Building the Next-Generation Enterprise

2013 SPONSORSHIP OVERVIEW

2

Average number of people involved in major technology

purchases at enterprise organizations1

17

The Evolution of IT

→ What’s the optimal way to reach multiple IT decision-makers from a single company?

→ Where can I go to join the conversation happening around all of today’s most relevant technologies?

→ What resources do IT professionals turn to for new solutions and the most up-to-date knowledge?

1 IDG Enterprise Role & Influence Study, March 2012

3

Percentage of past IT Roadmap attendees who plan to, or are considering, following up with a sponsor1

82%

Average percentage of attendees who say IT Roadmap has helped to address their current technology challenges1, including: • Supporting consumer mobile devices in the workplace; Showing the

strategic value of the IT department; Migration to cloud; Improving security; Improving business continuity; Virtualization strategy

Approximate number of companies sending teams of employees to IT Roadmap1

Leverage the Advantages of IT Roadmap

1Averages from aggregate data of IT Roadmap Conferences, January – July 2012

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IT Roadmap Conference & Expo Fresh and unbiased perspectives on today’s

biggest IT challenges and trends

Multi-faceted audience recruitment approach to subscriber base who have an affinity with IDG Enterprise publications

Executive IT and manager audience vetted through strict registration process

Multiple session format gives attendees wide range of choices

Agenda content created with editorial consultation

Interactive expo provides high-quality networking opportunities

*Schedule subject to change based on venue availability.

2013 CALENDAR*

MARCH 12 | Chicago, IL

APRIL 4 | Boston, MA

JUNE 6 | Denver, CO

AUGUST 7 | New York, NY

SEPTEMBER 24 | Dallas, TX

OCTOBER 24 | San Jose, CA

DECEMBER 12 | Washington, DC

5

Audience Profile IT Roadmap provides you with the opportunity to position your company as a technology leader. During content sessions and extensive time in the expo, you will meet with hundreds of IT decision-makers, establish relationships with new contacts, and educate attendees about your solutions.

*Averages from aggregate data of IT Roadmap Conferences, January – July 2012

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Subject Matter Experts Sessions feature top industry analysts who provide fresh and unbiased perspectives on today’s biggest IT challenges and trends, as well as case studies from end users who have overcome the exact challenges our attendees encounter.

Top industry analysts: Sample end users:

SVP and CIO The CDM Group, Inc.

CIO Fordham University

Director of Information Security Sun National Bank

SVP and CIO Cars.com

SVP, Technology Innovation Chicago Tribune

CIO United Orthopedic Group

CTO Santander Consumer USA, Inc.

VP & CIO Colorado Community College System

Director, Enterprise Architecture iRobot Corporation

CTO State of Colorado

CIO Trident Marketing

Chief Architect Blue Cross, Blue Shield Association

Bob Laliberte ESG

Bob O’Donnell IDC

Christopher Christiansen IDC

David K. Johnson Forrester Research

Elizabeth Herrell Constellation Research, Inc.

Ginny Roth ESG

Rich Costello IDC

Richard L. Villars IDC

Rick Nicholson IDC

Rohit Mehra IDC

Tom Petrocelli ESG

Yvette Cameron Constellation Research, Inc.

Zeus Kerravala ZK Research

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Security & Management in a World of Consumerized IT

Network: From Edge to Core of the New Data Center

Analytics & Data Management

Cloud & Next Generation Apps

The Mobile/BYOD Enterprise

2013 Content Themes IDG Enterprise Editorial has identified 5 key themes to

define IT Roadmap in 2013:

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Today’s enterprises need modern management and security tools to effectively monitor and provide secure use of resources. At the same time, consumerization of IT is sweeping through the enterprise in the form of easy-to-provision clouds, massive proliferation of new devices attaching to the network, and even social media tools that require security and policy.

FEATURED TOPICS INCLUDE:

Secure BYOD Access

Next Generation Firewalls

Advanced Persistent Threats

Mobile Apps Management

Social Media Threats

Securing Virtual Assets

Identity Management

Cloud Management/Optimization

Data Loss Prevention (DLP)

Secure Information Event Management (SIEM)

Security & Management in a World of Consumerized IT

9

Communications and connectivity are no longer just about adequate network

infrastructure. Organizations today need to move, store, manage, and protect

a staggering amount of data, as well as ensure they have the bandwidth,

speed, and capacity to make vital collaboration possible across disparate and

remote offices and workers – anytime, anywhere.

FEATURED TOPICS INCLUDE:

Network: From the Edge to the Core of the New Data Center

Network Fabrics

IPv6 Migration

WAN Optimization

Storage Networking/ Network Integration

Software-Defined Networking (SDN), OpenFlow, and Network Virtualization

Systems/Network Management/ Automation

Upgrading data center backbone to 10g

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Gone are days of simple data reporting and analysis. Today’s savvy enterprise of all sizes and in all industries must now be adequately equipped to handle and understand the avalanche of structured and unstructured data overwhelming organizations today – and be able to do it in real time.

FEATURED TOPICS INCLUDE:

Analytics & Data Management

Mining & Processing Big Data

Social Media Analytics

Business Intelligence

Effective Data Management

Unstructured Data & Hadoop

Application Performance Management (APM)

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It’s not all hype: building a safe and effective Cloud strategy, virtualizing the latest in

enterprise applications on a cloud computing platform remains a major objective

for enterprises today – and for good reason. But there are serious challenges, in

terms of figuring out which applications make the most sense in the Cloud and how

and where to store them, as well as mitigating risk.

FEATURED TOPICS INCLUDE:

Cloud & Next Generation Apps

Private Cloud Creation

OpenStack Developments

Data Center Virtualization

Cloud Storage

SaaS Selection, Access and Management

IaaS

PaaS

Identity Access Control to Cloud Services

Controlling Cloud Service Use (Cloud Sprawl)

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Mobile operating systems, smart phones and tablets are taking over the enterprise at a dizzying pace. This has created a giant challenge for enterprises, who now must create workable policies for handling the proliferation of mobile applications and mobile device management and providing ironclad security while making a nimble transition to the brave new world of the increasingly mobile landscape.

FEATURED TOPICS INCLUDE:

The Mobile/BYOD Enterprise

Wireless LANs

BYOD Policy Development and Enforcement

Mobile Device Management (MDM)

UC & VoIP

Apps Stores

App Security

Collaboration

Mobile Application Management (MAM)

Enterprise Mobility Management (EMM)

Mobile Information Management (MIM)

Wi-Fi

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Sponsor Opportunities Underwriter Platinum Contributor Exhibitor

Investment per city $60,000 $40,000 $25,000 $10,000

Multi-city sponsorship rate (2-4 cities) $55,000 $35,000 $20,000 $9,000

Multi-city sponsorship rate (5+ cities) $49,500 $29,500 $14,500 $7,500

Sponsorships available per city 3 5 10 open

30-minute Keynote in General Session 30-minute Morning Breakout Session 30-minute Afternoon Breakout Session Private luncheon with supplied moderator Collateral seat drop in General Session Mobile app push to promote session Complimentary participation in Rapid Fire Presentations during Expo Hall Theater

Exhibit space with 6-foot tabletop 10’ x 20’ 10’ x 10’ 10’ x 10’ 10’ x 10’

Registration list access attendee only attendee only

Post-conference executive summary

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Book Your Dates Now!

Contact

Andrea D’Amato

Vice President & Publisher

adamato@nww.com

508.766.5455

MARCH 12 Chicago, IL

APRIL 4 Boston, MA

JUNE 6 Denver, CO

AUGUST 7 New York, NY

SEPTEMBER 24 Dallas, TX

OCTOBER 24 San Jose, CA

DECEMBER 12 Washington, DC

2013

*Schedule subject to change based on venue availability.

I have attended and enjoyed many previous IT Roadmaps,

and I find it to be a great opportunity to meet new vendors.”

David Williams Vice President, IT OceanFirst Bank IT ROADMAP NEW YORK FEBRUARY 7, 2012

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APPENDIX

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Sample Agenda 8:30 – 8:45 am IT Roadmap: Overview and Opening Remarks

8:45 – 9:15 am Executive Keynote Presentation with an IT Practitioner

9:15 – 9:45 am Executive Keynote Presentation (Underwriter 1)

9:45 – 10:15 am Executive Keynote Presentation (Underwriter 2)

10:15 – 10:30 am Networking Break (sponsorship opportunity)

Morning Breakout Sessions

10:30 – 11:00 am Analyst Speaker Analyst Speaker Analyst Speaker Analyst Speaker Analyst Speaker

Transition to Next Session

11:05 – 11:35 am Platinum Speaker Platinum Speaker Platinum Speaker Platinum Speaker Platinum Speaker

Transition to Next Session

11:40 – 12:10 pm IT Practitioner Speaker IT Practitioner Speaker IT Practitioner Speaker IT Practitioner Speaker IT Practitioner Speaker

Transition to General Session

12:15 – 12:45 pm Executive Keynote Presentation (Underwriter 3)

12:45 pm Lunch and Expo (Lunch served until 2:00 pm; Expo open until 4:30 pm)

1:15 – 2:00 pm Expo Hall Theater (Rapid Fire Presentations by Platinum and other select sponsors)

Afternoon Breakout Sessions

2:10 – 2:40 pm Contributor 1 Contributor 2 Contributor 3 Contributor 4 Contributor 5

Transition to Next Session

2:45 – 3:15 pm Contributor 6 Contributor 7 Contributor 8 Contributor 9 Contributor 10

3:25 – 3:55 pm General Session with Career Development Speaker (sponsorship opportunity)

4:00 – 4:30 pm Reception, Closing Remarks, and Passport Prize Drawings

4:30 pm Expo Closes

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Underwriter Sponsor Opportunity 30-minute Keynote for your Senior Executive during general session

Private luncheon with 6-8 attendees and a supplied moderator

Collateral seat drop in general session

One mobile app push to promote specific keynote session and/or speaker

10’x20’ exhibit area with 6’ tabletop displays, carpeting, power, Internet connection

Six conference passes for sponsor staff (includes one for speaker)

Registration list including “show” and “no show” information, as well as name, company, and email address

Post-conference executive summary with demographic information

Program Investment: $60,000 per city

18

Platinum Sponsor Opportunity 30-minute Morning Breakout Session positioned between Analyst and IT Practitioner

Complimentary participation in the Expo Hall Theater

Sponsors give 5-minute rapid fire presentations hosted inside the expo hall in an area designed as an expo theater

10’x10’ exhibit area with one 6’ tabletop

Four conference passes for sponsor staff (includes one for speaker)

Registration list including “show” and “no show” information, as well as name, company, and email address

Post-conference executive summary with demographic information

Program Investment: $40,000 per city

19

Contributing Sponsor Opportunity 30-minute Afternoon Breakout Session

10’x10’ exhibit area with one 6’ tabletop

Opportunity to participate in the Passport Program

Three conference passes for sponsor staff (includes one for speaker)

Attendee list information, including name, company, and email address

Post-conference executive summary with demographic information

Program Investment: $25,000 per city

20

Exhibitor Sponsor Opportunity 10’x10’ exhibit area with one 6’ tabletop

Opportunity to participate in the Passport Program

Two conference passes for sponsor staff

Attendee list information, including name, company, and email address

Post-conference executive summary with demographic information

Program Investment: $10,000 per city

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Customizable Speaking Opportunities

Main Stage Position your company as a technology leader with a main stage keynote presentation. Educate attendees about your solutions and empower them to better handle their challenges. In turn, you create significant brand image and awareness for your company amongst buyers.

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Customizable Speaking Opportunities

Briefing Sessions Morning and afternoon briefing sessions provide an opportunity to present your unique position in the market with a solo presentation. Or, consult with an IDG Enterprise subject matter expert on a topic direction.

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Customizable Speaking Opportunities

Rapid Fire Presentations IT Roadmap hosts up to 10 rapid fire presentations right on the expo floor. 5-minute sponsor presentations to highlight a new product or other announcement – intrigue attendees and drive more attendance to your booth for deeper conversations!

Available as a sponsorship upgrade for $5,000 per city