2013 Value News Media Guide

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Northeast Oklahoma’s Leading Consumer Newspaper

description

2013 Value News Media Guide

Transcript of 2013 Value News Media Guide

Page 1: 2013 Value News Media Guide

Northeast Oklahoma’s Leading Consumer Newspaper

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About Us

Headquartered in Tulsa, Okla., Value News, Inc. is an innovative direct-mail newspaper and website that connects merchants and service providers with area consumers. Launched in 1992, the company has grown exponentially and currently publishes five-community specific issues per month, with a total circulation of more than 140,000 homes, and serves over 438,000 readers. Currently, Value News is delivered to more residences within each of its circulation areas than any other local newspaper, and in many cases more than all major local newspapers combined.

The mission of Value News is to provide business owners the opportunity to directly advertise their companies to local markets and increase their revenues. Our company boasts an excellent success rate of increased revenue for companies that participate in the advertising marketing plan. Our superior staff, including customer service professionals, sales representatives, writers, and in-house graphics department, guarantees complete satisfaction for every client. Our goal is to go above and beyond expectations and provide outstanding results for our advertisers.

Value News also provides a superior service to consumers, offering excellent values, coupons and money-saving tips from merchants and service providers, along with factual and truthful background information on products and services provided. In addition, readers have access to a wealth of information on community events and entertainment.

Value News is a trusted name, with nearly 20 years of measured success in connecting local businesses to their markets. Our website, ValueNews.com, allows businesses more opportunity to advertise and grow their companies, as well as consumers more access to savings and information.

• Reach 438,000 + readers per month • Work with a trusted business with 20 years experience• Creative and professional content and ad design• Color and black & white available• Great platform to reach your target audience

Contact

5800 E. Skelly DriveSuite 707Tulsa, OK 74135Voice: (918) 828-9600Fax: (918) 828-9933

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Value News is direct mailed within specific postal zones, individually selected according to geo-demographic characteristics using up-to-date mailing lists. We target households whose residents are most likely to be your potential customers.

65% of our readers are female, age 30-54 years.

TulsaZip Code Median Income74105 $103,09174112 $41,15874114 $80,93474133 $100,71374134 $61,12174135 $72,35474136 $104,09274137 $118,07174145 $50,986

Broken ArrowZip Code Median Income74011 $76,23974012 $69,17374014 $68,690

Owasso/CollinsvilleZip Code Median IncomeOwasso 74055 $70,027Collinsville 74021 $53,307

SapulpaZip Code Median Income74066 $45,570

JenksZip Code Median Income74037 $75,039

GlenpoolZip Code Median Income74033 $49,836

BixbyZip Code Median Income74008 $74,126

Rogers CountyZip Code Median IncomeClaremore74017 $41,01774019 $55,521Catoosa74015 $46,258Chelsea74016 $34,701Oolagah74053 $45,442Inola74036 $42,427

Demographics

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1.) Your print ad in Value News Inc

2.) Your interactive ad on ValueNews.com with printable coupons

Services Include

3.) Public relations feature storyValue News, Inc stories boost your Google rankings!

Value News Inc’s marketing strategy combines print, web and social media to greatly improve your business’s search engine optimization (SEO).

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4.) Facebook post featuring your company

5.) Tweet featuring your company

Value News also offers our professional design services for custom projects at an affordable price. Regardless of the size of your business and marketing needs, you can have a team of experienced designers and marketing professionals working with you to increase the visibility of your company, products or organization.

• Identity & Branding • Logo Development• Brochures

• Signage• Web graphics• And much more

Design & Writing Services

Value News also offers writing services. Our experienced copywriters are ready to help you get your message across in a clear and concise manner. Our writing services include:

• Posters• Direct Mail• Social Media

• Website Content• News Releases

• Brochures• Newsletters

• Fliers• And much more

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Paid Mail Circulation

Here’s how it works!

1. We begin with a strategy tailored to your business.

2. Our professional staff members work with you to determine the best approach to your goals through marketing.

3. We write informational stories about your business that are real news stories – not paid advertisements.

Our commitment to helping your business grow is unsurpassed. Our marketing method is proven.

74021 - 6,265

74055 - 12,280

74053 - 1,422

74016 - 1,802

74036 - 2,149

74037 - 4,96374066 - 7,341

74008 - 6,999

74011 - 9,36174012 - 18,99774014 - 6,637

74033 - 3,642

74015 - 2,576

74017 - 8,93674019 - 5,711

COLLINSVILLECHELSEA

OOLOGAH

OWASSO

40,912Mailed to select homes in Midtown and South Tulsa.

MID-TOWN &SOUTH TULSA

TULSA

CLAREMORE

INOLA

CATOOSA

BROKEN ARROW

JENKS

BIXBYGLENPOOL

SAPULPA

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Ad Specifications

1/4 Page 5”w x 7.75”h 1/2 Page 10.325”w x 7.75”h Full Page 10.325”w x15.75”h

TULSA Mailed to select homes in Midtown and South Tulsa. Direct Mail Circulation:

Price per month 1/4 Page 1/2 Page Full PageOpen Rate $575 $880 $1,3704-11 months $490 $760 $1,13212 months $439 $695 $942

40,912

BIXBY GLENPOOL JENKS SAPULPA 74008, 74033, 74037, 74066 Direct Mail Circulation:

Price per month 1/4 Page 1/2 Page Full PageOpen Rate $425 $670 $1,1204-11 months $370 $550 $91912 months $319 $480 $819

22,945

BROKEN ARROW 74011, 74012, 74014 Direct Mail Circulation:

Price per month 1/4 Page 1/2 Page Full PageOpen Rate $575 $880 $1,3454-11 months $490 $760 $1,13012 months $439 $695 $932

34,995

OWASSO/COLLINSVILLE 74021, 74055 Direct Mail Circulation:

Price per month 1/4 Page 1/2 Page Full PageOpen Rate $425 $670 $1,1204-11 months $370 $550 $91912 months $319 $480 $819

18,545

ROGERS COUNTY 74015, 74016, 74017, 74019, 74036, 74053 Direct Mail Circulation:

Price per month 1/4 Page 1/2 Page Full PageOpen Rate $425 $670 $1,1204-11 months $370 $550 $91912 months $319 $480 $819

22,596

FULL COLOR RATESPrice per month 1/4 Page 1/2 Page Full Page $100 $140 $220

Ad Rates

Fu l l

1/2

1/4

5”

7.7

5”

10.325”

7.7

5”

15

.75

10.325”

Ad Sizes:

File Types Accepted: Files Must Be: PDF JPG TIFF EPS CMYK 200DPI

Ask us how your company can take advantageof a combination of our low-cost services!

Graphic Design Interactive Internet Ad Print Ad in Value News Social Media Posts Public Relations Stories

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(918) 828-9600 Fax: (918) 828-9933www.valuenews.com

5800 E. Skelly Drive, Suite 707 Tulsa, OK 74135