2013 Press & Marketing Portfolio

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PRESS AND MARKETING KIT

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Transcript of 2013 Press & Marketing Portfolio

Page 1: 2013 Press & Marketing Portfolio

PRESS AND MARKETING KIT

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Page 2: 2013 Press & Marketing Portfolio

MISSION AND VISION

The American College of the Building Arts (ACBA) educates and trains artisans in the traditional building arts to foster

exceptional craftsmanship and encourage the preservation, enrichment and understanding of the world’s architectural

heritage through a liberal arts education.

Established in 2004, ACBA was designed to address the need for skilled artisans trained in traditional building meth-

ods. Our students are trained in one of six craft specializations: architectural stonework, carpentry, forged architectur-

al ironwork, preservation masonry, plaster working, and timber framing.

ACBA is in the unique position of producing students fluent in the building arts who are able to communicate effec-

tively with historians, architects, and engineers. Their skill sets will ensure the integrity of the built environment in cit-

ies across the country and around the world far into the future. The time-tested building methods taught at ACBA lead

to solid structures that can better withstand natural disasters and sustained environmental pressures.

In order to fulfill its unique mission, ACBA has the following goals:

To achieve national status as an institution integral to preservation and sustainable building practices.

To serve, both nationally and internationally, as skilled stewards of historic buildings through well executed tradi-

tional building practices appropriate to each structure and the environment.

To offer a comprehensive educational program that embodies the apprenticeship model while also providing a qual-

ity academic education.

To effectively increase the quality and number of master craft specialists throughout the United States in the major

building trades.

To elevate the position of skilled artisans trained in the building arts in the United States, reawakening respect for

work that has been greatly devalued in recent times.

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2012-2013

Student Body Snapshot

Total Enrollment: 47 Class of 2016: 23

20 states represented including:

Colorado, Georgia, Indiana, Kansas, Kentucky , Maine, Maryland,

Massachusetts, Minnesota, Mississippi, New Jersey, North Carolina,

Oregon, Pennsylvania, South Carolina, Tennessee ,Texas, Texas,

Virginia, and Wisconsin.

ACBA’s curriculum, together with its mature and dedicated students, ap-

pears to be its greatest strength. Integration across courses, skill of faculty

as teachers and artisans, and the intimate teaching and learning environ-

ment together provide a powerful learning experience.

- National Association of Schools of Art and Design (NASAD)

I cannot imagine the sense of pride and fulfillment that a craftsman has upon completion of a job and watching the client’s response to what has been made/renovated/remodeled. I yearn to have that feeling from my everyday job.

- Freshman, Class of 2016

ACBA will be Charleston’s gift to America.

- Charleston Mayor Joseph Riley

Page 4: 2013 Press & Marketing Portfolio

Local and National Media Coverage

Including:

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BOARD OF TRUSTEES

Pierre Manigault, Chair

John Howard Williams, Vice Chair/Interim Secretary Margaret Hawk O’Brien, Secretary/Chair of Finance

Kenneth Canty, Chair of Academic and Student Affairs John LaVerne, Chair of Facilities

Mary Scott Guest Johanna Martin-Carrington

Armstead Bert Pruitt, Jr., MD Stephen Ziff

ADMINISTRATION

LTG (R) Colby M. Broadwater III, President Simeon Warren, Dean of the College, Professor of Architectural Stone Carving

James M. Waddell, Vice President of Operations and Finance Kerri Forrest, Director of Institutional Advancement

Ginna Waddell, Director of Finance Margaret Lucas Dieter Adams, Director of Recruitment

For More Information about ACBA:

Online: http://www.buildingartscollege.us Facebook: www.facebook.com/supportACBA

Call: (843) 577-5245 Twitter: @ACBACharleston

Downtown Campus: James Island Campus

21 Magazine Street 1725 Signal Point Road

Charleston, SC 29401 Charleston, SC 29412

Press Contacts:

Academics, Administration or Programs

Kerri Forrest, Director of Institutional Advancement

(843) 266-7845 [email protected]

Special Events Community Projects and Partnerships

Patrick Guglielmo, Development Officer, Special Events Steve Hanson, Development Officer, Special Projects

(843) 266-7847 [email protected] (843) 266-7843 [email protected]

To access our press archive, go to the ACBA page at http://issuu.com/buildingartscollege