2013 vic generic council
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The Garage Sale Trail is a government-enabled, people-powered program
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Our mission to create positive social and environmental
change
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We believe in working with government to empower local people to solve local
problems
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We believe in the power of channeling existing behaviours at
scale to create bigger outcomes and drive real behavior change
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By organising communities to host garage sales on the one day around
the country
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Reduce Waste
& Landfill
Facilitate Reuse
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Unite Communitie
s
Stimulate Local
Economies
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Inspire Creativit
y
Have Fun
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BACKGROUND
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2010 = 126 sellers
2011 = 1,613 sellers
2012 = 7,732 sellers
1 Council partner
14 Council partners
28 Council partners
2013 = 15,000+ sellers60 - 80 Council partners
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GARAGE SALE TRAIL & VICTORIA
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2012 PARTICIPATING VIC COUNCILS
City Of MelbourneMoonee Valley City Council
City Of BoroondaraCity of Bayside
City of Port PhillipCity of KingstonCity Of Hume
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Website (2013)
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VICTORIAN OUTCOMES 2012
• Total approx # of sellers in Melb 4480• Estimated # of buyers: 35 000
• Word of Mouth:
225 000• Wheelie bins of stuff redistributed 10-15k
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2013 VICTORIAN OBJECTIVES & OUTCOMES
• 15 – 25 councils participating in VIC
• Sustainability Victoria relationship created
• MV relationship underway
• 75 000 – 150 000 people involved
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2013 NATIONAL OBJECTIVES
• Become the largest community and sustainability program in the country
• 60 - 80 councils participating nationally
• 3 State Government relationship
• 300 000 people participating nationally
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HOW IT WORKS
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Website (2013)
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Smart Phone App
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COMMUNICATION CAMPAIGN
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LOCAL AND STATE WIDE MEDIA
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COUNCIL FUNDED
State & Local Gov Fund the
Program
Fees Vary Based on Council Population
Participation Fess $1500 -- $30
000
Free to participants
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WHAT WE PROVIDE FOR COUNCILS
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WHAT WE PROVIDE FOR COUNCILS
BRAND & MARKETING ASSETS
WEBSITE ACCESS & MOBILE
HOW TO GUIDES, PROJECT MANAGEMENT TOOLS
COMMUNICATION PLAN AND MEDIA P’SHIPS
HUMAN RESOURCE
DATA DRIVEN POST ANALYSIS
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BRAND & MARKETING ASSETS
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Social Media
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Posters
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Postcards
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BRAND & MARKETING ASSETS
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Video Content
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Ambassadors
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Participant Pack & Guides
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WEBSITE ACCESS AND MOBILE
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BRAND & MARKETING ASSETS
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Partner Carousel
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Smart Phone App
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HOW TO GUIDES AND PROJECT MANAGEMENT
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ACTIVATION GUIDES
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Council Console
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COMMUNICATION PLAN AND MEDIA PARTNERSHIPS
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MEDIA PARTNERSHIPS
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HUMAN RESOURCE
Council Manager 4 months
Com-munity
Manager 3 months
On Ground PR Person3 months
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POST ANAYSIS
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Survey Monkey
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Survey Monkey
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HOW WE WORK
WITH COUNCILS
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COUNCIL PROCESS
Investment made varies
Every Council is different
Best outcomes involve collaboration across Council departments
Mayoral access equates to success
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COUNCILS ROLE
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1. Promoting Through Council Channels. The intention is that its viewed as a Council driven program
COUNCIL’S ROLE
2. Outreach – schools, community groups, initial registrations
3. Capitalising on media opportunities
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WHO WE WORK WITH IN COUNCIL
WasteSustain-ability
Com-munity
Dev
Economic Dev
Comms
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TIMING
Feb – May Determine Involvement
June- July: Project Set Up
July- distribute materials
August – October: Campaign Period
October 26 – Event Day
November – Post Reporting
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PARTICIPATION FEES
POPUATION PER LGA FEE
0 - 2499 $1250
2499 - 4999 $2500
5000 – 14 999 $5000
15000 – 29 999 $7500
30 000 – 89 999 $10000
90 000 – 119 999 $12 500
120 000 – 179 000 $15 000
180 000 – 279 999 $17 500
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EXAMPLES OF WHAT COUNCILS HAVE DONE
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Launch Events
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WORKING WITH COUNCILS
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WORKING WITH COUNCILS
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WORKING WITH COUNCILS
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Promoting Through Council Channels
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Street Banners
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Social Media
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Social Media
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Social Media
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Inclusion in council news-letters and websites
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Inclusion in council news-letters and websites
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Council Outreach Examples
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Council Outreach Examples:Schools
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Designating Spaces
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Launch Events& Local Ambassadors
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Internal Engagement & Tracking progress
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Council Garage Sale
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Advertising
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Social Media
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Social Media
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WORKING WITH COUNCILS
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WORKING WITH COUNCILS
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Social Media
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Social Media