2013 Strategic Plan

2013 Appleton Public Library Strategic Plan

APL150

Appleton Public Library

ContentsIntroduction

Letter from the APL Board of Trustees President................ 1

Letter from the Mayor........................................................... 3

Letter from the Director........................................................ 6

APL150 Strategic Plan

Community Advisory Committee........................................ 7

21st Century Strategies.......................................................... 8

Supporting Information

Community Conversations................................................... 25

Library Futures Series............................................................. 26

Staff Experts Presentation..................................................... 27

S.W.O.T. Analysis.................................................................... 30

Community Advisory Committee Minutes.......................... 35

City of Appleton Strategic Plan........................................... 57

Wisconsin Public Library Standards..................................... 59

2012 Statistics......................................................................... 61

Acknowledgments................................................................ 63

2013 Strategic Plan

Table of Contents

APL150 | The Process


e believe that the Appleton Public Library (“APL”) has continued to play a vital role in our community. With annual circulation of well over a million volumes, a growing number of e-book uses now in the tens of thousands per year, and tens of thousands of participants in programs each year, we have striven to be responsive to the changing demands of our service population.

Almost two years ago, the Board of Trustees and the Friends of APL (“Friends”) decided that we should globally analyze the demands which our community is likely to place on APL as we approach our 150th anniversary in 2047. Our plan is to take all of our research and investigation into consideration in judging how our facility can be adjusted to meet the changing demands.

Our investigation has been extremely rigorous and as comprehensive as we could plan. It started in April 2012, when we began a series of what we called Community Conversations. These 20 focus groups called together diverse members of our community to address their hopes and aspirations for APL in the future.

In March 2013, we brought in an urban planner, Tony Nelessen, who gave a well-attended presentation on the future of cities like Appleton, and the role an institution like APL is likely to play.

In April 2013 we brought another speaker, a futurist named Gary Golden, who more specifically looked at the likely future functions of a public library. This presentation was also well attended by the public.

Over the last year we have also visited libraries that are known for providing high quality, 21st century library service.

The staff at APL made very impressive presentations of what they believe the future holds for the services for which they are responsible.

Finally, we convened a 10 member Community Advisory Committee which met several times over the summer months, brainstorming over the future of APLand the nature of the immutable services we provide. This volume provides the fruits of our last year and a half of labor.

Personally, one conclusion I have reached is that the core of APL is as a community asset to promote life-long learning. My other principal conclusion is that, although it might be difficult to define what the specific demands on APL will be in 25 years, whatever our 21st century library becomes, it must be designed to be responsive to rapidly changing technology and environments. It should also be a facility that stirs the public imagination and leads by example.

1

App

leto

n Pu

blic

Lib

rary

Boa

rd P

resid

ent

W

22013 Strategic Plan

It has been a very interesting and exciting time for those of us involved, and we hope this material allows our Board of Trustees, the City of Appleton, Outagamie County, and our patrons to plan for the future of the Appleton Public Library.

John PetersonPresident | APL Board of Trustees

John Peterson

Timothy HannaMayor | City of Appleton

Appleton Public Library 3

A letter from the Mayor he City of Appleton’s mission statement states that we are dedicated to meeting the needs of community and enhancing the quality of life. The Appleton Public Library plays a key role in the City’s ability to meet that mission.

This year the Appleton Public Library has undergone a strategic planning process in a very deliberate way that focused on community input. This new plan reflects the will of the community and speaks directly to some of our greatest strengths in the City of Appleton.

The City is on the verge of a new wave of investment in the downtown and the Appleton Public Library is one of those major investments. It is our responsibility to make sure that the Appleton Public Library is a vibrant regional asset that is poised to serve today’s and tomorrow’s community members.

With all of the changes happening in public libraries, I applaud the work done by APL Trustees, APL staff and the community. This is a plan that looks to the future...and that’s exciting!

T C

ity o

f App

leto

n M

ayor

Mayor Hanna

2013 Strategic Plan 4


Appleton Public Library | 1887

Appleton Public Library | 1954 Appleton Public Library | 1981

Colleen RortvedtDirector | APL

Appleton Public Library D

irector


his is an ambitious plan that aims to reach toward the 150th anniversary of the Appleton Public Library in 2047. That is admittedly a long way off and no one involved in the process realistically thought that we could predict that far into the future with flawless accuracy. Our intention was to create a plan whose mission, vision and services would be flexible and responsive to community needs long into the future. By setting the goal this far, to our sesquicentennial, it serves as a constant reminder to Trustees, staff and the community that we are thinking not only about how APL is used today or how it will be used in a few years, but that we are alsodeveloping a plan of service that we hope will be responsive to the hopes and dreams of the future members of our community who may not even be born yet.

The seven strategies developed through our community-centered process with our advisory committee serve as the building blocks of the services we will offer for years to come. In this document, we have provided local voices that speak to each strategy in hopes that they will help bring them to life. I have to thank the extensive work of the APL staff, our APL Board of Trustees, the Mayor and our City leadership, Friends of Appleton Public Library, our Community Advisory Committee and the hundreds of you who have been willing to add your voice to this plan either through participating in Community Conversations, our public survey or our Library Futures presentations. Finally, I want to thank the local leaders who contributed directly to this document. Your perspectives and personal experiences speak in a meaningful way that broadens the understanding of each strategy.

Public libraries are inherently local institutions and we are fortunate in this great community to have an abundance of dedicated community members who expect a great library. I am confident that by following these strategies, we will look back and say that we have realized APL’s new vision to transform our community’s potential into reality.

TLooking to the Future

Colleen Rortvedt

Carolyn DesrosiersHarmony CafeJennifer EdmondsonFriends of APLTony GonzalezUnited Way - Fox CitiesMelody HansonAPL Staff RepAlderperson Joe MartinCity of Appleton District 4


Debbi NataliAASD/Einstein Middle SchoolMark PriddisAT&TMaryKate SchneiderAPL Board of Trustees - Teen RepJennifer StephanyADI, Inc.Elizabeth WitekAPL Board of Trustees

A Special Thank You PL150 is designed to create a path to the successful future of the Appleton Public Library. There was a great deal of input from the community and data from the library world to consider. Once all of this information was collected, a group of leaders needed to get together and determine what to do with all of this feedback. The Community Advisory Committee was this group of leaders. They took on this challenge with intensity and a clarity of focus that was inspiring. Countless hours of preparation and contemplation, from a group that went above and beyond what was asked of them. They took ownership of the process and wouldn't rest until they had reached the outcomes that would setup APL for success far into the future.

I was honored to be involved in the process and proud of the work that was accomplished. I believe the CAC will look back on this experience knowing they made a significant impact on the lives of everyone connected to APL and the Fox Valley community.

A

Ben FauskeCAC FacilitatorC

omm

unity

Ad

viso

ry C

omm

ittee

Community Advisory Committee

APL 150 Strategies

2013 Strategic Plan

CollaborativeEnvironment

Diversionand Leisure

Hub of Learning and

Literacy

The Future:Children

and Teens

Creation and Innovation

Engaged andSustainable

Organization

SpecializedServices and

Programs

Vision: Where potential is transformed into re

ality.

Miss

ion:

Learn,

know, gather, grow - your center of community life.

8


ust as public schools are seen as the centers of learning in our society for children and young adults of school age, so are public libraries as the centers of life-long learning from birth to old-age.

Beginning with young children brought to the library by parents and families, continuing through school years and into adulthood, age appropriate resources and support are available and everyone is welcome. A love of learning, connections to literature, opportunities for discourse, ability to research, analyze, and think critically are paramount to an educated, engaged society which, in turn, is critical to a community in order to progress, grow, and thrive.

Libraries gather some resources and provide access to others and make them available to everyone in the community. The available literature, technology, media, programs, etc., connect people to learning opportu-nities and contribute to this critical life-long learning process. No other place in the community fills this role to the extent that APL does and nobody does it better.

The Appleton Public Library is truly the “Hub of Learning and Literacy” for the greater Appleton community.

Don Hietpas

J

Don HietpasAppleton Area School DistrictAPL Board of TrusteesFriends of APL Board

9

We serve as a leader in our community, a place for continuous learning to connect people with books, literature and resources that motivate and help them grow. We provide resources to support a love of literature to patrons in all stages of life.

We provide resources and support for learning and literacy.

We recognize that literacy is more than just reading and includes a wide range of skills needed for success.

We develop services and collections by positioning our staff as partners with our community.

We provide a continuum of high-quality programming for all life stages working with cross-sector community partners to showcase local experts in areas of interest to the community.

We serve as a bridge to technology offering digital content and guided assistance.

We provide an agenda-free space for our community to come together.

We believe equal access is essential to our democratic society and we provide that access to our community.

Hub of Learning and LiteracyStrategy O

ne


e connect members of our community with opportunities for growth, self-instruction and inquiry. We recognize reading as the heart of the library’s mission and also expand beyond it to offer our community additional ways to improve and develop.W


Stra

tegy

Two

We are a community-centered institution and strive to develop policies and services that respond to community needs and interests.

We develop policies, collections and public services that include diverse representation from the community through the Library Board of Trustees, staff, volunteers, patrons and community at large.

We play a key role in resource sharing within the library system and throughout the state.

We serve as a place of discovery, inspiration, learning, discussion and gathering.

We create a platform where librarians, community members and organizations can exchange knowledge on topics of interest to the community at large.

We work with neighbors and the community as a whole to ensure that we offer a safe and welcoming environment.

Collaborative Environment e celebrate our diverse community, serving as a place where understanding can grow. We work with many partners, allowing our entire community to benefit from shared knowledge and information.W

2013 Strategic Plan

ibraries of the 21st century are places where books, as well as programs, policies and services help people of all ages make sense of and enjoy their world.

Librarians have always been good listeners, responding to the interests and needs of those who visit the library, but librarians of the 21st century are expanding their roles by getting out into the community, and developing programs and services that reflect the dreams, concerns and desires of the community.

Using the resources of the library, librarians can then address these dreams, concerns and desires, gathering people of diverse skills, talents and backgrounds to share knowledge, create solutions and even entertain.

Along with helping visitors navigate the collection at the library, collaborating with the community to develop meaningful programs and services is an additional responsibility of the 21st century librarian, and one that the librarians of the Appleton Public Library are eager to embrace.

Renee Boldt

L

Renee BoldtLibrary AdvocatePresident, Friends of APL Board

12


am currently fifteen years old; a high school student. When APL reaches its 150th anniversary, I will be 49.

APL has been such a catalyst for change in my life, a place in my community where I have felt welcomed and at home. For my little sister’s sixth birthday, I took her to get her first library card. I want her, and all other children, to be able to walk into their library and feel like it belongs to them, that they will have the drive to learn and explore and create. I want that for the children I may have.

By being a part of APL, I have had the opportunity to meet incredible peers and mentors. I have been able to actually make friends and have fun, something I missed out on when I was younger. APL has done so much for me, and I have it on good record that I am not the only kid it’s made a difference for. I fought for this to be a key part in our plans for the future because we need every child to grow up and feel like they can be something great, which I hope APL helps them achieve.

MaryKate Schneider

I

MaryKate SchneiderStudentAPL Board of Trustees - Teen Representative

13

Strategy Three


We provide resources from birth through adolescence to inspire a love of learning and literature.

We provide crucial learning and literacy programs and services for infants, children, teens and their parents.

We provide a safe, open and engaging environment that is develop-mentally appropriate for youth in their pursuits of learning and leisure.

We provide instructional programs and services to offer parents tools and resources to be their child’s first teacher.

We support educational curricula through collaboration with educators and relationships with parents, caregivers and other service providers.

We participate in community-wide efforts to equalize opportunities for all youth ensuring that collections, services and programs are accessible to the diverse community we serve.

The Future: Children and Teens e provide youth of all ages in our community with programs and services that are age-appropriate, dynamic and inspiring. We ensure that children from all backgrounds find a supportive place at the library for their futures.W


Stra

tegy

Fou

r

We provide spaces and community connections which bring creative people together encouraging innovation and collaboration.

We work with collaborators to instruct, inspire, create and innovate.

We provide access to resources in a variety of formats including physical materials, digital content, community experts and technology.

We create spaces and resources for experimentation with creative endeavors and technology.

We work with the community and local organizations to create, preserve, organize and disseminate local events, history and culture.

Creation and Innovation e honor imagination, invention, and inspiration. We implement spaces, collections and programs to encourage discovery, development and originality.W

2013 Strategic Plan

he scientist and essayist, Stephen Jay Gould, once said, “My talent is making connections.”

The Fox Valley is filled with creative and innovative people like that -- people who make connections -- and APL is the place for those people to make those connections: with each other, with ideas, with the tools and resources for the creative, innovative things they want to do.

APL’s the place for adults, kids, families, students -- everybody -- to make connections in order to discuss, to learn, to have fun, to create new knowledge.

I’m delighted that Appleton Public Library has decided to make these connections a priority. APL is well suited to tackle changing and emerging technologies and to help the rest of us make the best use of them.

Peter Gilbert

T

Peter GilbertLawrence UniversityFriends of APL BoardPresident, OWLS Board



he Appleton Public Library has a history of combining public and private funding to provide the community with a veryvaluable resource that is more than just a traditional collection of books and reference materials. The staff, volunteers, and Friends of Appleton Public Library are making every effort to continue APL’s tradition of excellence.

The needs of the Appleton community are changing, partly driven by technological developments, and APL has been, and continues to adjust to the new needs.

As the Appleton community grows, staff and volunteers want APL to grow accordingly as a source of education and enjoyment. Community support, both public and private, is required to ensure APL meets the needs of our growing community.

We have one of the busiest libraries in Wisconsin by many measures. The terrific groups of people working and volunteering at APL are diligently striving to maintain a top-quality and vibrant library for the future.

John Larson

T

John LarsonRobert W. Baird & Co.Friends of APL Board

17

Strategy Five


We place a priority on recruiting, developing and investing in an engaged staff who reflect the personality and diversity of the community we serve.

We maximize the potential of our community’s public investment with private support and advocacy through Friends of Appleton Public Library and through recruitment of dedicated and engaged volunteers.

We share resources and expertise with the library system in a mutually beneficial and integrated partnership.

We develop cross-sector community partners in a manner that enhances library and partner resources.

We provide a responsive, flexible, environmentally-friendly facility that can adapt to community priorities.

Engaged and Sustainable Organization

e maintain a knowledgeable and creative staff that represents and aids our diverse community. We work closely with many organizations and partners to benefit those we serve.W


Stra

tegy

Six

We recognize the multifaceted value of entertainment as a resource both for enjoyment and for the social and emotional connections it can provide.

We provide windows through stories that expand our world and mirrors through stories that reflect our experiences.

We support all individuals’ freedom to explore their interests.

We ensure that stimulating and engaging resources are available in a wide array of formats including physical materials, digital content, programming and community-generated content.

Diversion and Leisure e embrace the important role of entertainment in the lives of our community members and its ability to enhance and enrich our lives. We maintain a collection that covers the breadth of changing interests, technologies and formats.W

2013 Strategic Plan

ver many years of law practice, friends have asked me to talk to their children who seemed interested in becoming attorneys. I’ve often surprised them with the question “When you can steal away 10 minutes in a hectic day to do something strictly for pleasure, what do you do?” If they respond that they sneak in some reading, I tell them they might be OK going to law school and becoming a lawyer.

In my experience, the common denominator among successful, happy lawyers is that they love reading for pleasure and diversion…it helps keep them sane.

No matter one’s walk of life, leisure reading can be a thing of daily joy. We need a thriving public library to make that joy available to all who desire it!

Jeff Riester

O

Jeff RiesterGodfrey KahnLocal Reading Enthusiast



he Appleton Public Library is known as a welcoming and inclusive environment for our diverse community.

Their strategy of Specialized Services and Programs is an example of how they serve the needs of people from all different backgrounds in a compassionate, innovative and inclusive manner.

Working with individuals from varied backgrounds, APL continues to help people share their experiences and their stories with others to create opportunity for learning and real community interaction both inside the library and in the community at large. APL staff understands that while diversity is something that happens naturally in a community, it is the action verb of inclusion that requires us to think outside the “box” or to even do away with the concept of the “box” altogether.

As the community continues to evolve and change in demographics, I am certain that the Appleton Public Library will keep up with those changes and continue to be seen as a leader in honoring diversity and inclusion.

The strategy of Specialized Services and Programs isn’t just good business sense, it is imperative to the survival of community libraries.

Kathy Flores

T

Kathy FloresCity of Appleton Diversity Coordinator

21

Strategy Seven


We provide specialized services and dedicated programs for diverse user groups.

We provide resources to support a continual love of learning to patrons in all stages of life.

We support adult education and learning.

We work with individuals of all backgrounds and interests to create a forum where people can share their experiences and engage in community dialog.

We participate in community-wide efforts to equalize opportunities for all ages and backgrounds.

Specialized Services and Programs e support and sustain learning for all ages. We address the varied needs within our community by offering targeted assistance for different populations. W




24


Community Conversations hat are your hopes and dreams for Appleton? This question is central to Appleton Public Library’s future since our library is an important key to Appleton’s future.

From March 2012 through April 2013, we created a community-driven planning process with community members sharing their hopes for Appleton’s future and how APL might play a role. First we facilitated 10 public meetings in aldermanic districts, and every participant’s voice was heard and recorded. Then we sought out 10 more special focus groups to ensure we heard all perspectives: teens, themillennial generation, moms, dads, entrepreneurs, creatives, diverse populations, business interests and those who weren’t afraid to tell us the truth. What we learned spanned these Conversations, and is reflected in this APL150 plan:

Appleton’s Future Continue our strong local sense of community, caring, and quality of life Retain economic vitality while embracing change and diversity Sustain our essential institutions – for environmental and economic health

How APL can shape Appleton’s hopes and dreams for future decades A “hub” for learning: engaging all ages and all demographics A facilitator for collaborations, shared community visions and important conversations A unique third place - which is not home or school or work, and a downtown anchor A place to embrace the opportunities of technology and creativity Adaptable flexible space which can be responsive to future needs A balance of tradition and innovation

We learned that our community members truly are the experts when it comes to our future.

W

Jan QuinlanFriends of APL

Executive Director

Com

mun

ity C

onve

rsat

ions

n March and April of 2013, we brought in two guest speakers as part of our long- range planning process. The guest speakers, urban planner Tony Nelessen and futurist Garry Golden, spoke about the future of libraries and how they can learn to anticipate changes in society and technology and how those changes will have an impact on our communities and civic institutions. Nelessen has more than 37 years of professional experience as an urban designer, professor, author and practitioner in the fields of visioning, physical planning and urban design. His firm, A. Nelessen and Associates, is considered one of the foremost vision planning firms in the country. In his keynote, “Revitalizing Cities and Towns in the 21st Century”, Nelessen presented a fascinating look at the past, present and future.

Golden is an academically trained Futurist (MS Futures Studies) who speaks and consults on issues shaping society and business in the 21st century. Garry has consulted on a wide range of projects related to the future of infrastructure for energy and transportation, education/learning, emerging markets, civic and cultural institutions and the implications of demographic transitions. In his keynote, “Tapping Your Inner Futurist: Foresight and Future of Appleton Public Library”, Golden presented an understanding of how libraries can anticipate changes and how the changes can have an impact on our communities.

Both presentations may be viewed in their entirety by visiting our APL150 websiteat www.apl150.org.

I

Tony NelessenUrban Planner

Garry GoldenFuturist

Library Futures SeriesLibrary Futures Series



Staff Experts Presentation ver the spring and summer of 2013, Appleton Public Library staff members from the five main departments of the library worked hard to compile their knowledge and research regarding the future of library services.

The following pages summarize the future of each of the departments. The Staff Experts Presentation may be viewed in its entirety by visiting our strategic planning website at www.apl150.org. To view the presentation, click on the link, click on the full screen button in the lower right-hand corner of the presentation square and click the play button in the lower left-hand corner of the presentation square. The presentation includes voice-overs by staff members.

OSt

aff E

xper

ts P

rese

ntat

ion

Children’s ServicesImagine a library that provides an auditory, visual, tactile and kinesthetic experience for children to play, explore and direct their own learning experience. Imagine technology immersed in that environment so seamlessly that it becomes part of the physical experience. For example, imagine that children could walk on a large digital computer screen and take a virtual tour of the safari, stopping to see animals and touching the screen to hear animal sounds and to learn more about that animal.

Imagine too, that in this experience, children are directed to materials in our collections that they can check out and take home to explore more about the safari.

Imagine a library that provides programs, community links, digital and physical space to meet the information needs of parents, as well as children, during these complicated stages of life.


Parents and children would come here to learn, create and share information. Parents and children would come here to discuss and solve community problems that involve childhood, parenting, family and more.

Imagine a library website that acts as a dashboard for parenting resources and family activities in our community and promotes everything local.

Imagine a library where we all gather to learn, create, share, solve problems, collaborate and make a collective impact in our local and global community.

Imagine…APL Children’s Services.

Before we look into the future, who is Public Services now? We are the in-house, front-line staff of the library. We help you find books, answer your questions and assist you with any and all library services. Public Services as a section includes library assistants and clerks, but as a concept includes

everyone from librarians to those who shelve books.

The future of Public Services is excit-ing and dynamic. Our future includes a shift in the questions asked and the technology and tools we use to answer these questions. Life-long learning opportunities and the chance to become their own creators will change how patrons utilize libraries in the future. Staff will find themselves in the role of teacher, as they guide patrons in using new search tools, like discovery layers or scent-based search platforms and new, ever changing technologies.

Since their inception, libraries have been in a state of constant evolution; clay tablets gave way to papyrus, papyrus to paper and paper to digital media. Today we might be seeing the greatest evolutionary shift yet and the jump to digital media is only a small part of the story. The meat of the story is the shift away from the quiet, almost sacred place where people come to consume information, to a commu-nity gathering place where information isn’t the goal, but the catalyst for ideas to be exchanged and new content created. In short, the focus is shifting off of the information and on to the community that can utilize it.

The future library will be a place where you can find information you need, when you need it; but it is only one of many tools. We will have the computers, software and other tools necessary for our community to realize their creative visions. We offer a gathering place where people have both the space and equipment needed to share ideas. The most important piece of the future library isn’t a book or computer or any other tool, it’s our community members. We have a community full of experts who can share their knowledge with other community members, with us acting to facilitate that information exchange. The community will be more active in helping guide us in making sure that we meet their needs. In short the future library will harness not just the knowledge trapped in our volumes but the knowledge of the entire community.

The best news of all is that you can see pieces of the future today at the Appleton Public Library.

Public Services

Community Partnerships

The future belongs to those who believe in the beauty of their dreams.‘‘

‘‘Eleanor Roosevelt

Continued on page 29

Libraries and publishing companies have always maintained a symbiotic and often tenuous relationship. U.S. libraries have long had the support of the law to provide loaning services without having to pay royalties on loan transactions. Once Congress passed the Digital Millennium Copyright Act (DMCA) in 1996, the legality of ownership of digital media, and what one could do with digital content drastically changed and the tenuous relationship between libraries and publishers would never be the same. DMCA identifies the sole ownership of digital products rests with the creator and it is against the law for anyone else to use those products without owner’s permission.

It sounds simple, but the impact is huge! And not just for libraries, but for everyone and with just about everything; as even now our cars and refrigerators have computers and programs built into them.

Libraries have been warehouses of information for centuries. We spend a lot of time and energy organizing materials in order for users to be able to identify items that might be most useful to them. As long as the items are physical, we have the right to loan them to make patron’s use of the

information easy and more comfort-able than having to spend days of reading over a table at the library.

One of the current challenges for libraries as we migrate from physical to digital, is to negotiate with publishers and build contracts that enable libraries to replicate the experience we’ve all become comfortable with; the borrowing or loan transaction. The ability to check out a digital product, use it, and then return it to the library’s collection so someone else may use it. Also, libraries need to provide a consistent interface to find useful materials regardless where they are kept or hosted.

In a world of digital content where replication is easy to accomplish, what does a loan transaction mean? What does ownership mean? Do libraries need to have their own storage of digital content? Can this be provided through a publisher or third party? Will access come via a consistent interface like library catalogs? Ultimately, it all resolves down to how you will find materials useful.

Our predictions for technology revolve around bandwidth, connectivity and the cloud, and the Internet of things: uniquely identifiable objects and their searchable/discoverable virtual representations.

Our world generates huge amounts of data daily; structuring that data and coding a searchable platform could one day make the kinds of find-every-thing searches of TV and movies con-ceptually possible. This is the Internet of things, where much of life’s data is uploaded, searchable, and linked to other data. That cloud of data will essentially become one machine that we all tap into with our devices. The web itself will become an operating system; all screens will look into it, and all bits will be stored in the cloud. Increasingly, people will relinquish their information in order to gain benefits. Formats will universalize increasingly, and media will become device-independent. Tapping in, we’ll begin to understand that we are the other half of a completely co-dependent relationship with the machine.

Materials Management Network Services


Our world generates hugeamounts of data daily.‘‘ ‘‘

2013 Strategic Plan

S.W.O.T. Analysis

S.W.O

.T. Analysis

30


Appleton Public Library Strategic Planning SurveyWhat do you see as the greatest strengths of Appleton Public Library?

33

1917

109

7 7

32 2

Collec

tion/

OWLS

Staff

Prog

ram

s/Ser

vices

Build

ing/L

ocatio

n

Free/

Inclus

ive R

esou

rces

Tech

nolog

y

Comm

unity

Invo

lvem

ent

Effi c

iency

/Effe

ctive

ness

Neutra

l Space

Self-c

heck

Top Answers1. Collection/OWLS2. Staff3. Programs/Services

Common WordsVarietyCentral

They have the ability to provide a large variety of books in a timely manner. Holds are quickly available.

The staff and their helpfulness.


Appleton Public Library Strategic Planning SurveyWhat do you see as the greatest weaknesses of Appleton Public Library?

20

16

12

86

3 32 2 2

Safe

ty

Old/D

ark/Cro

wded Bu

ilding

Parki

ng

Lack

of C

ollec

tion

Mate

rials

Lack

of P

rogra

ms/S

ervic

es

Hours

Fund

ingSta

ff Lim

itatio

ns

Fines

Maint

aining

Mate

rials

Top Answers1. Safety2. Old Building3. Parking Meters

Common WordsParkingSecuritySmokingEntry

[The] building [is] not conducive to modern library services.

It seems like it is an extension of the bus station.


Appleton Public Library Strategic Planning SurveyWhat do you see as the greatest opportunities of Appleton Public Library?

15

109

8

5 53

1 1 1

Stayin

g On

Top o

f Tec

hnolo

gy

Mor

e Fre

e Se

rvice

s/ Pr

ogra

ms

Expand

Coll

ectio

n

New Bu

ilding

/Update

s

Ancho

ring C

omm

unity

Expos

ure

to C

ultur

e/Arts

Free

Parki

ngDiffe

rent

Loca

tion

Impro

ving St

aff Int

eract

ions

Adding Se

lf-Che

cks

Top Answers1. Technologically Relevant 2. Expanding Services3. Expanding Collection

Common WordsTechnologyExpansion

Moving forward and adapting to a quickly changing technological society while still making services relevant.

Expanding services to folks who don’t normally go to the library.


Appleton Public Library Strategic Planning SurveyWhat do you see as the greatest threats facing Appleton Public Library?

1514

11

86

5 42 2

1

Safe

tyFu

nding

Cut

sLa

ck o

f Act

ion

Parki

ng

Tech

nolog

y Ove

rload

Old/U

nwelc

oming

Build

ingCur

rent

Loca

tion

Mov

ing to

a R

emot

e Lo

catio

n

Hours

Staff

Top Answers1. Lack of Safety2. Funding3. Lack of Action

Common WordsSafetyFunding

There are a lot of transient people whohang out in the parking lot. This can beintimidating at times.

Political inertia - the communitytaking the library for granted.


CAC Meeting Minutes

CA

C M

eetin

g M

inut

es

Com

mun

ity A

dvi

sory

Com

mitt

ee

Mee

ting

Min

utes

M

ay 2

9, 2

013

I.In

trodu

ctio

ns

Pers

ons o

n th

e A

pp

leto

n Pu

blic

Lib

rary

Com

mun

ity A

dvi

sory

Com

mitt

ee (C

AC

) in

trod

uce

them

selv

es. C

ity o

f Ap

ple

ton

Ma

yor T

im H

ann

a is

intro

duc

ed, a

s wel

l as

CA

C fa

cilit

ato

r Ben

Fa

uske

, Lib

rary

Dire

ctor

Col

leen

Ror

tved

t and

Frie

nds o

f Ap

ple

ton

Pub

lic L

ibra

ry E

xecu

tive

Dire

ctor

Ja

n Q

uinl

an.

II.Ba

ckgr

ound

APL

150

Pro

ject

Age

nda:

Ben

revi

ews t

he a

gend

a fo

r Ma

y’s C

AC

mee

ting,

as w

ell a

s th

e up

com

ing

CA

C m

eetin

gs. T

he a

gend

a in

clud

es:

Libra

ry P

urp

ose

(Ma

y 29

, 201

3)a

.Pu

rpos

e of

the

sess

ions

b.

Role

s and

Res

pon

sibilit

ies

c.C

ity o

f Ap

ple

ton

Visi

on a

nd M

issio

n St

ate

men

t Rev

iew

d.

Libra

ry H

istor

y a

nd M

issio

n St

ate

men

t Rev

iew

e.Se

rvic

e Le

ad

ersh

ip O

verv

iew

f.Lib

rary

Cor

e C

omp

eten

cyg.

Exer

cise

h.V

ision

Libra

ry S

trate

gy (J

une

26, 2

013)

Libra

ry S

ervi

ces (

July

31,

201

3)Lib

rary

Pla

n Re

view

& P

rese

nta

tion

(Aug

ust 2

8, 2

013)

City

of A

pple

ton

Visio

n an

d M

issio

n St

atem

ent R

evie

w: M

ayo

r Ha

nna

cov

ers t

hecu

rrent

stra

tegi

c pl

an

of th

e C

ity o

f Ap

ple

ton,

em

pha

sizin

g th

e ne

eds o

f the

co

mm

unity

and

how

city

dep

artm

ents

bui

ld st

rate

gies

to g

uid

e p

riorit

ies.

Intro

duct

ion

of A

PL 1

50: L

ibra

ry D

irect

or C

olle

en R

ortv

edt r

evie

ws w

hat 2

1stce

ntur

y lib

rarie

s are

and

intro

duc

es A

pp

leto

n Pu

blic

Lib

rary

’s lo

ng-ra

nge

pla

nnin

g p

roce

ss -

APL

150

.

Com

mun

ity C

onve

rsat

ions

abo

utth

e Lib

rary

:Frie

nds o

f Ap

ple

ton

Pub

lic L

ibra

ry

Exec

utiv

e D

irect

or J

an

Qui

nla

n re

view

s the

rese

arc

h th

at h

as t

ake

n p

lace

up

unt

il th

is p

oint

, inc

lud

ing

the

Com

mun

ity C

onve

rsa

tions

ab

out t

he L

ibra

ry in

itiat

ive.

III.

Disc

ussio

n

Exer

cise

One

: Na

me

one

(or t

wo)

wor

d(s

)tha

t des

crib

es y

our e

xper

ienc

e w

ith

libra

ries.

Ans

wer

s:•

Gre

at P

eop

le –

pos

itive

exp

erie

nces

with

sta

ff


• Ex

pre

ssio

n –

a p

lace

to fi

nd y

ours

elf

• A

cces

s –a

cces

s to

ever

yone

no

ma

tter

wha

t, a

pa

ssp

ort t

o op

por

tuni

ties

• C

omm

unity

–p

eop

le g

ath

er a

s a c

omm

unity

cen

ter,

a lo

t of d

iffer

ent

opp

ortu

nitie

s are

ava

ilabl

e•

Wel

com

ing

–se

e p

eop

le fr

om a

ll w

alk

s of l

ife, p

eop

le tr

ying

new

thin

gs•

Info

rma

tion

–a

pla

ce to

disc

over

new

thin

gs, a

gre

at h

ub o

f inf

orm

atio

n•

Col

lab

ora

tive

Lea

rnin

g –

a p

lace

to c

ome

and

exp

lore

, com

e to

surf

the

info

rma

tion

–a

lso h

ard

to fi

nd sp

ace

bec

aus

e it’

s so

bus

y •

Ga

ther

–a

pla

ce to

ga

ther

, mee

t peo

ple

, ta

lk to

peo

ple

–a

get

aw

ay

pla

ce

Cus

tom

er S

ervi

cean

d Se

rvic

eLe

ader

ship

Ove

rvie

w: B

en a

sks t

he g

roup

-how

do

we

ma

ke th

e lib

rary

a g

rea

t exp

erie

nce?

Posit

ive

cust

omer

exp

erie

nces

, as w

ell

as t

he a

bilit

y fo

r a c

omp

any

to e

nga

ge w

ith th

e cu

stom

era

re k

eyto

succ

ess.

Zap

pos

, Am

azo

n a

nd A

pp

le a

re e

xam

ple

s of l

ead

ers i

n cu

stom

er se

rvic

e.

Exer

cise

Two:

Def

ine

the

pur

pos

e of

the

libra

ry. W

hy d

oes t

he li

bra

ry e

xist

? A

nsw

ers: •E

duc

atio

n -t

o p

rep

are

peo

ple

for s

ocie

ty a

nd w

ork

• En

gage

men

t –to

pre

pare

peo

ple

to b

e a

ctiv

e ci

tizen

s•

Com

mun

ity –

to se

rve

the

need

s of t

he c

omm

unity

, to

imp

rove

the

qua

lity

of li

fe, t

he li

bra

ry is

the

refle

ctio

n of

the

com

mun

ity•

Acc

ess –

to p

rovi

de

free

acc

ess t

o re

sour

ces

• A

ncho

r–to

dra

w p

eop

le to

the

com

mun

ity•

Equa

lizer

–a

pla

ce w

here

eve

ryon

e is

trea

ted

eq

ually

• Sp

ace

–a

pla

ce fo

r neu

tral m

eetin

g gr

ound

s•

Gro

wth

& D

iscov

ery

–a

pla

ce fo

r peo

ple

to g

row

and

disc

over

Exer

cise

Thre

e:W

hat a

re th

e co

re c

omp

eten

cies

of t

he li

bra

ry?

Ans

wer

s:•

Free

and

acc

essib

le in

form

atio

nal e

xper

ienc

es•

To b

e a

buf

fet o

f inf

orm

atio

n•

Free

mee

ting

spa

ce (l

aun

ch p

ad

for e

ntre

pre

neur

ial e

xper

ienc

es)

• Pr

ovid

ing

spa

ce a

nd in

form

atio

n •

Show

ing

how

-to

• A

cces

sibilit

y –

ever

y p

erso

n ha

s the

righ

t to

use

the

libra

ry•

The

peo

ple

in th

e b

uild

ing

–th

e st

aff

• Pr

ovid

ing

gree

n sp

ace

Exer

cise

Fou

r:C

rea

te a

col

lage

that

des

crib

es th

e co

re c

omp

eten

cies

of t

he

libra

ry. W

ord

s and

pho

tos u

sed

:•

Book

s x2

(pho

to)

• Bi

cycl

e (p

hoto

)•

Wa

ys to

cha

nge

(wor

ds)

• C

rafts

(pho

to)

• Liv

e yo

ur b

est (

wor

ds)


• C

offe

e (p

hoto

)•M

usic

ians

(pho

to)

• D

iver

se p

eop

lex2

(wor

ds)

• Bu

s (p

hoto

)•

Ma

y w

e he

lp y

ou (w

ord

s)•

Live

your

bes

t life

(wor

ds)

• H

omem

ake

r tur

n sc

ient

ist (w

ord

s)•

Affo

rda

ble

Fa

mily

Fun

(wor

ds)

• Tu

rn in

form

atio

n in

to in

tellig

ence

(wor

ds)

• C

omp

ress

kno

wle

dge

(wor

ds)

• G

et id

eas o

ff th

e gr

ound

(wor

ds)

• Br

ain

(pho

to)

• Id

eas (

wor

ds)

• Tr

easu

res (

wor

ds)

• M

agn

ifyin

g gl

ass

(pho

to)

• Pl

ace

of f

un (w

ord

s)•

Spa

rkin

g id

eas (

wor

ds)

• Q

ualit

y m

att

ers (

wor

ds)

Exer

cise

Fiv

e:C

ome

to a

con

sens

us a

bou

t wha

t the

cor

e co

mp

eten

cies

of t

he

libra

ry a

re. T

hem

es o

f cor

e co

mp

eten

cies

:•

Info

rma

tion

• In

spira

tion

• A

cces

sibilit

y•

Op

por

tuni

ty•

Envi

ronm

ent

• Fa

cilit

ies a

nd P

eop

le

Exer

cise

Six

:Sha

re w

hat y

ou th

ink

is th

e le

gacy

of t

he li

bra

ry. A

nsw

ers:

• A

dep

osito

ry o

f ma

n a

nd in

form

atio

n•

An

envi

ronm

ent t

hat i

s op

en to

eve

ryon

e•

Ap

lace

tha

t pro

vid

es e

mp

ower

men

t•

Ha

ving

reso

urce

s tha

t peo

ple

ca

n a

cces

s•

Ha

ving

diff

eren

t sp

ace

s for

diff

eren

t typ

es o

f peo

ple

• A

pla

ce w

here

peo

ple

ca

n cr

eate

info

rma

tion

Hom

ewor

k:Th

e C

AC

wa

s ask

ed to

com

e b

ack

to th

e ne

xt se

ssio

n, J

une

26, w

ith

one

sent

ence

sta

ting

the

core

com

pet

ency

of t

he li

bra

ry. T

he c

omm

ittee

wa

s a

lso a

sked

to w

atc

h th

e lib

rary

futu

resv

ideo

sfea

turin

g ur

ba

n p

lann

er T

ony

Nel

esse

n a

nd fu

turis

t Ga

rry G

old

en o

n w

ww

.ap

l150

.org

.



Com

mun

ity A

dvi

sory

Com

mitt

eeM

eetin

g M

inut

esJu

ne 2

6, 2

013

I.Re

view

Faci

lita

tor B

en F

aus

ke g

ave

a b

rief r

evie

w o

f the

firs

t Com

mun

ity A

dvi

sory

Com

mitt

ee

sess

ion.

In th

e la

st m

eetin

g,th

e co

mm

ittee

spen

t a m

ajo

rity

of th

e tim

e d

iscus

sing

the

core

com

pet

ency

of t

he li

bra

ry. W

hy d

oes t

he li

bra

ry e

xist

? W

hy is

it u

niq

ue?

APL

150

Pro

ject

Age

nda:

Ben

revi

ews t

he a

gend

a fo

r the

Jun

eC

AC

mee

ting.

The

a

gend

a in

clud

es:

Libra

ry S

trate

gy (J

une

26, 2

013)

a.

Com

pet

ency

Rev

iew

b.

Com

pet

ency

Ra

nkc.

Visi

on

d.

Stre

ngth

s, W

eakn

esse

s, O

pp

ortu

nitie

s and

Thr

eats

e.Br

ain

stor

m F

utur

e Se

rvic

es

Libra

ry F

utur

es V

ideo

s:C

olle

en R

ortv

edt,

Dire

ctor

of A

PL, p

lays

two

imp

orta

nt c

lips

from

the

Libra

ry F

utur

es g

uest

spea

kers

who

pre

sent

ed a

t the

libra

ry in

Ma

rch

and

A

pril

.The

CA

C w

as a

sked

to w

atch

bot

h vi

deo

s bef

ore

com

ing

to th

is se

ssio

n.

The

first

clip

, fro

m u

rba

n p

lann

er T

ony

Nel

esse

n, to

uche

s on

the

imp

orta

nce

of th

e up

-a

nd-c

omin

g M

illenn

ial G

ener

atio

n. T

he se

cond

clip

, fro

m fu

turis

t Ga

rry G

old

en,

focu

ses o

f the

shift

of t

hink

ing

ab

out l

ibra

ries i

n th

e tra

diti

ona

l sen

se to

wha

t lib

rarie

s a

re b

ecom

ing

–ou

tput

s vs.

outc

omes

.

II.Di

scus

sion

–C

ompe

tenc

y Re

view

Exer

cise

One

:Wha

t int

eres

ting

thin

gs d

id y

ou fi

nd o

utfro

m w

atc

hing

the

vid

eos?

W

hat c

oncl

usio

ns d

id y

ou c

ome

to?

• It

is im

por

tant

to ta

lk a

bout

futu

re g

ener

atio

ns. I

t is a

lso im

por

tant

to ta

lk a

bou

t ho

w w

e co

mm

unic

ate

.

• A

ble

to b

ette

r pic

ture

wow

thin

gs a

re g

oing

to a

ffect

you

in th

e ne

ar f

utur

e.

Ther

e a

re p

eop

le w

ho c

are

ab

out t

he fu

ture

, peo

ple

who

look

to th

e fu

ture

–p

eop

le fr

om e

very

gen

era

tion.

• Lib

rary

as a

spa

ce is

imp

orta

nt. A

lso b

eing

a p

art

of th

e m

illenn

ialg

ener

atio

n fe

els l

ike

a d

aun

ting

task

som

etim

es.

• Ev

ery

gene

ratio

n se

ems t

o b

e gr

asp

ing

on to

the

trans

form

atio

n of

citi

es.

Mille

nnia

lslo

ok fo

r thi

ngs t

o m

esh

toge

ther

with

in th

e ci

ties –

look

ing

for b

igge

r ci

ties t

hat h

ave

all t

he a

men

ities

clo

se b

y.

• Th

e im

por

tanc

e of

com

mun

ity a

nd c

onne

ctiv

enes

s. It

ma

de

me

thin

k of

M

inne

ap

olis

–th

e d

esig

n le

ndsi

tsel

f to

a se

nse

of c

omm

unity

. The

lib

rary

shou

ld

be

a c

ente

rof a

ll of

tha

t -th

e lib

rary

bei

ng a

sens

e of

con

nect

ion.

• Th

e ro

le o

f wha

t lib

rarie

s cou

ld b

ecom

e. H

ow a

lib

rary

ca

n b

e a

key

reso

urce

fo

r tha

t –pi

ck a

nd c

hoos

e w

hat f

its y

our c

omm

unity

.

Exer

cise

Two:

Wha

t wa

s cha

lleng

ing

ab

out y

our a

ssig

nmen

t of c

omin

g up

with

a c

ore

com

pet

ency

of t

he li

bra

ry?

• Yo

u w

ant

to it

be

all t

hing

s to

all

peo

ple

. It w

as h

ard

to n

ail

dow

n w

ith o

ne

sent

ence

.

• A

fter m

eetin

g a

ndth

inki

ng a

bou

t eve

ryth

ing,

and

wat

chin

g th

e vi

deo

s, I h

ad

co

me

up w

ith n

ew id

eas.

Exer

cise

Thre

e:W

hy is

it im

por

tant

to fi

nd th

e co

re c

omp

eten

cy?

• It

isw

hat w

e a

re a

nd w

hat w

e d

o.

• It

will

help

us f

ocus

on

wha

t to

talk

ab

out n

ext.

• It

will

help

us i

den

tify

wha

t we

are

now

so w

eca

n id

entif

y w

here

we

wan

t to

go.

• Th

ere

ma

y b

e co

nfus

ion

in th

e co

mm

unity

if w

e d

on’t

ha

ve a

solid

co

mp

eten

cy.

• Pe

ople

ha

ve so

ma

ny c

hoic

es, i

f we’

re n

ot a

war

e of

wha

t we

do

bes

tand

co

mm

unic

ate

tha

t, p

eop

le w

on’t

thin

k of

us.

• If

we

don

’t h

ave

a so

lid m

essa

ge w

e lo

se h

ope

of p

ublic

/priv

ate

fund

ing.

We’

re

alre

ad

yw

orki

ng a

gain

st p

ublic

fund

ing

and

ther

e is

a sl

imch

anc

e of

mov

ing

forw

ard

if w

e ca

n’t c

onve

y a

solid

mes

sag

e.

• If

you

can’

t driv

e yo

ur id

easb

ack

to a

miss

ion

sta

tem

ent,

your

org

ani

zatio

n’s

idea

s get

blu

rred

.

• Th

e co

mm

unity

’s d

oing

so m

any

diff

eren

t thi

ngs.

The

City

, Lib

rary

and

AD

I are

all

tryin

gto

env

ision

wha

t the

futu

re is

.

Revi

ew o

f cor

e co

mpe

tenc

y: B

en re

view

s wha

t cor

e co

mp

eten

cy m

eans

. The

skills

tha

t se

ts y

our o

rga

niza

tion

ap

art,

ma

kes y

ou u

niq

ue a

nd th

e b

uild

ing

bloc

ks fo

r the

futu

re.

Exa

mp

les o

f org

ani

zatio

ns th

at u

nder

sta

nd th

eir c

ore

com

pet

ency

: Nik

e, A

pp

le, D

isney

.

Exer

cise

Four

:Sha

reyo

ur c

omp

eten

cy st

ate

men

t with

a p

artn

er a

nd w

hy it

ma

tter

s to

you.

We

will

then

sha

re e

ach

com

pet

ency

with

the

grou

p.S

umm

arie

s of t

he c

ore

com

pet

enci

es b

y th

e C

omm

unity

Ad

viso

ry C

omm

ittee

are

:

• Th

e A

pp

leto

n Pu

blic

Lib

rary

pro

vid

es a

wea

lth o

f inf

orm

atio

n, a

cces

sible

to a

ll, w

ith st

aff

willi

ng to

hel

p if

nee

ded

.


• A

pla

ce fo

r fre

e a

nd a

cces

sible

info

rma

tion.

• A

cces

sible

kno

wle

dge

, lea

rnin

g a

nd in

form

atio

n th

at in

spire

s gro

wth

and

ch

ang

e.

• H

ighl

y tra

ined

sta

ff gu

idin

g yo

u th

roug

h th

ein

form

atio

n m

aze

, cul

tura

l ex

per

ienc

es, l

itera

ry e

xper

ienc

es, p

uttin

g to

geth

er re

leva

nt p

rogr

am

s.A

pp

leto

n Pu

blic

Lib

rary

pro

vid

esg

uid

ed a

cces

s fre

e of

cha

rge

and

is a

doo

r of o

pp

ortu

nity

.

• A

pp

leto

n Pu

blic

Lib

rary

imp

rove

sthe

qua

lity

of li

fe fo

r all

mem

ber

sof t

he

com

mun

ity b

y d

eliv

erin

g fre

e a

cces

s to

pro

gra

ms a

ndin

form

atio

n.

• A

pp

leto

n Pu

blic

Lib

rary

gui

des

peo

ple

to w

hat t

hey

are

look

ing

for.

• A

pp

leto

n Pu

blic

Lib

rary

is th

e co

mm

unity

’s p

rima

ry re

sour

ce.

• A

pp

leto

n Pu

blic

Lib

rary

pro

vid

es a

n en

viro

nmen

t of l

imitl

ess k

now

led

ge a

nd

info

rma

tion.

• A

pp

leto

n Pu

blic

Lib

rary

isa

com

mun

ity g

ath

erin

g p

lace

and

lea

rnin

g ce

nter

.

Exer

cise

Fiv

e:W

hat w

ould

ha

pp

en if

Ap

ple

ton

Pub

lic L

ibra

ry n

o lo

nger

exi

sted

?

• Th

e te

ena

gers

rely

on

APL

bec

aus

eth

e sc

hool

lib

rarie

s are

n’t a

lwa

ys a

vaila

ble

. It’

s asa

fe p

lace

to g

et a

wa

y. It

’s m

y ho

me

aw

ay

from

hom

e. L

ose

a v

ery

valu

ab

lere

sour

ce.

• It

mig

ht tu

rn to

priv

ate

libra

ries.

We’

d b

e m

issin

g a

pla

ce fo

r peo

ple

to b

e gu

ided

. Peo

ple

wou

ld b

e d

iscon

nect

ed.

• It

wou

ld a

ffect

the

peo

ple

who

are

life

-long

lea

rner

s –a

hug

e lo

ss fo

r tho

se

peo

ple

.

Exer

cise

Six

:Who

’s th

e co

mp

etiti

onof

the

libra

ry?

• Th

e In

tern

et, t

ab

lets

, com

put

ers

• Ba

rnes

and

Nob

le•

Priv

ate

bus

ines

sesf

or p

rogr

am

min

g•

Look

at c

omp

etito

rs a

s a q

ualit

y of

life

(oth

er c

omm

uniti

es),

if yo

u ha

ve a

poo

r lib

rary

syst

em, p

eop

le o

f diff

eren

t cla

sses

mig

ht n

ot g

o th

ere

III.

Disc

ussio

n –

Com

pete

ncy

Rank

Exer

cise

1:P

ull o

ut th

e im

por

tant

idea

s fro

m y

our o

rigin

al c

ore

com

pet

ency

se

nten

ce. H

ighl

ight

ed lib

rary

cor

e co

mp

eten

cy w

ord

sfro

m th

e C

AC

’s se

nten

ces:

• Eq

ual a

cces

s•

Free

• C

omm

unity

ga

ther

ing

pla

ce•

Unlim

ited

acc

ess


• Tr

ain

ed st

aff

• W

illing

to h

elp

• Sp

ace

bey

ond

the

phy

sica

l bui

ldin

g -v

irtua

l sp

ace

• So

cia

lly re

leva

nt p

rogr

am

s•

Trus

twor

thy

• Su

pp

orts

div

ersit

y•

Safe

ty•

Lea

rnin

g•

Envi

ronm

ent f

or th

inki

ng•

Tole

ranc

e a

nd a

ccep

tanc

e•

Unlim

ited

qua

lity

info

rma

tion

• C

omm

unity

reso

urce

•Ins

piri

ng g

row

th a

nd c

hang

e•

Inno

vativ

e te

chno

logy

• C

ultu

ral e

xper

ienc

es•

Liter

ary

exp

erie

nces

• M

eetin

g sp

ace

• So

cia

l sp

ace

-3r

dsp

ace

• Sa

fe p

lace

• Re

fuge

• N

on-ju

dgm

enta

l•

Vib

rant

• Bu

ildin

g/b

eing

com

pet

ent

• Be

long

s to

the

peo

ple

Exer

cise

2:W

hat d

o yo

u th

ink

is th

e fu

ture

cor

e co

mp

eten

cy o

f the

lib

rary

?

•Fre

e•

Rele

vanc

y•

Con

nect

ing

peo

ple

with

qua

lity

info

rma

tion

• Pe

rson

al e

xper

ienc

e•

Envi

ronm

entf

or th

inki

ng•

Cre

ativ

e en

viro

nmen

t•

Con

nect

edne

ss•

Unb

iase

d g

uid

ed le

arn

ing

• V

irtua

l lea

rnin

g en

viro

nmen

ts•

Spa

ce fo

r thi

nkin

g•

Inno

vatio

n•

Know

led

ge•

Cus

tom

er se

rvic

e•

Inst

ruct

ion

• Pr

ogra

ms

• A

spira

tion

• In

finite

pos

sibilit

y•

Emp

ower

men

t•

Enlig

hten

men

t


• Se

lf-en

richm

ent

• Re

sour

cing

end

less

op

por

tuni

ties

• Re

sour

cing

hum

an

pot

entia

l•

Com

mun

ity c

olla

bor

atio

n•

Flex

ibilit

y•

Exp

ertis

e –

know

led

ge a

nd e

xper

ienc

e•

Exp

ert g

uid

anc

e

Exer

cise

3:I

n gr

oup

s, lis

t the

top

thre

e co

mp

eten

cies

of t

he li

bra

ry fr

om th

e lis

ts –

for t

he

futu

re c

omp

eten

cy o

f the

lib

rary

.

• Re

spon

sive

• Re

sour

cefu

l•

Rele

vant

• Re

liab

le•

Enga

ging

phy

sica

l and

virt

ual s

pa

ce•

Equa

l Acc

ess

• Tr

ans

form

ing

hum

an

pot

entia

l(en

ter g

ood

, lea

ve b

ette

r)•

Exp

ert f

lexi

ble

kno

wle

dge

• C

ultu

ral,

tech

nolo

gica

l, lit

era

ry, i

nfor

ma

tiona

l exp

erie

nces

• C

omm

unity

con

nect

ion

Exer

cise

4:P

lace

a st

icke

r by

wha

t you

thin

k is

the

libra

ry’s

top

com

pet

ency

of t

he fu

ture

.

• Tr

ans

form

ing

hum

an

pot

entia

l(en

ter g

ood

, lea

ve b

ette

r)–

25 v

otes

• En

gagi

ng p

hysic

al a

nd v

irtua

l sp

ace

–11

vot

es•

Exp

ert f

lexi

ble

kno

wle

dge

–11

vot

es•

Cul

tura

l, te

chno

logi

cal,

liter

ary

, inf

orm

atio

nal e

xper

ienc

es–

5 vo

tes

• Eq

ual A

cces

s–3

vote

s•

Com

mun

ity c

onne

ctio

n–

3 vo

tes

• Re

leva

nt–

3 vo

tes

• Re

spon

sive

–2

vote

s•

Reso

urce

ful–

2 vo

tes

•Re

liab

le–

2 vo

tes

IV.

Visio

n

Exer

cise

6: W

hat i

s you

r visi

on fo

r the

futu

reof

Ap

ple

ton

Pub

lic L

ibra

ry?

Wha

t wou

ld

ma

ke th

e lib

rary

bet

ter t

han

it al

rea

dy

is?

• Fl

exib

le m

eetin

g sp

ace

that

allo

ws f

or la

rge

gath

erin

g a

rea

s and

sma

ll m

eetin

gs•

Co-

wor

king

spa

ce w

ith b

usin

ess c

ente

r•

Gre

en sp

ace

(2)

• In

tera

ctiv

e ch

ildre

n’s a

rea

• A

cces

s to

info

rma

tion

with

diff

eren

t for

ms o

f tec

hnol

ogy

• Br

ain

spa

ce•

Inno

vativ

e a

nd c

reat

ive

spa

ce(2

)•

Cof

fee

shop

(2)


• Sa

fe, w

elco

min

g a

nd in

clus

ive

• N

eed

s to

be

bea

utifu

l, gr

een,

and

aes

thet

ical

ly p

lea

sing

• N

o p

ark

ing

lot o

ut fr

ont

• H

avi

ng re

latio

nshi

ps w

ith d

iver

se c

omm

unity

lea

der

s –st

rate

gic

rela

tions

hip

s•

Peop

le sh

ould

be

ab

le to

see

them

selv

es in

the

libra

ry –

ex.S

pa

nish

sign

s, tra

nsge

nder

ba

thro

oms

• M

ovea

ble

wa

lls/F

lexi

ble

Sp

ace

• D

igita

l lab

• A

com

mun

ity a

udito

rium

/ st

age

spa

ce•

Imp

orta

nt to

sta

y on

top

of t

echn

olog

y tre

nds

• So

cia

l wor

ker o

n st

aff/

in h

ouse

• Pr

ofes

siona

ls cr

eatin

g w

ork

• G

uid

ed in

form

atio

n –

pres

crip

tive

serv

ices

• Pr

ovid

ing

a m

eans

for i

nter

act

ion

• En

gagi

ng e

xper

ienc

es-v

irtua

l•

Con

nect

to c

hild

ren’

s mus

eum

(oth

er b

usin

esse

s/no

npro

fits)

• C

olla

bor

ate

with

oth

er lib

rarie

s –“b

ranc

h” lib

rarie

s

Exer

cise

Sev

en:W

hat a

re th

e st

reng

ths,

wea

knes

ses,

opp

ortu

nitie

s and

thre

ats

dea

ling

with

th

e fu

ture

cor

e co

mp

eten

cy o

f the

lib

rary

?

Stre

ngth

s:•

Com

mun

ity p

artn

ersh

ips

• Ef

ficie

nt b

usin

ess o

per

atio

ns•

Sta

ff m

emb

ers

• M

eetin

g sp

ace

s•

Loca

tion

• Le

gacy

of b

eing

a p

ublic

lib

rary

• Fa

milia

rity

• Pe

ople

exp

ect a

pub

lic lib

rary

• Fr

ee a

cces

s•

Virt

ual p

rese

nce

• D

iffer

ent f

orm

s of m

edia

Wea

knes

ses:

• Pa

rkin

g•

Build

ing’

s inf

lexi

bilit

y•

Una

ttra

ctiv

e b

uild

ing

• In

stitu

tiona

llook

ing

• C

an’

t tel

l it’s

a li

bra

ry•

No

gree

n sp

ace

• N

ega

tive

per

cep

tions

• C

ann

ot k

eep

mon

ey fo

r fin

es•

Not

eno

ugh

mee

ting

spa

ce•

Sta

ff ne

eds m

ore

div

ersit

y•

Mor

e st

aff


• A

cad

emic

ma

teria

ls no

t as s

trong

as m

edia

ma

teria

ls•

Hou

rs•

Pub

lic m

eetin

g sp

ace

noto

pen

afte

r hou

rs•

Nee

ds m

ore

act

ive

spa

ce fo

r kid

s

Op

por

tuni

ties:

• M

ore

pub

lic a

rt•

Gro

win

g d

iver

sity

of A

pp

leto

n•

Pub

lic a

nd p

riva

te sc

hool

syst

em p

artn

ersh

ips

• N

ew sp

ace

• Im

pro

ve o

n te

chno

logy

• A

ltern

ativ

e tra

nsp

orta

tion

optio

ns•

Gro

cery

del

iver

y se

rvic

e•

Partn

ersh

ip w

ith p

riva

te se

ctor

/bus

ines

s com

mun

ity•

Mor

e a

rts a

nd m

usic

• En

gagi

ng p

eop

le v

irtua

lly

Thre

ats

:•

Lack

of f

und

ing

• Sa

fety

• So

cia

l beh

avi

ors

• Se

arc

h-en

gine

s•

Gen

era

l ign

ora

nce

• C

ost o

f tec

hnol

ogy

• C

ost o

f lic

ensin

g•

Peop

le w

ho th

ink

libra

ries a

ren’

t nee

ded

• Pe

ople

resis

tant

to c

hang

e•

Polit

ica

l influ

ence

V.C

losin

g

Ben

revi

ewed

the

pub

lic su

rvey

SWO

T re

spon

ses w

ith th

e C

AC

. It w

as n

oted

that

th

ere

wer

e a

lot o

f sim

ilarit

ies b

etw

een

the

pub

lic su

rvey

s and

the

CA

C S

WO

T b

rain

stor

min

g se

ssio

n.

Hom

ewor

k:Th

e C

AC

wa

s ask

ed to

wa

tch

the

rece

ntly

up

loa

ded

Sta

ff Ex

per

ts

Pres

enta

tion

onlin

e b

efor

e th

e Ju

ly C

AC

mee

ting.


46

Com

mun

ity A

dvi

sory

Com

mitt

eeM

eetin

g M

inut

esJu

ly 3

1, 2

013

I.Re

view

Faci

lita

tor B

en F

aus

ke g

ave

a b

rief r

evie

w o

f the

age

nda

for t

he J

uly

Com

mun

ity

Ad

viso

ry C

omm

ittee

(CA

C) m

eetin

g.

APL

150

Pro

ject

Age

nda:

Lib

rary

Ser

vice

s(Ju

ly 3

1, 2

013)

a.

Cor

e C

omp

eten

cy R

evie

wb

.V

ision

Disc

ussio

nc.

Serv

ices

Rev

iew

d.

Prio

ritiza

tion

II.Di

scus

sion

–Ho

mew

ork

Revi

ew: S

taff

Expe

rts P

rese

ntat

ions

Exer

cise

One

:Wha

t wer

e th

e th

ough

ts o

n th

e St

aff

Exp

erts

pre

sent

atio

n?

• Th

e “D

iscov

ery

Laye

rs”

sect

ion

wa

sver

y in

tere

stin

g –

rea

lly c

ap

ture

s the

libra

ry.

• Th

e “O

ne M

ach

ine”

sect

ion

wa

s min

d-b

low

ing,

ver

y a

bst

ract

and

ver

y in

trigu

ing.

• Th

e “N

ew S

earc

h Pl

atfo

rms”

sect

ion

wa

s ver

y in

tere

stin

g. T

he ro

le o

f the

lib

rary

w

as m

ad

e ve

ry c

lea

r thr

ough

tha

t sec

tion.

• A

ble

to se

e th

at i

t’s i

mp

orta

nt to

mov

e to

wa

rd b

eing

ver

y fle

xib

le.

III.

Revi

ew–

Com

mun

ity C

onve

rsat

ions

Initi

ativ

e

Col

leen

Ror

tved

t, D

irect

or, A

pp

leto

n Pu

blic

Lib

rary

,rev

iew

s the

com

mon

them

es a

nd

the

sha

re p

riorit

ies f

ound

in th

e C

omm

unity

Con

vers

atio

ns In

itia

tive.

Ove

rall

ther

e w

ere

a to

tal o

f 20

Com

mun

ity C

onve

rsa

tions

with

ove

r 140

pa

rtici

pa

nts,

incl

udin

g 12

ald

erp

erso

ns a

nd n

umer

ous c

omm

unity

lea

der

s. Th

efir

st se

t of

Com

mun

ity C

onve

rsa

tions

(Ap

ril 2

012)

wa

s set

up

as a

tow

n-ha

ll m

eetin

g, w

here

any

on

e w

as i

nvite

d to

com

e a

nd sh

are

thei

r hop

es a

nd d

rea

ms a

bou

t the

futu

re o

f A

pp

leto

n. T

he se

cond

and

third

set o

f Com

mun

ity C

onve

rsa

tions

(Oct

ober

201

2, A

pril

20

13) w

as s

et u

p a

s foc

us g

roup

s whe

re w

e w

ere

look

ing

to c

onve

rse

with

spec

ific

grou

ps o

f peo

ple

incl

udin

g: p

are

nts,

teen

s, lib

rary

“in

sider

s”, d

iver

se p

opul

atio

ns,

da

ds,

entre

pre

neur

s, m

illenn

ials,

arti

sts,

“ca

ndid

s” –

thos

e w

ho sp

oke

freel

y, a

nd th

e b

usin

ess c

omm

unity

.

Thro

ugh

this

initi

ativ

e, w

e w

ere

ab

le to

pic

k ou

t the

com

mon

them

es a

nd sh

are

d

prio

ritie

s for

the

futu

re o

f Ap

ple

ton

from

of a

ll th

e gr

oup

s. Th

ose

them

es a

nd p

riorit

ies

incl

uded

:

2013 Strategic Plan

App

leto

n N

ow:

• A

pp

leto

n is

a “

Gol

dilo

cks”

com

mun

ity –

not t

oo b

ig, y

et n

ot to

o sm

all

• Th

ere

are

a v

arie

ty o

f exp

erie

nces

ava

ilab

le to

all

• A

safe

pla

ce to

live

and

wor

k•

A c

once

rn to

ma

inta

in th

e he

alth

care

and

scho

ol sy

stem

we

have

in p

lace

• A

pro

gres

sive,

yet

con

serv

ativ

e co

mm

unity

App

leto

n Fu

ture

:•

Ap

ple

ton

need

s to

reta

in e

cono

mic

vita

lity

whi

le e

mb

raci

ng c

hang

e•

Con

tinue

with

the

curre

nt se

nse

of c

omm

unity

• Su

sta

ina

bilit

y –

bot

h ec

onom

ica

lly a

nd e

nviro

nmen

tally

is im

por

tant

• M

ain

tain

an

effe

ctiv

e go

vern

men

t

Dire

ctiv

es fo

r APL

:•

Be a

com

mun

ity a

ncho

r and

lea

der

• A

hub

for l

earn

ing

• A

faci

lita

tor f

or c

omm

unity

• Be

flex

ible

and

ad

ap

tab

le

• Re

tain

tra

diti

on w

hile

dev

elop

ing

inno

vatio

n

Sim

ilar r

esul

ts w

ere

foun

d fr

om th

e fo

cus g

roup

s, b

ut th

e fo

cus g

roup

s ten

ded

to

focu

s on

spec

ific

issue

s inc

lud

ing:

Dive

rse

Popu

latio

ns:

• Sa

fety

• Fa

mily

-orie

nted

com

mun

ity•

Gen

eros

ity o

f the

com

mun

ity

Mill

enni

als:

• Th

e w

alk

ab

ility

of th

e ci

ty•

Seei

ng d

ownt

own

as a

pla

ce to

live

, not

just

visi

t•

Emb

raci

ng th

e 21

stce

ntur

y lib

rary

• C

once

rn o

ver t

he sp

raw

l at t

he e

dge

of t

own

Pare

nts:

• Le

arn

ing

hap

pen

s eve

ryw

here

• C

rea

ting

wel

com

ing

spa

ces

• Se

rvic

es fo

r chi

ldre

n a

nd fa

milie

s•

Con

tinui

ng to

serv

e th

ose

with

limite

d re

sour

ces

• Im

por

tanc

e of

cen

tral a

cces

s

Wha

t did

we

lea

rn fr

om th

e C

omm

unity

Con

vers

atio

ns in

itiat

ive?

We

wer

e a

ble

to

pic

k ou

t com

mon

thre

ad

s and

rea

llyco

me

to a

nun

der

sta

ndin

g of

wha

t the

co

mm

unity

’s sh

are

d p

riorit

ies w

ere

for t

he fu

ture

of A

pp

leto

n.


2013 Strategic Plan

IV.

Disc

ussio

n –

Cor

e C

ompe

tenc

y of

the

Libra

ry&

Stra

tegi

c Pi

llars

Exer

cise

Two:

How

do

we

feel

ab

out “

Tra

nsfo

rmin

g h

uma

n p

oten

tial”

as t

he li

bra

ry’s

co

re c

omp

eten

cy?

• Th

e st

aff

at A

PL fe

el li

ke th

e w

ord

ing

is p

rete

ntio

us

• Lik

e th

e id

ea o

f a c

omm

unity

-ba

sed

them

e

• Lik

eth

e to

ne o

f the

wor

d “

exp

and

ing”

• “T

rans

form

ing

hum

an

pot

entia

l” is

too

glob

al

• Lik

e th

e id

ea b

ehin

d th

e co

mp

eten

cy, b

utw

e m

ay

need

to d

ial d

own

the

tone

• Lik

e “t

rans

form

ing”

bec

aus

e it’

s an

act

ion

wor

d y

ou c

an

visu

aliz

e

• “T

rans

form

ing”

cre

ate

s a w

ow-fa

ctor

• “T

rans

form

ing

our c

omm

unity

’s p

oten

tial t

oget

her”

seem

s les

s arro

gant

• Lik

e th

e id

ea o

f ad

din

g a

per

sona

l ton

e to

it –

“APL

and

you

: tra

nsfo

rmin

g co

mm

unity

pot

entia

l”

Exer

cise

Thre

e:W

hat a

re th

e st

rate

gies

APL

nee

ds t

o fu

lfill

to m

ake

the

visio

n, A

PL a

nd

you:

tra

nsfo

rmin

g co

mm

unity

pot

entia

l, a

rea

lity?

•Pr

ovid

e gu

ided

acc

ess t

o te

chno

logy

• C

omm

unity

ed

uca

tiona

l out

rea

ch

• St

rate

gic

rela

tions

hip

s

• O

utst

and

ing

yout

h se

rvic

es –

pro

gra

ms,

mus

ic, v

ideo

ga

mes

, new

rea

der

s

• Jo

b p

lace

men

t ser

vice

s

• C

rea

tive/

Ma

ker s

pa

ces

• Fl

exib

le m

eetin

g ro

om sp

ace

• In

vitin

g to

com

mun

ity to

use

• A

pla

ce fo

r col

lab

ora

tive

pro

ble

m so

lvin

g/sh

arin

g in

form

atio

n

• Lif

e-lo

ng le

arn

ing

• Fa

mily

pro

gra

mm

ing

–en

gage

fam

ilies

• D

iver

sity,

div

erse

peo

ple

/lang

uage

s/p

rogr

am

s

• Re

mot

e a

cces

s –w

ebin

ars

, ser

vice

s fro

m h

ome

48

• C

omm

unic

ate

the

succ

ess o

f the

lib

rary

• Sa

fe a

nd w

elco

min

g en

viro

nmen

t

• In

crea

se c

olla

bor

atio

n

• In

crea

se n

umb

ers s

erve

d

• Sp

eak

to in

div

idua

ls –

skills

, kno

wle

dge

• In

crea

se so

cia

l ca

pita

l

• A

esth

etic

ally

ple

asin

g

• Pu

blic

art

• Pe

rform

anc

e sp

ace

• A

fter h

ours

mee

ting

spa

ce

Dire

ctor

Ror

tved

t also

bra

inst

orm

ed st

rate

gies

APL

wou

ld n

eed

to fu

lfill

to m

ake

the

visio

n a

rea

lity.

Her

stra

tegi

es w

ere

very

sim

ilar t

o th

e C

AC

gro

up, t

hey

incl

ude:

• In

form

ed c

itize

ns

• Bu

sines

s/no

npro

fit su

pp

ort

• D

iver

sity

• In

tern

et c

onne

ctio

n

• Ea

rly li

tera

cy (b

irth-

5)

• Fa

mily

and

loca

l hist

ory

• C

rea

tion

and

sha

ring

cont

ent

• Re

ad

y re

fere

nce

• C

onne

ctio

n a

nd re

ferra

l to

com

mun

ity re

sour

ces

• A

dul

t lite

racy

• Te

en li

tera

cy

• Fa

mily

lite

racy

• H

ealth

liter

acy

• Lif

e-lo

ng le

arn

ing

• C

are

er d

evel

opm

ent


• Fu

n a

nd re

crea

tion

• Su

pp

ort f

or sc

hool

s/ho

mew

ork

help

• In

form

atio

n flu

ency

–fin

din

g, e

valu

atin

g, u

sing

• Sa

fe w

elco

min

g sp

ace

to g

ath

er

• Se

rvic

es fo

r new

imm

igra

nts

• O

rga

niza

tiona

l sus

tain

ab

ility

–

Fina

ncia

l –d

evel

opm

ent p

lan

(FRI

END

S in

volv

ed)

Ad

voca

cy –

com

mun

ity w

ith c

omm

unity

ab

out 2

1stce

ntur

y lib

rarie

s/lis

ten

to c

omm

unity

ab

out n

eed

s

Ma

rket

ing

• C

hild

ren

and

Tee

ns–

the

futu

re

Exer

cise

Fou

r:W

hat a

re th

e co

mm

on th

emes

of t

he st

rate

gies

?

• Lit

era

cy

• A

cces

s to

Tech

nolo

gy

• En

viro

nmen

t

• C

omm

unity

Col

lab

ora

tion

• C

rea

tion/

Ma

ker S

pa

ce

• Lif

e-lo

ng L

earn

ing

• Lif

e Sk

ills

• D

iver

sity

• Fu

n a

nd e

nter

tain

men

t

• Yo

uth

Serv

ices

Exer

cise

Fiv

e:A

re th

ere

any

of t

he c

omm

on th

emes

we

can

com

bin

e?

• Le

arn

ing

: Lite

racy

, life

skills

, life

-long

lea

rnin

g

• C

omm

unity

Col

lab

ora

tion

• Te

chno

logy

• En

viro

nmen

t: D

iver

sity,

env

ironm

ent


• Fu

n a

nd e

nter

tain

men

t

• Ta

lent

: Frie

nds,

Sta

ff, V

olun

teer

s

• Yo

uth

Serv

ices

V.C

losin

g

Ben

revi

ewed

the

final

stra

tegi

c p

illars

APL

nee

ds t

o fu

lfill

to m

ake

the

visio

n, A

PL a

nd

you:

tra

nsfo

rmin

g co

mm

unity

pot

entia

l” a

rea

lity.

Tho

se st

rate

gic

pilla

rs, a

s b

rain

stor

med

by

the

CA

C,a

re:

• Le

arn

ing

• C

omm

unity

Col

lab

ora

tion

• Te

chno

logy

• En

viro

nmen

t•

Fun

and

ent

erta

inm

ent

• Ta

lent

• Yo

uth

Serv

ices

Hom

ewor

k:D

irect

or R

ortv

edt w

as a

sked

to re

view

and

ad

d o

n to

the

seve

n st

rate

gic

pilla

rs th

at t

he C

AC

wor

ked

on.

Dur

ing

the

next

CA

C m

eetin

g th

e lib

rary

will

pre

sent

a

refin

ed v

ersio

n of

the

seve

n st

rate

gic

pilla

rs.


Com

mun

ity A

dvi

sory

Com

mitt

eeM

eetin

g M

inut

esA

ugus

t 28,

201

3

I.Re

view

Faci

lita

tor B

en F

aus

ke g

ave

a b

rief r

evie

w o

f the

age

nda

for t

he A

ugus

tCom

mun

ity

Ad

viso

ry C

omm

ittee

(CA

C) m

eetin

g.

APL

150

Pro

ject

Age

nda:

Lib

rary

Pre

sent

atio

n(A

ugus

t 28,

201

3)a

.St

rate

gic

Pla

n Re

view

b.

Mea

sure

men

tsc.

Com

mun

ica

tions

Pla

n

Stra

tegi

c Pi

llars

Col

leen

Ror

tved

t, D

irect

or, A

pp

leto

n Pu

blic

Lib

rary

,rev

iew

s the

feed

ba

ck a

bou

t th

e st

rate

gic

pilla

rs fr

om th

e A

pp

leto

n Pu

blic

Lib

rary

Boa

rd o

f Tru

stee

s, A

pp

leto

n Pu

blic

Lib

rary

Sta

ff, a

nd A

lder

per

sons

.

• Th

ere

wer

e a

lot o

f sug

gest

ions

for t

he h

ead

ing

“Fun

and

Ent

erta

inm

ent”

• Th

ere

wer

e q

uest

ions

ab

out t

he c

urre

nt p

illar o

rder

• Th

ere

wa

s a q

uest

ion

ab

out w

hat w

e m

ean

whe

n w

e sa

y “c

omm

unity

”

• W

e ne

ed to

ma

ke su

re w

e a

re a

ttra

ctin

g no

n-us

ers

• W

hen

we

talk

ab

out t

he p

lan,

we

need

to m

ake

it c

lea

r tha

t it i

s ab

out

se

rvic

es, n

ot th

e p

hysic

al b

uild

ing

II.Di

scus

sion

–Th

e vi

sion

stat

emen

t

Ben

Faus

ke,F

aci

litat

or,A

pp

leto

n Pu

blic

Lib

rary

Stra

tegi

c Pl

ann

ing

Proc

ess,

revi

ews

the

stra

tegi

c p

lann

ing

doc

umen

t.

How

do

we

feel

ab

out t

he v

ision

sta

tem

ent–

APL

& y

ou –

trans

form

ing

com

mun

ity

pot

entia

l? D

o w

e w

ant

a v

ision

sta

tem

ent t

hat i

s a c

omp

lete

sent

ence

?

The

com

mitt

ee a

gree

stha

t it s

houl

d b

e in

a se

nten

ce fo

rma

nd th

at i

t wou

ld

reso

nate

mor

e w

ith th

e co

mm

unity

.

Exer

cise

One

:Wor

k in

pa

rtner

s to

com

e up

with

a se

nten

ce fo

r a fu

ll vi

sion

stat

emen

t a

nd e

xpla

in y

our s

ente

nce

whe

n yo

u p

rese

nt it

to th

e gr

oup

.

1.Th

e A

pp

leto

n Pu

blic

Lib

rary

is a

spa

ce w

here

the

com

mun

ity’s

pot

entia

l is

trans

form

ed in

to re

alit

y.


• Th

e w

ord

ing

allo

ws i

t to

be

incl

usiv

e•

We

did

n’t t

hink

“a

spa

ce”

ma

de

it so

und

imp

orta

nt, s

o w

e sa

id “

the

spa

ce”

2.Tr

ans

form

ing

pot

entia

l for

you

and

our

com

mun

ity.

• Fo

r peo

ple

to b

e a

ble

to re

mem

ber

the

sta

tem

ent i

t nee

ded

to b

e co

nden

sed

• W

e w

ere

tryin

g to

get

at t

he h

eart

of th

e m

essa

ge•

The

“sp

ace

” d

oesn

’t m

att

er

3.Th

e A

pp

leto

n Pu

blic

Lib

rary

is th

e p

lace

whe

re o

ur p

ossib

ilitie

s bec

ome

rea

litie

s.

• W

e d

idn’

t nec

essa

rily

thin

k “s

pa

ce”

need

ed to

be

men

tione

d –

but

w

ant

ed th

ew

ord

ing

to st

ill m

ake

the

pla

ce fe

el sp

ecia

l

4.Tr

ans

form

ing

pot

entia

l int

o re

alit

y.

• W

e w

ere

conc

erne

d w

ith th

e w

ord

“sp

ace

”•

We

thou

ght k

eep

ing

it sh

ort w

as t

he b

est w

ay

to g

o

Exer

cise

Two:

Let’

s ta

lk a

bou

t all

of th

e st

ate

men

ts y

ou p

rese

nted

. Wha

t do

you

thin

k a

bou

t the

stat

emen

ts?

•Th

e cu

rrent

miss

ion

sta

tem

ent i

s ver

y st

rong

-“T

rans

form

ing

pot

entia

l int

o re

alit

y”is

a g

ood

sta

tem

ent t

o go

alo

ng w

ith it

• Re

alit

y ca

n b

e a

ha

rsh

wor

d fo

r som

e p

eop

le•

We

need

to th

row

the

wor

d “

spa

ce”

in th

ere

–a

phy

sica

l sp

ace

is v

ery

imp

orta

nt•

We

need

to th

ink

30 y

ears

out

• W

e ne

ed th

at h

uma

n in

tera

ctio

n el

emen

t•

Wha

t ab

out t

he w

ord

“re

aliz

ing”

• “T

rans

late

” co

uld

be

a re

pla

cem

ent f

or “

trans

form

ing”

• Su

gges

tion:

“Tr

ans

form

ing

pot

entia

l with

you

and

our

com

mun

ity”

• Su

gges

tion:

“Po

tent

ial t

rans

form

ed in

to re

alit

y”•

Like

the

idea

of t

he li

bra

ry a

s an

open

doo

r to

rea

lly c

ool s

tuff

–su

gges

tion:

“C

rea

te o

pen

doo

rs w

here

pot

entia

l is t

rans

form

ed in

to re

alit

y”

Afte

r com

bin

ing

all

of th

e su

gges

tions

the

fina

l visi

on st

ate

men

t bec

am

e“W

here

p

oten

tial i

s tra

nsfo

rmed

into

rea

lity.

” Th

e gr

oup

like

s the

sta

tem

enta

nd th

inks

it fl

ows w

ell

with

the

curre

nt m

issio

n st

ate

men

t.

The

fina

l visi

on st

ate

men

t is:

“Whe

re p

oten

tial is

tran

sfor

med

into

rea

lity”

.

III.

Disc

ussio

n –

The

stra

tegi

c pl

anni

ng d

ocum

ent


Dire

ctor

Ror

tved

texp

lain

s the

stra

tegi

c p

lann

ing

docu

men

t the

CA

C g

ave

her

in th

e la

st se

ssio

n a

nd th

e a

men

dm

ents

she

has s

ince

ma

de

to th

e d

ocum

ent.

Dire

ctor

Ro

rtved

t bre

aks

the

disc

ussio

n up

into

the

six p

illars

she

and

her

tea

m w

orke

d o

n a

nd

ask

s for

feed

ba

ck fr

om th

e C

omm

unity

Ad

viso

ry C

omm

ittee

.

1.C

olla

bora

tive

Envi

ronm

ent

Dire

ctor

Ror

tved

t exp

lain

s tha

t thi

s pilla

r com

bin

es se

vera

l thi

ngs f

rom

the

list t

he

CA

C h

ad

giv

en h

er a

t the

end

of J

uly.

Thi

s pilla

r ad

dre

sses

the

qua

lity

of sp

ace

as

wel

l as t

he c

omm

unity

com

pon

ent.

2.Hu

b of

Lea

rnin

g an

d Lit

erac

yTh

is p

illar i

s the

cor

e es

senc

e of

the

libra

ry. W

hen

put

ting

the

pilla

rs in

ord

er o

f ra

nk, t

his s

houl

d b

e th

e fir

st p

illar a

nd c

ould

serv

e a

s the

visu

al h

ub o

r foc

al p

oint

.

Sugg

estio

nsa

nd th

ough

tsfro

m th

e C

AC

:•

Not

sure

ab

out t

he w

ord

“hu

b”

• Lik

e th

e w

ord

“hu

b”

• Is

“hub

” im

por

tant

?•

Sugg

estio

n: “

Cha

nnel

of L

earn

ing

and

Lite

racy

”•

Is it

hard

to m

easu

re w

ithou

t the

wor

d “

hub

”?•

Wha

t ab

out t

echn

olog

y in

this

pilla

r?•

APL

as a

brid

ge to

tech

nolo

gy a

s a b

ulle

t poi

nt u

nder

this

pilla

r

3.Th

e Fu

ture

: Chi

ldre

n an

d Te

ens

This

pilla

r is b

ase

d o

n ho

w o

ur d

epa

rtmen

ts a

re se

t up

and

spec

ific

dev

elop

men

tal s

tage

s of t

hese

age

s.

Sugg

estio

ns a

nd th

ough

ts fr

om th

e C

AC

:•

Con

cern

with

the

wor

ds “

The

Futu

re”

• Th

is is

whe

re w

e w

ant

to p

ut o

ur fo

cus

• D

o w

e ne

ed a

spec

ific

sect

ion

for a

dul

ts?

• A

ll of

the

othe

r pilla

rs sp

eak

to a

dul

ts –

need

a sp

ecia

l em

pha

sis o

n th

ese

age

gro

ups

• N

eed

to m

entio

n p

rogr

am

min

g fo

r div

erse

gro

ups,

spec

ializ

ed se

rvic

es

and

pro

gra

ms

• Sh

ould

ther

e b

e a

seve

nth

pilla

r –“S

pec

ializ

ed S

ervi

ces a

nd P

rogr

am

s”–

it w

as a

gree

d th

at th

ere

shou

ld b

e a

seve

nth

pilla

r and

the

CA

C a

sked

D

irect

or R

ortv

edt t

o d

evel

op th

at w

ith h

er te

am

.

4.A

Pla

ce fo

r Cre

atio

n an

d In

nova

tion

This

is th

e p

illar t

hat d

eals

with

the

flexi

ble

spa

ce o

f the

lib

rary

.

Sugg

estio

ns a

nd th

ough

ts fr

om th

e C

AC

:•

Do

we

need

“A

Pla

ce F

or”?


5.En

gage

d an

d Su

stai

nabl

e O

rgan

izatio

nTh

is p

illar i

s the

sta

ff, v

olun

teer

and

ove

rall

orga

niza

tion

com

pon

ent o

f the

pla

n.

Sugg

estio

ns a

nd th

ough

ts fr

om th

e C

AC

:•

Not

sure

ab

out t

he w

ord

“En

gage

d”

6.Fu

n an

d En

terta

inm

ent

This

is th

e tri

cky

pilla

r whe

n it

com

es to

wor

din

g. T

he w

ord

ing

of th

is p

illar i

s a

pot

entia

l pro

ble

m.

Sugg

estio

ns a

nd th

ough

ts fr

om th

e C

AC

:•

Div

ersio

n a

nd R

ecre

atio

n•

Enlig

hten

men

t and

Ful

fillm

ent

• W

hen

I hea

r rec

rea

tion

I thi

nk o

f bei

ng o

utsid

e•

Cou

ld F

un a

nd E

nter

tain

men

t be

pla

ced

und

er “

Spec

ializ

ed se

rvic

es

and

pro

gra

ms?

• En

joym

ent a

nd E

nter

tain

men

t

Exer

cise

Thre

e:Br

eak

into

gro

ups a

nd b

rain

stor

m th

ree

wor

ds w

e co

uld

use

to b

ette

r ex

pla

in “

Fun

and

Ent

erta

inm

ent”

.

• D

iver

sion

(2)

• Le

isure

(2)

• En

joym

ent (

2)•

Rela

xatio

n•

Recr

eatio

n•

Thril

ls a

nd C

hills

• Fu

n a

nd G

am

es•

Leisu

re a

nd E

nter

tain

men

t•

Enjo

yab

le E

xper

ienc

es•

Recr

eatio

n a

nd L

eisu

re

IV.

Revi

ew –

Mea

sure

men

ts

How

will

our s

ucce

ss o

f thi

s pla

n b

e m

easu

red

? Su

cces

s will

be

mea

sure

d b

y:•

Info

rma

tion

pro

duc

ed•

Our

sta

ff se

rvin

g p

atro

n ne

eds

• A

llow

ing

for m

obile

serv

ices

• Re

ach

ing

all

diff

eren

t typ

es o

f peo

ple

• W

orki

ng to

geth

er

V.Re

view

–C

omm

unic

atio

ns P

lan

Faci

lita

tor F

aus

ke re

view

s wha

t the

fina

l pre

sent

atio

n w

ill lo

ok li

ke a

s wel

l as a

revi

ew

of h

ow w

e w

ill co

mm

unic

ate

our

new

stra

tegi

c pl

an:


• Fi

rst t

he p

lan

is p

rese

nted

to th

e A

PL B

oard

of T

rust

ees,

Com

mon

Cou

ncil

and

St

aff.

The

gre

ate

r com

mun

ity is

then

bro

ught

in to

the

pla

n

• W

e w

ill b

e ta

lkin

g to

sma

ll gr

oup

s of p

eop

le, a

s wel

l as s

ervi

ce g

roup

s

•To

get

the

ba

ll ro

lling,

Dire

ctor

Ror

tved

t ask

s eve

ryon

e in

the

CA

C to

find

an

orga

niza

tion

that

they

are

ap

art

of w

here

she

can

spea

k a

bou

t the

pla

n a

nd

pro

cess

.

VI.

Clo

sing

Dire

ctor

Ror

tved

t and

Fa

cilit

ator

Fa

uske

tha

nk e

very

one

for t

heir

hard

wor

k a

nd

ded

ica

tion

to th

is p

roce

ss.



City of Appleton Strategic Plan

City

of A

pple

ton

Stra

tegi

c Pl

an


City

of A

pple

ton

Stra

tegi

c Pl

an 2

013-

16U

pdat

e

Mis

sion

The

City

of A

pple

ton

is d

edic

ated

to

mee

ting

the

need

s of

our

co

mm

unity

and

en

hanc

ing

the

qual

ity o

f life

.

Com

mun

ity V

alue

sQ

ualit

y Ed

ucat

ion

Rec

reat

iona

l Opp

ortu

nitie

sSa

fe, h

ealth

y, a

ccep

ting

envi

ronm

ent

Wel

com

ing

and

fam

ily-o

rient

edSt

rong

and

bal

ance

d ec

onom

yVi

sion

Appl

eton

is a

wel

com

ing

partn

er in

a v

ibra

nt, d

iver

se,

wel

l-pla

nned

, col

labo

rativ

e re

gion

al c

omm

unity

th

at e

mbr

aces

nei

ghbo

rhoo

d va

lues

.Pl

anni

ng A

ssum

ptio

ns

Wor

kfor

ce is

cha

ngin

g (in

tern

al—

retir

emen

ts; e

xter

nal—

com

petit

ion

for s

kille

d an

d ta

lent

ed e

mpl

oyee

s)

Incr

ease

d ut

iliza

tion

and

depe

nden

cy o

n te

chno

logy

Stat

e an

d fe

dera

l fun

ding

dec

line

Dem

ogra

phic

s of

our

com

mun

ity

will

cont

inue

to c

hang

e.

Imba

lanc

e of

ser

vice

dem

ands

ve

rsus

ava

ilabl

e re

sour

ces.

Why

and

how

peo

ple

wor

k w

ill ch

ange

.

Incr

easi

ng d

eman

d fo

r tra

nspa

renc

y an

d re

spon

se.

Incr

ease

d ra

te o

f cha

nge.

Key

Str

ateg

ies

1)D

eter

min

e an

d co

mm

unic

ate

City

prio

ritie

s an

d al

loca

te re

sour

ces

acco

rdin

gly.

2)Pr

oact

ivel

y pu

rsue

colla

bora

tion

and

coop

erat

ive

agre

emen

ts to

mee

t the

nee

ds o

f our

com

mun

ity.

3)Em

brac

e a

cultu

re o

f con

tinuo

us im

prov

emen

t.

4)At

tract

and

reta

inan

insp

ired,

eng

aged

wor

kfor

ce.

5)In

crea

se v

isib

ility,

acc

essi

bilit

y, tr

ansp

aren

cy a

nd

mar

ketin

gin

com

mun

icat

ion.

6)En

cour

age

sust

aina

bilit

y.

7)Em

brac

e di

vers

ity a

nd in

clus

ion

with

in o

ur

orga

niza

tion.

Ope

ratio

nal P

lans

:Se

e ea

ch d

epar

tmen

ts’p

lan

Key

Per

form

ance

Mea

sure

s

See

each

dep

artm

ents

’pla

n


Wisconsin Public Library Standards

Wisc

onsin

Pub

lic L

ibra

ry S

tand

ard

s


Wis

cons

in P

ublic

Lib

rary

Sta

ndar

ds a

nd th

e Ap

plet

on P

ublic

Lib

rary

Da

ta fr

om 2

012

Stat

e An

nual

Rep

ort

Desig

ned

to b

e us

ed in

pla

nnin

g pr

oces

ses,

the

stan

dard

s loo

k at

libr

arie

s thr

ough

two

lens

es: S

ervi

ce

Popu

latio

n an

d M

unic

ipal

Pop

ulat

ion.

The

libra

ry c

an ra

nk in

four

leve

ls. T

he lo

wes

t is b

asic

, the

n m

oder

ate,

then

enh

ance

d, a

nd th

e to

p is

exce

llent

. Be

low

, you

will

see

the

vario

us st

anda

rds a

nd h

ow w

e ra

nk in

bot

h se

rvic

e an

d m

unic

ipal

po

pula

tions

. As

you

can

see,

ther

e ar

e re

al d

iffer

ence

s bet

wee

n th

e se

rvic

e an

d m

unic

ipal

pop

ulat

ion

figur

es.

STAN

DARD

SE

RVIC

E PO

PULA

TIO

N

MU

NIC

IPAL

PO

PULA

TIO

N

FT

E St

aff p

er 1

,000

Pop

ulat

ion

M

oder

ate

En

hanc

ed/E

xcel

lent

Pr

int V

olum

es p

er c

apita

Ba

sic

Ba

sic

Pr

int P

erio

dica

l Titl

es p

er c

apita

Ba

sic

Ba

sic

Au

dio

Reco

rdin

gs p

er c

apita

Ex

celle

nt

Ex

celle

nt

Vi

deo

Reco

rdin

gs p

er c

apita

Ex

celle

nt

Ex

celle

nt

Publ

ic U

se In

tern

et C

ompu

ters

pe

r 10

00 p

opul

atio

n

Basic

M

oder

ate

Ho

urs O

pen

En

hanc

ed

Ex

celle

nt

M

ater

ials

Expe

nditu

res

per c

apita

Exce

llent

En

hanc

ed/E

xcel

lent

Co

llect

ion

Size

per

cap

ita

Ba

sic

En

hanc

ed


2012 Statistics

2012

Sta

tistic

s


570,

743

door

cou

nt

1,448,

958

circ

ulat

ion

mee

ting

room

re

serv

atio

ns2,

229

2012

thirt

y-ni

ne

thou

sand

fo

ur

hund

red

and

sixty

-two

prog

ram

atte

ndee

s

88,4

92 publ

ic

com

pute

r se

ssio

ns

6,88

7vo

lunt

eer

hour

s??

answ

ered

cur

iosit

ies

?

106,

491

!

29, 0

68 c

hild

ren

2,90

9 yo

ung

adul

ts7,

485

adul

ts

parti

cipa

nts

757

95

338

276%

e-bo

oks

APL

prog

ram

s

Children’s

YA

Adult

?

!


Acknowledgments

Ack

now

led

gmen

ts


The following individuals have contributed to the development of APL150:

APL Board of TrusteesTerry BergenTerry BergmanWill BloedowDon HietpasKathy PlankMaryKate SchneiderSarah Long RadloffJohn PetersonElizabeth Truesdale-Witek

Friends of APL BoardRenee BoldtAnne Hultgren DeanJennifer EdmondsonJane Dwyre GartonPeter GilbertDon HietpasKristin HungerShane KohlJohn LarsonChuck MerryCarolyn MewhorterSara MichelettiThomas PetersenHoward PorterDave Willems

Mayor Tim Hanna

Joint Planning CommitteeTerry BergmanRenee BoldtJane GartonPeter GilbertDon HietpasRick KrumwiedeJohn Peterson

Community Advisory CommitteeCarolyn DesrosiersJennifer EdmondsonTony GonzalezMelody HansonAlderperson Joe MartinDebbi NataliMark PriddisMaryKate SchneiderJennifer StephanyElizabeth Truesdale-WitekFacilitator: Ben Fauske

Friends of Appleton Public LibraryJan Quinlan

UWGB Center for Public AffairsLora Warner

The Staff of APL

APL150 Staff CommitteeTina BablerDan BeauvilliaTracy HaackMelody HansonSara KopeskyBrian KopetskyTanya MisseltMichael NitzKurt RiechersColleen RortvedtTasha SaeckerCatherine ScullionPatricia StangfieldMaureen WardPaula Wright

APL150 - Community PerspectivesRenee BoldtKathy FloresPeter GilbertDon HietpasJohn LarsonJeff RiesterMaryKate Schneider

Garry Golden

Tony Nelessen

APL150

www.apl150.org

2013 Strategic Plan

Documents

Transcript of 2013 Strategic Plan