River Road complete
Medium: Print & Online Newspaper
Pictures: 2
Online: http://lacrossetribune.com/news/local/b4464142-d1bc-11e2-8e42-0019bb2963f4.html
June 13, 2013 Chicago Tribune News Chicago, IL
The Great River Road turns 75 with great taste all along Wisconsin's way
Medium: Print & Online Newspaper
Online: http://articles.chicagotribune.com/2013-06-13/travel/ct-trav-0616-food-river-road-20130613_1_wisconsin-
highway-great-river-road-rolls
June 14, 2013 Rochester Post Bulletin Rochester, MN Travel Scene: Wisconsin tour is tops for convertible car owners
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.postbulletin.com/life/travel/travel-scene-wisconsin-tour-is-tops-for-convertible-car-owners/article_7aa216ab-daff-5d23-81d1-9cf3d60f92cc.html
June 15, 2013 Kenosha News Kenosha, WI
On the Great River Road
Medium: Print & Online Newspaper
Pictures: 4
Map: 1
Online: http://www.kenoshanews.com/lifestyles/on_the_great_river_road_471968288.html
June 20, 2013 Guttenberg Press Guttenberg, IA
Classic cars traveling through area this weekend
Medium: Print & Online Newspaper
Online: http://www.guttenbergpress.com/articles/2013/06/20/classic-cars-traveling-through-area-weekend
June 21, 2013 Winona Daily News Winona, MN Pepin County bans frac sand mining along scenic stretch
Medium: Print & Online Newspaper
Online: http://www.winonadailynews.com/news/article_cbd8e3c4-da21-11e2-a277-001a4bcf887a.html
June 23, 2013 Dubuque Times Herald Dubuque, IA
Tri-state residents reflect on the 75th anniversary of the Great River Road
Medium: Print & Online Newspaper
Pictures: 7
Map: 1
Online: http://m.thonline.com/mobile_new/news/article_782a72a9-cb12-53ae-95d9-6882fd1bda80.html
July 3, 2013 Republican-Eagle Red Wing, MN
'River Road Romance' is a wrap
Medium: Print & Online Newspaper
Pictures: 4
Map: 1
Online: http://www.republican-eagle.com/content/river-road-romance-wrap
July 3, 2013 Pierce County Herald Pierce County, WI
Skateboarding On The GRR Scenic Byway
Medium: Print & Online Newspaper
Pictures: 1
Online: Not available
July 7, 2013 Winona Daily News Winona, MN The business of fun: Recreation dollars cycle through local economy
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.winonadailynews.com/business/local/business-report/article_895aa282-bdc0-5a93-acb6-
1b807179994a.html
July 8, 2013 Road Trip Savings Blog
Great River Road Adventure and Discovery 75th Anniversary
Medium: Blog
Pictures: 1
Online: http://www.roadtripsavings.com/blog/
July 10, 2013 The Clayton County Register Elkader, IA
Great River Road 75th Anniversary celebration includes area events
Medium: Print & Online Newspaper
Online: http://www.guttenbergpress.com/articles/2013/07/10/great-river-road-75th-anniversary-celebration-
includes-area-events
July 19, 2013 Winona Daily News Winona, MN The Great River Road Wine Trail
Medium: Print & Online Newspaper
Online: http://www.winonadailynews.com/article_9f2e3ff2-f0bc-11e2-b12f-001a4bcf887a.html
July 19, 2013 Surrendering to Serendipity Blog
The Birthday Surprise: Roadtripping With a Raindrop Moment #5
Medium: Blog
Pictures: video
Online: http://gayleharper.wordpress.com/tag/wisconsin-great-river-road/
July 21, 2013 Winona Daily News Winona, MN Area vineyards offer chance to sample tasty wine
Medium: Print & Online Newspaper
Pictures: 5
Online: http://www.winonadailynews.com/news/local/article_66996a22-f0bc-11e2-8804-001a4bcf887a.html
July 21, 2013 News-Leader.com Springfield, IL
Photographer finds inspiration on journey down Mississippi River
Medium: Print & Online Newspaper
Online: http://www.news-leader.com/article/20130721/LIFE/307210008/Photographer-Mississippi-
River?nclick_check=1
July 28, 2013 Winona Daily News Winona, MN Marking history: Roadside signs point the way
Medium: Print & Online Newspaper
Online: http://www.winonadailynews.com/news/local/article_73da47b0-f585-11e2-ae4c-001a4bcf887a.html
August 6, 2013 Milwaukee Journal Sentinel Milwaukee, WI
Follow The Great River Road To Delicious Discovery
Medium: Print & Online Newspaper
Pictures: 2 + videos
Map: 1
Online: http://www.jsonline.com/features/food/trekking-the-mississippi-river-valley-in-the-name-of-delicious-
discovery-b9961479z1-218525211.html
August 7, 2013 Chicago Tribune Chicago, IL
Rolling on the river
Medium: Print & Online Newspaper
Pictures: 1
Online: http://articles.chicagotribune.com/2013-08-07/travel/sc-trav-0724-mississippi-houseboat-
20120724_1_houseboat-mississippi-river-mighty-mississippi
August 7, 2013 Pierce County Herald Pierce County, WI
Great River Road Marks 75th
Anniversary
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.piercecountyherald.com/content/great-river-road-marks-75th-anniversary
August 11, 2013 Jerry Apps Blog
The Great River Road
Medium: Blog
Online: http://jerryapps.blogspot.com/2013/08/the-great-river-road.html
August 14, 2013 Smokin’ Chokin’ & Chowing With The King Blog
The Great River Road – Wisconsin Pt 2, Cruisin’ Across America
Medium: Blog
Pictures: 30
Online: http://chibbqking.blogspot.com/2013/08/the-great-river-road-wisconsin-pt-2.html
August 22, 2013 Vernon County Broadcaster Vernon County, WI Groundbreaking at new Genoa educational center
Medium: Print & Online Newspaper
Pictures: 1
Online: http://lacrossetribune.com/vernonbroadcaster/news/local/groundbreaking-at-new-genoa-educational-
center/article_20d822f8-0b24-11e3-8bd5-0019bb2963f4.html
August 22, 2013 biztimes.com Milwaukee, WI LACROSSE – Groundbreaking at new Genoa educational center
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.biztimes.com/article/20130822/ENEWSLETTERS03/130829939&source=RSS
August 24, 2013 twincities.com Nancy Ngo, Pioneer Press Minneapolis/St Paul MN Stockholm and Pepin: Two Wisconsin river towns beckon to Minnesota
Medium: Print & Online Newspaper
Pictures: 15
Online: http://www.twincities.com/localnews/ci_23933912/stockholm-and-pepin-two-wisconsin-river-towns-beckon August 24, 2013 twincities.com Minneapolis/St Paul, MN Quick trips to regional events in Minnesota and Wisconsin
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.twincities.com/travel/ci_23919670/quick-trips-regional-events-minnesota-and-wisconsin
August 25, 2013 La Crosse Tribune La Crosse, WI Area vineyards offer chance to sample tasty, creative vintages
Medium: Print & Online Newspaper
Pictures: 1
Online: http://lacrossetribune.com/travel/local/area-vineyards-offer-chance-to-sample-tasty-creative-
vintages/article_2db9c98e-0a90-11e3-ad20-0019bb2963f4.html
August 25, 2013 La Crosse Tribune La Crosse, WI Area vineyards offer chance to sample tasty, creative vintages
Medium: Print & Online Newspaper
Pictures: 1
Online: http://lacrossetribune.com/travel/local/area-vineyards-offer-chance-to-sample-tasty-creative-
vintages/article_2db9c98e-0a90-11e3-ad20-0019bb2963f4.html
August 28, 2013 Guttenberg Press Guttenberg, IA Rep. Kind helps break ground for new Great River Road Interpretive Center in Genoa
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.guttenbergpress.com/articles/2013/08/28/rep-kind-helps-break-ground-new-great-river-road-
interpretive-center-genoa
September 10, 2013 Milwaukee Journal Sentinel Milwaukee, WI River Road trip leads to addictive Double Lemon Pie
Medium: Print & Online Newspaper
Pictures: 4
Online: http://www.jsonline.com/features/food/river-road-trip-leads-to-addictive-double-lemon-pie-b9991810z1-223164761.html
September 10, 2013 The Easts Head West Blog
The Great River Road
Medium: Blog
Online: http://theeastsheadwest.blogspot.com/2013/09/the-great-river-road.html
September 11, 2013 SWNews4U.com Southwestern Wisconsin
This is Great River Road Month
Medium: Collaboration of 10 community newspapers
Online: http://www.swnews4u.com/section/161/article/16084/
September 19, 2013 Pioneer Press St Paul, MN
Great River Road, from Minnesota to Gulf of Mexico, to turn 75
Medium: Print & Online Newspaper
Online: http://www.twincities.com/news/ci_24129100/great-river-road-turn-75
September 19, 2013 State Journal Register Springfield, IL
Great River Road Is Turning 75
Medium: Print & Online Newspaper
Online: http://www.sj-r.com/breaking/x1837087334/Great-River-Road-is-turning-75
September 24, 2013 Mississippi Valley Traveler Blog
Getting the Most from the Great River Road
Medium: Blog
Online: http://mississippivalleytraveler.com/getting-the-most-from-the-great-river-road/
September 24, 2013 Rochester Post Bulletin Rochester, MN Wisconsin 35 is Pieway to paradise
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.postbulletin.com/life/lifestyles/wisconsin-is-pieway-to-paradise/article_05517dbb-e002-519a-
8566-c1af4313fc7f.html
September 24, 2013 Crappie.com Blog
Wisconsin Fishing Barge Run down the Mississippi River
Medium: Blog
Online: http://www.crappie.com/crappie/content/707-mississippi-river-fishing-barge-run-wisconsin.html
September 30, 2013 Herald Times Report For Wisconsinfunoutdoor.com Manitowoc, WI
Biking and kayaking along Wisconsin’s Great River Road
Medium: Blog
Online:
http://www.htrnews.com/apps/pbcs.dll/gallery?Avis=U0&Dato=20130930&Kategori=WOF02&Lopenr=309300243
&Ref=PH
October 1, 2013 Quincy Journal Quincy, IL
Vintage cars celebrate 75th anniversary
Medium: Print & Online Newspaper
Pictures: 1
Online: http://quincyjournal.com/up,-down-and-around-town/2013/10/02/vintage-cars-celebrate-75th-anniversary/
October 3, 2013 La Crosse Tribune La Crosse, WI
Hwy. 35 between Ferryville and Prairie du Chien renamed in honor of former Gov. Lucey
Medium: Print & Online Newspaper
Pictures: 1
Online: http://lacrossetribune.com/news/local/hwy-between-ferryville-and-prairie-du-chien-renamed-in-honor/article_3ef460b4-2bde-11e3-9bbe-0019bb2963f4.html
October 3, 2013 The Cap Times Blog Madison, WI
Dave Zweifel's Madison: Highway named for former Gov. Pat Lucey
Medium: Print & Online Newspaper
Pictures: 1
Online: http://host.madison.com/news/local/writers/dave_zweifel/dave-zweifel-s-madison-highway-named-for-former-gov-pat/article_2ce9543c-2c43-11e3-976d-001a4bcf887a.html October 4, 2013 Milwaukee Journal Sentinel Milwaukee, WI Weekend Getaway: Fall a great time for colorful camping
Medium: Print & Online Newspaper
Pictures: 6
Online: http://www.jsonline.com/features/travel/fall-a-great-time-for-colorful-camping-b99111007z1-226482591.html October 7, 2013 Prairie du Chien Courier Press Prairie du Chien, WI ‘Governor Lucey Highway’ dedicated along Hwy. 35 from PdC to Ferryville
Medium: Print & Online Newspaper
Pictures: 6
Online: http://www.guttenbergpress.com/articles/courier-press?page=5 October 7, 2013 Crawford County Independent Crawford County, WI ‘Governor Lucey Highway’ dedicated along Hwy. 35 from PdC to Ferryville
Medium: Print Newspaper
Online: Not Available October 7, 2013 Guttenberg Press Guttenberg, IA ‘Governor Lucey Highway’ dedicated along Hwy. 35 from PdC to Ferryville
Medium: Print & Online Newspaper
Pictures: 6
Online: http://www.guttenbergpress.com/articles/2013/10/07/%E2%80%98governor-lucey-highway%E2%80%99-dedicated-along-hwy-35-pdc-ferryville October 7, 2013 Rochester Post Bulletin Rochester, MN Paddling: Paddling the Mississippi River backwaters
Print & Online Newspaper
Pictures: 1
Online: http://www.postbulletin.com/sports/localsports/paddling-paddling-the-mississippi-river-
backwaters/article_e1908d6b-2c4d-5180-9c39-4c324f099d99.html
October 8, 2013 Naperville Sun (of Chicago Sun Times) Naperville, IL
WEEKAWAY: For fall hiking and biking, try Wisconsin's Great River Road
Medium: Online Newspaper & Blog (WeekAway.com)
Pictures: 5
Online: http://napervillesun.suntimes.com/things-to-do/weekaway/wa_blog_great_river_road-NAP-
10082013:article
October 9, 2013 Vernon County Broadcaster Vernon County, WI
Highway named after Lucey
Medium: Print & Online Newspaper
Pictures: 1
Online: http://lacrossetribune.com/vernonbroadcaster/lifestyles/highway-named-after-lucey/article_acf2dc24-
30ea-11e3-9bda-001a4bcf887a.html
October 9, 2013 TravelingMom.com Blog
4 Places to Eat Along Great River Road in Wisconsin
Medium: Blog
Online: http://www.travelingmom.com/great_river_road_food/
October 10, 2013 Kewaunee County Times Kewaunee County, WI One Tank Wonder – Wisconsin Great River Road
Medium: Print & Online Newspaper
Pictures: 2
Online: http://kewauneecountynewssource.com/the-county-times/10-10-2013-6/ October 11, 2013 lfpress.com London, Canada Wisconsin’s Great River Road loaded with wonder
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.lfpress.com/2013/10/11/wisconsins-great-river-road-loaded-with-wonder October 15, 2013 Rochester Post Bulletin Rochester, MN Four Stars Feedback: Highway 35 is not a road for dieters
Medium: Print & Online Newspaper
Online: http://www.postbulletin.com/life/lifestyles/four-stars-feedback-highway-is-not-a-road-for-dieters/article_6c9d5a93-18e9-542d-b6db-c169c6d00058.html October 15 Toronto Sun Toronto, Canada Wisconsin life offers scenery and unique towns along Great River Road
Medium: Print & Online Newspaper
Pictures: 1
Map: 1
Online: http://www.torontosun.com/2013/10/15/wisconsin-life-offers-scenery-and-unique-towns-along-great-river-road October 20, 2013 Leader Telegram Eau Claire, WI Wisconsin offers colorama
Medium: Online Newspaper & Blog
Pictures: 5
Online: http://www.leadertelegram.com/features/travel/article_49967920-c3ae-5c90-89ab-c9397a88cb2b.html
October 23, 2013 Trempealeau County News Trempealeau, WI Walk with Walker visits Perrot State Park
Medium: Newspaper
Pictures: 1
Online: not available October 23, 2013 Winona Daily News Winona, MN Walk with Walker visits Perrot State Park
Medium: Online Newspaper & Blog
Pictures: 3
Online: http://www.winonadailynews.com/news/article_fc8f4d58-3b85-11e3-ba6a-0019bb2963f4.html October 23, 2013 La Crosse Tribune La Crosse, WI Walk with Walker visits Perrot State Park
Medium: Online Newspaper & Blog
Pictures: 3
Online: http://lacrossetribune.com/news/local/walk-with-walker-visits-perrot-state-park/article_e93b5564-3b8d-11e3-ad14-0019bb2963f4.html October 24, 2013 Winona Daily News Winona, MN BCHS to celebrate 75th anniversary of Great River Road
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.winonadailynews.com/lifestyles/neighbors/article_df4b819a-382d-11e3-86f1-0019bb2963f4.html October 25, 2013 Milwaukee Journal Sentinel Milwaukee, WI Weekend Getaway: No Doilies At These B&Bs
Medium: Print & Online Newspaper
Pictures: 6
Online: http://www.jsonline.com/features/travel/no-doilies-at-these-wisconsin-bbs-b99126555z1-229273991.html October 27, 2013 Traverse City Record-Eagle Traverse City, MI Take A Fall Road Trip
Medium: Print & Online Newspaper
Pictures: 6
Online: http://www.record-eagle.com/features/x1442593988/Take-A-Fall-Road-Trip October 31, 2013 Winona Daily News Winona, MN Alma man elected CEO of National Mississippi River Parkway Commission
Medium: Print & Online Newspaper
Online: http://www.winonadailynews.com/news/local/article_381894ae-41b9-11e3-8b6d-0019bb2963f4.html
November 2, 2013 Union Tribune San Diego, CA Wisconsin’s beautiful byway
Medium: Print & Online Newspaper
Pictures: 3
Online: http://www.utsandiego.com/news/2013/Nov/01/wisconsin-highway-river-road-mississippi-drive/2/?#article-copy November 7, 2013 The Dodgeville Chronicle Dodgeville, WI Driftless Film Festival receives tourist marketing grant
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.thedodgevillechronicle.com/main.asp?SectionID=1&SubSectionID=8&ArticleID=4309 November 18, 2013 The Country Today Dodgeville, WI Ag tourism group plans aggressive campaign
Medium: Print & Online Newspaper
Pictures: 1
Online: http://www.thecountrytoday.com/front_page/article_e686c7f8-506a-11e3-a3fe-001a4bcf887a.html
