2013 seo sbdc workshop slideshare
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Transcript of 2013 seo sbdc workshop slideshare
Plan your Site to Attract
Your Ideal Customer
Hope Kiahwww.santafewebdesign.net
Dead on the Web™?
Our Goal
One umbrella keyword phrase per a!endee
Best use of that keyword
Identify Your Ideal Client
Physical Characteristics (Age, etc) Emotional Characteristics (What they want out of life, etc)How they make buying decisions (impulse, referrals, etc)Ways to reach them (associations, blogs, forums, trade mags)
Identify Your Ideal Client
Identify Your Ideal Client
Google search and placesFacebookTwi!erYelpYoutubeetc
Imagine what your ideal client searches for in:
Identify Your Ideal Client
Share Your Ideal Client!
If you build it...
Search Engine Optimization
Search Engine Optimization:
!e use of various techniques to improve a web site's ranking in search engines in the hopes of a"racting more visitors.
Keywords are an essential part of SEO.You need to !nd the phrases that your ideal client is Googling and incorporate these phrases into your web presence in speci#c ways.
SEO
Looking for inflatable art?
SEO
Without
Search for “inflatable art”
Looking for “untitled document?”
SEO
Without
The Bones
ORNAMENT CRAFTS
glass ornaments
chili ornaments
clay ornamentsfelt ornaments
Our Goal
One umbrella keyword phrase per a!endee
Best use of that keyword
What keywords should I use?
h"ps://adwords.google.com/select/KeywordToolExternal
Google:“Google
Keyword Planner”
Let Google tell you!
Let Google tell you!
Let Google tell you!
Let Google tell you!
Your web designer will know how
Where should the keywords go?
YOUR DOMAIN NAME!Title tagsKeyword Metatag (Yahoo reads this)H1 tags, and/or H2, and H3In the body content, ideally bolded and/or italicizedIn the navigation linksIn your blog nameIn blog postsIn back links from other sites and internal links on your site
Get Linked ! ! !
Your happy clientsStrategic Partners BloggersTwi!erersFacebookers
Who will link to you if you ask nicely?
Get Linked ! ! !
From a blog post to a page on your siteFrom a blog post to another blog postIn your navigationIn Google Maps, Twi!er, Facebook, etc
Link to Yourself using Keywords!
USE A KEYWORD PHRASE AS A LINK, LINKING FROM YOUR OWN BLOG TO A PAGE OR POST THAT’S OPTIMIZED FOR THAT PHRASE!
(!is teaspoon of effort is the laziest way I’ve found to stay on page one of Google once you get there.)
Your Domain Name!!
Question about SEO?
!ank you. "Hope Kiah
TWITTER: @keywordhopeYOUTUBE: youtube.com/keywordhopeFACEBOOK PROFILE: facebook.com/hopekiahFACEBOOK PAGE: facebook.com/santafewebdesignFACEBOOK PAGE: facebook.com/joomlahowtoLINKEDIN: linkedin.com/in/santafewebdesignGOOGLE PLUS: google “hope kiah google plus”
www.santafewebdesign.netAward-winning book: !e Keyword Tutorial Ebook available on the website for FREE