2013 product launch - Building 92013 PRODUCT LAUNCH 2 3 PRODUCT LAUNCH: 2013 Every year, cabinetry...
Transcript of 2013 product launch - Building 92013 PRODUCT LAUNCH 2 3 PRODUCT LAUNCH: 2013 Every year, cabinetry...
2013 product launchbeautyfunctionstrengthperformance
2013 PRODUCT LAUNCH
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PRODUCT LAUNCH: 2013
Every year, cabinetry manufacturers jostle for the coveted position of Industry’s Best Value. And every year, it comes down to the same two questions: What do your clients value? What do you value?
Beauty, Function, Strength, Performance. Now and FourEver™.
These are the 4 pillars underlying our current success and philosophy guiding our continued growth. They are why Schrock is a name trusted by designers and embraced by homeowners. A brand respected for staying a step ahead of emerging trends while knowing exactly where your business stands.
This is what makes FourEver Quality Assurance from Schrock unique in the industry. It isn’t a new program we are pitching. It’s a promise we’ve been keeping right from the start: To deliver Beauty, Function, Strength and Performance with every order, every install, and every follow-up.
You’ll find these values built into every one of our new products for 2013.
Because, like you, it’s more than how we do business. It’s who we are. Which makes your choice that much easier.
Elston Maple Cloud
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BEAUTY: Door Style
Leave it to Schrock to take a staple door style design, celebrated for its modern beauty and
transitional utility, and make it readily available at an exceptionally versatile price point. Elston is
our new flat panel door featuring a substantial wide rail made available—and affordable—with a
veneer center panel.
Elston Details:
• Wide Rail Shaker with Veneer Center Panel
• Slab drawer front standard
• 5-piece drawer front available as an upgrade
• Available in Maple, Cherry, Alder, Rustic Alder and Oak
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Elston Maple Cloud
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BEAUTY: Color
As real estate values increase and sales pick up speed, homeowners are passing on bright, bold
colors in cabinetry. Instead, neutrals and clean designs offering broad appeal are in vogue.
A: Introducing Cloud
Cool grays and subdued blues are looking to be the hottest colors in home interiors, especially on
cabinetry, tile and walls. Cloud, our newest opaque finish, is a true soft gray that brings out the best
in Maple door styles without stealing attention away from the rest of the room. Cloud is available
with the following glazes:
• Amaretto Crème for a weathered, warm look
• Grey Stone for a nickel or pewter appearance
• Toasted Almond for a faux sand-through facade
B: Expanded Opaques on Ainsley
With neutrals staging a comeback and whites holding steady, it only makes sense that we make
Coconut, Cloud, Dover, Pearl and White available on our popular Ainsley door style—a simple but
smart way to eliminate exceptions while expanding the design options you have at your disposal.
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A BElston Maple Cloud Ainsley Maple White
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BEAUTY: Embellishments
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Victorian-sized design budgets are trending down. Still, this is no reason to pare down your
creativity or your client’s embellishment expectations. Not when Schrock continues to introduce
simple yet striking moulding options that fall right in line with today’s more tastefully restrained
design trends.
A&B: COSmO COllECtION
Rounding out our modern mouldings selection is a collection of defined shapes and strong lines.
Explore how integrating Cosmo into your next modern or transitional design project can add a
signature touch on a job well-done. Collection includes:
• Leg – use existing Cosmo design (JCOSMOLEG)
• Corbels – 7” Small (JCORBELCOS7), 13” Large (JCORBELCOS13)
and 13” Large Deep (JCORBELCOS13D)
• Insert Moulding (JCOSINSERTM) & Light Rail Insert (JLRINSCOS)
• Foot (JCOSFOOT)
C&D: mADElINE COllECtION
After revisiting classic moulding design, we decided it was time to introduce some fresh thinking to
what can often be an overly fussy genre. The result is an entire suite of pieces that gives you even
greater design flexibility by transitioning between pure elegance and refined simplicity. Collection
includes:
• Leg – use existing Urn design (JURNLEG) in three sizes
• Corbels – 4” Small (JCORBELMAD4), 6” Medium (JCORBELMAD6), and 9” Large (JCORBELMAD9)
• Moulding Insert (JMADINSERTM) & Light Rail Insert (JLRINSMAD)
• Foot (JMADEFOOT)
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BEAUTY: Embellishments
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A. light Rail with Inserts Light rail mouldings add a decorative touch to the bottom of wall cabinets while tastefully tucking away under-cabinet lighting. Use the traditional or contemporary design alone, or in combination with any of our new inserts, to create a fully coordinated look with an existing embellishment collection.
• Traditional (JINSERTLRT) and Contemporary (JINSERTLRC) designs available
• Designed for use with the following 3/4” insert mouldings:
o Baroque (JLRINSBARO)o Celtic (JLRINCELT)o Mission (JLRINSMIS) (shown)o Weave (JLRINSWEAVE) (shown)o Bijou (JLRINSBIJ)o Acanthus (JLRINSACAN) (shown)o NEW Madeline (JLRINSMAD)o NEW Cosmo (JLRINSCOS)
B. Square Foot in Whole and Split Sizes A softly sculpted bell design brings new shape to the foundation of any design. The substantial 6” x 6” foot can be used in combination with a void toekick at the base of any cabinet. The split size is intended to cap off the chunky 6” square bar or island leg, now available in split shape.
• Square Foot (JSQFOOT) (shown)• Square Foot Split (JSQFOOTS)
C. Olde World Corbels – NEW SIzESFor centuries, corbels have held their own in inspired kitchen designs, providing structural integrity and design versatility. Crafted of solid wood to support extruding surfaces, this versatile design is now available in new sizes.
• 4” size (JCORBELOWD4)• 7” size (JCORBELOWD7) (shown)• 5” size remains available
D. legs & Split legsTake your design aspirations to the next level with thoughtfully crafted wood legs. New smaller size (2-3/4”) now available in whole and split sizes for use when butting against an extended stile or box column filler. Designs include:
NOt SHOWN: Top off your design with any of these additional product enhancements:
• Textured Glass in Mullions now available in PureStyle™ and Thermofoil styles – Celeste, Fenmore, Lamont, Moravia, Reflection and Seville.
• Custom Size CG Modification now available. Excludes PureStyle™ and Thermofoil. Glass not available.
• Heirlooming now available on Base Spice Drawer and Wall Spice Drawer cabinets.
• Scribe Moulding height decreased to better align with cabinetry.
• New Single Outlet Cover (JSOC) and Single Rocker Plate (JSRC) available in any finish on Cherry, Maple, Oak and Alder.
• Other various legs, feet and corbels (refer to spec book).
WHOlE• Estate (JESTATELEGS)• Classic Rope (JROPELEGS)• Classic Flute (JFLUTELEGS)• Spool (JSPLEGS)
SPlIt• Estate (JESTATELEGSS)• Classic Rope (JROPELEGSS)• Classic Flute
(JFLUTELEGSS)• Spool (JSPLEGSS)• Square Bar (3” diameter)
(JSQBARLEG3S)• Square Island (3” diameter)
(JSQISLLEG3S)
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FUNCTION: Organization
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A. Power PodWith a gentle pull, this electrical source brings power to counter areas.
• accessory available with black plastic (JPWRPODBK), stainless steel metal (JPWRPODSS) and gun metal black (JPWRPODGM) caps
• includes an independent power switch, three electrical sockets and two USB charging ports
B. Wine Storage CabinetThis X-shape configuration – all the rage for simplistic storage of wine – can be used in a variety of designs.
• available in 12”, 15”, 18”, 21” and 24” square sizes• plywood shelf modification available on all sizes
C. Base Cabmat™Wildly popular in the 36” size, this heavy-duty rubber mat is now available as an accessory (CABMAT30) and in 30” wide base cabinets.
• protects the bottom of sink base cabinets against plumbing leaks, spills, damp sponges and the like
• gently angled so that liquids flow to the front where they can be easily detected
D. Pull Down Spice RackNo reaching or straining required when the items stored come down to eye level.
• 18” wide; available in heights starting at 15” and as an accessory
• includes three chrome basket racks
E. Cleaning CaddyThe SBCADDY solves one of the biggest problem areas of the kitchen where homeowners have a difficult time staying organized.
• available on standard Sink Bases, Sink Base with Tilt Downs, Sink Base SuperCabinet™, and as an accessory
• removable wire rack for transporting cleaning supplies to other areas of the home
F. Pantry top UnitFlexibility is the idea with the Pantry Top Unit. Top off any base cabinet with pantry storage.
• 15” and 18” widths now available along with existing 30” and 36” widths.
G. toekick mods now compatible with Add toekick
Popular toekick drawer modification available when the Add Toekick modification is used.
• perfect for when wall cabinets are used in an island application
• provides extra storage for baking sheets, placemats, pet supplies, etc.
H. Base message Center
A place to unload clutter and organize behind closed doors, the BMC24 brings order to the messy drop zone area.
• includes a magazine holder, mail holder and bulletin board for appointment cards, reminders and the like
• designed to complement the Wall Message Center at the end of a cabinet run
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FUNCTION: Cabinets
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A. Drawer Base AdditionsAddressing the trend of incorporating more drawers in kitchen designs, the following drawer base cabinets are expanded.
• 4-Drawer Base (4DB) in 27”, 30”, 33”, 36” widths• 3-Drawer Base with Deep Drawer (3DBDD) in 33” and 36”
widths (shown)• Base Buffet (BB) in 30”, 33” and 36” widths
B. Wall Cabinet AdditionsWith the recent popularity of newer wall solutions, the following cabinet types have been expanded to:
• Wall Appliance Garage (shown) in 12”, 15”, 27”, 30”, 33” and 36” widths
• 48” wide, 4-door in 12” height in standard and refrigerator depths
• Stacked Wall Transition Cabinet and Wall End Cabinet in 48”, 51”, 54”, 57” and 60” heights
C. linear Wood HoodThe new JWHL is a perfect solution for the clean lines required for contemporary design.
• available in 30”, 36” and 42” widths• available in all wood types
D. 45” Wide OfferingTo eliminate any gaps in the product offering and provide greater design flexibility, 45” wide cabinets are now available, including:
• wall and base cabinets in all heights• stacking cabinets in all heights• corner cabinets in all heights• vanity cabinets in both heights/depths
E. Base with Roll tray AdditionOne of the most popular add on features to base cabinets, the roll tray (RT – previously called sliding shelves) offering has been expanded.
• available sizes in 12”, 39”, 42” and 48” widths• standard Base and Full Height Base with Roll Tray
F. Open Cabinets with Plain Backs Unadorned, simplistic aesthetics are in. To achieve this look, we are expanding our open cabinets to include plain back panels (WOCP), in addition to the existing beaded panels.
• available in all sizes of base and wall open cabinets G. Vanity Cabinet IntroductionsSmaller remodel projects, like bathrooms, continue to be active. In response, the following is introduced:
• 8VSDs with 8 drawers (bank of 4 drawers on each end)• 3VDB and 4VDB expanded to 27”, 30”, 33” and 36”
widths
H. Office Cabinet IntroductionsDesigners have requested more office cabinets to increase designability. Now available:
• 2DB filing cabinet with 10” high drawer boxes and hanger rails in 24” and 30”
• Desk Drawer Base expanded to 27”, 30”, 33”, and 36” widths
NOt SHOWN: Base Corner Peninsula Single Door Open room concepts in home layouts call for more flexibility with peninsula applications.
• BCP in regular and full height door added in 24” width as a single door PER
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2013 PRODUCT LAUNCHFUNCTION: mods
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A. top Rail ValanceTo simplify the selection of valances on bookcases and open cabinets, we are making the top rail valance a modification (TVR_ _) and eliminating the individual product codes.
• available in existing straight (VR), furniture (FV) and arch (AV) designs
• no charge for the modification B. Deep Roll traysWith deeper boxes, these roll trays (previously known as sliding shelves) give homeowners the access they desire when a DRT modification is selected.
• effective on bottom roll tray of base and bottom two roll trays of utilities
• 7-3/4” high – more than doubles the standard height C. Inverted Frame Whether for a desired design detail, or to resolve a particular functionality need, the option for the frame to be upside down (INVFRM) places the drawer and/or door in the opposite position.
• allows for placement of drawer at bottom of the cabinet with doors above
• available on standard bases and vanities• also available on Stacking Wall Cabinets, allowing for
shorter cabinet on bottom D. Scoop DrawerCooktops are popular, but sacrificing drawer space for them is not acceptable when you’re the leader in functionality. The scoop drawer modification (SCPPRW) is the logical solution making sides shorter for clearance of the cooktop.
• drawer height reduced to 2”• available on top drawer of base cabinets only
E. Wall Peninsula 1” Increased Depth Wall peninsulas are offered in increased depths of 15” and 18”, but we aren’t about to ignore the demand from designers to go to 1” increments.
• allows more flexibility to work around problems• allows for more built-in furniture looks F. End treatments on Corner & transitional CabinetWhen turning corners or transitioning to an alternate depth, we have options for the end treatments because designers have demanded it. Now available:
• Functional End (FFD) on Diagonal Wall and Transition Cabinets
• Authentic Ends (AUTH) on Diagonal Wall and Easy Reach Cabinets
G. matching Interior on Hearth Piers Designers have been using hearth areas to showcase high-end appliances and gourmet cooking zones. Matching interiors provide a consistent furniture-like appearance for this focal point of the kitchen.
• Previously an upgrade, a matching interior is now standard on Hearth Piers (HP) and Hearth Piers with Pullouts (HPP).
H. Installed Roll trays Saving time, labor and headaches at time of install, roll trays (previously known as sliding shelves) will be installed by our assembly professionals.
• RT available on select base and tall cabinets in the specified amount of trays
• minimum 1 tray; maximum 5
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STRENGTH: Built tough
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A. load-Bearing Back
• Hefty 3/8” thick load-bearing panel extends the entire width/height of the cabinet
• Provides unwavering structural support for the life of the cabinet
• No center face frame divider obstructing access to items
B. 1/2” I-Beam Braces
• Front-to-back lineal braces integrate sides, back and face frame for construction
• Shipping and installation stability
C. Fully Captured Dovetail Drawer
• Furniture quality joinery for lasting performance• Includes protective clear-coat for easy wiping and
cleaning• Undermount guides allow drawer to extend to a
complete opening
D. Quality 1/2” materials
• Substantial thickness for strong, consistent durability
• Furniture board as standard; plywood as an upgrade
From our quality standard offering to our deluxe all-plywood box, every Schrock cabinet is built for lasting strength. Our legacy has been proven time and again with our expert construction methods, attention to every detail and proven reliability in each and every cabinet we ship. And because we believe that the best things are the most carefully made, our exclusive Limited Lifetime Warranty backs every cabinet we make.
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PERFORMANCE: Super Smart
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A. Smart Stop™ IHC guides for Drawers
• undermount, full-extension
B. Smart Stop IHC guides for Pullouts
• now available on most pullout cabinets, such as Base Wastebasket Cabinets
C. Smart Stop Hinges for Doors
• integrated hinges with adjustability
D. Smart Stop IHC for Roll trays
• smooth closing action standard on roll trays (previously called sliding shelves)
Specified to the stringent standards of the cabinet experts at MasterBrand, the number one cabinet manufacturer in North America, Schrock’s Smart Stop™ technology exceeds all KCMA requirements for performance and durability. With features like a hydraulic oil damper for a smooth, soft closing action on drawer guides, integrated hinges for doors and a lifetime warranty, you can rest assured that Smart Stop will provide many years of trouble-free performance to your customers. One of the most requested features from homeowners, Smart Stop is standard on all Schrock cabinets for built-in value.
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POWER OF THE BRAND: Web
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A. Room Gallery Within the Get Started section, consumers learn about their tastes as they find cabinets they like and then use that knowledge to find the style that’s right for them.
B. Budget CalculatorAlso found in the Get Started section, this handy tool helps consumers create an overall budget based on the value of their home, allocate amounts to each segment of the project, and stay on track every step of the way.
C. Our Products Step by step, consumers choose a door style and finish, then personalize with mouldings and embellishments, and complete with their choice of innovative storage solutions to make the most of their space.
D. Dealer locator No more guessing where to purchase cabinets. Our dealer locator drives consumers directly to your door by providing a map along with your showroom information.
Schrock’s new website is loaded with features to inspire and educate your customers, and simplify how they select cabinets. Whether learning about design options, setting realistic expectations on budgets, or simply dreaming, we let consumers search by what’s important to them.
Explore our new website at www.schrock.com
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© 2013 MasterBrand Cabinets, Inc. Schrock, a division of MasterBrand Cabinets, Inc.2012-12/MOS/2850
Product photography and illustrations have been reproduced as accurately as printing technologies permit. To ensure highest satisfaction, we strongly suggest you view an actual sample for best color, wood grain and finish representation.
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Schrock is a certified brand in the Kitchen Cabinet Manufacturers Association (KCMA) Environmental Stewardship Program. The program recognizes companies that demonstrate an ongoing commitment to environmental practices and sustainability.
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