2013 Progress Report

2013 Progress Report Mayor’s Alliance for NYC’s Animals

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Mayor’s Alliance for NYC’s AnimalsWhy We Were Created

To solve animal homelessness problem in NYC by: •  Enabling the pooling of resources •  Overcoming differences in priorities, and •  Facilitating the collaboration of the four key groups:

•  NYC Government •  NYC Public •  Animal Care & Control of NYC •  Local Shelters & Rescue Group

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Mayor’s Alliance for NYC’s AnimalsWho We Are Now Coalition of:

•  150 shelters and rescue groups, including NYC AC&C •  Private practice veterinarians •  Other animal welfare professionals

Lead agency which: •  Secured multi-year, multi-million-dollar Maddie’s Fund® grant •  Liaison between Maddie’s Fund® and the rescue groups and

shelters •  Orchestrates community collaboration •  Acts as a resource for rescue groups and shelters •  Liaison with NYC government

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Memorandum of Understanding

Operational Protocol

Mayor’s Alliance for NYC’s Animals Who We Are Now – Relationship Chart

All APOs agree to abide by Terms of Participation, Dispute

Resolution, and Funding Allocation Procedures

Mayor’s Office NYC Department

of Health

Animal Care & Control Has contract to provide animal

control services to NYC

Mayor’s Alliance for NYC’s

Animals, Inc

Alliance Participating Organizations (APO) -

NYC animal shelters & rescue groups

New Hope Department

All New Hope Partners agree to abide by New Hope Agreement 4

Ten-Year Strategic PlanFour Core Objectives

•  Eliminate the killing of healthy and treatable cats and dogs at Animal Care & Control of NYC through Four Core Objectives of our Ten-Year Strategic Plan: •  Increase Adoptions

•  Decrease Animal Homelessness

•  Raise Awareness

•  Strengthen Resources

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Increase adoptions

• Increase venues • Convenient and innovative access

• Increase spay/neuter of owned pets and community cats • Keep pets in homes • Reunite lost pets

Decrease homelessness

• Public education about homeless animals • Role of animal shelters & rescue groups

Raise awareness

• Volunteer programs • Fundraising • Shelter and rescue group operations

Strengthen

Ten-Year Strategic Plan Four Core Objectives

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Achievements AC&C Euthanasia reduced by 81% in 2013 since 2003, resulting in 25,577 fewer deaths •  222,000 dogs’ and cats’ lives have been saved at AC&C since 2003 •  22% of total euthanasia at AC&C in 2013 were owner requested

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Achievements 2013 AC&C Euthanasia Reduction Breakdown - Dogs/Cats •  Euthanasia at AC&C has been reduced by 81% since 2003 and by 26% since 2012 •  Cat euthanasia was only 922 higher than dog euthanasia •  Of the 2,601 dogs euthanized, 32% were euthanasia requests

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12,214

7,931 6,751

5,558 4,981 4,523

3,755 3,525 2,838 2,601

19,487

15,036

13,646 12,632

11,725

9,097 7,847

6,663 5,414

3,523

0

5,000

10,000

15,000

20,000

25,000

2003 Baseline Year

2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7 2012 Year 8 2013 Year 9

Dogs Cats

2013 AC&C Intake Reduction – In 2013, AC&C intake leveled off and continues to remain below 30,000 •  Cat intake is just slightly higher than in 2012 •  Dog intake has consistently declined at a steady pace since 2003

46,18744,826 43,618 43,400 42,500 42,248 41,712

35,669

32,325

28,921 29,061

12,19112,29813,33313,876

14,42015,573

16,83018,63419,567

11,147 11,116

20,134

23,371

26,620 26,192 26,78827,827 28,080 28,372 28,379

17,774 17,945

0

10,000

20,000

30,000

40,000

50,000

2003Baseline

Year

2004 2005 Year1

2006 Year2

2007 Year3

2008 Year4

2009 Year5

2010 Year6

2011 Year7

2012 Year8

2013 Year9

DogsCatsTotal

Achievements

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Achievements By Objective

Objective #1 - Increase Adoptions �  Animal Care & Control of NYC Transfer Initiative Grant �  Strengthen Communication: AC&C and Alliance

Participating Organizations �  Wheels of Hope Transport Program �  Pets to the People - Mobile Adoptions �  Special Adoption Events �  Mayor’s Alliance Medical Fund �  NBC’s New York Live TV Weekly Adoption Segment �  Consistent Adoption Locations

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2013 Transfers from AC&C to shelters/rescue groups* increased from 5,519 in 2003 to 14,732 in 2013, or 166% •  Transfers represent over 51% of intake at AC&C, compared to 12% in 2003 •  Total lives saved as a percentage of total community intake in 2013 increased to over 80%, compared to 33% in 2003 •  8 of every 10 lives were saved in 2013, compared to 1 in 3 in 2003 by the NYC rescue community collaboration

5,519 5,729 6,775 9,937

12,023 13,563

17,641 15,493 14,232 14,050 14,732

4,927

9,872 10,865

9,313

8,905 8,483

8,192

6,733

5,730 4,794

6,104

0

5,000

10,000

15,000

20,000

25,000

30,000

2003 Baseline Year

2004 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7 2012 Year 8 2013 Year 9

AC&C Adoptions

AC&C Transfers

Achievements

611 * Includes Maddie’s Pet Partners and other rescues

Live Release/Intake at AC&C Live release represents adoptions, transfers to rescue, and return to owners as a percentage of total intake. While intake increased by less than .5%, live release increased by 10% since 2012.

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29,06128,921

32,325

35,669

41,71242,24842,50043,40043,61844,82646,187

22,360

14,337

20,26421,411

23,780

27,445

23,55222,202

20,56119,017

11,947

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

55000

2003 LR26%

2004 LR32%

2005 LR44%

2006 LR47%

2007 LR52%

2008 LR56%

2009 LR66%

2010 LR67%

2011 LR66%

2012 LR70%

2013 LR77%

Total IntakeTotal Live Release

Dog Live Release/Intake at AC&C Live release represents adoptions, transfers to rescue, and return to owners as a percentage of total intake. Live release of dogs increased by 1%, as intake stayed relatively the same since 2012.

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11,11611,147

12,19112,29813,333

13,87614,420

15,573

16,830

18,634

19,567

8,388

6,472

8,2898,4598,5138,7718,2798,0978,1118,368

6,364

0

5000

10000

15000

20000

25000

2003 LR32%

2004 LR35%

2005 LR50%

2006 LR52%

2007 LR56%

2008 LR60%

2009 LR66%

2010 LR69%

2011 LR69%

2012 LR74%

2013 LR75%

Total Intake DogsTotal Live Release Dogs

Cat Live Release/Intake at AC&C Live release represents adoptions, transfers to rescue, and return to owners as a percentage of total intake. While cat intake increased by less than 1%, live release increased by over 16% - the largest increase since 2009.

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26,620 26,192

26,788 27,827 28,080 28,372 28,379

23,371

20,134

17,774 17,945

5,583

7,865

10,649

12,450

14,105 15,273

18,674

15,267

12,952 11,975

13,972

0

5000

10000

15000

20000

25000

30000

35000

2003 LR 21%

2004 LR 30%

2005 LR 40%

2006 LR 45%

2007 LR 50%

2008 LR 53%

2009 LR 66%

2010 LR 65%

2011 LR 64%

2012 LR 67%

2013 LR 78%

Total Intake Cats Total Live Release Cats

Increase Adoptions: AC&C Transfer Initiative Grant

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Strengthen Communication: AC&C to APOs

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First Alerts - Dogs

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Strengthen Communication: AC&C to APOs

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First Alerts - Cats

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Strengthen Communication: AC&C to APOs New Hope Special Pleas - Dogs

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Strengthen Communication: AC&C to APOs New Hope Special Pleas - Cats

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Strengthen Communication: AC&C to APOs At Risk Alerts & Website

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•  Our most effective program for reducing and sustaining low euthanasia rates

•  Wheels of Hope transports thousands of animals each year from AC&C to no-kill shelters, rescue groups, foster/adoptive homes, and vet hospitals

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Increase Adoptions: Wheels of Hope Transport Program

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Helps AC&C by: •  Moving animals out of shelter cages more quickly •  Opening up cage space for additional animals •  Reducing the number of animals euthanized for

lack of space

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Increase Adoptions: Wheels of Hope Transport Program (cont.)

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Increase Adoptions:Wheels of Hope Transport Program (cont.) •  More than 2.4 million miles

traveled since 2005 saving the lives of the animals aboard

•  Nearly 14,000 animals transported in 2013 alone

•  More than 70,000 animals transported since the program began in 2005

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Increase Adoptions:Pets to the People – Mobile Adoptions

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Increase Adoptions:Special Adoption Events

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Increase Adoptions: Mayor’s Alliance Medical Fund

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Increase Adoptions:NBC’s New York Live Segment

•  Weekly adoption segment – “New York Live’s Pet Project”

•  Each week promotes a different shelter or rescue group and their adoptable dogs

•  Segment adoption rate is 88% – nearly 1,000 dogs have appeared on the show

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Increase Adoptions:Consistent Adoption Locations

•  Leverage Petco and PetSmart locations •  Consistent locations and times for adoption centers

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Achievements by Objective Objective #2 - Decrease Homelessness

•  NYC Feral Cat Initiative •  Spay/Neuter in NYC •  Free and Low-Cost Microchipping Clinics •  Lost and Found •  Dog Licensing •  Helping Pets and People in Crisis Program

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Overburdening of the animal shelter system: •  Increased cat intake and cat euthanasia •  Increased costs associated with feral cat

intake •  Less available space and resources for

adoptable cats •  Complaint calls to animal control •  Increased stress to shelter workers •  Takes resources from other animal control

programs

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Decrease Homelessness:NYC Feral Cat Initiative

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•  A program of the Mayor’s Alliance •  Supports the efforts of organizations and

individuals who work directly with stray and feral cats — collectively known as “community cats” — and perform Trap-Neuter-Return (TNR) in NYC

•  Goal is to humanely reduce the population of community cats in NYC

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•  Administers spay/neuter grants for Community Cats •  Provides loans and rentals of traps, dividers, and cages •  Transports traps and cats to and from clinics and holding/recovery

space via Mayor’s Alliance Wheels of Hope vans •  Provides advice, community outreach, and public education •  Provides information and resources on its website: NYCFeralCat.org •  Offers educational workshops, including bottle-feeding, taming

kittens, and neighbor relations •  Provides giveaways of cat food, straw, and winter shelters to

Certified TNR Caretakers •  Facilitates relationships among the NYC TNR community

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For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance

NYCFeralCat.org Email: [email protected] or call 212-330-0033

Illustrator: Chris Pallace

HATE CATS?

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For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance

NYCFeralCat.org Email: [email protected] or call 212-330-0033

Illustrator: Chris Pallace

LOVE CATS?

Decrease Homelessness:Free & Low-Cost Spay/Neuter

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Network Of Feral Friendly

Veterinarians

Decrease Homelessness:Lost and Found

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Decrease Homelessness:Free and Low-Cost Microchipping Clinics

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Decrease Homelessness:Dog Licensing

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Decrease Homelessness: Helping People and Pets in Crisis Program

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Achievements By Objective Objective #3 - Raise Awareness Public Relations/Marketing

�  New York Stock Exchange Closing Bell �  Mayor’s Alliance Special Events �  Social Media �  Newsletters

PSA / Advertising �  Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project �  Mayor’s Alliance “Vacancy” Adoption Campaign �  Mayor’s Alliance “We Did It” Spay/Neuter Campaign �  Mayor’s Alliance Spay/Neuter & Adoption TV PSAs �  AC&C Billboard Advertising & “Best Friend Forever” Campaign �  AC&C New York’s Kindest Campaign �  AC&C “Victims of Circumstance” Campaign

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Raise Awareness:New York Stock Exchange Closing Bell

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Raise Awareness: Public Relations/Marketing/Special Events

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Raise Awareness: Public Relations/Marketing/Architects for Animals

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RAISE AWARENESS:Public Relations/Marketing/Adopt-Me Vests

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Raise Awareness:Public Relations/Marketing/Social Media

YouTube

Facebook

Twitter

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Raise Awareness:Public Relations/Marketing/Newsletters

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Raise Awareness:PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

http://theshelterpetproject.org/who-we-are/our-campaign#_

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Raise Awareness:PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

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Raise Awareness:PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project – Outdoor

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Raise Awareness:PSAs – Mayor’s Alliance “Vacancy” Campaign

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Raise Awareness:PSAs – Mayor’s Alliance “We Did It” Spay/Neuter Campaign

Thousands of New Yorkers spay and neutertheir pets every year!

Call 311 for information about Free & Low-Cost Spay and Neuter

services in NYC.

Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals

AnimalAl l ianceNYC.org

We Did Itin QUEENS!in QUEENS!



services in NYC.



We Did Itin the BRONX!in the BRONX!



services in NYC.



We Did Itin BROOKLYN!in BROOKLYN!

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Raise Awareness:Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSATrip http://bit.ly/PSANapE

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Raise Awareness:Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSANapS http://bit.ly/PSAClass

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Raise Awareness:Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSAScottie http://bit.ly/PSAPittie

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Raise Awareness:Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSASiamese 56

Raise Awareness:PSAs - AC&C Billboard & “Best Friend Forever” Campaigns

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Raise Awareness:PSAs – AC&C New York’s Kindest Campaign

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Raise Awareness:PSAs - AC&C “Victims of Circumstances” Campaign Created by

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Achievements By Objective Objective #4 - Strengthen Resources

•  Capacity Building Grants •  Strength Training Sessions •  Strengthen Communication: AC&C to APOs •  AC&C Transfer Initiative •  Wheels of Hope Transport Program •  Mayor’s Alliance Medical Fund

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Strengthen Resources:Capacity Building Grant - Storefront Adoption Center

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Strengthen Resources: Capacity Building Grant - Create Isolation Unit

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Strengthen Resources:Strength Training Sessions

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Strengthen Resources:Strength Training Sessions

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Relationship with Mayor’s Office

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Relationship with AC&C & ASPCA

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2013 Progress Report

Documents

Transcript of 2013 Progress Report