©2013 The Ice Cream Bar, Inc., all rights reserved.

12
©2013 The Ice Cream Bar, Inc., all rights reserved.

Transcript of ©2013 The Ice Cream Bar, Inc., all rights reserved.

Page 1: ©2013 The Ice Cream Bar, Inc., all rights reserved.

©2013 The Ice Cream Bar, Inc., all rights reserved.

Page 2: ©2013 The Ice Cream Bar, Inc., all rights reserved.

COMPANY INFORMATION

• Blend’s ice cream contains 20% distilled spirits made in 33 classic ice cream drink flavors:

Brandy Alexander White Russian Pink Squirrel Whiskey & Cream Grasshopper Golden Caddy

• Intellectual PropertyBlend’s technology stabilizes the alcohol molecule keeping it from interacting with ice crystals and milk proteins making ice cream with distilled spirits possible.

• Blend’s is handled, distributed, warehoused and merchandised in the same manner as ice cream.

The patent was published onNovember 15, 2001.

•Mark Litman, J.D. Patent Attorney

•Title: A process for combining ethyl alcohol with ice cream.

•European patent granted. Asian application has been submitted.

Blend’s was developed at the U of M Pilot Plant by leading food scientists.

Rulon Chappell, Ph.D.Charlie Pyne, Ph.D. Ramesh Chandan, Ph.D.Raymond Miller, M.S.David Smith, Ph.D.Daryl Orris, Ph.D.

Page 3: ©2013 The Ice Cream Bar, Inc., all rights reserved.

PRODUCT

• 100% Natural Agricultural Product

• Convenient

• Consistent

• One Year Shelf Life

• Focus Groups & Test Marketed• Bureau of Alcohol, Tobacco, and Firearms (now TTB), Food and

Drug Administration, Patent & Trademark Office Approvals Achieved.

Page 4: ©2013 The Ice Cream Bar, Inc., all rights reserved.

MARKETING/SALES

Blend’s are sold the same way asother beverage alcohol products. • Marketing Strategy

- Top Grocery Stores, targeting women- Wine & Spirits Wholesale Associations- Advertising & Promotion Materials- Newspapers, Print Magazines, Retailer co-op promotion

• The Market- Women 21-54- Alcohol Industry is $420 Billion- Ice Cream Industry $22.4 Billion- $2.2 Billion U.S. Category Potential

• Sales- Asia Through Ito Yokado / Aeon- Wal-Mart & Other Large U.S. Retailers

Page 5: ©2013 The Ice Cream Bar, Inc., all rights reserved.

BUSINESS MODEL

• ICB Liquor Manufacturer to > Liquor Distributor to >

Liquor Retailer; Licensed Foodservice; Government > (USA 3-Tiered System) to Consumers

Profit Centers:

• New Retail Market for Ice Cream Blend’s® cannot be sold in the ice cream section,

only in the beverage alcohol section – a new retail

location for ice cream, 33 states allow alcohol sales.

• New Dessert Opportunities for Food Service & Caterers

• License Technology To Ice Cream& Distilled Spirit Companies

Page 6: ©2013 The Ice Cream Bar, Inc., all rights reserved.

MANAGEMENT TEAM

• Daryl J. Orris, Ph.D., Chief Executive OfficerOver twenty-five years experience in packaged goods marketing which includes beverage alcohol & ice cream.

• William A. Blonigan, J.D., Corporate CounselCorporate Attorney familiar with all the federal & state rules & regulations pertaining to beverage alcohol.

• David E. Smith, Ph.D., Director Product Development & ProductionFood Scientist: The leading expert in ice cream, Professor of Ice Cream at U of M & U of W, Madison. Analyzes product &establishes all production processes.

• William F. Stoll, Ph.D., Director of DevelopmentFood Scientist who developed soft-serve version of theproduct & assists with product & production issues.

• Mark Newman, M.S., Director of Production

Food Scientist who establishes production and product

development and research.

Page 7: ©2013 The Ice Cream Bar, Inc., all rights reserved.

COMPETITION

• Bars & Restaurants- Made individually for immediate consumption

• Large Ice Cream & Distilled Spirits Companies- Consumers make it at home (ingredients)

• Blend’s Are Uniquely Positioned- New Convenient, Solid Form

- New Dessert Opportunities

Page 8: ©2013 The Ice Cream Bar, Inc., all rights reserved.

USE OF PROCEEDS

• Establish Production with Safeway & Well’s Dairy- Test Run to Produce Test-Market Inventory & Samples

• Establish Market in Tokyo – Ito Yokado/Aeon

• Begin Formal Presentation to Large Retailers Who Expressed an Interest in Blend’s - Wal-Mart

• Finalize Five-Year Plan & Develop Administrative Systems

BUSINESS MILESTONES• Establish Test-Market

• Establish Retail Presence

• License the Technology

• Establish Food Service Presence

Page 9: ©2013 The Ice Cream Bar, Inc., all rights reserved.

FINANCING PLANS

• Investments: $5.5MM start-up

– Phase 1 Blend’s Asia

– Phase 2 Wal-Mart / Safeway

– Phase 3 Market Expansion

• Liquidity

– Acquisition

– IPO

Page 10: ©2013 The Ice Cream Bar, Inc., all rights reserved.

FINANCIALS (000’s omitted)

Page 11: ©2013 The Ice Cream Bar, Inc., all rights reserved.

SUMMARY OF KEY POINTS

• Blend’s Combines Two Happy Products

• Intellectual Property Secured

• Huge Market

• Competition - minimal

• Not Capital Intensive

• Fast Revenue Growth

• Experienced Management Team

• Large Retailers Interested inBlend’s NOW!

• New Proprietary Technology

Page 12: ©2013 The Ice Cream Bar, Inc., all rights reserved.

CONTACTING BLEND’S

Blend’s®

• The Ice Cream Bar, Inc.4300 Twin Oak Lane, Suite A, Robbinsdale, Minnesota 55422 USA, Telephone: +1-763-463-5796.E-mail: [email protected]: www.blendsicecream.com

©2013 The Ice Cream Bar, Inc., all rights reserved.